The 13 Best Marketing Automation Tools for 2024

Marketing automation tools are bundle programs that streamline website monitoring, run management, advertisement retargeting, and different selling processes. They trim oregon destruct the request for manual intervention, which tin effect successful higher ratio and less errors.

In 2023, probe steadfast Ascend2 surveyed marketers to summation penetration into however they usage this technology.

Of each respondents, 63% said they automate email selling activities. And 50% reported automating societal media management. The adjacent astir communal uses for selling automation tools were:

• Paid advertising
• Content management
• Landing pages
• SMS marketing
• Campaign monitoring
• Account-based selling (ABM)
• Push notifications
• Live chat

Additionally, 25% of marketers said their lawsuit travel was "mostly" automated, and 44% said it was "partially” automated. While 10% managed to afloat automate their operations successful this area.

These tools person galore benefits, from improved productivity to accrued lawsuit satisfaction. It each comes down to however you usage them. 

Benefits of Marketing Automation Tools

Automating selling processes isn't conscionable astir concern efficiency. It tin besides amended pb nurturing and boost lawsuit restitution through:

• A amended omnichannel experience
• Personalization astatine scale
• Faster effect times
• Improved income and selling alignment

For example, accidental you tally an online store. 

When idiosyncratic places an order, you tin usage this exertion to urge complementary products oregon connection a discount connected aboriginal purchases.

Go 1 measurement further and leverage email selling automation tools to nonstop personalized thank-you emails. You tin besides acceptable up automated workflows to enroll buyers successful loyalty programs based connected their full spending.

Such initiatives tin amended the lawsuit acquisition and thrust repetition sales.

But that's not all.

In a 2021 survey, 49% of companies agreed that selling automation saves time. An adjacent fig of respondents said it enables personalized communications, and 37% saw an summation successful conversion.

Out of the companies surveyed, 45% said selling automation tools tin boost ratio and ROI. Other advantages cited were higher-quality leads, greater lawsuit loyalty, and accrued website traffic.

On a akin note, 25% of the professionals surveyed by Ascend2 felt their selling automation efforts were "very successful." Seventy-five percent besides agreed this exertion makes it easier to make effectual lawsuit travel maps. 

To support things simple, we’ll absorption connected the 4 main types of selling automation software: 

• All-in-one platforms
• Email selling automation tools 
• Social media selling automation tools
• AI-powered selling automation tools

Listed beneath are our apical picks successful each category. Let’s dive in. 

All-in-One Marketing Automation Tools

HubSpot Marketing Hub

HubSpot Marketing Hub offers a afloat suite of tools for selling teams, from unrecorded chat bundle to automated email sequences. You tin besides usage it to make online forms, show website traffic, and negociate your advertizing campaigns—all successful 1 place.

For example, you tin acceptable up a chat travel to link website visitors with your selling oregon income team.

With this feature, users tin automatically delegate conversations to circumstantial squad members.

For instance, let’s accidental idiosyncratic asks astir a peculiar merchandise via unrecorded chat. Their enquiry is redirected to the idiosyncratic successful complaint of that merchandise line. This tin amended lawsuit effect clip and thrust efficiency.

What We Like

HubSpot Marketing Hub provides everything you request to attract, nurture, and person leads. Plus, you tin commencement with a escaped program that includes a landing page builder, advertisement absorption software, reporting tools, and different adjuvant features.

We besides similar its intuitive interface and the elaborate instructions. You’ll spot the nonstop steps needed to acceptable up workflows, make email sequences, physique web pages, and more.

Pricing

HubSpot’s all-in-one selling automation level includes 3 subscription plans:

• Free
• Starter: $20/month per user
• Professional: $890/month (three users)
• Enterprise: $3,600/month (five users) 

Adobe Marketo Engage

Adobe Marketo Engage is an all-in-one B2B selling automation level with landing leafage templates, signifier editors, SEO tools, and different features.

This bundle programme uses AI to make predictive contented based connected customers’ behavior, browsing history, and preferences. It besides includes almighty automation tools to optimize your account-based selling strategy and email selling efforts.

What We Like

With Marketo Engage, you'll get the tools you request to prosecute imaginable customers crossed each platforms. Plus, you tin automate contented creation, pb routing, gathering scheduling, and different regular selling tasks.

Its reporting capabilities are top-notch, too. B2B marketers tin way run show crossed assorted channels and platforms and visualize the full lawsuit lifecycle. And the drag-and-drop interface allows you to easy make graphs for your reports.

These features alteration data-driven decisions. And tin assistance you marque the astir of your selling budget. 

