The Must-Attend Event For Publishers: News & Editorial SEO Summit via @sejournal, @NewsSEO_

This station was sponsored by News and Editorial SEO Summit (NESS). The opinions expressed successful this nonfiction are the sponsor’s own.

When it comes to SEO, there’s nary one-size-fits-all solution—especially for quality publishers.

That’s wherefore the News & Editorial SEO Summit (NESS) is simply a game-changer.

Created by manufacture leaders John Shehata and Barry Adams, NESS is the archetypal lawsuit dedicated exclusively to the unsocial SEO challenges faced by quality organizations.

On October 29 & 30, NESS volition bring unneurotic immoderate of the apical experts successful quality SEO to stock strategies on:

• Technical quality SEO
• Google Discover
• Topics, entities, and cognition graphs
• Google algorithm updates & recoveries
• Local quality SEO
• And much, overmuch more!

Whether you’re looking to turn your integrated postulation oregon elevate your SEO career, NESS has thing for you.

Brought to you by NewsSEO.io, 1 of the astir engaged quality SEO communities connected the web, this lawsuit provides you with important accusation astir integrated hunt strategies that volition assistance maximize your traffic.

In This Roundup

1. 1. What Is The News & Editorial SEO Summit?
2. 2. Meet The Professionals Behind NESS
3. 3. NESS 2024 Speakers
4. 4. NESS 2024 Sessions
5. 5. Ask Your News SEO Questions: Entirely Online & Live

What Is The News & Editorial SEO Summit?

Even though determination are galore SEO communities and summits, determination hasn’t been an lawsuit dedicated to quality publishers oregon SEO professionals who enactment with quality sites.

Visibility successful Google’s ecosystem is simply a important root of readers for each online publishers, and accusation astir however to maximize this tin beryllium hard to find.

The News and Editorial SEO Summit (NESS) is present to code the unsocial challenges that the quality manufacture faces regarding SEO.

This 4th annual, unrecorded online lawsuit volition supply adept insights, direction, and priceless networking opportunities with the champion minds successful publishing and SEO.

From Google News to Discover, from Top Stories to quality apps, you volition larn what it takes to turn your beingness successful each integrated locations wherever quality is shown.

The league expands beyond 2 days into a NEWS SEO slack community where 1000+ members assistance each different and sermon the latest News SEO updates.

A Summit Made For News Publishers

NESS is cleanable for:

• Journalists and editors involved with the day-to-day penning and publishing of quality content, who privation to marque definite their stories get the champion accidental of ranking successful Top Stories and Google News.
• Web developers who privation to marque definite their websites adhere to Google’s latest method requirements and travel champion SEO practices for crawling and indexing.
• SEO professionals working with publishers who privation to upgrade their cognition and larn from experts successful the field.
• Audience maturation strategists looking for ways to maximize postulation and find caller avenues for integrated hunt visits.

Get your summons to the 4th yearly NESS acme today! (Use codification “SEJ24” for 20% off!)

Meet The Professionals Behind NESS

We precocious sat down with John Shehata (CEO & Founder of NewzDash, and erstwhile Global VP of Audience Development Strategies astatine Conde Nast) and Barry Adams (Independent SEO Consultant, and laminitis of Polemic Digital), the founders of NESS, to sermon this must-attend lawsuit and what quality SEO and publishing attendees tin expect to spot this twelvemonth (and successful the future) astatine NESS.

It’s the 4th twelvemonth for NESS. What’s your favourite portion of the travel truthful far?

John: When Barry and I started NESS (News & Editorial SEO Summit) 4 years ago, we had nary thought it would turn to this level. We thought if we could get 50 attendees, it would beryllium a success. Fast-forward to today, and we spot 600 to 800 attendees from 55 countries each year.

The feedback we person afterward is incredibly rewarding, particularly erstwhile radical stock however the league has helped their careers—whether successful content, method SEO, oregon newsroom optimization.

Another item for america is the accidental to springiness back. Over the past 3 years, we’ve focused connected supporting the assemblage by offering escaped tickets to radical who mislaid their jobs during COVID, providing entree to students from processing countries, and contributing to humanitarian efforts, specified arsenic successful Ukraine.

This is simply a halfway worth of ours, and it’s thing we instrumentality seriously.

Lastly, the end-of-day panels are ever a hit. They supply a unsocial accidental for attendees to inquire in-depth questions to the speakers. Some of these panels person lasted an hr and a half, with discussions ranging from circumstantial SEO topics to vocation growth.

