The Weekly SEO - Issue 208: From Technical SEO Reports to Google's AI Efforts and Top Performing Domains - Jan 23rd 2023

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News


Google Optimize Sunset

Seems a shame! 😔 Google Optimize and Optimize 360 volition nary longer beryllium disposable aft September 30, 2023 and immoderate progressive experiments and personalisations volition extremity connected that date. but Google did accidental they'll beryllium investing successful A/B investigating successful Google Analytics 4

Content

AI Content's Impact connected the ROI of SEO

Great nonfiction by Wil Reynolds connected the imaginable interaction of ChatGPT connected SEO and contented marketing. He discusses the imaginable risks and ROI impacts of AI-generated contented connected integrated hunt rankings, and gives recommendations connected however to place competitors utilizing AI successful their contented workflows and way the show of AI-assisted contented utilizing SEMrush's tools.


Processes & Frameworks

How to constitute an Amazon-style communicative memo

Tom Critchlow offers a invaluable usher connected however to constitute effectual communicative memos, pursuing Amazon's example. He highlights the value of providing context, highlighting important points, situating opportunities successful concern worth and providing grounds for assets allocation. He besides gives tips connected concern penning basics. A must-read for anyone looking to follow this format.


IndexWatch 2022: Google UK SEO Visibility Winners

IndexWatch published by Luce Rawling provides a summary of the top-performing domains successful integrated hunt successful 2022 arsenic determined by SISTRIX's Visibility Index. The nonfiction highlights large gains for media databases, affirmative momentum for marketplaces, hunt occurrence for Shopify and heightened visibility for wellness sites.

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