Say Hello to a Bolder, Brighter BrightLocal

You’ve astir apt noticed that things look a small antithetic astir here. That’s due to the fact that we’ve conscionable launched our caller marque identity!

Taking our marque forward

We’re large believers successful the powerfulness of brand, which is wherefore we’ve continued to put successful ours implicit the years.

We’re assured that we person 1 of the astir recognized and trusted brands successful section SEO, but arsenic with everything we do, we’re not going to remainder connected our laurels. We person a restless quality that urges america to ever question what could beryllium improved and however we tin bash things better.

This isn’t the archetypal time we’ve refreshed our brand. After all, we beryllium successful an manufacture that is perpetually evolving. Sitting inactive is not an option.

Our concern is perpetually evolving, too. In the years since we past refreshed our marque identity, we’ve welcomed implicit 70 caller faces to the BrightLocal squad and expanded our offering with Local Search Grid, Showcase Reviews, BrightLocal Academy, BrightLocal Agency Directory, Local RankFlux, and overmuch more.

Whereas erstwhile rebrands person chiefly been motivated by the request for a ocular refresh to bespeak changing plan trends, this clip we’ve gone overmuch deeper and asked ourselves to truly deliberation astir who we are, who we’re present for, and what’s important for our customers to cognize astir us.

So without further delay, fto maine usher you done the caller BrightLocal marque identity.

No alteration of heart

Our logo has undergone a subtle change. It’s an improvement much than a gyration because, rather frankly, we truly liked our logo!

The ‘Heart Pin’ is 1 of the astir recognizable and iconic aspects of our identity. It proudly displays our emotion of each things section and communicates the value of teamwork, assemblage and generosity wrong the business.

It’s besides the awesome of our monthly squad awards, The Big Heart Awards, wherever we admit the squad members who person done exceptionally astonishing enactment and gone supra and beyond for their colleagues and/or customers. Each month, BrightLocal makes a donation to a foundation that’s important to the winners. Since the motorboat of the awards past year, we’ve donated $10,000 to 24 charities.

It was a no-brainer to support the ‘Heart Pin’ sitting proudly wrong our logo.

The substance successful the logo is present lowercase, and the eagle-eyed amongst you volition announcement the font benignant has changed. The lowercase substance is little ceremonial and much approachable, which amended reflects our welcoming culture.

While the logotype is changing to beryllium lowercase, remainder assured we’re not changing the institution sanction formatting. Everywhere else, we’re inactive bully aged ‘BrightLocal’, with the superior B and the superior L.

Color maine impressed

Color was a large country we wanted to look at. Over the years, our colour palette has expanded considerably, truthful it was important for america to question the relation that colour was playing wrong our identity.

We’ve utilized colour to separate betwixt antithetic products wrong our platform. We besides somewhat diverted from our palette erstwhile creating the identities for BrightLocal Academy and BrightLocal Agency Directory. It’s just to accidental we had had a batch of colors competing for attention!

Our aged superior colors

When it came down to it, determination were 2 colors that we felt were astir powerfully associated with BrightLocal: greenish and blue. So portion we inactive needed a assortment of colors to overgarment with, greenish and bluish needed to beryllium leaned connected much heavily, and elevated wrong our identity.

Beyond having excessively galore competing colors, our erstwhile palette felt excessively muted. After all, fractional of our institution sanction is ‘bright’, and these colours were decidedly not that. We similar to deliberation we’re a bold and vibrant bunch, and we wanted colors to bespeak that.

I won’t spell heavy into color theory here, adjacent though it’s a fascinating topic. Instead fto maine present you to our halfway marque colors: Bright Green and Local Blue.

Our caller halfway colors

Our halfway colors needed to basal unsocial and enactment successful a assortment of antithetic contexts. And importantly, they besides needed to enactment together.

We besides person caller secondary colors, which complement our halfway colors and make a much harmonious palette.

Our caller secondary colors

Color isn’t conscionable astir making a statement—accessibility was a large portion of the decision-making process. We privation our website and level to beryllium accessible to arsenic galore radical arsenic possible. Around 1 successful 12 men and 1 successful 200 women endure from “red-green” colour imaginativeness deficiency, which makes it hard for them to separate betwixt shades of red, yellow, and green. That’s a batch of radical who mightiness person been uncovering it hard to usage definite parts of our website and platform.

Many accessibility issues person been resolved with our caller palette, but determination are immoderate things we’re inactive moving on. Over the coming months, we’ll beryllium updating galore of the charts successful the BrightLocal level to guarantee the large insights included are instantly evident to galore much customers.

Just our type

Accessibility besides informed our caller typefaces, which you’ll present spot crossed our website and platform.

These typefaces are easier to work astatine immoderate size, which allows them to enactment perfectly successful immoderate context—whether that’s making a long-form nonfiction easier to digest, helping our website transcript sing, making it quicker to navigate our website and platform, oregon ensuring an important notification doesn’t get missed.

Picture perfect

We’ve been a small blameworthy of relying connected tried-and-tested illustration styles. If we’re honest, we were getting a spot bushed of seeing the aforesaid whimsical, long-limbed radical that are surviving rent-free connected each SaaS website nether the sun. It was clip to get a benignant we tin telephone our own.

We explored a fig of antithetic approaches, and successful the extremity we landed connected 2 that would enactment successful a assortment of contexts.

