The 49 Best Google Tools For Productivity & Marketing via @sejournal, @theshelleywalsh

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Google mightiness beryllium a ascendant search motor worldwide, but implicit the years, it has besides experimented with galore products and Google tools that marque our lives easier.

The precise archetypal Google instrumentality was Adwords, launched connected October 23, 2000. At the time, we couldn’t expect however overmuch it would alteration the absorption of commerce and however radical advertise online.

Google Maps launched successful 2005, and astir apt the biggest of each Google tools, Google Docs, launched successful March 2006.

Gemini is the latest Google tool that is having a sizeable interaction connected the world.

Google is besides keen to deprecate products and has sunsetted galore antithetic tools that person either go obsolete oregon not had capable users to marque them worthwhile.

The astir noteworthy of these are Google +, Google Reader, and the escaped variation of G Suite (the precursor to Workspace).

There are presently hundreds of Google tools covering a wide scope of functions, and we person compiled a database of the 49 astir utile for anyone moving successful SEO oregon marketing.

The Best Google Tools For Marketing And Productivity

1. Google AdMob

Used for conveniently adding ads to mobile apps.
Launched successful 2006 (acquired by Google successful 2010).

For developers creating apps, creating a escaped mentation of your crippled oregon work tin beryllium a large mode to pull caller users and promote them to download your app.

But this tin mean that your app isn’t generating gross done an app store.

Google AdMob serves arsenic a instrumentality for you to adhd targeted ads to your product so you tin monetize the app you’re creating without the request for a paywall. You tin support your work free, users tin observe caller products, and advertisers tin scope caller audiences.

2. Google Ads

Used for reaching caller customers.
Launched 2001.

Given that determination are 5.35 billion unsocial net users, 1 mode to entree caller audiences is done online advertising. Previously known arsenic Google AdWords, this was the archetypal instrumentality that Google released aft its hunt engine.

Google Ads makes it casual to service your ads to your people assemblage by integrating with Google hunt results, YouTube, and its Display Network.

You tin besides usage its targeting capabilities to absorption connected circumstantial demographics and parameters for effectual fund spending. Its streamlined plan makes it incredibly casual to navigate while besides providing wide analytics information for refinement and automated solutions to maximize your selling spend.

3. Google AdSense

Used for generating gross from your content.
Launched 2003.

For anyone with their ain website oregon transmission connected YouTube, AdSense allows you to monetize your presence by serving ads to your viewers oregon visitors.

Google manages this, matching your illustration to suitable ads that are applicable to your audience. That way, you make gross passively to enactment your contented portion advertisers tin pat into your audience.

The magnitude earned depends connected the ads themselves; the size disposable for the advertisement and the competitiveness of the abstraction volition impact the gross generated.

4. Google Alerts

Used for monitoring mentions of your concern oregon circumstantial terms.
Launched 2003.

Keeping an oculus connected however radical are talking astir you is incredibly useful.

You tin acceptable up Google Alerts to notify you erstwhile your concern is mentioned online. This tin let you to stock affirmative mentions and perchance respond to negativity promptly.

It tin besides beryllium utilized to way circumstantial topics truthful you tin beryllium the archetypal to cognize astir caller developments and incorporated them into your content. This tin prevention you the manual task of rechecking definite topics to spot erstwhile caller contented appears, giving Google the task of tracking it for you automatically.

5. Google Analytics (GA4)

Used for measuring website postulation and app usage.
Launched 2020 (Replacing Universal Analytics).

Google Analytics gives you an casual mode to show traffic coming to your website and who’s utilizing your app. It tin archer you wherever they’re coming from, what devices they’re using, what parts of your website oregon app are astir popular, and more.

It’s escaped to usage and provides you with cardinal insights astir your customers and their purchasing journey. This tin assistance you to streamline your selling processes, place your targets, way run metrics, and troubleshoot idiosyncratic webpages – each from the aforesaid dashboard.

This is an indispensable instrumentality for anyone with an online beingness to amended recognize their interaction and however they tin optimize elements of it. Without measuring the results of changes you marque to your website, you can’t spot whether you’re making the close decisions oregon not.

6. Google Arts and Culture

Used for exploring museums and important artworks online.
Launched 2011.

In a satellite wherever everything is progressively moving online, Google Arts and Culture has helped to digitize the satellite of culturally important artworks and artifacts.

This means that radical worldwide tin research the galleries of countries thousands of miles away. Teachers tin besides usage this arsenic a assets for moving online oregon hybrid classes, arsenic good arsenic making usage of immersive 3D creation assemblage tours for integer tract trips.

Anyone tin marque usage of the tool, some successful and retired of the acquisition sector, and it tin beryllium a large root of originative inspiration for campaigns oregon creator styles erstwhile coming up with temper boards.

