The Ultimate Guide to Facebook Business Manager

With 2.74 cardinal monthly users, Facebook is the 3rd astir visited website successful the world. This makes a premier level for businesses successful hunt of a people audience.

Thankfully, Facebook caters to businesses with a scope of advertizing services, including the Facebook Business Manager. 

What Is Facebook Business Manager?

Facebook explains: “[The] Business Manager serves arsenic a one-stop-shop to negociate concern tools, concern assets, and worker entree to these assets.”

The Business Manager oversees Facebook Ads, Facebook Pages, and different Facebook selling activities. You oregon your employees tin entree these tools with peculiar logins and permissions. 

With these tools, you’ll person entree to Facebook’s lawsuit basal (over 2 billion) and immoderate demographic information Facebook gathers. You tin usage this information to make highly targeted selling campaigns.

The Facebook Business Manager is not tied to your idiosyncratic relationship successful immoderate way. In fact, you don’t request to person a Facebook relationship to beryllium connected Facebook Business Manager.

Benefits of Facebook Business Manager

1. Manage aggregate Facebook Ad Accounts and Pages successful 1 place: Access aggregate concern pages with 1 login. The Business Manager tin assistance you way the show of each leafage oregon Ads accounts from 1 cardinal dashboard.
2. Securely stock entree with aggregate people: You tin assistance entree to aggregate employees oregon clients without sharing login accusation oregon assets rights. If you’ve taken immoderate large pictures for an ad, for example, you clasp ownership of the pictures adjacent if different squad members oregon vendors usage them successful different campaigns.
3. Collaborate with different companies arsenic partners: The Business Manager’s “Partners” diagnostic allows you to adhd different companies arsenic collaborates. You tin springiness your partners shout-outs, stock assets with them, and entree their followers.
4. Control however overmuch entree each worker has based connected their role: Business managers tin bounds each squad member’s entree to definite parts of the platform. Team members won’t person to interest astir accessing assets oregon tools they don’t need. You tin besides easy revoke entree to the Business Manager aft task completion. 
5. Build antithetic customized audiences for antithetic advertisement campaigns: Facebook Business Manager’s almighty run builder allows you to make customized assemblage lists, acknowledgment to the information Facebook’s users unpaid to the platform. As users tag themselves astatine events, remark connected posts, oregon articulation groups, Facebook amended understands their likes and interests. The effect is an awesome targeting instrumentality that extends beyond elemental demographics (gender, age). You tin people wage ranges, governmental ideology, religion, and overmuch more. 

What Is the Difference Between Facebook Ads Manager and Business Manager?

Ads Manager is portion of the Business Manager suite of tools. You usage Ads Manager to make and way your Facebook and Instagram ads and allocate a fund for your advertisement campaign.

With the Business Manager, you tin enactment successful aggregate Ad Manager accounts. You’ll usage the Business Manager to entree assets for campaigns, similar images, catalog items, and videos. 

Who Should Create a Facebook Business Manager Account?

You should see creating a Facebook Business Manager relationship if:

1. You person a selling oregon societal media team. Use the Business Manager to allocate run assets and way performance. Each squad subordinate tin easy entree what they request to make a run oregon study connected the latest updates.
2. You are an bureau managing aggregate clients with Facebook and Instagram accounts: Manage each relationship from 1 location, and assistance clients entree to upload assets oregon cheque connected reporting.
3. You request to power who has entree and support to your Facebook page: If you’re hiring contractors, you tin power the magnitude of entree they person to delicate materials with the “Roles” feature.

How to Set Up Facebook Business Manager

Let’s get you acceptable up connected Facebook Business Manager:

Step 1: Create a Facebook Business Manager Account

Visit business.facebook.com and click “Create Account: 

Enter successful your business’ name, your name, and your email address. Select “Submit.”

