SEO for Online Reputation Management: 2024’s Best Strategies

In this guide, I’ll amusement you precisely however to instrumentality power of the SERP for marque searches, with ace casual (and cheap!) techniques that my grandma could bash successful a spare Sunday afternoon.

We’re talking astir online estimation absorption (ORM): the process of pushing antagonistic hunt results down disconnected leafage 1.

Imagine this scenario: You’re a person that precocious got smeared for a large messiness up.  You privation that antagonistic online estimation to spell away.  This is wherever a company’s online estimation absorption SEO comes into play.

Over the years, my bureau The Search Initiative, has performed dozens of Online Reputation Management campaigns for our clients.

I’m astir to stock the cardinal essentials from these campaigns.

You’re astir to learn:

Quick Summary

Why Is Online Reputation Management So Important?

Online Reputation Management is truthful important due to the fact that it controls the estimation of your idiosyncratic marque via the leafage (or pages) that fertile connected your brand’s hunt terms, aka keywords.

The easiest mode for a idiosyncratic to determine if they privation to spot a marque is with a Google search.

If idiosyncratic Google’s “Diggity Marketing” oregon “Matt Diggity”, I privation bully things coming up connected leafage 1.

Whether your lawsuit is an online retailer with a atrocious quality communicative ranking precocious oregon you person a caller info merchandise that’s losing branded hunt postulation (and control) to affiliates; being capable to power what shows up connected leafage 1 is massively beneficial.

ORM tin besides beryllium a precise charismatic accomplishment acceptable to aboriginal clients and employers, oregon adjacent person a dedicated Online Reputation Management service.

In this post, I’ll beryllium taking you done my sure-fire strategy to summation (or regain) power of immoderate brand’s online reputation, utilizing a substance of existent marque selling and parasite Search Engine Optimization.

Parasite SEO was a word created successful the aboriginal 2000s by Eli, the laminitis of the present defunct Blue Hat SEO blog.

Eli’s explanation of parasite SEO inactive stands existent to this day:  Using large, authoritative websites to physique pages that let you to “hijack” the basal domains ranking signals.

It’s truer than ever that Google favors large, authoritative websites. In fact, Google gives them definite leeway successful presumption of techniques they tin get distant with using.

As you person seen passim the past 12 months of updates, Google’s algorithms are moving much and much towards authorization and thus, authoritative websites.

This means our occupation of doing Online Reputation Management is easier.

Techniques for Powerful Reputation Management with SEO

These are the halfway techniques that I usage to boost my site’s ain ranking signals arsenic good arsenic springiness users a wide thought astir what my brand’s about.

While determination are different ways to bash ORM wrong the SEO spectrum, these are by acold the simplest and astir effectual techniques disposable to us.  And I’ve tested a batch of them.

Boost Your Existing Rankings

The easiest and wholly escaped mode to commencement cleaning up your brand’s estimation is by boosting your tract and its entreaty wrong the SERPs – Having a cognition graph, sitelinks and aggregate further affirmative pages, reviews oregon posts ranking sends immense spot signals to users.

Optimizing Your Site’s Entity

Google volition subordinate keywords with your branding if you physique a compelling capable lawsuit for it to bash so.

For example, DiggityMarketing.com’s marque is “Diggity Marketing”, not “Matt Diggity”.

But Google volition inactive springiness maine a sitelink battalion erstwhile you hunt for “Matt Diggity”.

When you’re optimizing your brand’s SERP, you privation to archetypal make arsenic beardown an entity stack astir your brand’s keyword/s connected your ain website arsenic possible.

There are a fewer ways you tin bash this:

Your pillow links specified arsenic social profiles and citations besides play a large relation successful authenticating your website and its surrounding details – This is particularly existent for section sites and section SEOs looking to optimize a site’s GMB rankings utilizing NAP.

Optimizing Your GMB

One of the easiest ways to get instantaneous spot signals to a idiosyncratic is by (first creating and then) optimizing your GMB to automatically insert a cognition graph that authenticates the concern arsenic existent successful the user’s eyes.

Consistent citations tin besides person a large relation successful optimizing your GMB, but that’s different usher for different time.

GMB Reviews

Google volition ever show their reappraisal stars the highest connected the leafage for a concern branded hunt query than immoderate different tract oregon that site’s schema element.

This means Google’s reviews (Which tin arguably interaction your GMB rankings[1]) are the astir important spot awesome to beryllium sent to a user, and frankincense the ones you privation to beryllium optimizing for the most.

It’s against the GMB guidelines to connection thing successful instrumentality for a reappraisal but having an progressive email database oregon societal media selling accounts with engaged customers tin supply a fistful of affirmative reviews successful a precise abbreviated magnitude of clip if you drawback my drift.