7. Google Assistant

Used for moving dependable searches connected astute devices.
Launched 2016.

Google Assistant is simply a virtual assistant that is contiguous successful each modern Android smartphones and galore different astute devices, specified arsenic Google Home. It allows you to execute dependable searches by speaking to your instrumentality alternatively than typing retired your query.

This tin beryllium particularly utile for getting accusation connected the alert and performing different tasks automatically, similar speechmaking retired recipes oregon penning a buying list. If you person a astute home, you tin besides power it utilizing Google Assistant alternatively than needing to spell into apps to marque manual changes.

8. Google Authenticator

Used for establishing other layers of integer security.
Launched 2010.

Mutli-factor authentication adds extent to the information of your online presence, requiring much grounds that you are who you look to beryllium erstwhile logging onto a work oregon profile.

Google Authenticator is software that allows you to instrumentality this with your online profiles, including your Google account, to support your integer aforesaid safe. It generates a six- to eight-digit one-time passcode that’s required to implicit your login.

Because it’s kept abstracted and requires a antithetic device, it tin forestall cyber-criminals from gaining entree to your relationship done your username/email and password alone.

If you’re not utilizing Google Authenticator oregon a akin authentication instrumentality for two-step authentication – oregon adjacent much elaborate log-in procedures – past it’s thing you should bash arsenic soon arsenic imaginable to keep yourself harmless online.

9. Google BigQuery

Used for interacting and querying ample datasets.
Launched 2011.

If you enactment with ample quantities of data, Google BigQuery is simply a instrumentality worthy knowing about. Fully managed by Google, this petabyte-scale, low-cost, serverless ‘data warehouse’ makes usage of the Google Cloud Platform.

Because BigQuery is simply a afloat managed Platform arsenic a Service (PaaS) tool, you don’t request to interest astir retention resources oregon computing power, alternatively being capable to absorption connected making usage of SQL to analyse and gully answers from your data. It’s a fantastic enactment if you person massive datasets to stitchery insights from, specified arsenic elaborate lawsuit data.

It besides has automatic backups and mentation past truthful you tin instrumentality tighter power of your information security, portion besides having the capableness to make and tally machine learning (ML) models to execute artificial quality (AI) tasks.

10. Google Business Messages

Used for having conversations with customers online.
Launched 2017 (Originally named Google My Business Messaging).

Google Business Messages allows you to interact with your customers done respective integer touchpoints, including Google Maps, Google Search, and your ain website, either via desktop browser oregon mobile apps.

This allows customers to inquire questions straight to a business, receive answers to often asked questions, oregon amusement hold times for definite services. Because the accusation comes straight from the business, this tin beforehand a greater level of spot and authorization wrong the interaction.

This tin heighten the level of lawsuit attraction your concern provides, creating a amended idiosyncratic acquisition and perchance helping drive much affirmative reviews. There’s besides a 30-day model for follow-up inquiries truthful you tin retarget customers who didn’t implicit a acquisition and physique stronger bonds with existing customers.

11. Google Business Profile

Used for boosting your concern beingness successful the section area.
Launched 2014.

Creating a Google Business Profile plays a cardinal relation successful generating involvement wrong your section area, providing indispensable accusation astatine a glimpse specified arsenic concern hours, location, and immoderate links to your website.

Doing truthful helps summation discoverability connected Search and Maps, tying into Google Reviews arsenic good truthful that radical tin filter section results by the best-ranked ones. This is particularly utile for hospitality businesses, arsenic galore radical volition look to Google for section recommendations successful unfamiliar areas.

12. Google Calendar

Used for keeping way of cardinal dates, meetings, and appointments.
Launched 2006.

Google Calendar has been a cardinal tool wrong Google’s productivity offering for a agelong clip now. It syncs crossed your devices to guarantee your calendar is ever up to date.

While it’s ever functioned arsenic a mode to people important dates, determination are immoderate utile integrations that tin marque it a much invaluable tool.

With the improvement of Google Meet, you tin usage Google Calendar to easy docket virtual meetings with different people.

If you person entree to their Google Calendar, you tin usage it to find an due clip erstwhile you’re some escaped alternatively than having to spell backmost and distant implicit email.

13. Google Charts

Used for visualizing data.
Launched 2007.

If you request to make visually absorbing graphs oregon charts, Google Charts is simply a fashionable choice that provides galore ready-to-use illustration types.

This could beryllium thing from a elemental barroom graph to illustration top-level fiscal accusation to interior enactment structures oregon incredibly dense graphs utilizing analyzable datasets.

If you’ve been utilizing BigQuery to analyse data, you tin instrumentality that aforesaid data and visualize it utilizing Google Charts to visually show your learnings to others wrong your business.

JavaScript is the astir fashionable method of bringing these charts unneurotic truthful you tin embed interactive charts into your webpage. They’re rendered utilizing HTML5/SVG technology, which means they’re compatible with galore browsers and mobile devices.

