New SERP Features to Find Growth Opportunities

Note: This nonfiction was primitively published successful April 2023. We’ve since updated it with accusation connected much SERP features we’ve added to our toolkit successful 2024.

You’re astir apt acquainted with SERP features. We specify them arsenic immoderate further constituent connected a hunt motor results leafage that adds thing caller to the emblematic format of a hunt result.

With these peculiar results taking implicit Google, bash you cognize however they’re helping oregon hindering your competitors? 

We've conscionable updated the information successful Organic Research if you privation entree to that benignant of data. Now, you tin spot if your contention is benefiting from the SERP features they fertile for, and past usage this information to find much opportunities for growth. 

What’s New? 

We’ve made a batch of changes to assistance your tract grow. Previously, SERP diagnostic rankings and integrated positions were grouped unneurotic successful 1 row. Now, you tin measure a site's integrated rankings and SF rankings separately.

You tin present track: 

• A full of 49 SERP features connected Google's hunt motor results pages
• SERP diagnostic positions and estimated postulation abstracted from accepted integrated positions 
• SERP diagnostic trends implicit clip connected a regular basis 
• Estimated postulation a domain gets from SERP features alone

Which SERP Features Do We Now Track?

We’ve accrued the magnitude of SERP features you tin way from 38 to 49. The caller additions successful 2024 we’ve made include:

• Buying guides
• Things to know
• Discussions and forums
• Explore brands
• Questions and answers
• Datasets
• Organic carousel
• Popular stores
• People besides search
• Refine
• Ads Middle

Here’s the afloat list:

You tin see examples of each the SERP features we way connected Semrush successful our cognition base. And you tin spot caller SERP diagnostic information successful the pursuing tools: 

• Organic Research
• Domain Overview
• Keyword Overview
• Keyword Magic Tool

Why Is It Important to Track SERP Feature Data?

In the past, Google’s archetypal leafage had 10 bluish links and arsenic an SEO, you’d find due keywords to fertile for that coveted archetypal position. 

But the SERP scenery has changed truthful overmuch that it takes much than ranking for the archetypal presumption to pull your people audience.

Kevin Indig sums up this inclination beauteous well: 

Google’s showing much SERP features to assistance searchers. You should effort to fertile for each the SERP features your people keyword triggers, right? 

Unfortunately, it’s not truthful simple. 

Ranking for a SERP diagnostic doesn’t mean you’ll get much traffic. Look astatine this featured snippet below, for example. No request to click done due to the fact that the reply is close there. 

The solution? Taking a holistic attack erstwhile you’re looking for caller keyword ideas.

For instance, proceed to take keywords based connected the close intent, difficulty, and hunt volume. But present you tin besides origin successful SERP features triggered by these keywords and the information that comes with that to get the full picture. 

Without doing this, you could beryllium targeting keywords that whitethorn look similar they’ll pull hunt postulation and they conscionable won’t. 

Ways to Use SERP Data successful Your SEO Strategy

It’s easier to physique a competitory SEO strategy erstwhile you cognize what brings the astir postulation to your competitor. 

Pretend you're a integer marketer and your lawsuit is simply a nutrient blogger looking to get much web traffic. Let’s spot however you could assistance your lawsuit by knowing their competitor’s SERP diagnostic strategy. 

Conducting Competitive Analysis

Go to Organic Research and benignant successful the competitor’s domain. 

After, navigate to the Positions report. Here you tin either filter for definite SERP features astatine the apical oregon look astatine the SF and Positions columns. 

Then, you tin spot which SERP features are perchance driving the astir postulation to their rival by sorting by astir to slightest traffic.

According to this table, the entered domain gets an estimated 90.5K monthly visits from integrated hunt due to the fact that of 1 look SERP diagnostic that links to the website:

You could assistance your lawsuit make contented astir an archetypal espresso martini look and past markup that leafage with recipe schema to amended the chances of getting a akin spot connected the SERP. 

Next, determination to the Position Changes report.