Step 2: Link Your Facebook Page(s)

Navigate to “Business Settings:”

Click “Accounts,” past “Pages:”

Click “add” to adhd a page:

Type your leafage successful the hunt barroom and click “Add Page:”

Step 3: Link Your Ad Account

Under “Business Settings,” prime “Accounts,” past “Ad accounts:”

Select “add” past “add an advertisement account” to participate the advertisement relationship ID:

If you don’t person an advertisement account:

1. In “Business settings,” click “Accounts,” past “Ad Accounts”
2. Click “add,” and “create caller advertisement account:”
    

3. Enter your relationship details and click “next:”

4. Indicate if the relationship is for your concern oregon different business/client. Click “Create.”

Step 4: Add Users to Your Business Manager Account

From your Business Manager dashboard, prime “add people:”

Enter the email code oregon prime the radical you privation to springiness the relationship entree to. Select the level of entree (e.g. negociate account, people only, etc.) and click “assign:”

How to Link Your Facebook Business Page with Semrush

With the Business Manager connected your side, you’ll beryllium capable to power aggregate concern pages and advertisement accounts. The Social Media Toolkit gives you 4 tools to further simplify your societal media strategy and reporting. Each instrumentality assists the workflow of a societal media manager:

• Use the Social Media Poster instrumentality to make and docket posts crossed large societal media platforms similar Facebook, Instagram, and LinkedIn.
• The Social Media Tracker instrumentality helps you way the wide show of your competitors’ societal media channels.
• Track your societal media (Facebook & Instagram) advertisement campaigns with the Social Media Ads tool. 
• Keep an oculus connected your interior societal media show with Social Media Analytics tool. This instrumentality keeps way of your metrics connected Facebook, Instagram, and LinkedIn. 

How to Link Semrush Tools with Your Facebook Page

1. Navigate to Listing Management and click “Connect”

2. Select the Facebook relationship that has entree to the determination and click “Continue” oregon click “Link different Facebook account:”

3. Log successful to the close relationship and click “OK”

4. Select the FB Business leafage and click “Sync with this page!”

1. Navigate to the Social Media Toolkit

2. Click “Set up” nether the project’s managed profiles:

3. Connect your Facebook relationship by clicking “Connect:”

4. Select the Facebook concern pages you’d similar to nexus with Semrush

Facebook Business Manager Best Practices

1. Set up Facebook Pixel: 

A Facebook “Pixel” is simply a spot of codification that lives connected a website. It tracks conversions and tin assistance you optimizes Facebook ads, physique targeted audiences for your ads, and remarket to leads.

In your Business Settings, spell to “Data Sources” and constituent to “Pixels:”

Click “add” and participate the pixel sanction and website domain. Click “continue:”

Click “Set up the pixel now:”

2. Boost Account Security

Facebook Business Manager lets you adhd an other furniture of extortion for your concern assets with two-factor authentication. 

In “Business settings,” click “Security Center:”

Set up two-factor authentication arsenic “required for everyone:”

3. Set up Locations with Business Manager

If your concern oregon a concern you’re collaborating with has aggregate locations, you tin usage the Location relation successful Business Manager.

Click connected the “Business Manager” fastener astatine the apical of the leafage and prime “Shop locations” nether “Assets.”

Click “all tools” and nether negociate business, click “shop locations.” Click “stores:”

Add the stores manually oregon usage a spreadsheet if you request to adhd much than 10 shops.

4. Brand Safety

Facebook offers this conception with further options for “domains & blocked lists.”

Domains let you to acceptable domains for each concern leafage to verify leafage ownership.

Blocked lists are perfect for exerting greater power of wherever your ads are displayed. You don’t privation ads displayed connected nexus farms, betting sites, oregon akin sites. If determination are definite topics irrelevant to your people oregon you cognize your people assemblage would not sojourn definite sites, past adhd these domains to your blocked lists.

Common Mistakes Made When Setting Up Facebook Business Manager

1. Giving a User the Wrong Level of Access: Only springiness admin entree to radical you spot oregon squad members that genuinely request it. Routinely spell done and cheque who has entree to what, and corroborate who should person entree with squad leaders oregon managers.
2. Sharing Access to your Personal Account: Many radical deliberation you request to nexus your Business Manager relationship with a idiosyncratic Facebook profile. Avoid involving your idiosyncratic relationship altogether.
3. Not Owning the Manager Account: If you’ve hired an bureau to negociate your Business Manager account, guarantee you clasp ownership of the account. Grant the bureau admin access. If the narration changes, you could tally the hazard of losing entree to your ain assets and concern page.

Final Thoughts 

With the sheer standard of Facebook’s integer footprint, it’s a large payment to make and support a concern beingness connected the platform. Facebook makes it easier than ever with the Business Manager.

Take the clip to spot however the instrumentality tin payment your concern oregon your team.