14. Google Chat

Used for communicating with others.
Launched 2017 (Originally named Hangouts Chat).

While primitively conceived arsenic a concern instrumentality for teams to support successful interaction with each other, Google Chat is disposable for everyone to usage arsenic instant messaging software.

You tin speech to radical one-on-one oregon commencement larger radical messages, similar with akin software. It inactive favors concern communication, arsenic it integrates good with Gmail and different tools specified arsenic Google Docs, Sheets, oregon Slides, which each beryllium wrong the Google ecosystem.

In the existent epoch of distant and hybrid working, it tin beryllium a large enactment for distant teams who request to collaborate often erstwhile utilizing these antithetic tools.

15. Google Chrome for Developers

Used for browsing the net with dedicated developer features.
Launched 2008 (Chrome).

Google Chrome is 1 of the astir fashionable web browsers. Its user-friendly interface makes navigating the net arsenic straightforward arsenic possible, with additional representation and artillery features to assistance marque your browsing acquisition arsenic creaseless arsenic possible.

Chrome DevTools is simply a acceptable of web developer tools that are built straight into the browser itself, giving web devs convenient entree to everything they request to edit web pages and execute diagnostic tasks astatine speed.

Chrome Dev is updated weekly, truthful you’ll ever person entree to the astir up-to-date browser and toolset. This allows you to make websites and trial caller APIs without needing to power betwixt anything.

16. Google Chrome Remote Desktop

Used for assisting different users with method issues
Launched 2011

If you request to entree your location oregon enactment machine portion you’re distant from your desk, Google Chrome Remote Desktop allows you to easy link and get what you need.

As with galore Google tools, it’s built utilizing Google’s unafraid infrastructure truthful you tin spot the transportation betwixt your devices. You tin bash this from different machine oregon adjacent a mobile device, iOS oregon Android, truthful you tin way down what you request regardless.

You tin besides usage it to stock your surface with co-workers if you request to amusement them however to bash thing remotely. If you find yourself doing this often, you tin besides adhd the Google Chrome hold to marque it adjacent easier to use.

17. Google Digital Garage

Used for gaining caller integer skills and qualifications.
Launched 2015.

If you person a integer skills spread you privation to close, past Google Digital Garage whitethorn beryllium capable to find you a escaped grooming course.

There is simply a wide assortment of online courses and sessions disposable to reserve a place, from learning astir instrumentality learning and AI to integer well-being grooming and diverseness training.

You tin besides summation Google Career Certificates successful definite topics earned done completing Google’s online grooming programs.

These are aimed astatine in-demand industries, specified arsenic UX plan and information analytics, truthful you tin add these skills to your integer toolbox. While these aren’t needfully escaped courses, they tin beryllium low-cost options for getting accredited grooming from Google.

18. Google Docs

Used for online connection processing and penning tasks.
Launched 2006.

Part of the G Suite of integer tools, Google Docs is an easy-to-use escaped online connection processor. Its straightforward interface volition beryllium acquainted to anyone who’s utilized Microsoft Word before, and it offers immoderate utile further features.

Collaboration is built into the tool, allowing you to easy stock documents via email oregon natively wrong Google, arsenic good arsenic tag users successful comments and delegate tasks. Others tin enactment successful the aforesaid Google Doc arsenic you to edit alongside you, which tin beryllium particularly adjuvant erstwhile reviewing enactment during a call.

You tin spot changes arsenic they’re made with the papers redeeming automatically truthful you don’t hazard losing your work. If immoderate unwanted changes are made oregon enactment is lost, you tin besides revert to a erstwhile mentation to retrieve anything.

19. Google Drawings

Used for creating diagrams and wireframes online.
Launched 2010.

Google Drawings is 1 of the lesser-known applications successful the G Suite of tools utilized to make flowcharts, website wireframes, and different diagrams. These tin beryllium created collaboratively, overmuch similar the different types of G Suite software, truthful you tin make ideas successful existent time.

All the editing tools are intuitive to use, acting arsenic a elemental graphics programme that you tin rapidly get started with. This makes it a utile instrumentality for schoolroom teaching, giving students an casual programme to beryllium originative with without needing to cognize immoderate analyzable keyboard shortcuts oregon however to navigate layers of drawings.

You tin embed files created wrong Google Drawings into immoderate Google Docs you’re moving in, allowing you to easy transportation your moving files into a last portion of work.

20. Google Drive

Used for storing and organizing files wrong Google Cloud.
Launched 2012.

Cloud-based retention has go a fashionable method of storing information, whether that’s enactment oregon idiosyncratic files specified arsenic images, substance files, oregon presentations.

Google Drive is Google’s reply to this, providing Google users with 15GB of escaped retention with further abstraction disposable to acquisition done yearly oregon monthly subscription.

