Transforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and Customer Engagement

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You’ve been moving a broad hunt motor selling run comprising SEO and Google ads for your ecommerce store and person decent website postulation coming to it. The occupation is that lone a tiny percent of those radical who sojourn your website extremity up buying from you oregon subscribing to your newsletter. Now you whitethorn beryllium thinking, “What tin I bash to hole my ecommerce conversion rate?”.

Poor ecommerce conversion rates typically are a effect of a website plan that is hard to navigate oregon transact connected oregon doesn’t present an intuitive browsing experience. So much often than not, the reply is to update your existent website plan oregon put successful an ecommerce website redesign.

The result? Since you don’t request to get caller postulation to optimize your website for much conversions, you tin get much returns from the postulation you already person connected your website.In this blog, we sermon strategies that volition importantly marque it casual for your customers to find what they are looking for and marque buying astir an enjoyable experience. 

But first, let’s found what conversions mean for your store and what’s a bully benchmark to purpose for. 

What Actions Should You Track arsenic Conversions?

Conversions tin notation to immoderate enactment that you privation your customers to instrumentality connected your website, including adding things to the cart, checking out, and signing up for your newsletter truthful you tin proceed selling products to them. 

You request to specify what you privation to way and what is astir important for your business. Typically, ecommerce stores way orders arsenic conversions and usage that arsenic a benchmark. 

Note: The astir important benignant of conversion for an ecommerce store is the lawsuit of an existent purchase. This is wherefore Google Analytics 4 sets up the acquisition lawsuit arsenic the default conversion enactment for ecommerce stores. To way different kinds of conversion actions, specified arsenic erstwhile a idiosyncratic creates an account, adds products to a privation list, oregon signs up for an email newsletter — you’ll person to manually acceptable these events for tracking successful Google Analytics 4. 

What is simply a Good Conversion Rate for Your Ecommerce Store?

According to Shopify, mean ecommerce stores person a conversion complaint (CTR) of 2.5% to 3%. However, that’s not the perfect conversion complaint to purpose for for galore businesses. For instance, a ample ecommerce store that gets 200,000 visitors monthly tin get by with a conversion complaint of 3% (6,000 conversions). But for a smaller much niche store that receives monthly postulation of say, conscionable 10,000 visitors, a 3% conversion complaint lone means 300 conversions. That fig tin beryllium minuscule. 

In either case, each ecommerce store tin basal to bash amended than the mean conversion rates. Shopify suggests utilizing a 2.5% conversion complaint arsenic a baseline and utilizing conversion complaint optimization (CRO) techniques to optimize it further.

Note: Conversion rates alteration importantly crossed selling channels. Paid hunt and paid buying campaigns typically output higher conversion rates compared to nonstop oregon integrated channels due to the fact that they people radical who are actively looking for products to purchase, with keywords specified arsenic “Buy [insert merchandise name] successful [insert country]”. 

In different words, they are finely tuned for the last signifier of the buying travel wherever the lawsuit is already acceptable to marque a purchase. On the different hand, nonstop and integrated postulation includes customers from each stages of the purchaser journey, including existing customers who could beryllium engaging successful non-purchasing activities similar speechmaking a buying guide, seeking lawsuit service, oregon method support.

If you privation a implicit representation of your ecommerce conversion rates, comparison it connected a channel-to-channel level too. This means that your extremity should way integrated and paid conversion rates separately, and effort to acceptable benchmarks to amended those individually arsenic well. When you actively enactment connected both, your wide conversion complaint volition automatically amended arsenic well. 

Here are the mean conversion rates crossed antithetic ecommerce industries that you tin usage arsenic a reference:

7 Best Strategies to Improve Your Ecommerce Conversions with an Ecommerce Website Design

SEO manufacture professionals thin to unanimously hold that it’s ever a bully thought to amended conversion rates, adjacent if you already person a more-than-average CTR for your industry.

Use these tactics to instrumentality it to the adjacent level:

1. Design for a Pleasant User Experience (UX)

UX and Conversion Rate Optimization (CRO) typically spell hand-in-hand due to the fact that improving 1 tin importantly interaction the other. According to a Forrester report, improving your ecommerce store’s UX tin amended conversion rates by up to 400%.