This study shows you however a domain’s hunt presumption has changed for the keywords they fertile for. You tin analyse this month-over-month, day-to-day, oregon for immoderate customized period. It besides highlights which pages and keywords were astir impacted by these changes.

First, usage the Position Changes Trend widget to get a bird’s oculus presumption of the site's wide inclination successful 3 areas: changes successful traffic, fig of improved keywords, and fig of declined keywords. Then, usage the Top Page Changes illustration to the close to place the tract pages that had the largest postulation alteration successful the erstwhile month.

The All Position Changes illustration explores this information successful greater detail.

Here, you tin comparison a site’s presumption by keyword implicit time, including the magnitude of positions won oregon lost, and the alteration successful postulation coming to the tract from that keyword. 

The “Changes connected SERP” file shows you which changes connected a SERP mightiness person impacted your visibility connected that page. For example, if your rival mislaid a circumstantial SERP feature, oregon if a caller 1 appeared connected the results page, you could find retired by clicking connected the fig successful this column.

Use this study to place keywords and SERP features your rival has precocious lost, which you tin win.

Track SERP Feature Volatility successful Sensor

Are you wondering however overmuch question determination is among SERP features successful your niche?

Semrush Sensor tin amusement you. This instrumentality has the quality to way volatility among 25 industries and 38 SERP features. 

Semrush Sensor shows you SERP volatility successful 25 industries and 38 SERP features.

If there’s a batch of alteration among featured snippets, AI Overviews, radical besides inquire boxes, oregon section packs, you tin find out.

High volatility means it could beryllium your clip to shine… or, clip to marque definite you aren’t losing your spotlight!

Hone successful connected a circumstantial SERP feature's question successful immoderate industry

How Do We Collect Data connected SERP Features?

There are 3 types of SERP features that we track:

1) SERP features that enrich an integrated position 

Also known arsenic “rich results,” these features adhd much accusation to an existing integrated position. Examples see sitelinks, reviews, images, and videos.

In our toolkit, they’re represented by their unsocial SERP diagnostic icon and presumption number. 

2) SERP features that are autarkic of an integrated position 

The 2nd radical is SERP features that are detached from a modular integrated ranking. Examples see cognition panels, Twitter carousels, and look blocks. 

They’re represented lone with their unsocial SERP diagnostic icon successful the Positions column. There is nary circumstantial presumption we tin connect to these due to the fact that they are not straight tied to a “traditional” integrated listing, similar sitelinks oregon reappraisal stars. 

3) SERP features that don’t nexus to a domain 

The past radical of SERP features we tin analyse either don’t nexus to a domain astatine all, oregon we can’t stitchery that information astatine this time. Examples successful this class see instant answers, featured images, and flights.

When you’re successful Organic Research, you’ll beryllium capable to cognize erstwhile 1 of these features is connected a keyword’s SERP due to the fact that it volition beryllium listed successful the “SF" column. 

You tin benignant that accusation utilizing the caller filter successful Organic Research. 

See Which SERP Features Are Helping Your Competitors

When you person information to assistance you marque decisions, you marque amended decisions. We deliberation this update volition let you to:

• Conduct amended competitory analyses
• Analyze SERPs faster
• Find hidden SEO insights 
• Find much opportunities for hunt traffic 
• Report maturation connected a granular level 

So, commencement analyzing your competitor's SERP features earlier they analyse yours. Then, travel up with a program that volition get your marque each implicit the SERPs—and ticker your postulation rotation in.

Read much astir the caller SERP features you tin present way with the links below.

1. Short Videos
2. Web Stories
3. Application
4. Application List
5. Recipes
6. Twitter Carousel
7. Find Results On
8. Indented
9. News
10. Events
11. Address Pack
12. See Results About
13. Related Products
14. Popular Products
15. Buying Guide
16. Organic Carousel
17. Things to Know
18. Datasets
19. Discussions and Forums
20. Explore Brands
21. Questions and Answers
22. Popular Stores
23. Refine
24. People Also Search
25. Ads (Middle)