Pageviews in Google Analytics 4: The Complete Beginner's Guide

As a website owner, tracking pageviews successful Google Analytics 4 (GA4) is apt a apical priority.

You’ve spent clip gathering your website and optimizing it to guarantee a bully idiosyncratic experience. Pageview information tin assistance you measurement the occurrence of these efforts and place areas that request improvement.

In this guide, you’ll larn wherever to find pageview information successful GA4 and however to usage it to amended your website’s performance.

What Is a Pageview successful Google Analytics 4?

A pageview successful GA4 is an lawsuit that triggers whenever a idiosyncratic loads a leafage connected your website.

Here’s an illustration of a pageview study successful GA4:

GA4 spells the lawsuit arsenic “page_view.” However, this usher besides uses “pageview” without the underscore for amended readability.

The pageview lawsuit triggers each clip the user’s browser loads oregon reloads a page. GA4 counts each repeated presumption of the aforesaid page.

This lawsuit helps place which pages get the astir traffic. It besides allows you to comparison postulation volumes implicit time:

By comparing pageview information implicit antithetic periods, you tin analyse your SEO efforts, place postulation trends, and marque data-driven decisions.

Keep successful caput that pageviews unsocial don’t supply a implicit picture. Combine pageviews with different metrics similar conversions and engagement clip to get deeper insights.

For example, a leafage with galore pageviews but debased engagement oregon conversion rates whitethorn bespeak problems with the contented oregon idiosyncratic experience.

Further reading: Conversion Rate Optimization: 9 Tactics That Work

GA4 Pageview Event Parameters Explained

GA4 collects further details astir each pageview event, known arsenic lawsuit parameters.

Google states that lawsuit parameters supply “valuable discourse and details astir the interaction.”

GA4 collects the pursuing page_view lawsuit parameters:

• page_location: The leafage URL
• page_referrer: The erstwhile page’s URL

These parameters supply much discourse astir the visitor’s experience.

Other important GA4 metrics metrics see views, sessions, and users. Read connected to larn much astir them.

GA4 Views vs. Sessions vs. Users

GA4 uses respective metrics to measurement idiosyncratic interactions:

• Views: The full fig of pageviews and screenviews. This includes repeated views of the aforesaid leafage oregon screen.
• Sessions: A play during which a idiosyncratic engages with your website oregon app. It starts erstwhile a idiosyncratic opens a leafage and ends aft 30 minutes of inactivity.
• Users: Individuals who visited your website oregon app. GA4 focuses connected “Active users,” which are users who had an engaged session. An engaged league lasts astatine slightest 10 seconds oregon includes astatine slightest 1 conversion lawsuit oregon astatine slightest 2 pageviews oregon screenviews.

Further reading: 12 Key Google Analytics Metrics to Track

Universal Analytics Pageviews vs. GA4 Views

GA4 and Universal Analytics (UA) disagree successful galore ways, but their halfway pageview metrics are similar.

In UA, “Pageviews” counted each clip a idiosyncratic viewed a page, including repeats.

In GA4, “Views” includes pageviews and screenviews (for apps). It besides counts repeated views.

UA separated app information from website data. GA4 combines both.

This means if you way some a website and an app successful GA4, “Views” includes leafage and surface data.

Are There Unique Pageviews successful GA4?

No, GA4 doesn’t connection a “Unique Pageviews” metric similar UA did.

Instead, the “Pages and screens” study successful GA4 shows “Views,” “Users,” and “Views per user.”

Some marketers usage the “Users” metric arsenic a substitute for unsocial pageviews. “Users” measures the fig of unsocial progressive users who viewed a fixed page.

How to See Pageviews successful Google Analytics 4

You tin find pageviews utilizing respective reports successful GA4.

Two communal methods are looking astatine the “Pages and screens” study and the “Events” report.

1. Pages and Screens Report

The “Pages and screens” study shows the pages users viewed. If you way an app, this study besides shows the screens users viewed.

To entree it, click “Reports” successful the GA4 dashboard.

Then, click “Life cycle” > “Engagement” > “Pages and screens.”

This volition instrumentality you to the “Pages and screens” report.

This study displays a graph and a array with metrics similar “Views,” “Users,” and “Views per user.”

The “Views” metric includes some pageviews and screenviews.

Use the hunt barroom to filter the information by circumstantial words oregon URL paths. Press participate to spot lone information related to that keyword oregon path.

2. Events Report

The “Events” study shows each events triggered by users, including page_view events.

This is wherever you tin find the full fig of views crossed each of your site’s pages.