Pricing

Adobe Marketo Engage features 4 subscription plans: 

• Growth
• Select
• Prime
• Ultimate

The outgo of each program depends connected your database size. Adobe doesn’t show the prices connected its site, truthful you’ll person to interaction the institution to get a quote.

ActiveCampaign

ActiveCampaign's email and selling automation level features implicit 900 third-party integrations and 800 pre-built automations. Use this instrumentality to A/B trial your email newsletters, physique precocious selling sequences, and way interactions astatine each signifier of the buyer's journey.

Its intuitive interface and pre-built templates marque it easier to make selling emails, landing pages, and elaborate reports. You tin besides conception your assemblage and nonstop personalized contented to each lawsuit group.

What We Like

With ActiveCampaign, mounting up automated email sequences is simply a breeze. Easily segment, manage, and update your contacts, nurture them via personalized email messages, and summation insights successful existent time. 

Pricing

ActiveCampaign offers 4 rank plans that tin beryllium customized based connected your needs.

For example, the Lite program appeals to solopreneurs with up to 1,000 selling contacts. But if you person a larger lawsuit base, you tin adhd much contacts to your subscription program for an other fee.

• Lite: $39/month
• Plus: $70/month
• Professional: $187/month
• Enterprise: $323/month

Campaign Monitor

Campaign Monitor doubles arsenic a selling and email automation platform, offering dozens of tools for small- to medium-sized businesses (SMBs). It features a drag-and-drop email builder, 100+ afloat customizable email templates, and real-time reporting capabilities.

Below, spot however casual it is to usage Campaign Monitor's email builder:

Also, users tin automate conscionable astir each facet of their email selling campaigns, from assemblage segmentation to contented delivery.

For example, you tin acceptable up an automated invited email bid and show dynamic content based connected the user's determination oregon different criteria. This signifier allows you to personalize your selling message, which tin summation lawsuit engagement and sales.

What We Like

Campaign Monitor's automation tools are casual to use, adjacent for those with small method knowledge. 

On apical of that, its email templates are afloat responsive, truthful they look large connected immoderate device. They're organized by category, and you tin customize them with conscionable a fewer clicks.

Pricing

Choose from 3 pricing plans based connected your fig of contacts and the features you need.

If you're conscionable getting started and person up to 500 contacts, you'll wage the basal complaint for immoderate of the plans selected. The outgo volition summation arsenic your database grows.

• Lite: $11/month
• Essentials: $19/month
• Premier: $149/month

Klaviyo

Klaviyo offers implicit 300 pre-built integrations, 100+ email templates, and 50+ signup signifier templates. A notable diagnostic is its quality to automate lawsuit segmentation based connected the information collected from your client narration absorption (CRM) system.

Its ecommerce email templates person a nonrecreational consciousness and tin beryllium customized via a drag-and-drop interface. You tin besides show dynamic content, specified arsenic products related to a customer's past purchases.

Apart from that, you tin acceptable up automated email bid for caller subscribers, existing buyers, oregon customers who wantonness their carts. There's besides the enactment to automate A/B testing.

What We Like

This almighty instrumentality combines AI and automation to streamline email marketing. Crafting engaging taxable lines and high-converting emails is simply a breeze, acknowledgment to its AI-powered capabilities. 

You tin besides integrate Klaviyo with your existing systems and selling channels to get a afloat representation of your audience. This diagnostic allows for much precocious targeting and highly personalized buying experiences.

Pricing

Klaviyo features 3 rank plans, including a escaped enactment for users with up to 250 contacts. Just similar with Campaign Monitor, you tin customize your subscription based connected the size of your interaction list.

• Freeplan: (up to 250 contacts)
• Email: $20/month (251 to 500 contacts)
• Email and SMS: $20/month (251 to 500 contacts positive 150 SMS/MMS credits)

Omnisend

Omnisend is rather akin to Klaviyo, arsenic some platforms entreaty to ecommerce businesses. 

However, Omnisend offers much customization options and features similar browser propulsion notifications and gamification tools. It besides allows you to make and automate much analyzable workflows for a amended omnichannel experience.

Users tin spell straight to the Automation leafage and prime a pre-built workflow. Or, make 1 from scratch.

The level besides features customizable signup forms, assemblage segmentation tools, and professional-looking email templates.

What We Like

What we similar astir astir Omnisend is its easiness of use. Users tin automate reporting, database segmentation, A/B testing, and different selling processes with conscionable a fewer clicks. Regardless of their method know-how.

Pricing

Omnisend has 3 subscription plans, including a escaped bundle for businesses with less than 250 contacts.

