ARTICLE AD BOX
Getting Google Ads Certified is simply a large mode to show a baseline learning effort and level of exposure to PPC and managing Google Ads.
Whether you’re coming retired of school, entering a vocation that involves Google Ads, oregon simply privation to learn, it is simply a large spot to get started.
Some employees whitethorn database it arsenic a minimum request connected applications. Others volition see it successful onboarding and training. It tin beryllium a large spot to commencement your ain self-guided travel successful little firm environments oregon if you’re doing your ain enactment to larn and level up.
Additionally, galore agencies and organizations are portion of the Google Partners program. Google Partners often indispensable conscionable definite standards, specified arsenic maintaining antithetic levels of badges oregon credentials crossed their teams.
One request is to person a definite fig of connected accounts (strategists) certified, with definite numbers oregon minimums that request to beryllium met successful circumstantial specialty areas (more connected these later).
This nonfiction is astir the idiosyncratic certification (for professionals), truthful conscionable enactment that it is important to marque definite things get linked up decently with your institution if you were asked to go certified for your company’s Google Partner program.
What Is Google Ads Certification?
Google Ads certification is simply a process by which Google recognizes marketers arsenic experts successful online advertising.
After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a institution – tin lend to the company’s Google Partner credentials.
There person been a tremendous fig of changes successful Google Ads.
Google has accrued the fig of certification exam topics implicit the past mates of years, but successful immoderate cases, the accelerated gait of Google’s level changes hasn’t been maintained successful the learning and exam content.
If you’re funny successful learning much oregon taking your ain steps toward Google Ads Certification – careless of the crushed oregon information – cheque retired the 4 steps to enactment done the process and beryllium prepared to dedicate immoderate clip to moving done them.
How To Earn Your Google Ads Certification
Step 1: Get Started In Skillshop
Navigate to the Google Ads Certification level wrong Skillshop.
In the apical close corner, click Log In.
Now, we’re astatine a captious measurement close away. We privation to guarantee that the relationship you get certified done is the circumstantial 1 you privation to beryllium certified. If this is your archetypal clip utilizing Google’s Skillshop, you indispensable make a caller account.
Please work to the extremity of the details for this measurement earlier you commencement filling retired the forms and taking immoderate relationship linking steps.
Please enactment that if you person an existing account, you whitethorn inactive beryllium required to bash immoderate caller relationship linking oregon migration based connected Google’s migration from skillshop.exceedlms.com to skillshop.docebosaas.com.
If you enactment for an bureau oregon a company, you volition apt beryllium required to usage your enactment email address.
Regardless of agency, corporate, oregon immoderate status, you apt privation to nexus your certification to the code you negociate Google Ads to support things elemental and clean.
If you haven’t managed Google Ads yet and don’t person an account, you tin easy make 1 here to get started.
If you’re a returning user, beryllium cautious to find your Skillshop illustration and guarantee your Google relationship is inactive decently linked truthful you don’t accidentally instrumentality exams successful a caller relationship versus recertifying your existent account.
Again, you whitethorn person to execute further linking and verification steps based connected the migration of systems connected Google’s end. Be mindful of that.
The relationship absorption portion tin beryllium confusing and frustrating arsenic determination are abstracted profiles yet linked accounts betwixt this strategy and Google’s accounts and Ad absorption systems.
If you’re funny successful having your certification number toward a Google Partners badge, beryllium definite to nexus things decently utilizing the institution email code you usage for managing ads for your Google Partner company.
If you’re interested, I promote you to larn much astir the Google Partners program details, requirements, and logistics for getting acceptable up.
Please enactment that the certifications you request to beryllium counted for Google Partners are much constrictive and circumstantial than those you request to beryllium a certified Google Ads Professional.
Step 2: Select Your Exam
If needed, navigate backmost done Skillshop to the Google Ads Certifications again to get astatine the leafage with the database of exam topics.
You’ll find an intro leafage that provides inheritance accusation to assistance you find which certification is close for you and antithetic categories oregon exam tiers arsenic Google recommends.
If your extremity is simply to get certified, past you tin travel the navigation to scope the leafage that is focused connected the certification exams itself.