These moments of transportation and learning are immoderate of the astir memorable for some america and the attendees.

Barry: Yes, the occurrence of NESS truly caught america off-guard. We conscionable wanted an lawsuit that we’d some similar to attend. There are plentifulness of SEO conferences astir the world, and if you enactment successful SEO for ecommerce oregon brochure sites you’d decidedly get worth from these.

But if you bash SEO for news, nary of the existing events would connection galore worthwhile talks. That’s wherefore we started NESS, and the contiguous affirmative effect we got from the quality SEO assemblage has been amazing.

Almost each imaginable talker we’ve approached has said yes consecutive away, and the magnitude of radical supporting america has made it wide determination was decidedly a large spread successful the SEO events abstraction that NESS has managed to fill.

What’s caller this year? Any must-see sessions?

John: This year, we’ve expanded successful respective breathtaking ways. We person 13 speakers, which is the astir we’ve ever had. We’re peculiarly thrilled to invited Martin Splitt from Google, who volition dive heavy into immoderate of the method aspects of SEO.

We’re besides hosting a league connected semantic SEO, which I judge is important for the aboriginal of the field. For the archetypal time, we’re covering section quality SEO optimization—a taxable galore attendees requested successful erstwhile years.

Additionally, we’ve brought successful much planetary speakers, particularly from Europe, to guarantee a broader scope of perspectives. It’s shaping up to beryllium our astir divers and broad lineup yet.

Barry: In each honesty, the publishing manufacture and Google are not large friends, truthful getting a Googler connected committee arsenic a talker is simply a large woody for NESS. Martin is an astonishing feline and fantastic speaker. We’ve seen him astatine galore events and helium ever delivers large insights and advice. I can’t hold for his talk.

What bash you deliberation attendees volition beryllium astir excited about?

Barry: We privation radical to consciousness they get nonstop worth from NESS and larn things they tin use for themselves. NESS should assistance SEOs successful newsrooms beryllium better, truthful that’s what we absorption connected with our taxable and talker selection.

John: Based connected the past 3 years, attendees are ever excited astir the tactical and strategical takeaways they tin instantly use successful their newsrooms oregon workflows. We marque it a constituent to inquire each our speakers to guarantee their sessions see actionable insights, not conscionable theory.

Attendees travel to NESS expecting to permission with ideas they tin instrumentality close away, and that’s what we purpose to deliver.

What are immoderate of the topics you’re astir excited to cover?

John: We are covering a wide scope of quality SEO topics this year, cheque the full schedule. I’m peculiarly excited astir the method SEO sessions and the discussions astir section quality SEO, arsenic they are a increasing request successful the industry.

I volition besides beryllium covering predetermination SEO which is simply a important taxable wrong the US successful the upcoming month. But really, each league is designed to supply worth to attendees, whether they’re focused connected content, technical, oregon strategical SEO.

Barry: Every league volition beryllium worthwhile (and yes, of course, I’d accidental that). I’m excited to present a league myself connected tract migrations, arsenic this is an country of SEO wherever antithetic rules use for quality publishers, and galore radical aren’t needfully alert of this.

We’ll person fantastic talks astir algorithm updates, Google Discover, section quality SEO and predetermination SEO, load velocity optimization, and the existent large elephant successful the room–AI Overviews.

What benignant of interaction bash you anticipation to person connected the SEO and publishing communities with this conference?

John: For us, NESS isn’t conscionable different conference—it’s astir gathering a community. Barry and I are passionate astir cognition sharing, truthful wherefore we created this event.
It’s besides wherefore we support a dedicated Slack abstraction for quality SEOs, alongside Barry’s SEO for Google News newsletter and our ain News SEO Digest newsletter astatine NewzDash.

This is simply a league we designed due to the fact that it’s the benignant of lawsuit we’d privation to attend—full of passion, collaboration, and learning.

Barry: Over the years, I’ve had a batch of enactment from galore different radical successful SEO and beyond. I ever felt I could inquire questions, get 2nd opinions, find lawsuit studies and insights, oregon person a adjuvant listener erstwhile I’d got frustrated.

The SEO assemblage is amazing, and I consciousness powerfully astir playing my portion successful contributing to that community. NESS is simply a large portion of that.

We’re gathering abstraction for SEOs successful quality and publishing to larn from each other, stock insights and experiences, and enactment 1 another.

What are immoderate goals you person for this lawsuit successful the future?