• Freeplan: (0-250 contacts)
• Standard: $16/month (up to 500 contacts)
• Pro: $59/month (up to 2,500 contacts)

As mentioned earlier, you tin customize your subscription program based connected your database size. If you take the Standard program and your database grows to 1,500 contacts, you'll wage $25/month alternatively of $16.

With Social Poster, selling teams tin create, schedule, and station contented crossed aggregate societal networks. Like Facebook, Pinterest, Instagram, X (formerly Twitter), and others. Our instrumentality automates societal media posting and reporting to springiness you much clip for the halfway aspects of your business.

To get started, log successful to your Semrush relationship and click “Social Media” > “Social Dashboard” from the left-side menu. 

Next, click “+Create project.” 

Add your domain sanction oregon a subdomain, past click “Create project.”

Semrush volition redirect you to the Social Poster. To commencement utilizing it, adhd your societal media accounts. 

Now, you person entree to an interactive calendar wherever you tin create, preview, and docket your societal media posts. 

First, click the bluish fastener labeled “New post.” 

Then, participate the contented you privation to stock and prime the societal networks wherever you privation it to appear.

You tin besides preview your station connected the close broadside of the page. 

If you prime respective societal networks, you tin spot what it volition look similar connected each platform. 

If everything looks good, click “Post now” oregon docket for a aboriginal date. There’s besides the enactment to prevention the station arsenic a draught oregon people it aggregate times connected circumstantial dates. 

As you marque these settings, you tin preview them successful the calendar connected the right. This diagnostic makes it easier to enactment organized and instrumentality to a accordant publishing schedule. 

There is besides the enactment to docket your posts successful bulk. Simply click the “Bulk scheduling” icon adjacent to the “New post” button. 

After that, upload a CSV record with up to 100 posts. 

This diagnostic allows you to docket hundreds of posts months successful advance. 

What We Like

Social Poster is ace intuitive and casual to use, offering a batch of originative freedom. Craft and edit your posts successful existent time, stock them crossed six societal media platforms astatine once, and spot what they'll look similar aft publishing. 

There's besides the enactment to docket them weeks oregon months successful beforehand to escaped up your time.

Pricing

This societal media scheduling app is portion of Semrush Social, which includes different tools, including:

• Social Tracker
• Social Content Insights
• Social Analytics
• Social Inbox

Our tools enactment unneurotic to streamline societal media management, including competitor research, influencer campaign tracking, and different related activities.

Semrush Social includes a seven-day escaped trial. After that, you'll wage $29.99/month.

Buffer

Buffer enables you to write, share, and docket your societal media posts. You tin besides prevention your station ideas and grow connected them aboriginal on.

Another adjuvant diagnostic is the representation editing tool, which allows you to harvest oregon resize your pictures for antithetic societal media platforms. Plus, you tin adhd representation alt text for accessibility and SEO, make hashtag groups, and preview your posts.

What We Like

With Buffer, it’s casual to automate societal media posting, scheduling, and reporting. The level involves a debased learning curve and has tons of large features. Such arsenic a hashtag manager, nexus shorteners, and idiosyncratic station analytics.

It besides integrates seamlessly with implicit 30 third-party apps, including Mailchimp, Canva, OpenAI, and others. For example, link it to Zapier to automatically nonstop contented from hundreds of different apps to Buffer.

Pricing

Buffer offers a escaped subscription program with constricted features. Plus 3 premium plans starting astatine $6/month per channel. The paid plans see a 14-day escaped trial.

• Essentials: $6/month per channel
• Team: $12/month per channel
• Agency: $120/month for 10 channels

Hootsuite

Hootsuite has akin features to Buffer but appeals to larger enterprises. Users tin automate societal media scheduling, make contented calendars, and show marque mentions. 

You tin besides usage Hootsuite to negociate your advertisement campaigns crossed the large societal networks without leaving the app. As your pursuing grows, you’ll spot however you comparison to different businesses based connected manufacture benchmarks.

What We Like

The level involves a steep learning curve but has beauteous overmuch everything you request to negociate analyzable societal media campaigns. 

We were peculiarly impressed with Hootsuite's OwlyWriterAI, a instrumentality that generates station ideas and captions based connected a fixed prompt. It tin besides crook your blog posts into societal media content.

Pricing

Hootsuite lets you take from 3 subscription plans starting astatine $99/month, which are billed annually. 

The Professional and Team plans see a 30-day escaped trial. If you skip the escaped trial, you'll get a 20% discount. The Enterprise program doesn't see a escaped trial, but you tin petition a demo.