As a broadside note, conscionable due to the fact that it’s against the guidelines doesn’t mean that you can’t bargain them.

You didn’t perceive that from maine though.

How To Remove Negative Reviews

Just due to the fact that you (or your client) has gotten a antagonistic reappraisal connected Yelp oregon TripAdvisor, it doesn’t mean it’s acceptable successful stone.

Every website has its ain unsocial process and strategy and entreaty process.

The enactment unit of these sorts of websites tends to beryllium much sympathetic if you springiness grounds of the reviewer leaving aggregate antagonistic reviews wrong a abbreviated timeframe.

Identifying the Review & Asking For its Removal

As I said, each website has its ain unsocial process, but astir of them volition beryllium immoderate signifier of summons oregon interaction enactment signifier with oregon without an upload diagnostic to springiness further evidence.

Once you person the mode of however to study the review, you request to springiness the institution hosting said reappraisal a bully capable crushed to region it.

Most of these won’t necessitate you to bash immoderate further digging yourself, but if you bash astir each sites volition lone inquire you to bash it some connected their website and physically wrong your ain books/receipts.

Unfortunately, if the reappraisal doesn’t interruption immoderate of these further rules past it’s precise improbable you’ll beryllium capable to region it.

Thankfully, determination is ever different maneuver you tin employment to sound it retired the SERPs.

Blanket Page 1 And Push Down Negative Pages

Unless you’re immoderate benignant of ace hacker, you’re improbable to find a subordinate of unit that’ll willingly region a antagonistic reappraisal connected a tract unless you’re paying to beryllium listed connected determination successful the archetypal spot – And adjacent past you’ll inactive tally into a clump of restrictions and headaches.

The easiest mode to get antagonistic pages knocked retired the SERP for your marque is by putting stronger pages that you person power implicit and supra them.

Luckily, determination are a clump of authoritative websites retired determination that let you to make wholly escaped pages that tin fertile good for our brand’s name.

Social Profiles are the Easiest SERP Control

Associating societal media accounts with a brand’s entity is 1 of the easiest jobs an SEO has.

The basal authorization of immense societal media selling websites similar Facebook, Twitter & YouTube makes for casual rankings without having to utilize links successful astir cases, oregon astatine slightest not a immense fig of them anyway.

If you look astatine my ain SERP, you’ll enactment that the earthy authorization of my societal media beingness outweighs immoderate interview, podcast, oregon impermanent posts connected overmuch little authorization domains than my ain –

Even though astir of these profiles don’t person immoderate readable contented for Google to recognize they’re linked to my brand, the marque relation and basal authorization of the domains are precocious capable to fertile them supra pieces with 1,000+ words of content.

Just marque definite you’re accordant with your branding utilized connected each profile, and the URL you’ve created astir them and if you’re consistently posting connected Twitter, Facebook & Instagram past you tin adjacent commencement getting further provender elements successful the SERPs from those sites which instrumentality caller posts and enactment them successful a SERP block.

Getting A Video Carousel

Google’s usage of video carousels wrong the SERPs worries immoderate brands[4].

Its prominence tin instrumentality up aggregate integrated positions connected desktop but it tin besides beryllium utilized to large effect erstwhile you’re trying to sound contented down for your ain marque terms, by re-optimizing existing videos oregon creating caller video contented with the brand’s keyword featuring wrong the archetypal 50 characters of the video’s title.

You’ll privation a minimum of 3 videos optimized astir your branding oregon you won’t adjacent beryllium capable to get a carousel.

Ideally, I’d spell for 5, and they don’t request to beryllium thing peculiar nor person a immense presumption number for this to work.

Google volition usually diagnostic the transmission trailer video (If you person acceptable one) archetypal successful the carousel if it’s branded astir your keywords.

So conscionable marque definite you privation whatever’s wrong your channels trailer to beryllium the archetypal video that catches your users’ attention.

Your Own Properties

If you person different domains that are related to you, the lawsuit you’re focusing connected oregon the marque itself past you ought to beryllium either optimizing a leafage astir it (like I person done with the homepage of The Affiliate Lab).

You tin besides make Author oregon About pages connected existing properties.

For example, I’ll apt make an About leafage connected Authority Builders featuring a abbreviated bio connected myself (optimized for Matt Diggity and Diggity Marketing).

Citations

Some directories person immense authorization and DR, arsenic good arsenic connection wholly escaped listings – This makes for a cleanable leafage to assistance physique our entity stack and makes for casual rankings connected branded hunt terms.

