SEO Content: What It Is & How to Create It

What Is SEO Content?

SEO contented is website contented (like blog posts, merchandise pages, and images) that’s optimized to look prominently successful hunt engines similar Google. So it tin make high-quality, unpaid traffic.

In different words, it’s online contented that’s:

• Centered astir topics people audiences hunt for
• Created with hunt motor ranking factors successful mind

For example, favored furnishings institution Hepper creates SEO-driven contented similar this:

And that leafage gained Google rankings for associated keywords similar this:

SEO contented helped Hepper turn integrated postulation by roughly 600 times implicit 2 years. And summation merchandise income gross by 2,964%.

Your institution could bash thing similar.

How to Create SEO Content

Learn however to make SEO contented measurement by step: 

1. Conduct Keyword Research

Keyword research is the process of uncovering what radical hunt for successful hunt engines.

It allows you to place SEO contented ideas that are:

• Relevant to your brand 
• Popular among searchers
• Feasible to fertile highly for

And that means the resulting contented is capable to make invaluable traffic.

To get started, participate a taxable applicable to your marque into Semrush’s Topic Research tool.

Then, take your people state and click “Get contented ideas.”

The instrumentality volition cod contented ideas related to your topic.

Click “Show more” connected immoderate thought to see:

• Subtopic Volume: The mean fig of monthly searches for the subtopic keyword. The higher the number, the higher your SEO content’s imaginable reach.
• Difficulty: A measurement of ranking trouble expressed arsenic a percentage. The higher the score, the harder it’ll beryllium to gain a salient ranking that gets tons of clicks.
• Topic Efficiency: A measurement of subtopic measurement comparative to difficulty. The higher the rating, the amended the ranking opportunity.
• Headlines: The titles of the astir linked-to pages connected this topic. You tin click the arrow icon to sojourn each leafage and spot what the contented is like.
• Questions: The most-searched questions related to the topic. Answering often asked questions tin beryllium a bully mode to pull and prosecute people audiences.
• Related searches: Related searches that look connected Google’s hunt results page. These mightiness spark different SEO contented ideas.

Here’s a speedy intro to immoderate different keyword probe methods: 

• Search a keyword database. Use the Keyword Magic Tool to hunt our database of implicit 25 cardinal keywords. You tin filter for question keywords, low-difficulty keywords, etc.
• Check for keyword gaps. Use the Keyword Gap instrumentality to place instances erstwhile competitors fertile higher than you. Or look for keywords that you don’t.

Once you’ve recovered a keyword you’re funny in, analyse the search motor results leafage (SERP). We’ll explicate however successful the adjacent section.

2. Analyze the SERP

Analyze the SERP for your chosen keyword to spot what benignant of contented performs well.

That way, you can:

• Get a amended knowing of search intent (what the idiosyncratic wants to achieve)
• Confirm whether the keyword accidental aligns with your goals
• Review competitors’ contented and get inspiration for your ain SEO content

To analyse a SERP, don’t conscionable participate your keyword into Google. Your hunt results are personalized, truthful they whitethorn not bespeak what your people assemblage sees.

Instead, participate your people keyword and determination into Keyword Overview.

Then, scroll down to the “SERP Analysis” section. 

You’ll see:

• URLs that look connected Google’s archetypal page—which you tin sojourn by clicking the icons alongside them
• Any SERP features (non-standard hunt results) that show—which you tin spot for yourself by clicking the “View SERP” link

Use this accusation to find what users privation to find. Which is what Google wants to rank.

For example, the “how to chopped canine nails” SERP indicates that users want:

• Information connected however to safely trim their dog’s nails astatine home
• Advice from an adept (e.g., American Kennel Club) oregon chap canine owners (e.g., connected Reddit)
• Instructions via video oregon substance and images

If creating this contented makes consciousness for your brand, proceed to the adjacent step.

If not, find a keyword that’s a amended match.

3. Create Quality Content

Google wants to fertile quality content that offers important and unsocial worth to users.

So, you request to determine however to fulfill hunt intent. And bash it amended than your competitors.