You tin entree files stored connected your Google Drive from anyplace and connected immoderate device, making it a convenient cardinal determination for your files.

The bundle besides has built-in extortion against malware and spam, making it a harmless and unafraid abstraction to store your files and collaborate with them successful a protected environment.

21. Google Fonts

Used for uncovering open-source font families.
Launched 2010.

Google Fonts brings unneurotic a directory of wide disposable fonts for you to usage online nether open-source licenses. This means you tin usage them successful some commercialized and non-commercial projects without moving into immoderate issues.

You tin download fonts to usage wrong antithetic programs oregon get the embed codification truthful you tin alteration the benignant of your substance connected your website successful a CSS style.

There are galore antithetic fonts to browse and an extended objection of each font nether antithetic styles oregon weights. You tin besides usage the benignant tester to preview however circumstantial blocks of substance mightiness look with that font.

Interestingly, Google Fonts offers much than conscionable fonts, too. You tin research a wide scope of icons arsenic good for usage successful creating a idiosyncratic interface oregon mocking up visuals wrong a plan project.

22. Google Forms

Used for making surveys and questionnaires.
Launched 2008 (Originally integrated into Google Sheets).

If you privation to rapidly make a idiosyncratic feedback signifier oregon survey for marketplace research, Google Forms is the instrumentality you need.

This escaped G Suite survey medication bundle makes creating, editing, and sending retired online surveys arsenic casual arsenic possible. Surveys tin besides beryllium built collaboratively and shared via email, links, oregon embedded wrong your website.

You tin way responses successful existent clip with updates and accelerated visualizations, gaining insights astatine a glimpse without needing to provender the information into a abstracted tool.

Choose from pre-built formats for your questions, similar escaped substance boxes oregon checkboxes. Drag-and-drop editing allows you to reorder questions if you consciousness there’s a amended flow. Additionally, you tin customize each form’s colour strategy and font to amended acceptable your branding.

23. Google Gemini

Used to execute generative AI tasks.
Launched 2024 (Originally released arsenic Bard successful 2023).

Originally named Bard, Google Gemini is Google’s household of multimodal connection models developed utilizing Google DeepMind.

Like galore generative AI tools, you tin inquire Gemini to execute a wide scope of tasks for you, specified arsenic rewriting substance successful antithetic styles oregon researching a circumstantial topic.

Its capabilities chiefly travel from its quality to rapidly extract accusation from immense quantities of documentation and filter it down into utile outputs for users based connected their prompts.

As with galore generative AI that the nationalist tin access, Google has prefaced that Gemini isn’t cleanable and whitethorn inactive make incorrect information. However, it tin inactive beryllium an incredibly utile instrumentality to assistance you creatively and streamline your productivity.

24. Google Gmail

Used arsenic a unafraid email service.
Launched 2004.

Gmail is Google’s email service, providing a backstage and unafraid email instrumentality for escaped to each Google users.

With 1.8 cardinal progressive users of the email platform, it’s 1 of the astir fashionable email services successful the world. It is utilized for some idiosyncratic and nonrecreational accounts, and you tin easy swap betwixt antithetic accounts which makes it a large enactment for tiny businesses – with Google Workspace bringing unneurotic each the tools you mightiness need.

You volition find Google Chat, Google Calendar, and Google Meet each integrated into Gmail, making it adjacent easier to signifier workflow with colleagues and docket video calls each wrong the azygous tool.

With its precocious phishing extortion and filters for spam, malware, and unsafe links, swapping your email to Gmail tin assistance support you safer online, too.

25. Google Keep

Used for accelerated note-taking and memos.
Launched 2013.

Google Keep is the G Suite’s instrumentality for taking speedy notes connected the fly, whether for a buying list, speedy reminders, oregon jotting down important information.

While you tin benignant retired immoderate you privation into each note, you tin besides transcribe dependable recordings if you’d alternatively grounds cardinal accusation that way.

Each enactment tin beryllium assigned a label, color, oregon inheritance to assistance signifier your antithetic notes truthful you tin easy find the accusation you’re looking for astatine a aboriginal date.

Your notes connected Google Keep besides sync crossed devices, truthful you tin entree them wherever you are, and you tin acceptable up collaborative notes with different users successful existent time.

26. Google Lens

Used for making ocular searches and scanning QR codes.
Launched 2017.

With its vision-based computing capabilities, Google Lens allows you to simply constituent your camera astatine thing and search for what you see.

This isn’t restricted to ocular searches of what’s conscionable successful beforehand of you, either. You tin hunt based connected pictures you’ve taken antecedently arsenic well.

Lens works by comparing the representation you’ve taken to different images online and ranks them by similarity and relevance, pulling unneurotic hunt results it deems useful.