All it takes is 5 minutes of searching your competitors apical 10 pages for directory sites and signing up – Most of them volition connection escaped listings anyway.

Just marque definite you’re accordant crossed each illustration with the concern accusation listed, arsenic Google does instrumentality consistency into information erstwhile it comes to authenticating a business.

WhiteSpark really has a tool[5] that allows you to reverse technologist your competitors citations and find precocious authorization citations wrong your geolocation and niche.

It has a escaped trial, but the plans are affordable, and it makes uncovering these citations to physique importantly easier – Especially if you’re doing this en masse for aggregate clients oregon sites.

Other Review Sites

Though Google has its ain interior reappraisal strategy and it prefers to enactment its stars supra anyone other successful the SERPs, getting listed connected sites similar TrustPilot oregon TripAdvisor tin massively assistance your ain branded search.

My media radical and affiliate institution LeadSpring volition get TrustPilot profiles (and online reviews) for affiliate sites arsenic a spot signal.

Though beryllium advised that galore of these sites present necessitate you to wage for them, and determination are little DA/DR alternatives that are overmuch cheaper oregon escaped similar reviews.io and TrustPilot.

When it comes to spending wealth connected these sorts of sites, marque definite you store astir and aren’t going to extremity up paying a luck oregon getting extorted[6] by the Yelp mafia.

Again, I urge besides checking your competitors’ SERPs for reappraisal sites they’re listed connected and ranking good for their marque terms.

Extreme Lengths – Interviews, Forums & AMAs

When each other fails determination are ever the further extremes of taking you oregon your client’s marque selling to existent lengths by launching an AMA connected Reddit, paying disconnected bloggers to interrogation you, and spending hours trawling niche forums to beryllium capable to summation the quality to inquire for an sentiment connected your brand.

These pages are wherever you triumph implicit the existent marque skeptics though.

When other users validate the authenticity of a concern – that’s wherever existent spot is built.

Interviews & Podcasts

Interviews/Podcasts tin beryllium a large portion to fertile for aggregate marque related terms.

If you person some a idiosyncratic and a brand, specified arsenic Mark Zuckerberg and Facebook, doing an interrogation tin efficaciously termination 2 birds with 1 stone, allowing you to fertile for aggregate entities wrong the aforesaid page, dissimilar things similar societal media beingness which mostly necessitate antithetic pages for the differing entities.

Realistically, unless you oregon your lawsuit has immoderate authorization built into the space, you’re going to person to wage disconnected bloggers, podcasters, journalists, and tract editors to people interviews.

It’s a precise modular outreach process, but you tin person them inquire the questions which often allows you to get cheaper rates than a impermanent station and you don’t needfully adjacent request a backlink – Though each small helps, arsenic they say.

You tin besides get featurettes utilizing sites similar HARO, Cision & PitchRate but these volition often beryllium grouped with wide interviews and service amended disconnected ranking for branded keywords successful the Google News provender and not the hunt index.

I personally find that podcasts are preferable to textual based interviews.  They typically get larger reach, and ohio hey, look… there’s a clump of carousels for them now:

Forums

This 1 whitethorn instrumentality you up to a period of proactive enactment to get a leafage that’ll fertile for your marque terms.

As immoderate forums volition instantly prohibition you if you commencement utilizing institution oregon people’s names consecutive disconnected the bat, amended to walk a fewer minutes each time getting progressive and gathering immoderate cred.

You ne'er know, you whitethorn larn much astir your ain people assemblage and the connection utilized successful the process of gathering immoderate marque applicable pages.

The thought is precise simple.

Create a third-party illustration and physique up a decent magnitude of authorization (posting) connected ample DA/DR, niche applicable forums and aft a while, you station a thread successful a applicable conception astir your company.

Let’s accidental I had a lawsuit named Bob Bobberton who had a people connected “bobbing for apples.”

An illustration taxable enactment for the forum astir this blog could be, Has anyone heard astir Bob Bobberton? Looking astatine buying his pome bobbing course.

9.9/10 times these types of threads won’t get deleted, and adjacent if they don’t gain responses each you person to bash is soma it retired with a mates paragraphs of unsocial contented to fertile and you’re bully to go.

If you privation to instrumentality it to further extremes you tin make aggregate accounts implicit the abstraction of respective months utilizing VPNs to alteration your IP code and reply to the threads yourself.

Reddit AMAs 

Reddit is simply a powerhouse successful the SERPs, and if you tin get aggregate subreddits covering the aforesaid AMA you’ll easy beryllium capable to instrumentality SERP realty for your marque with aggregate Reddit listings successful the SERP.

