SEO for Brand Awareness: A Complete Guide

SEO is much than conscionable a instrumentality for making you look much prominently successful hunt results. It helps much radical get to cognize you (referred to arsenic marque awareness).

This tin beryllium beneficial to your business. 

To recognize why, let’s research the narration betwixt marque consciousness and SEO much closely.

How Does SEO Impact Brand Awareness?

SEO boosts marque consciousness by improving your website’s visibility successful hunt motor results. Leading to accrued integrated (unpaid) postulation that tin construe to conversions.

Imagine a idiosyncratic sees your website look connected hunt motor results pages (SERPs) erstwhile they participate presumption similar “personalized candle gifts,” “custom candles,” and “make your ain candle scent.” 

This puts your marque connected their radar.

One of the astir impactful ways to heighten marque consciousness successful this mode is to amended your rankings for non-branded, long-tail hunt terms. These are highly circumstantial phrases that don’t notation your marque sanction and thin to person little hunt volumes. 

These keywords besides thin to person little keyword trouble scores. Which measures however hard it’ll beryllium to fertile good for a peculiar hunt query. 

For example, successful our Keyword Overview Tool, “candles” has a keyword trouble people of 61%. Meaning it’ll beryllium hard to fertile for this word unless you person a highly reputable site. 

But “birthday candles” has a trouble people of 26%. 

It’ll beryllium easier to fertile for this word and others similar it. Including “birthday barroom candles” and “happy day candles.” Which person adjacent little keyword trouble scores.

Optimizing your contented for presumption similar these gives you a amended accidental of appearing successful hunt results that prospective customers see. 

And if they commencement to spot your contented aggregate times, that leads to greater marque consciousness that tin boost income implicit time. 

How Does Brand Awareness Impact SEO?

As users go much acquainted with your brand, they’ll beryllium much apt to click connected your results and hunt for branded terms. Which tin further amended your rankings and integrated traffic. 

But increasing marque consciousness tin besides payment you erstwhile different companies commencement to admit you. 

For example, let’s accidental determination are galore authoritative websites targeting the hunt word “running shoes.” And they notation your marque successful merchandise reviews oregon database articles that incorporate backlinks (links connected their domains that spell to your website).

Backlinks are an important ranking factor. So, acquiring them tin marque your full website much authoritative and boost your SEO results. 

How to Use SEO to Grow Brand Awareness

1. Create Keyword Clusters

Identifying keyword clusters (groups of intimately related hunt terms) that see relevant, long-tail keywords tin assistance you physique topical authority. And much efficaciously boost your rankings.

Why?

Because you tin people each the presumption successful the clump with a azygous page. Instead of having to make a leafage for each keyword.

For example, the pursuing keywords could beryllium clustered together: 

• “personalized scented candles”
• “make your ain candle scent”
• “custom scented candles”

Use Keyword Manager to make a clustered acceptable of long-tail keywords. 

Here’s how: 

Choose a wide word that describes your merchandise oregon service. Like “candles.” 

Select your preferred state and click “Create list.”

This volition bring up a database of applicable keyword clusters. The instrumentality automatically groups them for you.

To absorption connected long-tail keywords, filter by keyword difficulty. 

Click the “KD %” drop-down and participate “0” and “29” successful the “Custom range” fields to filter your results for keywords that are “easy” oregon “very easy” to fertile for (and apt to beryllium long-tail variations). 

Then, click “Apply.”

Now, you’ll person a database of clusters with applicable keywords you tin feasibly fertile for.

In this case, we got 9 clusters with 183 keywords. Meaning we tin perchance make 9 pages that collectively see each 183 hunt terms.

2. Determine What Kind of Content to Publish

Now that you cognize which presumption you’re going to target, you request to determine what benignant of contented to create. Because creating the close benignant of portion gives you the champion imaginable accidental of ranking.

You tin bash this easy wrong Keyword Manager. Because the instrumentality volition assistance you observe what contented you’ll request to make to outrank competitors. 

Click the carat to the near of each keyword clump to grow each the keywords wrong it.

In the right-hand column, Keyword Manager volition amusement you a database of top-ranking pages for this keyword cluster.

Your extremity is to recognize what makes that contented great. So you tin fig retired however to make thing adjacent better.

To execute this, we urge you work the competitors’ articles. And enactment immoderate patterns you find related to:

• Page types (product page, postulation page, how-to article, listicle, etc.)
• Titles (length, connection choice, etc.)
• Headings and subheadings (keyword use, full number, etc.)
• Text magnitude (short, long, oregon determination successful between)
• Images (where they’re placed, however galore determination are, etc.)

For example, you mightiness announcement a rival created a postulation leafage with a header image. And a often asked questions (FAQs) section. 

As you presumption different competitors’ pages, you mightiness announcement they’re postulation pages too. 

This means you mightiness privation to see making 1 yourself. But with much descriptive transcript and a merchandise quiz to assistance users find what they’re looking for. 

Continue this for each keyword clump until you’ve mapped retired each the pages you’ll create.

3. Create High-Quality Content

Now, it’s clip to make caller pages that incorporate engaging, optimized content. 

Return to 1 of the clusters successful Keyword Manager and click the “Write content” fastener connected the right-hand side.

In the pop-up that appears, click “Send keywords.”

This volition bring up a blank leafage successful SEO Writing Assistant.

As you commencement typing, the charts and recommendations successful the right-hand file volition update. And supply readability, SEO, originality, and code of dependable suggestions. 

If you get stuck oregon request immoderate inspiration, effort the “Smart Writer” features. Which let you to rephrase portions, make caller copy, oregon inquire AI for suggestions.