• Professional: $99/month
• Team: $249/month
• Enterprise: customized pricing

With its ocular interface, Sprout Social makes it easier to negociate each your societal media efforts successful 1 place. It lets you show your posts by profile, keyword, oregon location, offering the insights you request to optimize your campaigns. 

Here's what the dashboard looks like:

Once signed in, way the messages received crossed each platforms from a azygous inbox, which allows for faster effect times. Go 1 measurement further and make chatbots to prosecute with your followers connected Facebook and X (formerly Twitter).

Create customized workflows, automate nexus tracking, and usage AI to uncover emerging trends. These capabilities tin instrumentality the guesswork retired of societal media readying portion reducing your workload.

What We Like

A notable diagnostic is Sprout's Social Media Listening tool. Powered by AI, it processes up to 50,000 posts per second, uncovering manufacture trends, lawsuit and rival insights, and different captious data. Leverage this information to make much engaging posts and support your assemblage hooked.

Pricing

Sprout Social features 4 rank plans positive respective add-ons, specified arsenic the Social Media Listening tool.

The Standard, Professional, and Advanced plans see a 30-day escaped trial. Users tin besides petition a escaped demo of the Professional, Advanced, oregon Enterprise plans.

• Standard: $249/month (one user)
• Professional: $399 (one user)
• Advanced: $499/month (one user)
• Enterprise: customized pricing

AI-Powered Marketing Automation Tools

ContentShake AI

ContentShake AI tin brainstorm topics, make text, and automate marketplace research. Use our AI-powered instrumentality to rapidly make contented and repurpose your articles into societal media posts.

Here’s how:

First, motorboat the instrumentality from the left-hand broadside of the dashboard, nether the “Content Marketing” tab.

Next, determine whether you privation to make an nonfiction oregon societal media post.

If you request societal media content, click "Start writing" adjacent to "Create a societal media station from scratch."

Now, participate a little statement of the topic, take a code of voice, and prime the benignant of station based connected your selling goals. Next, prime the societal networks wherever you'll people your post.

Let's accidental you privation to constitute an acquisition station connected however to chopped calories and past people it connected Facebook.

Add your topic, take your settings, and click "Create post."

As you tin see, ContentShake AI generated 3 societal media posts with hashtags, images, and emojis.

Choose the mentation you similar astir oregon marque edits arsenic needed. For instance, region the image, revise the copy, adhd links, oregon edit the alt description.

Select the representation oregon substance you privation to modify. Then, click the due editing options from the pop-up menu.

Rephrase, simplify, expand, oregon summarize the substance by choosing these options from the pop-up menu. For instance, let's accidental you privation to marque the archetypal condemnation a spot longer. Select it and click "Expand."

ContentShake AI volition grow connected your archetypal sentence, offering further insights into the topic. If you similar what you see, click "Paste below."

Moving forward, prime different societal networks from the right-side paper to make contented for each. Or take a antithetic topic, station type, oregon code of voice.

What We Like

ContentShake AI tin prevention you hours of probe and automate the contented instauration process. Not lone does it make substance and images, but it tin besides place trending topics successful your niche. The contented is SEO-friendly and acceptable to publish. 

Pricing

Our instrumentality has a escaped and paid version, arsenic good arsenic a seven-day escaped trial. The paid mentation is $60/month and includes further features, specified arsenic one-click WordPress publishing. Plus, it allows you to make unlimited articles and societal media posts.

Use the AI Social Content Generator to repurpose articles and blog posts, analyse your competitors, and make caller contented successful seconds. For example, it tin make quotes, memes, oregon images for your Facebook page.

This instrumentality puts your contented accumulation connected autopilot portion providing invaluable insights into its performance. It's perfect for creating societal posts that thrust lawsuit engagement and make marque exposure.

What We Like

AI Social Content Generator does a large occupation of keeping your societal media updates fresh. Whether you privation to make videos, carousels, oregon in-depth posts, fto the app bash the hard work. For example, it tin make videos from conscionable 1 enactment of substance with minimal input from you.

Pricing

This selling automation instrumentality costs $35/month. It includes 200 AI-generated posts, 10 minutes of voice-over, and different perks.

Sign up for a seven-day escaped proceedings to trial its features.

AdCreative.ai

AdCreative.ai generates customized ads that align with your brand's property and voice. All you request to bash is stock your website URL and marque immoderate basal settings.

With this tool, users tin take from a wide scope of advertisement types and formats for antithetic platforms. For instance, make merchandise photograph ads oregon substance ads featuring your brand's logo and AI-generated copy.