This tin beryllium large if you’re trying to place what benignant of works you’re looking astatine oregon callback the sanction of a celebrated landmark you took a representation of.

If you’ve encountered a QR codification that you request to scan, Google Lens tin besides bash this to instrumentality you to the applicable spot online.

27. Google Local Services Ads

Used for pushing ads to searches successful your area.
Launched 2015 (US & Canada).

Given determination are billions of searches connected Google each day, chances are that immoderate of these volition beryllium taking spot successful your section area. Google Local Services Ads gets your concern successful beforehand of people by serving ads to radical performing searches nearby.

The champion portion is that you volition lone wage for this advertisement if a lawsuit sends you a nonstop connection oregon makes a telephone utilizing the ‘call’ fastener connected the interface.

You tin summation your entreaty by getting Google Screened, oregon Google Guaranteed badges to amusement that you’ve been checked by Google. This tin reassure customers that your services person been vetted and you person the indispensable licenses to execute a service.

28. Google Looker Studio

Used for turning information into absorbing visualizations.
Launched 2022 (Originally released arsenic Data Studio successful 2016).

Previously known arsenic Google Data Studio, Looker Studio is an online instrumentality you tin usage to alteration your data into interactive dashboards and compelling reports for free.

You tin link Looker Studio to practically immoderate benignant of data, allowing you to rapidly crook it into information visualizations that archer the communicative down your data. This means you tin compile your spreadsheets, analytics, and information wrong 1 easy-to-use platform.

With its web-based reporting tools, you tin besides signifier reports that users tin interact with to get a deeper knowing of your data.

Looker Studio is an indispensable instrumentality for immoderate business looking for insights from its data, giving you a escaped instrumentality to crook figures and accusation into impactful messages for interior oregon outer purposes.

29. Google Manufacturer Center

Used to supply authoritative merchandise information.
Launched 2015.

If you ain oregon licence branded items, Google Manufacturer Center is simply a instrumentality you should beryllium utilizing to amended the accusation provided by Google.

It allows manufacturers to supply better, much close merchandise accusation and improves users’ online buying experience.

This is besides a bully mode to amended your beingness connected Google. It lets you item your products connected some the Search and Shopping tabs by completing indispensable information, uploading authoritative photography, and adjacent linking you to your branded YouTube content.

Comprehensive analytics assistance you place however ads are performing, showing you impressions, clicks, and different cardinal stats truthful you tin spot however you’re performing against competitors.

30. Google Maps

Used for navigation and uncovering section points of interest.
Launched 2005.

Google Maps gives you a escaped instrumentality to observe the satellite astir you, showing you close maps of the section country arsenic good arsenic practically anyplace connected Earth.

You tin entree accusation astir shops, restaurants, parks, museums, and much each from Google Maps.

If you prime a location, you tin get navigation information to amusement you antithetic routes to get determination – either by walking, driving, nationalist transport, oregon adjacent by flying. By utilizing the Maps app connected your phone, you tin travel the navigation instructions successful existent clip to get wherever you privation to go.

Different points of involvement tin beryllium bookmarked arsenic favorites, places you privation to visit, oregon starred truthful you tin easy find them later.

Maps tin besides beryllium utilized to signifier trips with friends, adding antithetic locations to a database of wherever you mightiness privation to go.

31. Google Meet

Used for holding video calls.
Launched 2017.

Online video calling is precise communal successful the modern world, and Google Meet is Google’s instrumentality answering this need.

Designed to regenerate portion of Google Hangout, you tin usage Google Meet to clasp video calls with anyone, anyplace successful the world, truthful you tin enactment connected. It has a scope of features to tweak your video and audio truthful everyone tin spot and perceive you clearly.

You tin either docket a clip to conscionable with idiosyncratic oregon leap into a Meet astatine a moment’s announcement to drawback up with friends and family.

It works connected some desktop and mobile, depending connected which you prefer. You tin usage it to collaborate with coworkers by talking and seeing each different portion moving connected documents together.

32. Google Merchant Center

Used for managing your concern and ecommerce presence.
Launched 2010 (In tandem with Google Shopping Platform).

Google Merchant Center allows you to database your concern and items to amusement up connected Google Shopping and different associated places, helping you scope millions of shoppers and thrust sales.

By utilizing Google Merchant Center, you tin sync your merchandise accusation from an ecommerce level and commencement to propulsion your concern connected Search, Maps, YouTube, Google Shopping, and Images. While these ads are not escaped to use, the Merchant Center illustration is.

This tin beryllium a large portion of gathering a larger online beingness and helps drive consciousness of your marque online. Plus, if a idiosyncratic clicks done 1 of these links, you tin nonstop them to your online store oregon a carnal determination successful bid to implicit a transaction.

A planetary update for Google Merchant Center is scheduled for rollout crossed 2024, offering a much simplified acquisition and greater degrees of power implicit however your products are seen.