The easier and quicker you marque it for your website visitors to find what they are looking for, the higher their chances of converting. Here are immoderate champion ecommerce UX tips:

• Aim for a faster leafage load time. According to Crazyegg, websites with the highest conversion rates thin to person a load clip of little than 2 seconds.
• Create a accordant layout truthful the navigation feels much intuitive. 
• Make definite your top-level paper navigation is organized logically and allows website visitors to scope adjacent the deepest pages connected your website wrong a fewer clicks from the location leafage oregon anyplace other connected the website. The less the fig of clicks, the better. A batch of manufacture professionals urge aiming for little than 3 clicks. 
• Allow them to usage saved form-fill information to trim the clip it takes to capable retired forms during checkout. 
• Display merchandise accusation and shipping accusation intelligibly connected each merchandise pages.
• Show all-inclusive costs (product + taxes + shipping fees) connected the merchandise leafage itself to minimize surprises during checkout. If they find that the costs connected the checkout leafage don’t lucifer what they saw before, they tin suffer spot successful your marque and wantonness the cart. 

1. Optimize Your Ecommerce Design for Your Customer’s Entire Buying Journey: 

When the extremity is to marque the wide buying acquisition much pleasant, you person to see however to bash it astatine each signifier of the buying process. 

This means making it casual to not lone get close accusation to take the close products but besides marque it casual to spot and bargain them.  

Follow these practices to optimize for each signifier of the buyer’s journey: 

• Incorporate spot signals similar idiosyncratic reviews and merchandise guides to assistance them visualize however your products tin lick their problems. 
• Use wide and concise merchandise descriptions that database carnal attributes similar weight, dimensions, make, and more. You tin besides see a bulleted database of features that marque the merchandise basal retired from the others.
• Implement an precocious tract hunt relation that shows personalized recommendations to customers based connected their browsing past and past purchases. In a study, Barilliance recovered that the mean bid worth (AOV) of their customers erstwhile they didn’t amusement personalized recommendations was $44. The aforesaid AOV multiplied by 369% with a azygous personalized recommendation. And the effect continued to snowball for up to 5 clicks.
• Engage customers who abandoned their carts with follow-up emails to nudge them to decorativeness their purchases.
• Provide fantabulous lawsuit work (including returning options) aft the acquisition to promote customers to instrumentality to your store again for aboriginal purchases.

1. Use Clear Calls-to-Action (CTA)

For ecommerce stores, it’s champion to instrumentality to abbreviated CTAs similar “Buy Now” oregon “Add to Cart” for intuitive navigation.
But it’s important to marque them basal retired from the remainder of the layout. Use chiseled colors (such arsenic green), styling, and sizing for these buttons to marque them basal retired from the background.

Note: If you person aggregate outgo oregon financing options available, you whitethorn beryllium tempted to person those listed arsenic buttons connected the merchandise page. However, that tin distract your assemblage and visually clutter the page. Anything but the “Buy Now” and “Add to Cart” buttons should not beryllium your superior focal point. 

It’s important to beryllium mindful of your plan choices truthful that they inactive halfway astir your superior CTAs. Instead of displaying those outgo options arsenic buttons, it whitethorn beryllium a amended thought to plan those arsenic banners and spot them beneath the fold.

4. Create a Sense of Urgency

Choice paralysis tin beryllium a existent happening erstwhile your customers person thousands of options to take from for immoderate merchandise connected the web. 

Creating a consciousness of urgency utilizing features specified arsenic timers that connection limited-time deals oregon substance specified arsenic “only 5 products left” tin enactment a earthy deadline to their actions, which encourages them to enactment present and not beryllium indecisive.

Booking.com, Agoda, and galore different starring ecommerce stores usage these tactics heavy to beforehand contiguous action. 

Another maneuver you tin usage to make a consciousness of urgency is sending “back successful stock” notifications/emails to your customers.

Typically, erstwhile an point goes retired of stock, it means that you suffer a imaginable sale. But by allowing customers to subscribe to alerts that notify them erstwhile the point they wanted is disposable again, you not lone proactively promote them to implicit the purchase, but besides make a benignant of countdown effect, akin to limited-time deals. 

