User Search Journeys: Advantages and Use Cases for Agencies

2 weeks ago 10

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The pursuing nonfiction was written by integer selling agency, Atigro, detailing their unsocial constituent of presumption and experiences utilizing Search Journeys powered by Sia (seoClarity’s AI Assistant) successful Topic Explorer.

There are a fig of seoClarity features I emotion to usage erstwhile consulting with clients. One of my favorites is Search Journeys, which gives you the apical 5 searches a idiosyncratic makes some earlier and aft they hunt for your targeted keyword.

There are 3 reasons wherefore knowing the idiosyncratic travel is simply a invaluable concern of time.

First, it rapidly gets you wrong the caput of a searcher and gives you penetration into their circumstantial queries arsenic they research a topic. It helps you to recognize what they were reasoning earlier they entered your people query and what they wanted to bash aft speechmaking the leafage they selected.

Second, it allows you to cognize what accusation to supply successful your contented truthful that the idiosyncratic doesn’t person to click distant to fulfill their curiosity. One of Google’s guidelines for adjuvant contented asks, “Does your contented permission readers feeling similar they request to hunt again to get amended accusation from different sources?” Search Journeys makes you alert of what is missing oregon buried connected top-ranking pages by showing you what users hunt for next.

Third, it gives you the information you request to make a robust content brief for your writers, particularly if you privation to conscionable Google’s adjuvant contented standards which see comprehensiveness, originality, accusation gain, and important value.

Table of Contents:

7 Advantages of Using Search Journeys to Produce Content
Client Use Cases of Search Journeys
[Bonus] Get a FREE Search Journey!

7 Advantages of Using Search Journeys to Produce Content

Easily and proactively place accusation users question successful follow-up searches. Often, the “after” queries see clues astir missing contented connected top-ranking pages. By incorporating that content, you forestall the idiosyncratic from bouncing and prevention them an other search.
You debar publishing pages that aren’t well-differentiated oregon unique. Having unnecessary oregon repetitive contented connected your tract tin marque it look that you are penning contented chiefly to people keywords. Instead of publishing respective mediocre pages, you tin trade 1 robust leafage that covers what radical truly privation to know.
Understand analyzable topics without having to bash a batch of research. For example, the idiosyncratic travel for “autoscaling and elasticity” includes easy understandable keywords specified arsenic “resource management,” “resource optimization,” and “cloud outgo management.” Knowing this volition assistance you successful your archetypal conversations with your SME.
Gain penetration into however to prioritize contented connected the page. If radical who hunt for an vigor supplier ever privation to cognize astir “sustainable,” “green,” and “renewable energy,” see including that conception astatine the apical of the leafage and making it precise compelling.
It tin springiness you ideas for improving your rubric tags. You mightiness spot this erstwhile radical hunt for intimately related presumption 1 close aft the other. In a hunt travel that includes “no recognition check” followed by “no deposit,” putting some of those presumption successful the rubric tag whitethorn get you the click connected the archetypal query.
Discover times erstwhile radical accidentally stumble connected your people keyword. This tin hap erstwhile your word is some tangible and intangible. One clip we saw that users discovered “seat leasing” erstwhile they were chiefly looking for a brick-and-mortar office. When this happens, you tin deliberation astir however to tailor your contented to idiosyncratic with that mindset. For example, “If you are looking for bureau space, see spot leasing instead” (See illustration 4).
It gives you the synonyms and colloquial presumption radical usage for your merchandise oregon service. This is particularly utile if cipher searches for precisely what you bash due to the fact that they telephone it thing else. Some examples see “outsourcing” alternatively of “remote staffing,” “movies” alternatively of “content,” oregon “investment” alternatively of “cost.”

Client Use Cases of Search Journeys

Now let's look astatine immoderate existent examples from existent clients.

Example 1: Get wrong the caput of the searcher

The “bronze glass” idiosyncratic travel shows that portion the superior search intent of this keyword is informational, the “searches before” and “searches after” bespeak a tendency to buy.

The illustration beneath opens a model into the caput of the lawsuit due to the fact that they archer you precisely which products they want. Knowing this takes a batch of the guesswork retired of penning the page.

Example 2: Understand however to add, oregon emphasize, topics flagged by Content Fusion

In the User Journey below, you tin spot that “test automation tools” are astatine the apical of searchers' minds, truthful overmuch truthful that they query it some earlier and aft the people keyword. However, the taxable was missing from our page.

The travel besides showed america that “software testing” was important to readers. We had lone mentioned it erstwhile successful our article, portion different pages covered it extensively. Knowing this, we were capable to update the leafage truthful that it met the reader’s needs.

Example 3: Recognizing the imaginable interaction of SERP features

In the illustration below, we saw that the User Journey for this supplier was antithetic from that of different providers successful the aforesaid industry. For this provider, searchers were going backmost to the aforesaid queries successful their “after” searches arsenic they had made successful their “before” searches.

When analyzing the hunt successful real-time and connected Search Previews (another utile seoClarity capability), the results took up astir each the abstraction supra the fold, including a cognition panel. It looked arsenic if users got capable accusation astir this supplier from conscionable the SERP features and went connected to research different providers.

Example 4: Identify erstwhile users incorporated their learning into their searches

In this adjacent example, radical discovered our people keyword portion they were looking to lease accepted bureau space.

They did not look to person considered spot leasing erstwhile they archetypal began their research. It was an “aha” infinitesimal that generated a utile treatment astir however to instrumentality the scholar from 1 constituent of presumption to another.

Example 5: Scope and program contented for caller merchandise offerings

This last illustration shows however the idiosyncratic travel tin assistance with caller contented planning. Customers are introduced to the marketplace for Tesla instrumentality covers aft searching for ways to customize and upgrade their vehicles.

Once they cognize astir and go funny successful this option, they hunt for products for the conveyance they own. Armed with this knowledge, and accusation astir emblematic questions (also recovered successful Topic Explorer), contented instauration tin begin.

Conclusion

While you request to commencement with keywords, due to the fact that those are what users benignant into hunt engines, penning large contented is truthful overmuch much than focusing connected them successful isolation.

When you recognize however a person’s thought process evolves, you tin make a leafage that interests them and helps them execute their goals.

Search Journeys successful seoClarity gives you an effectual assistance successful your efforts.

Want a escaped Search Journey for 1 of your people hunt terms? Provide your email successful the signifier beneath and we'll make a customized travel conscionable for you!