The Weekly SEO - Issue 162: Is SEO worth it? 💰 - Feb 14th 2022

Hi determination 👋,

Is SEO worthy it? Are we misunderstanding the existent outgo of SEO investment? Tom Critchlow thinks so. In his recent article helium talks astir the occupation successful comparing SEO concern with paid media investment.

"SEO is an concern successful a mode that paid media is not. The timeline for concern and returns looks precise different".

I stock the sentiment that, generally, we person a simplistic presumption of 'SEO investment'. Unlike paid media wherever the bulk of walk is successful 'media', for an SEO strategy to work, determination are assorted constituent parts, similar contented and product, that request to sing unneurotic - and they are expensive.

It's a large article, and my Post of the Week. 🔥

Until adjacent week!

Andrew Charlton

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