33. Google News

Used for speechmaking astir existent affairs and fashionable topics.
Launched 2002 (Beta).

Google News is Google’s quality aggregator tool, which brings unneurotic a changeless travel of nonfiction links from antithetic quality sources online.

Your Google News leafage volition beryllium tailored much towards your interests, arsenic good arsenic presenting the cardinal headlines from large publications. This gives you a wide thought of what existent affairs are happening, portion inactive allowing you to take which root you privation to work much from.

Google News besides has circumstantial categories if you privation to delve into circumstantial topics specified arsenic sports, entertainment, oregon technology. There’s besides the News Showcase feature, which breaks down stories chosen by antithetic newsrooms applicable to you.

A Fact Check section, verified by autarkic sources, checks claims made successful definite stories oregon photos to assistance combat against disinformation online.

34. Google Patents

Used for uncovering patents and patent applications.
Launched 2006.

Google Patents is simply a specialized hunt motor that allows you to observe antithetic patents filed from astir the globe and work their afloat text. This includes implicit 120 cardinal patent publications filed from implicit 100 patent offices worldwide.

Each volition supply a speedy overview of the patent, wherever it was filed, the inventor, and the past of the exertion – including whether it has expired.

Included wrong the results are translated patents, which were primitively filed successful antithetic languages. You tin besides find method papers and books associated with the applicable patent. You’re besides capable to hunt for non-patent lit successful bid to crook up results from earlier a patent was filed.

35. Google Public Data Explorer

Used for accessing nationalist information from planetary organizations and institutions.
Launched 2010.

Google Public Data Explorer is simply a instrumentality worthy knowing astir if you’re funny successful ample planetary and country-wide datasets. It allows you to freely hunt and entree publically disposable datasets compiled by a assortment of trusted sources online.

These see institutions specified arsenic the World Bank, World Trade Organization, and the U.S. Census Bureau, which person made their information disposable to Google, which tin past beryllium visualized utilizing Explorer.

The instrumentality allows you to easy manipulate the datasets, natively constructing antithetic types of graphs with circumstantial axes and information points to comparison the information successful whichever mode you spot fit.

This tin beryllium precise utile if you’re not utilized to creating your ain visualizations, arsenic Public Data Explorer makes the acquisition arsenic user-friendly arsenic possible.

36. Google Scholar

Used for conducting and browsing world research.
Launched 2004.

Google Scholar is an world hunt engine designed to assistance you sift done an scale of scholarly literature. Depending connected what is freely available, this tin see the afloat substance of a peculiar insubstantial oregon portion of probe oregon simply the metadata.

From this azygous hunt engine, you tin delve into antithetic disciplines and sources to find works applicable to your interests oregon the contented you’re developing.

Results are ranked connected respective factors – wherever and erstwhile it was published, however often it is cited, and the contented of the substance – truthful you tin attack things successful the aforesaid mode the researchers do.

Because these world texts are backed by probe and institutions successful immoderate cases, there’s a higher accidental that what is said is reliable compared to different sources connected the internet. This tin marque them a large prime to mention erstwhile making statements wrong your ain content.

37. Google Search Console

Used to cheque indexing presumption and crawling errors.
Launched 2006 (originally named Google Webmaster Tools).

Google Search Console provides invaluable accusation astir your website, specified arsenic scale status, spot which hunt queries bring users to your site, hole issues with crawling, and observe cardinal visibility stats.

You tin besides spot tract velocity reports via the Chrome User Experience Report, truthful you tin code areas that are negatively impacting users, and check mobile usability of your site.

38. Google Sheets

Used for constructing spreadsheets and datasets.
Launched 2006.

Google Sheets is Google’s spreadsheet application offered arsenic portion of the escaped G Suite software. You tin usage it either connected desktop oregon mobile, meaning you tin entree your spreadsheets wherever you hap to be.

It works likewise to Excel spreadsheets with functionality that’s casual to grasp. You tin usage the aforesaid formulas and automatic calculations recovered successful different spreadsheet programs portion besides benefiting from the built-in collaboration you get with astir each G Suite applications.

Sheets makes grappling with information overmuch easier, truthful you tin assistance your contented oregon concern go much data-driven – whether that’s compiling much in-depth concern reports oregon sorting done datasets to propulsion retired points for a PR campaign.

You tin adjacent propulsion successful information from different tools, specified arsenic Salesforce, truthful you tin easy analyse lawsuit data.

39. Google Shopping

Used for discovering products to purchase.
Launched 2002.

With ecommerce spending rising year-on-year, Google Shopping is increasing successful popularity from some a user and retailer perspective. It works arsenic a specialized hunt motor for discovering products from section businesses and online retailers, allowing you to comparison them and find the champion prices.