John: We’ve earnestly considered taking NESS in-person, with events successful cities similar New York and London. While virtual events marque it much accessible for radical astir the world, there’s thing peculiar astir in-person networking.

The accidental to link face-to-face adds a invaluable magnitude that virtual can’t afloat replicate. We’re inactive debating the logistics, but it’s decidedly connected our minds arsenic we look to the future.

Barry: In-person events are surely the adjacent step, possibly a hybrid exemplary with a comparatively tiny fig of in-person attendees and a bigger live-streamed audience.
I’m speaking astatine an lawsuit successful Brazil successful November with this setup, and I’m keen to larn from that experience.

Anything other you’d similar our readers to know?

John: Yes, we’re continuing our committedness to giving back. If determination are immoderate students, individuals who’ve mislaid their jobs, oregon those who can’t spend the afloat summons price, delight scope retired to us. We’re much than blessed to connection escaped oregon discounted tickets. You tin interaction america via the nexus provided.

I besides privation to instrumentality a infinitesimal to convey each our sponsors who marque this league possible, particularly SEJ, which has supported america since time one. Their concern has been invaluable successful helping america turn and proceed to present a invaluable acquisition to our community.

Barry: Events similar NESS can’t hap without the enactment of organizations similar SEJ, truthful yes we admit it massively

And I 2nd the acknowledgment to each our sponsors, it’s large to person astonishing companies backing america each year.

NESS 2024 Speakers

NESS 2024 will diagnostic speakers from established publications arsenic good arsenic immoderate of the apical experts successful hunt today.

Get new, existent SEO information, content, tips, and tricks from the top SEO minds successful the quality industry:

• Rand Fishkin, Cofounder astatine Sparktoro.
• Martin Splitt, Search Relations Engineer astatine Google.
• Glen Gabe, SEO Consultant, G-Squared Interactive.
• Claudio Cabrera, VP Audience and Newsroom Strategy, The Athletic.
• Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital.
• Olaf Seydel, Head of Engagement & Growth, Zeit Online.
• Vivienne Goizet, Editorial Lead SEO, BILD.
• Ed Hyatt, Director of Newsroom SEO, The Wall Street Journal.
• Andrea Volpini, CEO & Co-Founder of WordLift.
• Brendan O’Connell, Sr. Director, Organic Search, The New York Post.
• Ryan Kellett, VP of Audience, Axios Media Inc.
• John Shehata, CEO & Founder astatine Newzdash.
• Barry Adams, Specialized SEO Consultant for News Publishers.

NESS 2024 Sessions

There volition beryllium 2 afloat days of talks, discussions, and networking opportunities, arsenic good arsenic 2 Ask The SEOs Panels, wherever attendees tin inquire each their quality and publishing related SEO questions.

Session topics for the 2024 lawsuit include:

• Major Google Algorithm Updates And Their Impact On News Publishers
• Achieving Topical Dominance: Measuring Topical Authority And Derive Strategic Actions
• How News Publishers Can Own Their Audience successful the Age of SGE
• Semantic SEO and Fact-Checking successful the Age of AI: Navigating Truth, Entities, Schema Markup, and SEO
• My 5 Step Process of Optimizing for Google Discover
• Winning the Google Election Battleground: SEO Strategies for Election Campaigns
• Demystifying website show & Page Experience
• Unlocking Local SEO for growth
• What it takes to Recover from Google Core Updates
• How to Incorporate SEO passim a newsroom with assemblage teams
• In-depth Site Migrations for News Websites: How Not To Risk Your News Traffic

Rand Fishkin of Sparktoro volition besides springiness a keynote entitled, “How to Stay Ahead of Marketing’s Five, Big 2024 Trends.”

After attending this event, you volition beryllium capable to use what you’ve learned to your websites to boost your integrated traffic.

Use “SEJ24” To Save 20% On Your Ticket →

Make definite your on-page and method SEO cognition is up to date. With each the layoffs and astonishment algorithm updates, upskilling and networking is present much captious than ever.

Ask Your News SEO Questions: Entirely Online & Live

All sessions are going to beryllium live, and recordings volition beryllium disposable lone to summons holders aft the event.

We volition beryllium mimicking an existent unrecorded lawsuit wherever you get large opportunities to bent retired with the experts, speech to them one-on-one, and powerfulness up your connections and cognition with networking successful the booths!

With a azygous ticket, you volition get afloat entree to each talks implicit some days and person the accidental to inquire your questions straight to our talker sheet astatine the closing of the event.

Claim your abstraction and bargain a summons to the 4th yearly NESS acme today!