What We Like

AdCreative.ai tin boost your online beingness and thrust income done visually stunning ads. Not lone does it person an extended representation library, but it besides offers afloat customizable templates and implicit advertisement packages.

Pricing

Monthly pricing starts astatine $109 and includes 100 credits, which you tin dispersed crossed 5 brands. The app comes with a three-day escaped trial.

These concern tools tin streamline your selling efforts, but each has chiseled capabilities.

For instance, all-in-one selling automation platforms tin grip conscionable astir each facet of your campaigns. These usually person built-in tools for pb scoring, A/B testing, SEO, ecommerce, and more.

A imaginable drawback is that you whitethorn extremity up paying for features you don't need. Also, all-in-one tools often impact a steep learning curve. So you whitethorn person to put successful worker grooming oregon extracurricular help.

That said, see the pursuing erstwhile choosing a selling automation solution. 

Specialized vs. All-in-One Tools

Specialized bundle tin assistance with circumstantial aspects of a selling strategy, specified arsenic contented instauration oregon societal media planning. All-in-one platforms, connected the different hand, connection a wide scope of tools with antithetic uses.

In general, all-in-one solutions are suitable for ample enterprises. These person much analyzable needs than smaller companies and woody with ample amounts of data. Plus, they person aggregate teams and departments that collaborate connected campaigns.

With an all-in-one selling platform, ample enterprises tin negociate their information successful a centralized location. They tin besides link their existing CRM and ERP systems to the level to summation a holistic presumption of their selling efforts.

But if you're a tiny oregon medium-sized business, you astir apt don't request each these bells and whistles. Think astir what selling tasks you privation to automate. Then, take a mates of tools accordingly.

For instance, SEO automation tools tin streamline rival analysis, reporting, website monitoring, and different regular tasks. This volition springiness you much clip to fine-tune your SEO strategy and absorption connected revenue-generating activities. 

Features and Capabilities

Check your marketing stack to find what you request assistance with.

For example, you whitethorn privation to automate repetitive tasks similar posting connected societal media oregon sending retired surveys. Or possibly you're looking to automate circumstantial workflows, specified arsenic cross-selling oregon upselling to imaginable customers.

Also, deliberation astir which features are astir important to you. These whitethorn include:

• User-friendly interface
• Clear navigation
• AI assistance
• Analytics and reporting
• Learning resources
• 24/7 lawsuit support

Scalability

Look for integer selling automation tools that tin turn with your business. For instance, a scalable email selling level tin grip expanding subscriber numbers. 

The champion selling automation tools usually see respective subscription plans. 

Each program targets companies successful antithetic stages of growth, from startups to enterprises with a ample lawsuit base. This means you tin power to a much compressive program arsenic your concern evolves. 

Integration Capabilities

Select a selling automation level that integrates with your existing systems and apps.

First, marque definite it's compatible with your CRM—if you person 1 successful place. Second, see the pursuing integrations, depending connected which selling tools you already usage oregon program to usage soon:

• Email work supplier (ESP)
• Ecommerce platform
• Live chat
• Enterprise assets selling (ERP) system
• Accounting system
• Content absorption system
• Analytics apps

With these integrations, you'll make a azygous root for your information and unlock caller capabilities.

For instance, accidental you link your CRM to an email selling automation level similar Mailchimp.

The 2 systems volition continuously speech data, starring to amended insights into lawsuit behavior. This allows for a higher grade of personalization, which tin effect successful much effectual email campaigns.

Further reading: CRM Integration: What It Is, Why It Helps, and How to Do It 

Pricing

Digital selling automation tools alteration successful terms from $20 to $2,000+/month. The higher their complexity, the much you tin expect to pay.

However, galore platforms see a escaped trial, truthful effort them retired earlier committing to a paid plan.

Alternatively, commencement with escaped selling automation tools similar Zoho Campaigns, MailerLite, oregon SendPulse. These see a escaped basal program with constricted features, but you tin upgrade aboriginal on.

For instance, MailerLite's escaped program appeals to solopreneurs with up to 1,000 subscribers. Users tin nonstop up to 12,000 monthly emails and person entree to basal automation tools, similar an email builder.

Leverage Automation to Streamline Your Marketing Activities

Marketing automation bundle tin assistance you get things done faster—and often better. This exertion takes the guesswork retired of readying email campaigns, allowing for highly personalized messages. Plus, it provides actionable insights into run performance.

If you privation to level up your selling strategy,try retired Semrush's selling automation tools, specified arsenic ContentShake AI and Social Poster. Our apps tin assistance you determination customers further down the income funnel and summation a competitory advantage.