The Ultimate Guide to Amazon Keyword Research [+ Free Tools]

Keywords power however Amazon decides which products to show for a circumstantial customer’s search. This means utilizing the close presumption successful your listings increases the chances that your products volition look precocious successful Amazon’s hunt results.

In this guide, we’ll explicate however Amazon’s hunt algorithm works, picture methods for conducting Amazon keyword research, and amusement however to adhd those presumption to your merchandise listing.

How the Amazon Search Algorithm Works

Amazon’s hunt algorithm (A10) ranks products based connected aggregate factors:

• Keywords: Adding circumstantial keywords to your merchandise listing shows that your merchandise is applicable for peculiar searches
• Reviews: Many affirmative reviews (and fewer oregon nary antagonistic reviews) bespeak a high-quality product. High-quality products are much apt to look successful hunt results.
• Conversion rate: A precocious conversion complaint (the percent of radical who bargain aft clicking your listing) makes Amazon showcasing your merchandise successful hunt results much likely
• Sales history: A longer income past suggests that shoppers are blessed with your product, expanding its imaginable to look connected the archetypal leafage of Amazon’s hunt results

All 4 factors usher the algorithm successful selecting suitable products for a circumstantial search. 

The remainder of our nonfiction focuses connected optimizing merchandise listings for the keywords factor.

Further reading: Amazon SEO: Top Strategies to Optimize Your Product Listings

What Are Amazon Keywords?

Amazon keywords are presumption that you subordinate with your merchandise to assistance Amazon recognize that your merchandise meets buyers’ needs.

Amazon provides 2 ways to adhd keywords:

• Frontend keywords: Keywords that you usage passim your merchandise listing. Frontend presumption see keywords successful your merchandise title, description, and slug points.
• Backend keywords: Keywords that you adhd successful the “Keywords” tab of your merchandise listing successful Amazon Seller Central. Shoppers won’t spot backend terms, but Amazon inactive considers them erstwhile determining merchandise relevance to searches.

How to Effectively Conduct Amazon Keyword Research

You tin find the champion keywords for your Amazon merchandise listings by conducting due keyword research.

Here are 4 methods:

1. Use Ecommerce Keyword Analytics

The Ecommerce Keyword Analytics app helps you find fashionable keywords crossed Amazon and different online retailers.

To usage it, benignant successful your effect keyword (a wide word related to your product) and click the “Search” button.

A elaborate study volition amusement the full fig of monthly searches, clicks, and orders for that keyword crossed aggregate retailers successful your selected region.

Click the “Related Keywords” tab.

You’ll spot a broad database of related keywords that shoppers hunt for.

Filter the database utilizing the drop-down paper astatine the apical to show results lone for Amazon. Select each Amazon tract if you’re looking astatine each regions.

You tin besides benignant keywords by hunt requests, merchandise clicks, orders, conversion complaint (Conversions), oregon clicks per merchantability (CPS).

If you privation to export the list, click the “Export to CSV” button.

2. Find Keyword Suggestions with the Amazon Search Bar

The Amazon hunt barroom provides merchandise suggestions arsenic you type, meaning you tin usage it to find people keywords.

Think of 4 oregon 5 keywords imaginable customers mightiness use. 

Type a keyword you brainstormed into Amazon’s hunt barroom and enactment the autocomplete queries it displays.

3. Tap Into Google Search

Shoppers whitethorn not usage the aforesaid queries connected Google and Amazon, but Google’s autocomplete and hunt results tin suggest applicable keywords to usage successful Amazon listings.

Start by typing a main merchandise hunt word into Google’s hunt barroom to spot what it suggests for immoderate related keywords.

Record these. Then, click the hunt icon and reappraisal the top-ranking search motor results pages (SERPs) for your keyword.

Use Semrush’s Organic Research instrumentality to find each the keywords the apical pages fertile for.

Enter the URL of the top-ranking effect for a word you’re studying and click “Search.”

Your hunt volition make a elaborate study for that URL—just beryllium definite that “Exact URL” appears successful the barroom astatine the apical of the report.

Go to the “Positions” tab and scroll down to spot a database of each the keywords the leafage you entered ranks for.

Note immoderate applicable keywords for your merchandise listing. 

Repeat this process for different apical hunt results.

4. Reverse Engineer Keyword Research with Product Research Pulse

Product Research Pulse shows which listings fertile for definite keywords and provides marketplace insights and income estimates for Amazon and different large online retailers.

The information wrong the instrumentality helps you gauge your product’s ranking imaginable for a people keyword and measure your competition. 

Product Research Pulse besides shows however palmy existent ranking products are.

To usage the app, unfastened Product Research Pulse and spell to “Solutions” > “Identify By Keywords.”

Enter a people keyword and prime your people marketplace. 

For this example, we chose “Amazon US.”

Click the magnifying solid fastener to tally the search.

The app returns a database of products with prices, identifiers, champion seller ranks, and full lucifer scores.

Select circumstantial products to analyse further by clicking “Analyze Product.”

Product Research Pulse volition supply information connected sales, revenue, terms trends, competition, sourcing opportunities, and more.

Use the “Track Product” diagnostic to show show implicit time. This helps you place seasonal trends and semipermanent viability.

Use the insights you uncover successful the app to determine however applicable the keyword is to your storefront and measure your ranking potential.

How to Use Amazon Keywords to Show Product Relevance

To amusement merchandise relevance successful your Amazon listings, usage these methods:

Use Keywords successful Amazon Product Titles

The merchandise rubric is the astir important spot for keywords you privation to fertile for.

Don’t worldly your rubric with keywords—just marque definite to see the superior keyword and travel Amazon’s merchandise rubric guidelines, keeping titles nether 80 characters.

To set a merchandise title, log successful to Amazon Seller Central and prime “Inventory” > “Manage All Inventory.”

Find the merchandise rubric you privation to edit and click “Edit.”

Go to the “Vital Info” tab and modify the “Product Title” tract to see your superior keyword.

Scroll down and click “Save and finish.”

Include Keywords successful the Product Description

The product description is simply a bully spot to adhd a fewer secondary keywords that didn’t acceptable successful the title.

Don’t overdo it—include lone 2 oregon 3 further keywords.

Go to the “Description” tab successful your Amazon Seller Central dashboard and adhd a elaborate overview that includes secondary keywords successful the “Product Description” field.

Click “Save and finish.”

Enter Keywords successful the Bullet Points Section

Add a fewer much applicable keywords successful the slug points section, which is an country that highlights cardinal features of your product.

Amazon discourages keyword stuffing, truthful support your keyword usage natural.

Edit the slug points nether the “Description” tab by adding features that see further keywords.

Click “Save and finish.”

Add Amazon Hidden Keywords and Search Terms successful Seller Central

Amazon besides allows backend keywords (sometimes called hidden keywords) that you tin see to further optimize your listings.

Go to the “Keywords” tab, participate your chosen keywords into the “Search Terms” field, and click “Save and finish.”

Tips for adding backend keywords see the following:

• Use the earthy bid a shopper would type. For example, “white [product type]” not “[product type] white.”
• Include spelling variations erstwhile relevant
• Use lone spaces to abstracted words.
• Don’t usage halt words (“a,” “an,” “of,” etc.).

Use the Right Keywords successful Your Amazon Product Listings

Targeting the close keywords helps your merchandise fertile higher successful Amazon’s hunt results.

Finding bully keywords tin beryllium simple. 

Use tools similar Organic Research and Ecommerce Keyword Analytics to place suitable presumption that are apt to enactment your selling efforts and amended your conversion rate.