The Weekly SEO - Issue 204: insights on E-E-A-T, AI, and more - Dec 19th 2022

E-E-A-T and large updates to Google’s prime rater guidelines

Google has updated its Quality Rater Guidelines for hunt to see the conception of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) which is simply a mode of evaluating contented quality. The updated guidelines, analysed by Lily Ray, besides supply much wide examples of concepts similar evaluating website estimation and what it means for contented to beryllium harmful. It's worthy speechmaking done the updated guidelines to get a consciousness of wherever Google wants its algorithms to go.

Google Search Status Dashboard

A neat development! Google has conscionable released a marque caller instrumentality called the 'Google Search Status Dashboard', which offers details connected immoderate issues related to crawling, indexing, oregon serving that person occurred implicit the past week. Incredibly helpful!

Search Console API limits: however to get 14x the keywords

Awesome nonfiction - an oldie but I've conscionable came crossed it! The Google Search Console API has limitations that tin interaction the accuracy of the data, peculiarly for larger websites. These limitations, known arsenic the Search Console Sampling Gap, see limits connected the fig of records and page-keyword pairs, arsenic good arsenic aggregation nonaccomplishment and the omission of immoderate personally identifiable information. Robin Allenson, CEO of Similar.ai, has researched ways to measurement and flooded these limitations successful bid to get a much implicit knowing of a website's hunt performance. 💻

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