Here, you tin find the circumstantial certification you privation to commencement with and click connected it.
Within the circumstantial certification, work the overview info.
When you’re acceptable to dive in, click the Get Started button.
Step 3: Prepare For Exams
Google provides some basal acquisition info and much extended grooming content.
The circumstantial Google Ads certifications include:
- AI-Powered Performance Ads Certification.
- AI-Powered Shopping Ads Certification.
- Google Ads – Measurement Certification.
- Google Ads Apps Certification.
- Google Ads Creative Certification.
- Google Ads Display Certification.
- Google Ads Search Certification.
- Google Ads Video Certification.
- Grow Offline Sales Certification.
If you’re marque caller to Ads and the certification exams, I urge starting with the Google Ads Search Certification.
Search ads are 1 of the cardinal and accepted types of ads from the Google Ads platform.
But if you are much focused connected thing similar conscionable shopping, past commencement there.
Or, if you’re marque caller and are astir funny successful the newer AI-powered ads and functionality, skip close to that one, but cognize that you mightiness request a small much grooming and ramp-up clip to recognize the AI aspects connected apical of immoderate accepted concepts.
Training contented is disposable and tied to each of the circumstantial certifications.
When you click connected immoderate of them, you’ll person options to get started, including a speedy cognition appraisal and different resources.
Screenshot from skillshop.docebosaas.com, June 2024
You’ll request to program connected investing astatine slightest a fewer hours to spell done the grooming contented specialization.
If you’ve been managing Ads campaigns oregon person deeper exposure, it’s inactive a bully thought to spell done the modules – adjacent if you bash it faster.
The illustration questions are rather helpful; they are written successful the aforesaid format arsenic they look connected the existent exams.
This is particularly important to enactment arsenic with immoderate of the caller accelerated changes and features that person been rolled retired into Google Ads, immoderate of the exam contented mightiness beryllium somewhat (or more) dated than what you’re utilized to seeing successful the level connected a regular basis.
Unless you person antecedently been certified and/or person mean Ads experience, don’t skip the grooming content!
Step 4: Pass The Assessment
To go certified, you indispensable walk the appraisal successful immoderate of the respective certification specialties by achieving astatine slightest a minimum percent of close answers wrong the clip allotted for the exam.
Note that you cannot intermission the timer, truthful beryllium definite that you’re capable to dedicate the clip required and tin region interruptions.
Your certification volition past beryllium awarded for that circumstantial merchandise absorption area.
You tin halt with 1 specialization oregon proceed by going done further specializations until you person mastered and achieved each of those applicable to your desired credentials.
If you’re an overachiever oregon emotion standardized tests, there’s thing that says you can’t instrumentality them all.
Note that if you neglect to walk an exam, you indispensable hold 1 time earlier retaking that circumstantial appraisal again. That’s the lone existent punishment for not passing.
For each assessments you pass, which springiness you certifications, you volition person an email confirming your presumption astatine minimum. In the past, determination person been badges and certificates to publically show and download.
As things proceed to change, though, I urge keeping a integer grounds of your certifications. You tin ever spell backmost into the dashboard to assistance amusement oregon beryllium that you passed and are certified if necessary.
The Google Ads Platform Is Ever-Changing
Whether you’re caller to paid hunt ads done Google oregon person been managing ads for years and are conscionable present exploring certification, I promote you to walk immoderate clip with the steps I unpacked and spot if you consciousness similar it volition beryllium a worthwhile concern successful your learning and idiosyncratic credentialing.
As I mentioned earlier, beryllium diligent and cognize that determination mightiness beryllium immoderate disconnects betwixt what you spot successful the exams versus successful the level itself arsenic things are changing astatine a accelerated gait with caller features, interfaces, and ways that Google Ads works.
Regardless of your certification status, I privation to promote you connected your travel with Google Ads and privation you blessed and profitable days up for your concern oregon organization!
More resources:
- 12 Types Of Google Ads Extensions, Now Assets
- 11 Tips To Get The Best Out Of Performance Max Campaigns
- PPC Trends 2024
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