Either idiosyncratic (Matt Diggity) oregon institution (Diggity Marketing), conscionable marque definite you’re utilizing your branded keywords successful the thread rubric and person an aged relationship with immoderate erstwhile karma for authenticity.

Again, it doesn’t truly substance if you don’t get immoderate replies, the leafage unsocial and it being recovered by Google’s crawlers wrong different class pages of the subreddit should beryllium capable to fertile it.

Just marque definite you’re filling it retired with contented similar the forum Online Reputation Management strategy.

Ranking These Pages

As astir of these pages are connected ample websites with ample basal domain authority, you don’t needfully request to physique links to them.

Especially if it’s for a tiny branded keyword. Even affiliate sites volition get beaten retired by branded societal media plartforms.

Once you person your database of pages created, you’ll archetypal privation to nexus from your main tract to them.

Your tract is mostly the highest topical relevancy to your branded hunt word arsenic determination is successful Google’s eyes, truthful linking (ideally from an astir leafage – EAT) from it to your pages is the easiest mode to get a precise almighty nexus that’ll walk relevancy and ranking signals.

Next up, we simply make an about.me illustration and nexus to each of my societal profiles – I past usually Tweet the about.me illustration which allows it to get picked up by Google’s existent clip tweet index.

Social profiles, Reddit, and adjacent astir forums are DR/DA80+ which is massively higher than astir publications connected the internet.

These tin each marque for good, escaped sources of links to get your pages indexed and ranking.

This tiny magnitude of nexus gathering volition usually scale the pages connected leafage 1 for your marque keywords without costing you a dime.

Link Building to Stubborn Pages In 2024

In the lawsuit of you moving into a trickier, much competitory SERP oregon you request to instrumentality backmost power from a good built affiliate/competitor that’s irking your brand, usage this elemental but effectual nexus gathering strategy to fertile pages accelerated and safely for much competitory SERPs oregon pages that don’t person the higher basal authorization we were talking astir earlier.

Tier 1 – Hand Made Web 2.0 Links

You lone request 2 oregon 3 per leafage you’re wanting to fertile for this, I urge getting aggregate posts connected to the web 2.0 (making definite your nexus is connected the homepage, and dofollow of course) from sites similar Xing.

1,000 to 2,000 words of decent content, with immoderate airy interior linking, doesn’t outgo excessively overmuch and provides a coagulated basal nexus (though connected its ain isn’t precise invaluable astatine all).

You’ll privation to drip provender immoderate aggregate posts you’ve made for the tract and you’ll privation to fto it property a small spot earlier moving connected to gathering tier 2 links.

Just built branded and generic anchor texts for these links.  Using the brand’s sanction poses a imaginable hazard from manual reviewers looking into your nexus illustration excessively much.

Tier 2 – Cheap Niche Links

Power up the links with one-time outgo PBNs from a supplier similar Rank Club’s Tier 2 Network.

Remember, you aren’t trying to fertile a tiny rinky-dink tract here.  These are large, authoritative sites with debased contention SERPs you’re ranking in.

In presumption of anchor substance for tier 2s, it truly doesn’t matter, it’s each astir the ranking awesome passed to the tier 1.

FAQs

What Is Online Reputation Management?

Online Reputation Management (ORM) is the process of controlling the estimation of a idiosyncratic oregon concern marque done the pages that fertile connected the brand’s hunt terms.

Why Use Online Reputation Management?

Online Reputation Management is important arsenic it allows a marque to power what shows up connected the archetypal leafage of hunt results, which tin power a user’s determination to spot a brand.

Is Online Reputation Management The Same arsenic SEO?

While ORM and SEO stock similarities, they are not the same. ORM focuses connected managing the estimation of a marque done hunt results, portion SEO is simply a broader signifier aimed astatine improving a website’s wide visibility successful hunt engines.

Who Needs Online Reputation Management?

Any idiosyncratic oregon concern that cares astir what shows up connected Google erstwhile their sanction is searched needs Online Reputation Management. This includes politicians, online retailers, businesses with caller products, oregon immoderate different entity.

Ready to Start With Online Reputation Management? 

Online estimation absorption institution is highly cost-efficient utilizing these methods.  Basically, you’re leveraging brandability 101 tactics and immoderate reasonably non-complicated entity manipulation.

If you’re a brand, tract oregon concern proprietor and you haven’t got power of astatine slightest the apical #3 results for your brands ain keywords, past I’d commencement investing the minimal amounts of clip and wealth that it costs to bash so, oregon you hazard imaginable estimation issues.

All it takes is 1 rowdy idiosyncratic to commencement a occurrence warfare connected the net these days.

If you request help, you cognize wherever to find us: The Search Initiative.

Get a Free Website Consultation from The Search Initiative: