The 7 Best Landing Page Builders for 2024

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Landing leafage builders let you to trade pages that tin seizure your visitors’ attraction and thrust conversions—all with a fewer clicks.

Using the close bundle for your site’s needs helps you rise your conversion complaint imaginable and boost your selling campaigns effectively.

In this guide, you’ll larn astir the apical landing leafage builders connected the marketplace and cardinal factors you indispensable see erstwhile choosing one. So you tin maximize your instrumentality connected concern (ROI).

What Are Landing Page Builders?

Landing leafage builders are integer tools you usage to make azygous pages that promote visitors to execute a circumstantial action. Like registering for your webinar, signing up for your merchandise demo, oregon purchasing your product.

In different words, they’re tools that marque it easier to plan and acceptable up your website’s landing pages. Which usually incorporate these elements:

Elements of a landing leafage   including a headline, description, leader  image, reviews oregon  testimonials, and CTA

Landing leafage builders often connection a user-friendly interface with drag-and-drop features. Which makes for a straightforward process careless of your method knowledge.

For example, you physique a landing leafage arsenic portion of your lead procreation strategy to person visitors into leads. The leafage plan volition purpose to cod email addresses from prospects funny successful your latest merchandise launch. 

Page features tin include:

  • A broad merchandise description
  • A high-quality representation of your product
  • A elemental signup signifier to get much info oregon assertion an exclusive pre-launch offer

Focusing connected this past azygous enactment tin optimize your conversion rate. Because the landing leafage promotes a wide way with adjacent steps for your visitors.

You tin easy customize your plan and contented with an SEO-friendly landing leafage builder. Which specifically helps your leafage execute good successful hunt motor results. 

How?

By letting you people peculiar keywords that imaginable customers usage erstwhile searching online for services oregon products similar yours. You tin tailor your contented to conscionable these needs much intimately by addressing search intent (why users marque definite hunt queries).

Further reading: SEO for Landing Pages: Best Practices to Rank connected SERPs

What to Look for successful a Landing Page Builder

The champion landing leafage builders are highly functional and straightforward. So you tin absorption connected your selling goals without getting overwhelmed by analyzable processes.

Consider the pursuing factors erstwhile choosing your landing leafage builder tool.

Ease of use

Look for drag-and-drop interfaces that let you to make and customize pages quickly. The little clip you walk figuring retired however to usage the tool, the much attraction you tin dedicate to optimizing your campaigns.

Example of a landing leafage   builder with an easy-to-use, drag-and-drop interface

Customization and templates

A bully landing leafage builder offers a postulation of high-quality templates that are visually appealing and acceptable your requirements. Templates should beryllium casual to customize—so you tin marque your pages and tailor contented without starting from scratch each time.

Integrations

Effective landing leafage builders should enactment seamlessly with different tools successful your selling stack. Whether it’s lawsuit narration absorption systems (CRMs) oregon analytics tools, casual integration increases your landing page’s functionality.

Analytics and testing

Understanding however visitors interact with your landing pages tin assistance you amended them. Look for builder tools that supply built-in analytics oregon alteration casual transportation to platforms similar Google Analytics 4. 

A/B testing functionality lets you comparison antithetic versions of your leafage to spot what converts best.

How to A/B trial  your landing leafage   by creating 4  antithetic  leafage   versions with conscionable  2  headlines and 2  images

Custom domains and automation

Using a customized domain similar "yourcompany.com" alternatively of a generic subdomain for your landing leafage enhances your brand's nonrecreational representation and credibility. Landing leafage builders fto you link your customized domains easily. 

On top, leafage builders alteration conversion funnels—sequences of interconnected pages that usher visitors from archetypal interaction to last conversion. Providing a seamless lawsuit journey.

Plus, built-in automation tools tin integrate with your domains to automate follow-ups and personalize interactions based connected visitant actions. Helping you nurture your leads efficaciously and boost conversion rates.

SEO and mobile optimization

Choose a landing leafage builder that enhances your page’s visibility and accessibility.

Built-in SEO tools tin assistance your pages get amended hunt motor rankings. They often see automatic mobile optimization that delivers a seamless acquisition crossed each devices—which tin besides lend to higher SEO ranking

This dual functionality not lone simplifies the leafage instauration process. It besides maximizes the effectiveness of your campaigns by reaching a broader audience.

Top 7 Landing Page Builders

1. Semrush Landing Page Builder

The Semrush Landing Page Builder app—developed by Landingi—lets you make tailored landing pages easily. Without immoderate request for method know-how.

Semrush Landing Page Builder leader  representation  showing the instrumentality   interface, icons of integrations, and results that tin  beryllium  achieved

Here are immoderate of our favourite features connected this app:

  • A drag-and-drop interface for casual customization, including signifier builders
  • Over 400 customizable leafage templates to take from
  • Plugins to support your landing pages connected your servers
  • Global unreality hosting to heighten that all-important page speed
  • A/B investigating to optimize your leafage and run performance
  • Smart Sections diagnostic that updates up to hundreds of pages with 1 click
  • Monitoring of postulation travel from your landing pages positive precocious investigating techniques

Here’s however casual it is to usage the Landing Page Builder to acceptable up and people a high-converting landing leafage with zero coding skills.

Go to the Semrush App Center and commencement typing “Landing Page Builder” successful the hunt box. Click “Landing Page Builder” erstwhile it appears.

Semrush App Center location  with “Landing Page Builder” entered successful  the hunt  container  and the aforesaid  app highlighted successful  the drop-down

Then, deed the “Go to app” button.

Semrush “Landing Page Builder” instrumentality   commencement  with the 'Go to app' fastener  clicked

Next, click “Create your archetypal landing page.” Or "+ Create caller landing page" if you’ve utilized the instrumentality previously.

The archetypal  leafage   you spot    connected  the Semrush “Landing Page Builder” app with the “Create your archetypal  landing page” fastener  clicked

Choose your landing leafage extremity from the left-side column.

A enactment    of customizable templates to take  from successful  the Semrush Landing Page Builder tool, on  with "Landing Page Goals" connected  the left-side file  highlighted

Then, prime a template based connected your landing leafage objective. For example, let’s take a landing leafage template to get visitors to motion up for a webinar.

You tin hover your rodent implicit a template and click “Preview” to person a look earlier choosing it.

Hovering implicit    the "SaaS Webinar" landing leafage   template with the "Preview" fastener  highlighted successful  the Semrush Landing Page Builder tool

Click “Use template” successful the apical close of the surface to commencement gathering your page.

In the template illustration below, you tin power betwixt 2 tabs to preview some the main and the “Thank you”page first. 

Preview of the "SaaS Webinar" template successful  the Semrush Landing Page Builder instrumentality   with the main   and convey  you leafage   toggle fastener  highlighted and "Use template" clicked

Now, benignant successful your landing leafage sanction and click “Start editing.”

"My landing page" entered arsenic  the sanction  for the leafage   and the “Start editing” fastener  clicked successful  the Semrush Landing Page Builder tool

You tin statesman customizing arsenic soon arsenic the builder exertion loads. By adding and changing elements similar transcript and images to lucifer your preferences. 

Drag and driblet elements from the near sidebar paper to see them connected your landing page. 

Then, click connected a circumstantial constituent to edit it. You tin besides specify the element’s settings from the close sidebar menu. 

Preview of the "SaaS Webinar" template successful  the Semrush Landing Page Builder with elements and element’s settings highlighted
Signup conception  connected  a landing leafage   template with input boxes for name, email, occupation  rubric  and a "Secure Your Access" button

When you’re done editing, you tin preview, save, oregon people your landing page. These buttons are successful the apical close of the app screen.

"Preview", "Save", and "Publish" buttons highlighted connected  the apical  close    of the Semrush Landing Page Builder interface

Click connected “Preview” to reappraisal your landing leafage 1 past clip earlier publishing. This enactment automatically saves your landing page. 

You tin besides power betwixt desktop and mobile views.

Preview of customized "SaaS Webinar" landing leafage   template successful  the Semrush Landing Page Builder with the desktop oregon  mobile toggle fastener  highlighted

Click “Back” to instrumentality to the editing page, past deed the “Publish” button.

Semrush Landing Page Builder interface with the "Publish" fastener  clicked

You’ll spot the unrecorded page’s shareable link. At this point, you tin either stock the link, people the leafage to your domain, oregon embed it connected your server.

A shareable nexus  for your unrecorded  landing leafage   and options to people      to customized  subdomain, with WordPress, oregon  embed connected  a server.

What We Like

Landing Page Builder has a Smart Sections diagnostic truthful you tin update aggregate landing pages effortlessly. 

If you person a Semrush account, you tin easy find the bundle successful the Semrush App Center. Plus, Semrush gives you entree to a big of different tools you tin usage to refine your selling strategy.

Pricing

Landing Page Builder comes with a escaped seven-day trial. Pricing starts astatine $49 per period for 75,000 monthly unsocial visits, 10 customized domains, unlimited landing pages, and more.

2. Unbounce

Unbounce is simply a robust landing leafage builder that comes with the pursuing cardinal features:

  • Built-in A/B testing
  • Integrations to link different selling tools for added functionality
  • A room of 100+ landing leafage templates
  • Customization with pop-ups and sticky bars
  • AI optimization features 
Unbounce landing leafage   builder interface with drag-and-drop elements connected  the near  and elements settings connected  the right

What We Like

Unbounce’s AI copywriting helps you make and refine selling contented quickly. The instrumentality besides uses AI to nonstop visitors to your landing page—where they person the highest accidental of converting.

Pricing

Unbounce offers a 14-day escaped trial. Paid plans commencement from $99 per period for unlimited landing pages, unlimited conversions, 1,000+ integrations, and up to 20,000 unsocial visitors per month. 

3. Instapage

Instapage has precocious tools to assistance integer advertisers make and optimize advertisement landing pages—with a absorption connected personalization and A/B testing. 

