The Top 3 YouTube Trends To Pay Attention To Right Now via @sejournal, @gregjarboe

The hunt and selling assemblage should wage person attraction to YouTube.

According to the latest Global Digital Report, YouTube.com is the second astir visited website successful the world, down Google.com but up of Facebook.com successful 3rd place.

Perhaps much importantly, YouTube is 1 of the apical referrers of postulation to different websites – 18.73% of the postulation to the apical 10,000 websites comes from Google.com, but 6.44% comes from YouTube.com.

This means we should besides wage person attraction to the apical 3 YouTube trends.

1. BrightEdge Data Reveals YouTube’s Growing Influence On AI Search Results

The archetypal YouTube inclination that we should absorption connected comes from caller information that says AI Overviews are progressively citing YouTube content, peculiarly instructional and how-to videos.

BrightEdge’s Generative Parser has uncovered a important upward inclination successful YouTube citations wrong AI-generated hunt results, showing a 25.21% summation since January 1 and a 36.66% month-over-month maturation from January to February.

Analysis of keywords utilized successful AI Overviews that mention YouTube reveals a beardown accent on:

• Instructional contented with 35.6%, including “how-to” queries with 22.4%.
• Visual demonstrations with 32.5%, including carnal techniques and benignant guides.
• Verification/examples with 22.5%, including merchandise comparisons and ocular proof.
• Current events with 9.4%, including breaking quality and unrecorded coverage.

This highlights a wide displacement towards AI Overviews leveraging video contented for ocular demonstrations, step-by-step tutorials, merchandise comparisons, and real-world examples.

However, the usage of YouTube citations varies crossed industries.

Healthcare leads with 41.97% of AI Overviews citing YouTube, followed by ecommerce astatine 30.87% and B2B tech astatine 18.68%.

Other industries similar concern (9.52%), question (8.65%), security (8.62%), and acquisition (3.87%) besides utilize YouTube successful their AI Overviews, though astatine little rates.

These patterns suggest that AI Overviews actively integrate video contented to supply richer and much broad answers, particularly successful areas requiring ocular oregon applicable demonstrations.

BrightEdge’s investigation suggests prioritizing merchandise demos, step-by-step tutorials, and examination contented successful video strategies to align with these citation patterns.

Since the afloat rollout of AI Overviews successful May 2024, BrightEdge has tracked their interaction crossed assorted industries.

While beingness varies implicit time, healthcare and acquisition continues to amusement notable trends.

Healthcare maintains a beardown AIO presence, appearing successful 63% of queries, which rises to 80% for question-based searches. In education, lone 14% of queries trigger an AIO, but jumps to 75% erstwhile the keyword includes “skills.”

Significant increases successful AIO beingness person besides been observed successful B2B tech, ecommerce, and insurance.

Entertainment has seen a alteration successful AIO presence, perchance owed to the beardown beingness of cognition graphs and cosmopolitan results, which already fulfill idiosyncratic intent.

With the instauration of Gemini 2, further maturation successful AIO beingness is expected.

Furthermore, BrightEdge’s probe indicates a inclination toward AI Overviews favoring authoritative brands.

In healthcare, wherever accuracy is crucial, 72% of AI Overview answers travel from established aesculapian probe centers, up from 54% successful January.

Similarly, successful B2B technology, 15-22% of hunt queries are answered by contented from starring companies similar Amazon, IBM, and Microsoft.

This suggests that AI Overviews prioritize trustworthy sources to heighten the prime and reliability of their responses.

“This maturation successful YouTube is important for 2 reasons,” Jim Yu, CEO of BrightEdge, said successful an email.

“First, arsenic a idiosyncratic generated contented platform, it provides businesses with an further level to either leverage their community’s dependable oregon straight physique contented that could relation arsenic a citation. This means brands person further assets that could relation arsenic an AI Citation,” helium said.

“The 2nd important crushed is that sourcing YouTube is simply a wide objection of Gemini’s (the AI powering AIO’s) multi-modal capabilities.

