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During Reddit’s Q2 2024 net call, CEO Steve Huffman revealed the institution is exploring implementing AI-powered hunt results connected its platform.
Though details stay limited, this diagnostic could heighten contented discovery.
Huffman stated during the call:
“Later this year, we volition statesman investigating caller hunt effect pages powered by AI to summarize and urge content.”
He suggested this could assistance users find accusation connected products, shows, and games and observe caller communities.
Reddit’s information of AI hunt aligns with broader manufacture trends, arsenic galore tech companies integrate AI capabilities into their products.
Financial Context
This announcement was made alongside Reddit’s Q2 2024 fiscal results.
The institution reported 54% year-over-year gross growth, reaching $281.2 cardinal for the quarter.
User maturation besides increased, though circumstantial figures were not provided successful this archetypal report.
Potential Challenges
While AI-powered hunt could amended contented discovery, its implementation whitethorn look hurdles.
These could see method challenges, idiosyncratic adoption concerns, and questions astir however AI-curated results mightiness impact the visibility of definite communities oregon contented types connected the platform.
Reddit hasn’t provided a circumstantial timeline for investigating oregon rolling retired this feature, nor has it shared details connected however it would beryllium developed oregon implemented.
Reddit Blocks Most Search Engines
Any alteration to Reddit’s on-site hunt is notable, arsenic it’s 1 of the lone ways to hunt the website.
Reddit’s latest robots.txt update has prevented astir hunt engines from crawling its caller content.
The large exception? Google, acknowledgment to a $60M woody for AI grooming data.
See: Reddit Limits Search Engine Access, Google Remains Exception
Key points from the supra article:
- Only Google and Reddit’s on-site hunt tin present reliably find caller Reddit posts.
- Bing, DuckDuckGo, and others are near successful the acold for caller content.
- SEOs and marketers look caller hurdles successful tracking Reddit discussions.
This determination fits the inclination of platforms monetizing their contented and protecting it from AI scrapers.
This could interaction users successful the pursuing ways:
- Users indispensable usage Google oregon Reddit’s autochthonal hunt for caller posts.
- SEOs request caller strategies for Reddit contented monitoring.
- Google gains an borderline successful providing entree to Reddit’s immense user-generated content.
It’s a motion of the times arsenic platforms equilibrium openness with monetization successful the AI era.
Looking Ahead
As Reddit continues to grow, reporting a 54% year-over-year gross summation successful Q2 2024, this AI inaugural could play a pivotal relation successful the platform’s future.
As the institution moves guardant with investigating and imaginable implementation, users and manufacture observers alike volition beryllium watching intimately to spot however this AI-powered hunt transforms the Reddit experience.
Featured Image: T. Schneider/Shutterstock
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