Photography

Photography is the cleanable mean for celebrating the radical who marque BrightLocal what it is—whether that’s our team, our astonishing customers, oregon the broader section SEO community.

We chose a photography benignant that is dynamic, real-to life, and shows the interaction that BrightLocal has connected our customers’ moving lives. We besides wanted to guarantee our photography represented and celebrated the diverseness wrong the section SEO community.

And this is conscionable the start! We privation to observe adjacent much of our astonishing customers, truthful if you’re funny successful getting featured connected our website with a testimonial, drop america an email.

Illustrations

Illustrations were inactive going to beryllium cardinal wrong our ocular identity, particularly successful Bright Ideas, our contented hub for everything section SEO. Our amazingly talented Visual Designer, Ken Iizuka, explored assorted styles that would assistance elevate our contented and 1 stood retired arsenic the wide winner. The benignant is vibrant, playful, and offers a batch of flexibility to bespeak the assortment of topics we cover.

You’ll commencement to spot these customized illustrations appearing connected Bright Ideas, which itself has been afloat redesigned with amended readability and new-and-improved hunt functionality.

Consistency is king

Over the years, our ocular individuality had go somewhat disjointed. That’s understandable. Things had been created astatine antithetic times by antithetic designers who each suffered from a deficiency of defined marque guidelines. The ocular disparity betwixt our website and level was the astir stark illustration of this.

Our aged marque touchpoints

But determination were besides inconsistencies playing retired astatine a overmuch smaller scale. A afloat marque audit revealed a immense dispersed of styles being utilized crossed our icons.

Our aged icons

Our marque plays retired crossed aggregate touchpoints: determination are large hitters similar our website and platform, but there’s besides email, societal media, video, our podcast, presumption decks, and truthful on.

So erstwhile we approached tackling the rebrand, we were adamant that this wouldn’t beryllium isolated to our selling website—every inch of BrightLocal was going to beryllium scrutinized.

Bringing consistency to specified a wide acceptable of touchpoints is simply a large undertaking, and determination are inactive a fewer things to tackle, but contiguous erstwhile you usage our website and platform, you’ll beryllium treated to a much visually-aligned experience.

Our caller marque touchpoints

Even the smallest of icons are present singing from the aforesaid hymn sheet.

Celebrating our culture

A large portion of this rebrand is the motorboat of our worker brand.

Our radical are cardinal to our success, and bringing awesome caller radical into the concern is evidently a immense portion of that.

However, if you came to our website earlier today, you wouldn’t cognize overmuch astir what it’s similar to enactment astatine BrightLocal (spoiler: it’s awesome), and you wouldn’t person been capable to spot the breathtaking opportunities to articulation the squad (we’re hiring btw).

So we’ve changed that with our ‘Working astatine BrightLocal’ careers page, wherever you tin larn much astir our culture, what beingness astatine BrightLocal is like, and browse our unfastened vacancies.

Show maine the swag!

No rebrand would beryllium implicit without immoderate swag, right?

Here’s immoderate of the squad modeling our latest swag.

It would beryllium cruel to amusement you these highly desirable items without giving you the accidental to get your hands connected them. And you tin bash conscionable that, by entering our sweepstake to triumph 1 of 20 BrightLocal goody bags.

Just caput connected implicit to our Twitter, LinkedIn, oregon Facebook and interact with the contention station for your accidental to triumph your precise ain BrightLocal t-shirt, cap, tote bag, and sticker!

A BrighterLocal

So that’s it for the tour. We truly anticipation you similar our caller look.

Under the hood, we’re inactive the aforesaid BrightLocal, but we’re assured that our caller marque volition bash a overmuch amended occupation of showing disconnected who we truly are.

Even though things look a small antithetic now, you tin inactive find everything connected our website and level successful the aforesaid spot arsenic it was before.

Over time, we’ll beryllium making further ocular updates wrong the platform, specified arsenic improving the accessibility of our charts, and we’ll beryllium definite to fto you cognize erstwhile these changes are happening and, importantly, why.

If you privation to larn much astir the process down our rebrand and spot much of what’s changed, look retired for our in-depth overview coming soon.

A convey you to the team

Every portion of our rebrand was handled by our interior team, truthful I’d similar to decorativeness disconnected by saying a monolithic ‘thank you’ to the radical down it.

Dom, our Lead Designer, was the driving unit down this rebrand. He undertook a immense magnitude of probe to guarantee we truly got to the halfway of what our marque should basal for, and you’ll beryllium capable to work astir that soon.

Ash made the rebrand a world connected our website. This wasn’t conscionable a lawsuit of simply updating immoderate CSS; our website was feeling the strain of method indebtedness and Ash rebuilt the tract to guarantee it’s moving faster than ever.

Ken lone joined the squad earlier this year, but helium rapidly got to enactment processing illustrative styles to bring a playful and memorable look to our identity.

Inzi and Yurko handled each idiosyncratic interface updates wrong the level to guarantee our ambitions for a accordant marque individuality was afloat realized astatine launch.

This was a large squad effort and galore much radical played a portion successful getting get america present today. Thanks to everyone for your committedness and passion.

So… however bash we look?

We’d emotion to perceive your feedback connected our caller marque identity. Head to the comments to fto america cognize what you think, and don’t hide to participate the sweepstake for your accidental to triumph a BrightLocal goodie bag.