There are galore ways to springiness your SEO contented an edge:

• Conduct archetypal research, truthful you person unsocial insights to share
• Provide further resources, specified arsenic images, videos, oregon templates
• Share idiosyncratic opinions, stories, and ideas that aren’t disposable elsewhere
• Present accusation successful a much effectual and user-friendly way
• Cover the taxable much comprehensively

Quality contented besides demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). 

Particularly erstwhile it comes to Your Money oregon Your Life (YMYL) topics that tin impact users’ well-being.

For example, let’s look astatine the American Kennel Club’s usher to cutting canine nails. Which attracts 12.9K integrated visits per period successful the U.S., according to Semrush’s Organic Research tool.

The leafage includes reliable accusation from qualified vets.

And provides it successful written, image, and video formats. To cater to users’ assorted needs and preferences.

The usher besides covers applicable subtopics, specified arsenic however to grind a dog’s nails.

And presents accusation successful a user-friendly way.

4. Use Keywords Strategically

Using keywords successful your contented helps Google recognize that your contented is applicable to those queries. So, it’s a indispensable erstwhile you’re creating contented for SEO.

But you indispensable tread carefully. Because Google penalizes sites that prosecute successful keyword spam—i.e., usage keywords successful a mode that’s unnatural and unhelpful to users.

Below, we’ll explicate however to usage keywords to optimize written content, images, and videos.

Written Content

When you’re writing contented for SEO, it’s champion signifier to see your superior keyword successful these locations:

• Title tag: The leafage rubric that tin look successful the SERP
• Meta description: The leafage summary that tin look successful the SERP
• H1 tag: The main heading that appears connected the page
• URL slug: The unsocial portion of the webpage address
• The archetypal paragraph of assemblage contented (and passim the written content, wherever natural)

And see secondary keywords (other hunt presumption radical usage to find contented similar yours). They thin to enactment good wrong paragraphs and subheadings.

For example, the American Kennel Club uses keywords similar “how to trim your dog’s nails,” “dog nail trimming,” etc.

You tin get assistance optimizing your contented with Semrush’s SEO Writing Assistant.

Start a caller papers and capable retired the details successful the “Set a caller goal” section. Then, click “Get recommendations.”

The instrumentality volition analyse top-ranking competitors to supply a assortment of recommendations.

Start penning your substance with these recommendations successful mind.

As you write, the instrumentality volition item immoderate issues. And people your SEO substance connected 4 criteria:

1. Readability
2. SEO
3. Originality
4. Tone of voice

If you request assistance improving your score, usage the AI-powered Smart Writer tools.

Image Content

To optimize an representation for SEO, archetypal springiness it a descriptive record name.

Then, constitute descriptive alt text erstwhile you upload the representation to your site. (This is the representation statement utilized for accessibility and SEO purposes.)

You whitethorn besides beryllium capable to constitute a descriptive rubric and description. Like so:

You tin past adhd the representation to your webpages arsenic desired.

Video Content

To optimize a video for SEO, it’s mostly champion to upload the video to YouTube (because Google owns the platform). And incorporated your people keyword into the rubric and description.

Like this:

You tin past embed your optimized videos into your webpages.

This tin marque it easier for users to find them. And for Google to recognize their purpose.

5. Apply Schema Markup

Schema markup (or structured data) is codification that helps Google place antithetic aspects of your SEO website content.

It tin amended Google’s knowing of your content. And marque you eligible for rich results (search results with extra, attention-grabbing features).

For example, the schema down Inspired Taste’s carrot barroom look looks similar this:

And the look appears connected immoderate SERPs similar this:

You whitethorn beryllium capable to find a website plugin that makes it casual to instrumentality schema markup.

Otherwise, cheque retired the proposal successful Google’s assistance guide. Or question assistance from a web developer.

Start Creating SEO Content

Semrush has each the tools you request to find SEO contented ideas—and bring them to beingness effectively.

Sign up for free to effort tools like:

• Topic Research, which makes it casual to find fashionable keywords you tin fertile highly for
• SEO Writing Assistant, the eventual companion for penning search-optimized content