Try to see each the elements you antecedently mapped out. And to people arsenic good arsenic imaginable successful SEO Writing Assistant by implementing the suggestions.

Doing this gives you a amended accidental of appearing prominently successful hunt results for the keywords you’re targeting. 

4. Build Backlinks

For Google, backlinks enactment similar votes of assurance vouching that your website is reputable. And that it should beryllium disposable connected SERPs.

And the much high-quality backlinks you have, the amended for your wide marque awareness.

Let’s accidental you haven’t achieved galore rankings for the clump “custom scented candles” yet. 

To get backlinks for the leafage targeting the cluster, it’s adjuvant to recognize who’s linking to your competitors. 

So, caput backmost to Keyword Manager, grow the cluster, and absorption connected 1 of the rival links successful the right-hand file again.

Copy that link. Then, spell to the Backlink Gap tool. 

Paste the URL you conscionable copied into the 2nd “Add domain” field. And participate your ain URL into the “You” tract supra it.

Set some drop-downs to “URL” and click “Find prospects.”

Now, you’ll spot which domains nexus to the competing leafage but not yours. They’ll beryllium sorted by Authority Score (a metric that indicates a site’s wide reputability), which means the astir invaluable backlinks volition beryllium astatine the top.

Click the carat successful the file connected the acold close to spot each the backlinks from a peculiar website to your competitor’s page:

It’s a bully thought to sojourn the page(s) that nexus to your competitor. So you tin spot however the rival is mentioned.

With this information, you tin past scope retired to the high-authority tract to inquire for them to nexus to you successful a akin way. 

Or, effort immoderate different link gathering tactics similar uncovering breached links to regenerate oregon impermanent blogging. 

5. Provide a Good User Experience

Ranking for your keyword clusters and gaining backlinks volition assistance thrust visibility, but you request to supply a large idiosyncratic acquisition (UX) to person visitors to instrumentality around. And to support bully SEO show successful the agelong run.

Here are 2 of the champion ways to bash that:

Maintain Strong Core Web Vitals Scores

First, cheque however good your site’s performing from a UX standpoint by evaluating Core Web Vitals scores. Core Web Vitals are a acceptable of metrics that measurement a website's user-friendliness. 

Open Site Audit, participate your domain, and click “Start Audit.”

This volition bring up the Site Audit Settings. 

Once you’ve configured your audit, click “Start Site Audit.”

When the audit is ready, you’ll spot an “Overview” report. Under the “Thematic Reports” section, you’ll find a container called “Core Web Vitals.”

Click “View details.”

Now, you’ll spot your Core Web Vitals scores (“good,” “to improve,” oregon “poor”). 

If you spot immoderate metrics that haven’t achieved a “good” standing yet, scroll to the “Analyzed Pages” table. 

Click connected the carat to the near of a URL to grow it. To spot each issues preventing this leafage from performing arsenic good arsenic it could.

Next, prime “How to Improve” and click 1 of the issues nether “Audits” to spot an mentation of what it is and however to hole it.

Look into your astir important pages archetypal and hole immoderate of those issues first. 

Then, spell down the list. So you tin enactment toward getting each your Core Web Vitals to “good.”

Provide a Secure Connection

Another constituent of providing a bully idiosyncratic acquisition is utilizing a unafraid connection. Because it assures website visitors that their accusation is protected.

This means your tract and each its elements should beryllium accessible via hypertext transportation protocol unafraid (HTTPS). Not hypertext transportation protocol (HTTP).

HTTPS is amended than HTTP due to the fact that it encrypts the information transferred betwixt a user’s browser and the website to forestall unauthorized entree to that information.

HTTPS is truthful important that it’s besides a confirmed ranking factor. Meaning Google volition prioritize results from websites that usage HTTPS implicit those that usage HTTP.

To modulation to HTTPS, you’ll request to get a unafraid sockets layer/transport furniture information (SSL/TLS) certificate, instal it connected your site, and migrate your full tract utilizing 301 redirects. 

Check retired our overview of how to migrate from HTTP to HTTPS for much elaborate instructions.

Then, cheque for implementation issues successful Site Audit. 

Look for “HTTPS” nether “Thematic Reports.” And click the “View details” button.

Now, you’ll spot immoderate issues affecting your connectivity. Such arsenic expired certificates. Or non-secure links connected your site. 

If there’s an issue, click “Why and however to hole it.”

This volition springiness you instructions to remedy the problem. So you tin supply a unafraid transportation to each users.

Measuring SEO’s Impact connected Brand Awareness

There are aggregate ways to summation a consciousness of however well-known your marque is. And 1 is to look into however overmuch postulation you get from branded search. 

Use Organic Research to find this value.

Open the tool, participate your domain, and click “Search.” 

Go to the “Positions” tab.

Then, prime the “Advanced filters” drop-down and acceptable it to “Include” > “Keyword type” > “Branded.” And click “Apply.”

You’ll present beryllium capable to spot the mean magnitude of postulation you get from branded searches each period conscionable supra the table.

As you enactment to summation your marque awareness, this fig should grow.

It’s besides a bully thought to look into your marque mentions successful articles, forums, societal media, etc. 

Brand mentions are little nonstop than branded hunt volume. Because they lone relationship for designation from those who publish/post content.

But they inactive springiness you a bully knowing of however overmuch marque consciousness you have.

Use the Brand Monitoring app to measurement your mentions. 

You’ll beryllium capable to spot your full fig of mentions, however galore mentions incorporate backlinks, and more.

Use SEO successful Your Brand Awareness Strategy

SEO helps physique marque consciousness implicit time. 

But the close tools tin assistance you execute results faster and much easily. 

So, effort Semrush to entree options for uncovering applicable keywords, penning prime content, gathering backlinks, and more.