Products listed connected Google Shopping whitethorn beryllium seen arsenic much trustworthy than those recovered elsewhere, arsenic vendors who database them person to run done Google Merchant Center and spell done respective checks.

The ranking of merchandise listings is based connected relevance to the word searched, arsenic good arsenic your ain information associated with your Google relationship to make personalized recommendations. However, consumers volition inactive spot sponsored products listed wrong Google Shopping, pushing their visibility connected the platform.

Retailers that advertise their products done Google Shopping typically find much qualified leads, arsenic users are already searching utilizing an ecommerce-focused Google motor to find something.

40. Google Sites

Used for creating a website.
Launched 2008 (Originally named JotSpot).

Google Sites allows you to physique a website for free, offering a bully level of customization and instauration without adding successful excessively overmuch complexity.

You tin make your ain website with Google Sites utilizing a blank tract oregon from a premade template to assistance get your tract disconnected the crushed arsenic accelerated arsenic possible. It besides features drag-and-drop functionality truthful you don’t request to cognize immoderate codification to make a website.

While Google Sites has constricted features compared to different website builders specified arsenic Squarespace oregon Wix, the information Google Sites is wholly escaped makes up for this fact.

Its simplicity is besides beneficial if you’re successful the acquisition assemblage teaching the basics of web plan to students. You tin besides enactment connected a tract unneurotic successful real-time, similar different G Suite software.

41. Google Slides

Used for creating impactful descent decks and presentations.

Google Slides is Google’s alternate to Microsoft PowerPoint with akin features and functionality. It allows you to marque a concern oregon idiosyncratic presumption with ease, pulling from a scope of templated designs oregon crafting 1 from a blank canvas.

As with the different G Suite tools, you tin besides enactment connected Google Slides presentations collaboratively and permission comments for different users to prime up.

There are besides galore integrations with different Google products, specified arsenic embedding charts from Google Sheets and pulling contented from Google Drive straight into your slides.

You tin past contiguous your presumption straight from Google Slides, with presenter notes disposable alongside for added assurance and integration into Google Meet truthful you tin stock your presumption without immoderate fuss.

42. Google Tag Manager

Used to rapidly update tags connected a website oregon app.
Launched 2012.

Google Tag Manager was created arsenic a mode to integrate web tracking into a website without requiring dev teams to support updating code.

With Tag Manager, you tin integrate tracking with a azygous alteration to the root code, which makes it considerably easier to execute.

This means you tin integrate tags for Google Analytics and Adwords wherever you request them, arsenic good arsenic different non-Google selling tools.

43. Google TensorFlow

Used arsenic a instrumentality learning platform.
Launched 2015.

Google’s TensorFlow project is an end-to-end, open-source level for instrumentality learning with a immense ecosystem of tools, libraries, and resources that are escaped to use.

Its main entreaty is arsenic a strategy that tin negociate each aspects of a instrumentality learning system, aimed astatine some beginners and experts.

The elemental yet flexible architecture of TensorFlow makes it a large instrumentality for experimentation and research. You tin instrumentality caller instrumentality learning ideas from conception to codification adjacent faster.

Google uses TensorFlow itself, specified arsenic wrong Google Speech, Maps, and Search, to bring instrumentality learning into different escaped products truthful users tin harness the benefits.

44. Google Translate

Used to construe languages into your autochthonal tongue.
Launched 2006.

Google Translate provides neural instrumentality translation for free, allowing you to construe implicit 100 languages into practically immoderate different language.

You tin input substance yourself oregon from your clipboard to translate, oregon you tin get Google Translate to propulsion substance straight from images, documents, oregon adjacent afloat websites.

Google Translate is included wrong Google Chrome which makes it adjacent easier to construe afloat webpages oregon peculiar pieces of contented you encounter.

While it isn’t a substitute for decently translated contented by a nonrecreational translator, it tin beryllium utile for translating comments from overseas customers to get a amended thought of what they are saying.

45. Google Trends

Used for knowing fashionable topics and hunt intentions.
Launched 2006.

Google Trends is simply a website designed to analyse the hunt past of fashionable terms, showing involvement implicit clip crossed antithetic regions and clip periods.

Trends besides features heavy dives into circumstantial topics, bringing hunt information to beingness done themed visualizations that tin service arsenic inspiration for your ain projects.

46. Google Voice

Used for making dependable calls.
Launched 2009.

Google Voice is Google’s telephone service which tin guardant immoderate calls you person to immoderate instrumentality portion besides taking large power implicit who tin scope you.

Typically you tin lone person telephone calls to your mobile, but with Google Voice, your smartphone fig means calls tin beryllium received connected antithetic smartphones, devices, oregon the web.

If a telephone goes to voicemail, Google Voice tin besides transcribe immoderate connection near truthful you tin easy spot what you missed, and surface calls that you mightiness beryllium unsure of.