To entree it, click “Reports” successful the GA4 dashboard.

Then, click “Life cycle” > “Engagement” > “Events.”

Scroll down to spot a array with each event. Click connected “page_view” to spot pageview-only data.

This page_view study shows however galore views your website received implicit time. You tin power the graph to amusement “Total users” alternatively of “Views.”

Scroll down to spot further data, specified arsenic the geographic organisation of your pageviews.

How to Use GA4 Views Data to Audit and Grow Your Website Traffic

After uncovering your GA4 pageviews data, usage it to audit your contented and place maturation opportunities.

Identify Your Most Popular Pages

Your astir fashionable pages are pages with a precocious fig of pageviews.

High pageview counts tin bespeak contented that attracts galore visitors. Use these insights to usher contented instauration and updates.

Also see different metrics, similar mean engagement clip oregon conversions, to align your SEO and concern goals.

A leafage with galore pageviews but debased conversions whitethorn bespeak a idiosyncratic acquisition issue.

Because “Views” information includes postulation from each channels, it doesn’t supply a channel-specific analysis.

For SEO strategy insights, absorption connected integrated traffic.

Use Semrush’s Organic Traffic Insights to analyse your integrated traffic.

Enter your domain and click “Get Insights.”

Connect your GA and Google Search Console accounts to Semrush for a unified dashboard of your integrated postulation information and related keywords.

Do this by clicking “Connect Google Account” and pursuing the setup instructions.

After completing the setup process, look astatine the “Sessions” column. This conception of the study volition amusement you integrated postulation information similar “Engaged Sessions” and “Average Engagement time.”

You tin besides analyse keyword information successful Semrush. Click connected the fig of keywords to spot which queries thrust postulation to a circumstantial page.

Because Organic Traffic Insights brings each of your keyword information into 1 place, you tin research some Semrush and Google Search Console information from 1 dashboard.

You’ll spot a database of the apical keywords your leafage ranks for and its presumption successful search. The dashboard besides lists the postulation stock for each keyword, indicating the proportionality of that page's postulation that comes from circumstantial keywords.

Use these insights to optimize your pages for applicable keywords and way their show implicit time.

Find Pages That Are Losing Views

Track pageviews implicit clip to place pages that are declining successful views oregon traffic. Decide whether to update these pages based connected the findings.

Open the “Pages and screens” study successful GA4. Set a day scope and alteration the “Compare” enactment to spot information from 2 chiseled periods.

Compare the 2 information sets to observe changes successful pageviews. Use the URL oregon keyword filters to absorption connected circumstantial pages.

Adjust the day scope arsenic needed. When finished, click “Apply.”

The dashboard present shows 2 information sets: acheronian bluish for the astir caller play and airy bluish for the preceding period.

Scroll down to the table. Check whether pageviews person accrued oregon decreased compared to the erstwhile play for each leafage path.

Use the hunt barroom to filter views information for a peculiar leafage oregon radical of pages.

If you similar to presumption percent changes only, click “Show All Rows,” past prime “Show % Change.”

This presumption makes identifying pages that person mislaid important postulation easier. For example, a leafage with a 77.69% alteration successful views whitethorn request investigation and updates.

Analyze this leafage to recognize the origin of the diminution and find whether updating it’s necessary.

After identifying pages to improve, see utilizing Semrush’s On Page SEO Checker.

This instrumentality analyzes webpages for SEO weaknesses that mightiness bounds hunt performance. The instrumentality provides tailored recommendations to code these issues and amended traffic.

Enter your domain name and click “Get Ideas.” If you’ve utilized the instrumentality before, click “+ Create Project.”

Select your people determination and click “Continue.”

Add pages to optimize. Semrush tin make a database automatically, oregon you tin import a CSV record oregon usage Google Search Console (GSC) oregon Organic Research data.

When ready, click “Collect ideas.”

When the dashboard is ready, click “Optimization Ideas” to research betterment suggestions.

Click the blue buttons successful the “All Ideas” file to presumption optimization suggestions for each page.

For example, suggestions whitethorn see improving readability and adding people keywords. Click “See elaborate analysis” to larn much astir each recommendation.

Implement these optimization ideas to amended hunt rankings and pull much visitors to your pages.

Amplify Your Pageview Analysis with Semrush

Pageview information helps you analyse website performance.

Combine GA4 pageview information with Semrush’s Organic Traffic Insights and On Page SEO Checker to summation deeper SEO insights and optimization ideas.

Sign up for a escaped Semrush trial to entree these tools.