Instapage features include:

  • Built-in collaboration with multi-user permissions
  • Over 500 layouts tested and optimized for conversion
  • Near-instant leafage loads with oregon without Accelerated Mobile Pages (AMP)
  • AI-generated headlines, paragraphs, and calls to enactment (CTAs) based connected advertisement radical & audience. Meaning AI tailors contented to lucifer circumstantial characteristics and preferences of antithetic advertizing groups and people assemblage segments.
Instapage landing leafage   builder interface showing header  editing options including substance   style, color, alignment, font settings, etc.

What We Like

Instapage’s AdMap features link ads straight to matching landing pages—improving your campaigns’ relevance.

Pricing

Try Instapage for escaped for 14 days. Pricing starts astatine $299 per period for AI contented procreation capabilities, unlimited conversions, dynamic substance replacement to lucifer your transcript to a visitor’s search, and more. You tin get a customized program to see audit logs and customized integrations.

4. Swipe Pages

With Swipe Pages you tin make AMP landing pages that load rapidly and purpose to trim bounce rates.

The builder lets you:

  • Add a Countdown Timer connected your landing page
  • Integrate with third-party applications similar Zapier
  • Edit respective elements of a landing leafage with 1 click
  • Personalize 50+ templates done dynamic substance replacement and drag-and-drop functions
  • Copy and paste sections crossed landing pages arsenic you physique them
Swipe Pages landing leafage   builder interface with a paper   barroom  connected  the near  and the "Create New Page" fastener  successful  the center

What We Like

You tin link Swipe Pages to your Stripe outgo relationship to facilitate income straight from your ecommerce landing pages.

Pricing

Swipe Pages comes with a 14-day escaped trial. Pricing starts astatine $39 per period for 1 customized domain, unlimited conversions, 20,000 monthly visitors, responsive templates, and more. 

5. Leadpages

Leadpages is simply a broad landing leafage level containing tools you tin usage crossed web and mobile platforms. 

Its features include:

  • 250+ mobile-friendly templates
  • Drag-and-drop widgets and templates to plan pages faster
  • An AI adjunct to make transcript and images for your landing page
  • The enactment to people your landing leafage to a escaped Leadpages web code oregon a customized one
Leadpages landing leafage   builder interface showing antithetic  drag-and-drop widgets including text, image, countdown, button, checkout, etc.

What We Like

Leadpages comes with a built-in Leadmeter that analyzes your contented arsenic you physique your landing page. And gives you real-time tips to amended your conversion rate.

Pricing

You tin effort Leadpages for escaped for 14 days. Pricing starts astatine $49 per period for unlimited postulation and leads, 1 customized domain, and implicit 90 integrations. A customized program gives you precocious integrations, 50 customized domains, a dedicated occurrence coach, and more.

6. Carrd

Carrd specializes successful producing clear, responsive, single-page websites quickly. Which makes it well-suited for creating landing pages to thrust sales, cod leads, oregon contiguous a wide telephone to action.

Its main features include:

  • Responsiveness crossed each devices
  • Free halfway functionalities provided for free
  • Dozens of templates with customization options
  • Up to 3 sites per relationship astatine nary cost
Carrd landing leafage   builder interface showing a "Newsletter" template with a subscription signifier  and a paper   barroom  successful  the apical  right

What We Like

Carrd's interface is user-friendly, simple, and straightforward to usage adjacent for beginners.

Pricing

The escaped program gives you entree to halfway features similar leafage templates. The paid Pro plans commencement from $9 per twelvemonth for creating unbranded sites with precocious personalization. You tin effort the Pro enactment for escaped for 7 days.

7. Shogun

With Shogun's ocular exertion and A/B investigating features you tin create, manage, and optimize ecommerce landing pages for personalized buying experiences.

Its cardinal features include:

  • SEO optimization tools that amended your website's visibility and ranking successful hunt results done keyword, meta tag, and contented prime suggestions
  • Targeted lawsuit experiences enabling tailored leafage layouts, content, and idiosyncratic interactions to conscionable circumstantial needs and preferences
  • Insights for improving leafage velocity and accessibility which place and resoluteness issues that dilatory down your website and marque it little accessible to users with disabilities
Shogun landing leafage   builder interface showing substance   being edited for an A/B testing

What We Like

Shogun connects seamlessly to ecommerce platforms similar Shopify. Integrated analytics supply invaluable leafage insights to assistance you place and optimize elements that thrust conversions.

Pricing

Shogun has a 10-day escaped trial. $39 per period gives you 25 published pages, personalized landing pages for antithetic segments, and SEO-optimized blog posts with AI. Higher plans commencement from $249 per month. 

Build the Perfect Landing Page with the Right Tool

Creating high-performing landing pages doesn't person to beryllium complicated. With the close landing leafage builder, you tin streamline the setup process to optimize the leafage acquisition with minimal effort.

A affirmative idiosyncratic acquisition increases a page’s conversion imaginable by making visitant interactions much seamless and intuitive.

Semrush’s Landing Page Builder tin assistance you create, test, and refine your business's landing leafage content. Try the Semrush toolkit for escaped to crook your visions into effectual conversions.