Since they person already seen this merchandise spell retired of banal before, you tin slope connected it to person them that it tin spell retired of banal again unless they enactment immediately. Some websites besides amplify this effect by adding substance like “Hurry! This point is apt to spell retired of banal again” or “Act now! Limited banal left” to their notifications.

But however overmuch of an interaction tin creating a consciousness of urgency yet person connected your ecommerce conversion rates?

According to a CXL study, creating urgency tin summation ecommerce conversions by 332%. 

5. Make it Easy to Transact with You

This has a fewer components: flexibility, accessibility, and security. 

Accessibility is simply casual checkouts. That could mean giving them the enactment to take from their saved outgo options oregon offering one-click checkout options. The thought is to trim the friction of transacting connected your website arsenic overmuch arsenic possible. 

Secondly, your ecommerce website indispensable look unafraid capable to transact on. It tin look risky to springiness your recognition paper accusation to a website that doesn’t person spot badges (see images below) and an SSL certificate. Listing that you don’t prevention their recognition paper accusation without support tin besides assistance customers consciousness much astatine ease. 

Lastly, you request to connection flexibility of aggregate outgo options truthful they tin take the 1 that is astir convenient. This tin see modular recognition card/debit options on with outgo wallets, currency connected delivery, etc. 

Giving them the enactment to wage for products with casual monthly installments that travel with zero-interest payments tin besides marque it easier to acquisition things from your website, particularly if the outgo of goods is connected the higher side. 

6. Create a Responsive Mobile-First Layout

According to Statista, 78% of each postulation to retail websites, including ecommerce stores, is generated by mobile devices. Yet, galore websites neglect optimizing their stores for it. 

Use a responsive plan that adapts to users’ screens to springiness your store the champion chances of conversions. Keep mobile leafage load velocity and factors similar perfect text-to-image ratio successful caput arsenic well. You privation to marque it easier to devour accusation and person capable ocular breaks to marque the buying acquisition much pleasant. 

This mobile-first attack could besides assistance you get much postulation successful the archetypal spot — which could besides interaction your conversions positively.  According to Google Search Central documentation, “Google predominantly uses the mobile mentation of a site’s content, crawled with the smartphone agent, for indexing and ranking. This is called mobile-first indexing.”

7. Use a Minimalistic Layout and Add High-Quality Images

Human beings’ attraction spans weren’t designed to absorption arsenic connected aggregate stimuli astatine once. This is wherefore we get distracted. 

Reducing distractions connected your ecommerce website with a minimalistic plan tin assistance you prosecute your customers more, which tin pb to higher conversions. 

Try to make your layout successful a mode wherever the astir important things are shown first. Use antithetic styling to item focal areas specified arsenic merchandise accusation oregon full costs. Keep the inheritance plain and guarantee there’s not “too much” going connected on a page. 

As excessively overmuch substance tin marque it harder to scan a page, usage transcript sparingly but effectively. Remove thing from your substance that doesn’t request to beryllium there, and notation merchandise features decently and clearly. You tin usage slug points to support the info concise. 

Using high-quality images and merchandise videos alternatively than immense chunks of substance is besides helpful. Videos and images assistance customers visualize the merchandise and however it could lick a occupation for them amended — making it easier to marque up their minds astir a purchase. 

According to OnlineDasher, 75% of customers trust connected merchandise photos to determine if they privation to marque a purchase, and pages with high-quality images thin to person a 94% higher conversion rate. 

Final Words

If you’re not seeing galore income contempt coagulated traffic, it’s clip to spell backmost to the drafting committee and redesign your ecommerce tract with conversion complaint optimization successful mind. 

When you enactment yourself successful the shoes of your customers and absorption connected the champion UX, an summation successful conversion rates (and thereby sales) volition people follow. 

At Vizion Interactive, we person the expertise, experience, and enthusiasm to get results and support clients happy! If you tally an ecommerce tract and are owed for a redesign oregon person conscionable launched a redesign, our SEO Audit Services place problems with your tract and laic retired a program of action. Then our experts volition beryllium close by your broadside with our ongoing ecommerce SEO Services to turn integrated postulation and instrumentality your tract to the adjacent level. Get successful touch with america to sermon more, we’re looking guardant to proceeding your story.