47. Google Web Designer

Used for creating concern contented and ads.
Launched 2013.

Google Web Designer gives you a escaped online instrumentality for making visually compelling contented for your concern that works connected immoderate device.

The instrumentality tin beryllium utilized to make videos, images, oregon HTML5 ads, depending connected your concern needs. The canvas tin beryllium reshaped to acceptable immoderate advertisement dimension, which you tin past travel straight into Google Ads oregon different Google advertizing tools.

These tin besides beryllium interactive ads, responding to a user’s rodent oregon clicks.

Web Designer has galore originative features and capabilities that let you to execute analyzable originative visions. If you request further inspiration, determination is simply a room of originative templates you tin manipulate to acceptable your business’ branding.

48. Google Workspace

Used by businesses arsenic an all-in-one integer workplace.
Launched 2006.

Google Workspace is the corporate sanction for Google’s unreality computing and productivity tools, creating a business-focused G Suite for those wanting to instrumentality the full ecosystem.

This is simply a premium Google diagnostic that aims to let businesses to turn efficaciously and run much efficiently by combining each the Google tools into 1 space.

Google Workspace besides allows you to adhd customized nonrecreational email addresses personalized to your company’s name. This tin see different squad members oregon radical email addresses for things specified arsenic income oregon newsletters.

It besides features built-in encryptions and verification truthful that employees tin enactment from anyplace utilizing Google Workspace without needing a VPN to support their transportation safe.

49. YouTube

Used for sharing videos.
Launched 2005 (Acquired by Google successful 2006).

As the astir fashionable video-based societal media platform, YouTube is simply a fantastic spot to stock your ain contented and observe caller creators.

As a video hunt engine, you tin propulsion results for immoderate keyword you mightiness beryllium funny successful to spot however different creators oregon businesses person approached a topic.

Businesses specifically leverage YouTube to nutrient contented that adds worth to their services oregon products, specified arsenic how-to guides, merchandise reviews, oregon promotional pieces to summation marque awareness.

Sunsetted Products

Google has brought rather a fewer tools and services to an extremity implicit the past 20 years. We’ve listed immoderate of the astir caller Google services to beryllium removed, but you tin find a full database of products killed by Google here.

Google Domains – Ended Sept 23

Used to registry and negociate domain names.
Launched 2015.

Squarespace acquired each domain registrations and accounts from Google Domains successful September 2023.

Google Domains was wherever you could registry a caller website domain name, transportation domains, and spot your billing details. The website is inactive operational but directs users to Squarespace instead.

Google Jamboard – Ending October 24

Used arsenic a collaborative interactive whiteboard.
Launched 2017.

Jamboard is simply a integer work developed successful conjunction with the Google Jamboard hardware truthful that radical tin enactment unneurotic connected an interactive whiteboard.

Google is readying to upwind down some the bundle and hardware by October 2024, pointing towards third-party apps similar FigJam and Miro arsenic alternatives.

Google Optimize – Ended Sept 23

Used to analyse website data.
Launched 2012.

Google Optimize, antecedently known arsenic Google Website Optimizer, allowed website owners to tally experiments connected their sites to increase conversion rates and amended idiosyncratic experiences. This functionality is present included wrong Google Analytics.

Google Podcasts – Ended April 2024

Used to observe and perceive to podcast content.
Launched 2018.

Google Podcasts was unopen down connected April 2, 2024, with the podcasts incorporated into YouTube Music instead. This was wherever you could find caller podcasts and perceive to your favorites, though the work volition proceed to run successful Europe and different markets until June 2024.

Waze Ads – Ended Sept 23

Used to propulsion ads connected the Waze platform.
Launched.

After Google’s acquisition of Waze, the 2 apps began merging arsenic they overlapped successful presumption of purpose. This besides meant the circumstantial Waze Ads work was coiled down, arsenic it was integrated into Google Ads – though the existent enactment successful the Help Center besides highlights that Waze nary longer serves ads.

Using Google Tools To Help Improve Your Marketing

With this immense toolbox disposable to everyone online, determination are plentifulness of services you tin enactment to enactment to assistance propulsion your selling efforts further and optimize your productivity.

Looking astatine the selling functions you execute daily, it’s similar that astatine slightest 1 oregon 2 Google tools could travel successful useful for making what you bash that small spot easier.

Because Google tools enactment truthful good together, they tin beryllium champion implemented arsenic a corporate portion truthful everything tin interact properly. That way, everyone is collaborating and creating utilizing the aforesaid tools.

Plus, due to the fact that galore Google tools are free, businesses of immoderate size tin usage them. It’s worthy looking into Google Workspace specifically if you’re considering utilizing Google tools for your concern to spot however they tin champion payment you.

The afloat database of each Google tools and products can beryllium recovered here.

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