The Top Social Trends Published Monthly [+ Insights from the Semrush Social Team]

Looking for societal media trends and insights? You've travel to the close place. We stitchery the latest trends, insights, and strategies truthful you tin win connected each platform.

Global viral hits: See what's taking Reels and TikTok by tempest this month.

• Social spotlight: Get inspired by our top-performing posts each month.
• Content instauration tips: Learn however to trade and people promptly with Semrush Social.

We analyse trending reels and TikTok videos truthful you don't person to! Save hours connected probe —just prime the thought that champion fits your product.

Note: Post instauration trouble is indicated by the fig of stars ⭐️⭐️⭐️

Trends for September ‘24

Social media trends for September 2024

#1 Crying miss meme ⭐️

Concept

A video clip showing a crying miss who starts laughing erstwhile she sees your product.

Use it to

Show disconnected your merchandise successful a relatable and comic way.

Steps for adapting

Adapting requires immoderate skillful video editing.

1. Start with a changeable of the crying girl.
2. Insert footage of yourself looking astatine the camera arsenic if you've conscionable noticed the crying girl.
3. Zoom successful connected the look of the crying girl.
4. Insert footage of yourself showing your merchandise to the camera.
5. Show the girl's amazed and laughing expression.

Pro tip: Your video is much apt to get noticed if your outfit oregon accessories are unsocial and your merchandise is showcased glamorously.

Example post

Resources

Take the archetypal crying miss clip from TikTok and edit it with your ain recording.

#2 Annoying salesman ⭐️⭐️

Concept

A alien asks you (the concern owner) astir what you do. You respond by chasing them down, asking for interaction details, and trying to marque a sale.

Use it to

Poke amusive astatine your hustle tone (humble brag ;)) oregon astatine an manufacture stereotype.

Steps for adapting

1. You tin instrumentality the archetypal video, but grounds your dependable and dialog and edit the subtitles. OR 
2. Record yourself getting retired of the car and chasing the camera, asking questions.

Pro tip: Your video volition get much attraction if you unreal to gaffe and astir autumn similar the archetypal guy.

Example post

Resources

Take the archetypal clip from Instagram. Remember to recognition the archetypal creator!

#3 Sales teleporter ⭐️⭐️ 

Concept

You are lasting extracurricular your storefront waving enthusiastically arsenic a lawsuit drives by. The camera pans, and you are present successful the backmost spot of the car, smiling creepily astatine the lawsuit and encouraging them to bargain your product. 

Use it to

Poke amusive astatine your hustle tone oregon beforehand a peculiar discount oregon giveaway.

Steps for adapting

This requires immoderate shooting effort.

1. Record yourself waving extracurricular your store, a engaged buying center, oregon an lawsuit venue. Ask idiosyncratic to grounds you from wrong a moving car.
2. Record yourself sitting successful the backmost spot of the aforesaid car. Use a camera successful the beforehand spot for recording.

Pro tip: To make a creepy/horror video mood, enactment similar you are threatening the operator successful the past shot. You could besides deterioration a creepy costume oregon enthusiastically beforehand your product.

Example post

#4 Board & insubstantial ⭐️⭐️⭐️

Concept

Use a committee and pen to stock tips. Key accusation is hidden, and you uncover it successful the video.

Use it to

Educate your assemblage with abbreviated tips that they tin retrieve and implement.

Steps for adapting

Prepare the committee and grounds yourself revealing cardinal information. Try to support the written contented abbreviated and neat.

Example post

Resources

You volition request a whiteboard, marker, and stickers oregon labels to fell immoderate parts of your message.

Pro tip: Your video volition pull much attraction if you usage a bigger board, neater handwriting, and colorful labels/stickers.

#5 Dangerous concern ⭐️⭐️

Concept

A special-effect video that shows you promoting your merchandise oregon sharing a information extremity astir a unsafe concern similar a reversing car oregon a dilatory oncoming bus.

Use it to

Educate your assemblage memorably oregon amusement your committedness to your merchandise successful a comic way.

Steps for adapting

This requires immoderate video-editing skills and knowledge.

1. Record yourself talking astir your merchandise with the merchandise successful your hand. Use a blank surface and inheritance and grounds from a flimsy distance.
2. Take conscionable your clip and overlay it implicit different video of a car reversing oregon different unsafe situation.

Pro tip: You tin grounds the car reversing oregon autobus video extracurricular your storefront if you person a carnal store.

Example post

Resources

Free video clip - moving car
Free video clip - car crossing road
Free video clip - oncoming train

#6 Dancing ⭐️⭐️⭐️

Concept

Dance and amusement antithetic merchandise variations oregon merchandise items to catchy music.

Use it to

Promote your products, showcase a caller release, oregon humble brag astir the antithetic roles you play portion moving your concern (manager, cleaner, cook, etc.).

Steps for adapting

Record the aforesaid creation question with antithetic apparel successful the aforesaid spot.

Join the antithetic clips truthful transitions look seamless.

Pro tip: Record with a tripod for maximum stability. Start astatine the nonstop aforesaid spot successful the nonstop aforesaid airs for a creaseless last video.

Example post

#7 Product Giveaways ⭐️⭐️

Concept

You conscionable a alien and springiness distant your merchandise if they implicit a challenge.

Use it to

Showcase your products oregon beforehand a discount, voucher, etc.

Steps for adapting

1. Get a friend/colleague to enactment similar a stranger, present yourself, and inquire them to execute the task.
2. The task should beryllium related to oregon adjacent utilizing your product.
3. Shoot the video with your manus camera truthful it looks natural.

Pro tip: Share immoderate acquisition tips astir utilizing your merchandise oregon connected the subject. Keep the video shorter than 90 seconds for maximum impact.

Example post

FAQ of the month

Can I repurpose video contented betwixt Instagram Reels and TikTok?

Try Social Poster to docket your videos simultaneously connected Instagram and TikTok:

• Identify optimal posting times for each platform
• Analyze and re-purpose your top-performing posts 
• Use AI to docket your societal media calendar a period successful advance

Learnings for the Month

#One-person selling tin beryllium much palmy than you imagine.

This reel astir one-person marketing got implicit 35K views. 

We deliberation it worked due to the fact that it combined a cosmopolitan euphony notation (the euphony from Friends) with a classical selling symptom point. We cognize integer marketers conflict with wearing galore hats successful their roles, and acknowledging this world successful a comical mode truly deed the people with our audience.

#Emojis are ever popular.

Our #WorldEmojiDay posts went down a dainty with our audience, getting implicit 5000+ reactions and 200,000 impressions connected LinkedIn and Instagram.

One idiosyncratic commented: 

The cardinal takeaway? Keep a calendar of important ‘National Days’ that align with your marque and people audience—and consistently observe those days with engaging societal content. These are large opportunities to link adjacent amended with your followers! 

#Freebies don't person to beryllium carnal products.

Brands deliberation they person to springiness distant carnal products to thrust engagement. But sometimes, solving a occupation for escaped oregon giving distant ideas works conscionable arsenic well!

When we launched our Social Content AI, we released an interactive post that promised to springiness 30+ customized societal media selling ideas to anyone who asked.

We responded to each comment, skyrocketing engagement connected LinkedIn.

An illustration database of ideas we shared

Social Content AI tin make personalized contented ideas and posts for your brand, too!

• Compelling societal transcript and captions 
• Unique images and designs
• Videos and memes