Videos person been portion of a hunt effect for years, but successful these instances, substance specified arsenic the descriptions oregon transcripts, if available, are utilized to fertile the video.

Now, with Gemini, we’re seeing that existent contented successful the video tin beryllium cited to assistance make an reply to a query. This means that details successful the video merchandise reappraisal that whitethorn not beryllium disposable via substance tin beryllium utilized to make an answer,” helium added.

2. YouTube Shorts Creators Get AI Boost With Veo 2-Powered Dream Screen

The 2nd YouTube trend we should absorption connected is from a YouTube announcement that it enhanced its Dream Screen diagnostic connected Shorts by integrating its caller Veo 2 video procreation model.

This upgrade importantly improves the process of creating AI-powered backgrounds and adjacent standalone video clips for Shorts.

Dream Screen, which allows users to make AI-driven backgrounds utilizing substance prompts, present benefits from Veo 2’s faster procreation speeds, higher-quality visuals, and expanded capabilities.

Veo 2 enables much elaborate ocular output and supports a wider scope of subjects. Beyond backgrounds, users tin present make full abbreviated video clips.

To make a video background, users prime the Shorts camera, take the Green Screen option, past Dream Screen, and input their desired inheritance description.

Dream Screen past provides AI-generated options.

For standalone clips, users unfastened the Shorts camera and media picker, pat “Create,” participate a prompt, prime the format (image oregon video), edit the length, and adhd it to their Short.

Google volition use SynthID watermarks and wide labels to each AI-generated content.

Veo 2 is presently disposable successful the United States, Canada, Australia, and New Zealand, with a planetary rollout planned for the future. This should accelerate the maturation of YouTube Shorts.

According to a Pixability report, the fig of regular views has skyrocketed since 2021, reaching implicit 70 billion successful 2024. This monolithic magnitude of viewing is adjacent to implicit 100,000 years of ticker clip each azygous day.

While YouTube Shorts are chiefly designed for viewing connected mobile devices, they are accessible connected immoderate instrumentality with a screen, including televisions.

Interestingly, TV viewership of Shorts is expanding astatine a accelerated pace, suggesting that it volition soon relationship for a important information of each Shorts views.

The Pixability study besides provided the pursuing advice:

• Boasting implicit 70 cardinal regular views, YouTube Shorts are a important platform that each marque needs to see successful their selling strategy.
• Brands should actively make integrated Shorts contented for their YouTube channels, alongside their longer videos, to boost assemblage engagement.
• Even erstwhile not specifically targeting Shorts content, utilizing vertical video ads tin beryllium amazingly effectual wrong modular horizontal advertisement placements.
• However, if your main nonsubjective is video completion, past advertizing connected Shorts contented whitethorn not beryllium the astir effectual approach.
• Maintaining marque suitability connected Shorts requires cautious usage of placement targeting and exclusion.
• YouTube offers a unsocial accidental to harvester long-form video ads connected TV screens with short-form ads connected mobile devices wrong a azygous campaign, allowing brands to maximize their scope crossed antithetic viewing experiences.

According to information from Tubular Intelligence, 30.4 cardinal accounts uploaded 1.1 cardinal videos to YouTube worldwide implicit the past 365 days. These videos got a full of 31.5 trillion views and 947 cardinal engagements (e.g., likes, comments, and shares).

Of this total, 20.2 cardinal accounts uploaded 516 cardinal Shorts during that period. And these Shorts got a full of 24.6 trillion views and 768 cardinal engagements.

So, adjacent to fractional of the videos uploaded to YouTube successful the past twelvemonth were Shorts, and they got 78% of the views and 81% of the engagements connected the societal video platform.

3. US Viewers Now Favor TVs For Watching YouTube Content

This brings america to the 3rd YouTube trend, wherever YouTube CEO Neal Mohan announced a important displacement successful viewing habits: TV screens person go the astir fashionable mode to ticker YouTube successful the United States, surpassing mobile devices.

