Optimize for rich results with the Rich Results Testing Tool

Google has galore absorbing escaped tools, but 2 important ones for helping you amended your tract are Search Console and the Rich Results Testing Tool. Search Console helps you get a wide consciousness for however your tract is doing successful the SERPs, positive support an oculus connected immoderate errors to hole and improvements to make. The different one, the Rich Results Testing Tool, helps you spot which of your pages are eligible for affluent results. Rich results are those highlighted hunt results similar merchandise and lawsuit listings.

Rich results are incredibly important successful today’s world. Once you adhd structured information to your site, you mightiness get a highlighted listing successful the SERPs. This gives you an borderline implicit your competitor, arsenic highlighted listings thin to get much clicks. For galore sites and types of content, it tin marque consciousness to people affluent results.

Adding structured information to your courses mightiness pb to highlights similar this one

This station won’t item however to get structured information connected your site. If you’d similar to dive into that, delight work our ultimate usher to schema.org structured data, cheque retired our free Structured information for beginners training oregon our Understanding structured information grooming course. You tin besides find retired however Yoast SEO automatically applies structured information to your site.

Here, we look astatine however to verify your eligibility and what you tin bash to amended connected that. Google’s Rich Results Testing Tool helps you cheque your pages to spot if they person valid structured information applied to them and if they mightiness beryllium eligible for affluent results. You’ll besides find which affluent results the leafage is eligible for and get a preview of however these would look for your content.

How bash you usage the Rich Results Testing Tool?

Using the Rich Results Testing Tool is precise easy. There are 2 ways to get your insights: participate the URL of the leafage you privation to trial oregon the portion of codification you privation to test. The 2nd enactment tin beryllium a portion of structured information oregon the afloat root codification of a page, whichever you prefer.

While testing, you tin besides take betwixt a smartphone and a desktop crawler. Google defaults to the smartphone crawler since we unrecorded successful a mobile-first world, people! Of course, you tin power to a desktop if needed. 

Enter a URL oregon a portion of codification to get going. You tin besides take betwixt a smartphone oregon desktop crawler.

There is simply a difference, of course. It is simply a bully thought to usage the URL enactment if your leafage is already online. You’ll spot if the leafage is eligible for affluent results, presumption a preview of these affluent results, and cheque retired the rendered HTML of the page. But there’s thing you tin ‘do’ successful the code. The codification enactment does fto you bash that.

This peculiar leafage has a valid Course database point and Course info and is, therefore, eligible for affluent results — which you tin spot successful the archetypal screenshot.

Working with structured information code

If you paste a portion of JSON structured information into the codification tract and tally the test, you get the aforesaid results arsenic the URL option. However, you tin present besides usage the codification input tract to edit your codification to hole errors oregon amended the structured information by fixing warnings.

Did you know?

Do you cognize Yoast SEO comes with awesome free structured information blocks for how-to and FAQ content?

So, however bash you spell astir this?

1. Find and transcript the codification you privation to test
2. If it’s minified, unminify it for amended readability
3. Paste the codification successful the codification tract of the Rich Results Testing Tool
4. Run the test

You’ll get a presumption akin to the 1 below.

Code input is connected the left; affluent results trial is connected the right. You tin present edit the codification and rapidly tally the trial aft making those edits to spot the changes.

Editing an lawsuit page

The leafage supra is an lawsuit page; you’ll announcement warnings successful orange. Remember: reddish is an error, and orangish is simply a warning. An mistake you person to hole to beryllium valid, but a informing is simply a imaginable betterment to make. Because this concerns a paid event, the leafage misses an offers property. It besides misses the optional fields performer, organizer, statement and image. We could adhd these to region the warnings and circular retired this structured information listing — due to the fact that much is better.

Look astatine Google’s documentation astir events and find retired however they’d similar the offers to look successful the code. To support it simple, you could transcript the illustration codification and accommodate it to your needs. Find a bully spot for it successful your structured information connected the left-hand broadside of your Rich Results Testing Tool surface and paste the code.

You could grow the codification until it looks thing similar this:

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "Bonnaroo", "startDate": "2024-06-13", "endDate": "2024-06-16", "eventStatus": "https://schema.org/EventScheduled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "location": { "@type": "Place", "name": "", "address": { "@type": "PostalAddress", "streetAddress": "", "addressLocality": "Manchester", "addressRegion": "TN", "postalCode": "", "addressCountry": "US" } }, "offers": { "@type": "Offer", "url": "https://bonnaroo.com/tickets", "price": "450", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-01-01T00:00:00Z" } } </script>

Rerun the test, and much sections should crook green. If not, you mightiness person to cheque if you’ve correctly applied and closed your code.

Once you’ve validated your codification and cognize it’s working, you tin use it to your pages. Remember that we’ve described a precise elemental mode of validating your code, and determination are different ways to standard this into production. But that’s not the extremity of this article. Here, we’d similar to springiness you a speedy penetration into structured information and what you tin bash with the Rich Results Testing Tool.

See a preview of your affluent results

The preview enactment is 1 of the coolest things successful the Rich Results Testing Tool. This gives you an thought of however that leafage oregon nonfiction volition look connected Google. There are respective affluent results that you tin test, similar breadcrumbs, courses, occupation postings, recipes, and galore more.

These previews aren’t conscionable for showoff — you tin usage them to amended the look of the affluent results. Maybe the images look weird, oregon the rubric is not precise attractive. Use these insights to your vantage and get radical to click your listings!

Get a glimpse of however your affluent effect mightiness look successful the SERPs

This is simply a abbreviated overview of what you tin spot and bash with the Rich Results Testing Tool. Remember that your contented is eligible for affluent results if everything is greenish successful the Rich Results Testing Tool and nary errors are found. This does not — and we mean not — warrant that Google volition amusement affluent results for this page. You’ll conscionable person to wait and see.

Read more: Rich results are rocking the SERPs »