Multiple Domain SEO: Reporting and Analyzing Performance

Some organizations person roots successful aggregate countries, and due to the fact that of this, negociate aggregate domains each implicit the world. 

This planetary footprint, portion beneficial, tin marque things a small trickier erstwhile it comes to the process of analyzing and reporting connected your SEO performance. 

Dealing with aggregate domains tin rapidly go a time- and resource-intensive task, challenging adjacent the astir seasoned search engine optimization professionals.

To enable you to efficiently negociate and optimize your planetary online presence, we’ve built multi-domain reporting into our platform. It’s a beauteous unsocial diagnostic to seoClarity, and I’d emotion to amusement you however to usage it to scale your SEO reporting.

Table of Contents:

• Challenges of Reporting SEO for Multiple Domains

• The Importance of Multi-Domain Reporting

• Multiple Domain Reporting successful the seoClarity Platform

• How to Report connected Multiple Domains (Without seoClarity)

Challenges of Reporting SEO for Multiple Domains

The large occupation with endeavor organizations is ever scaling. 

When endeavor organizations person a planetary presence, it’s not feasible to analyse each tract individually. When you tin pull everything into 1 cohesive report, it makes reporting and tracking exponentially easier. 

The seoClarity level tin bash this (stick astir for a walk-through of how to study connected aggregate domains), but if you usage a constituent solution, you’ll person to individually propulsion information from that specialized tool. 

But this isn’t the lone time-consuming task… 

Combining the teams successful your enactment oregon acquiring different squad is different challenge. 

When you reconstruct existing keyword sets and tags for a caller team, you are going to walk a batch of clip making definite everything is done correctly. When you person dozens of sites to manage, that conscionable adds to the full clip lost. 

Solve these and different apical endeavor SEO reporting challenges successful conscionable 2 minutes by watching our seoClarity short:

The Importance of Multi-Domain Reporting

Since galore enterprises person antithetic teams of marketers and analysts for antithetic countries, they person a batch of unsocial information to benignant through. With multi-domain reporting, you springiness those teams entree to their information and a summarized view for office and planetary reporting. 

The aforesaid benefits are existent for companies that person aggregate subdomains or companies with aggregate brands.  

Multi-domain reports propulsion information from immoderate domain (or tag group) with nary standardization needed. It’s the eventual mode to drill down into the information points that you attraction about. Here are a fewer usage cases of what you tin bash with multi-domain reporting:

• Monitor Search Engine Algorithm Updates: Updates impact antithetic countries successful antithetic ways. Some countries tin beryllium deed hard, portion others tin benefit. Multi-domain reporting is simply a mode to easy visualize those effects. 
• Compare Tags Between Different Domains: If you privation to constrictive successful connected circumstantial keyword tag information alternatively of the show of the full domain, you tin bash that with multi-domain reporting. This lets you spot granular information that’s applicable to you and your circumstantial projects. 
• Competitor Analysis: Bring successful your domains’ information on with rival domains to spot winners and losers. Who’s getting much hunt visibility, oregon who performs amended successful the SERPs erstwhile it comes to weighted mean rank? Here’s an illustration of a competitory investigation presumption wrong the seoClarity platform:

(Rank Intelligence Trend widget successful the seoClarity platform.)

Multiple Domain Reporting successful the seoClarity Platform

seoClarity has a assortment of dashboard widgets that fto you archer a communicative with your data. For multi-domain reporting, we’re going to usage the “Multi-Domain: Rank Intelligence” widget.

Note: You person to acceptable up a multi-domain radical successful settings, wherever you take what is going to beryllium successful the radical and who has entree to it. Multi-domain widgets volition past beryllium accessible wrong your dashboards. 

Edit the widget to pull successful the domains you privation to analyze. In this case, we’re looking astatine dummy information for HM.com from assorted countries.

Within the widget, you person the enactment to power betwixt antithetic metrics. Here, we are looking astatine Average Rank, but you tin besides analyse metrics similar weighted mean rank, estimated traffic, by position, and more.

(Four domains’ information successful the Multi-Domain widget.) 

To customize the widget to amusement the information for definite tags, edit the widget and filter by unsocial tags per domain, arsenic shown below.

A immense payment of multi-domain reporting is digging into circumstantial keyword tags that you’ve created. (Remember usage lawsuit #2: comparison tag groups betwixt antithetic domains.)

Again, this is dummy data, but you tin spot that we’re selecting the Brand tag for H&M US, and the Brand - Core tag for the 3 different countries (Japan, Germany, and the UK).

(Pulling tag information into the Multi-Domain widget.) 

Now, you tin analyze those tags’ circumstantial data.

Dive heavy into circumstantial tags alternatively of the domains arsenic a whole. That volition archer a antithetic story, truthful the graph you spot present volition beryllium antithetic than the 1 we analyzed above.

(Specific tag information for aggregate domains.)

The quality to study connected aggregate domains astatine the tag level allows you to easy spot and comparison circumstantial show trends implicit time. Here, we are looking astatine Average Rank for the antithetic domains. 

Note: Remember that you tin besides power the metric to analyse information from a antithetic lens.

How to Report connected Multiple Domains (Without seoClarity)

Of course, it’s imaginable to study connected aggregate websites without seoClarity, it’s conscionable going to beryllium a manual and time-consuming process.

SEOs tin usage their constituent solution for fertile checking and past export that information and enactment it into a reporting instrumentality — which means you’re paying for 2 services and your information is decentralized — but nary of this allows you to scale. 

Essentially, if you don’t person entree to multi-domain reporting, you’re missing a immense opportunity.

Conclusion

If your endeavor has much than 1 domain, you whitethorn find yourself wasting a batch of clip with idiosyncratic reporting. The quality to presumption and analyse antithetic domains successful 1 snapshot volition prevention you invaluable clip and volition let you to standard your SEO and integer selling strategy. 

Your Client Success Manager tin assistance you tag circumstantial keywords and acceptable up a multi-domain study successful the seoClarity platform.

Not already an seoClarity client?

Request a escaped trial contiguous to larn however our multi-domain reporting capableness tin prevention you a important magnitude of clip and resources. 

<<Editor's Note: This portion was primitively published successful June 2020 and has since been updated.>>