This milestone was supported by information showing implicit 1 cardinal hours of regular YouTube depletion connected TVs, and Nielsen information confirming YouTube’s dominance successful streaming ticker clip for the past 2 years.

Mohan attributed this maturation to YouTube’s seamless integration with astute TVs and streaming devices.

This alteration successful assemblage behaviour presents marketers with dramatically caller advertizing opportunities.

For example, this displacement towards TV viewing opens doors for innovative advertisement formats.

QR codes displayed connected TV screens tin span the spread betwixt big-screen viewing and mobile engagement, allowing viewers to instantly link with contented connected their phones.

Pause ads tin connection a non-intrusive mode to present targeted messages erstwhile viewers intermission a video.

In addition, YouTube is exploring “second surface experiences” that alteration viewers to interact with TV contented utilizing their mobile devices, specified arsenic leaving comments, sharing videos, oregon making purchases.

These interactive tools tin importantly heighten spectator engagement and supply measurable results, offering a much dynamic attack compared to accepted TV advertising.

However, this evolving scenery requires marketers to accommodate their strategies.

For example, longer ticker times connected TV suggest opportunities for deeper engagement with ads and branded content.

The “big-screen mindset” necessitates high-quality, broadcast-like accumulation for YouTube ads designed for a surviving country environment.

Accurate show measurement volition beryllium crucial, requiring blase cross-platform analytics and attribution models to way conversions crossed TV and mobile devices.

Beyond TV, YouTube has besides go a starring level for podcast consumption.

Mohan stated that YouTube is present the astir often utilized work for listening to podcasts successful the U.S.

This inclination allows marketers to leverage the popularity of some TV and podcasts by creating video podcasts, which tin efficaciously link with audiences done engaging long-form contented connected larger screens.

This strategy aligns with the expanding penchant for longer videos viewed successful the surviving country setting.

In different words, YouTube’s translation into a TV-centric level demands that marketers accommodate their strategies to capitalize connected these caller trends.

Key actions see leveraging caller advertisement formats similar QR codes and intermission ads, creating high-quality contented optimized for large screens, and exploring opportunities similar video podcasts.

With longer ticker times and accrued TV engagement, brands person a unsocial accidental to link with audiences much effectively.

However, occurrence volition beryllium connected implementing robust cross-platform analytics and thoughtfully integrating mobile and TV experiences to enactment up of this evolving integer landscape.

According to Pixability, 56% of advertizing agencies reported that their clients had accrued their YouTube advertizing walk successful 2024.

Looking up to 2025, 44% of agencies anticipated further increases successful YouTube investment, though 42% believed budgets would stay astatine the aforesaid level aft the important maturation seen successful 2024.

Only 9% of agencies observed a alteration successful YouTube spending successful 2024, and conscionable 3% predicted a diminution successful 2025.

One Of These Top 3 YouTube Trends May Change This Year

Later this year, YouTube volition observe its 20th birthday. And I learned a agelong clip agone that the video-sharing tract changes astir one-third of its large features each year.

So, the hunt and selling assemblage needs to enactment connected the lookout for the adjacent caller inclination to support gait with the creators who are focused connected gathering their community, increasing their channel, and making wealth connected YouTube.

The precise archetypal YouTube video, “Me astatine the zoo“, was uploaded connected April 23, 2005. So, we mightiness expect different important announcement astir the extremity of April.

The IAB NewFronts volition beryllium held May 5-8, 2025, and YouTube mightiness marque important announcements then, oregon the online video level whitethorn hold until their yearly YouTube Brandcast lawsuit during the TV Upfronts, which volition beryllium held May 12-14, 2025, to denote their biggest news.

And we volition privation to wage exceptionally adjacent attention.

More Resources:

• How YouTube’s Recommendation System Works In 2025
• 20 Confirmed Facts About YouTube’s Algorithm
• Why Making A Good YouTube Video Is Hard (For Businesses)

Featured Image: Roman Samborskyi/Shutterstock