Pinterest SEO: 7 Tips to Boost Your Reach & Drive More Traffic

What Is Pinterest SEO?

Pinterest SEO is simply a acceptable of practices to marque your illustration and contented much disposable connected Pinterest. With the extremity of driving much postulation to your website.

It involves optimizing your Pinterest content, similar Pins and boards, utilizing keywords and high-quality images, on with optimizing your profile.

Here’s what contented looks similar connected Pinterest:

Note the nexus attached to the pin—if users click that, they’ll beryllium taken straight to the nexus you adhd to your pin.

If users click connected the image, they are taken to a leafage with much accusation astir your pin. Where they’ll besides spot the nexus you add. Usually to your website, blog post, oregon landing page.

Which is wherefore Pinterest SEO and ranking good connected Pinterest is important for concern owners who privation to gain an other root of traffic.

Traffic that could crook into caller customers and sources of revenue.

Why Pinterest SEO Is Important

To amended exemplify the value of Pinterest, let’s instrumentality a look astatine a Pinterest illustration named “Life Is Messy and Brilliant.”

They person 144.8K followers connected Pinterest and 2.9 cardinal monthly illustration views. That’s a batch of views that could perchance construe into website traffic.

According to Semrush’s Traffic Analytics tool, implicit a 3rd of this website’s postulation comes from Pinterest.

Pinterest tin truthful service arsenic a invaluable postulation root for your website. Diversifying wherever your website visitors travel from tin trim your reliance connected a azygous source, similar Google.

7 Ways to Boost Your Reach with Pinterest SEO

Here are 7 tips to assistance you crook Pinterest into a large root of postulation for your website:

1. Set Your Pinterest Account up for Success

Before we get into optimizing your content, you request to optimize your Pinterest account. Here are a fewer ways you tin bash that:

Create a Pinterest Business Account

A escaped Pinterest concern relationship gives you entree to the Pinterest Business Hub. Where you tin make ads and show your Pins’ performance. It comes with 2 escaped tools:

• Pinterest Analytics: To get insights astir your Pins’ engagement and spot however radical interact with your content
• Pinterest Ads Manager: Where you tin create, manage, and study connected Pinterest advertisement campaigns

Plus, you tin make antithetic contented types, similar affluent Pins. These are Pins with accusation pulled straight from your website. Ideal for recipes, articles, and product-focused pins (more connected them later).

If you already person a idiosyncratic account, you tin power to Pinterest Business by choosing the “Convert to business” enactment from the broadside menu:

If you’re starting from scratch, you tin create a caller concern account, instead:

Now that you person your concern account, it’s clip to optimize your profile.

Optimize Your Profile

Your illustration has 4 main parts:

• Your illustration name
• Your description
• Your username
• Your website

Here’s what that looks similar connected Pinterest:

Note that the illustration name, username, and website are each consistent.

You person to optimize each 4 to archer Pinterest what your concern and relationship is each about.

To edit your profile, click the icon beside your illustration picture. Then click “Settings.”

The archetypal leafage you’ll spot is the “Edit Profile” page. Now, let’s commencement optimizing.

To optimize your illustration name, we urge going with your marque sanction and a abbreviated statement of what you bash oregon offer.

Live Eat Learn’s illustration sanction is “Live Eat Learn | Vegetarian Food Blog.” That way, anyone who sees their leafage knows precisely what they do.

Next, capable retired the “about” section. Explain who you are and what your institution offers (in 500 characters oregon fewer).

For example, YEABUCHA, a kombucha brewing company, uses words similar “home brew kombucha kits,” “elderberry syrup,” and “recipes” successful their description.

These are each products oregon guidance that they offer. But they’re besides apt keywords they’re targeting too.

Then, adhd your website into the abstraction provided.

Lastly, usage your marque (or a variation) arsenic your username. Keeping this accordant crossed your channels is cardinal for building marque awareness. Your username volition besides amusement successful your Pinterest illustration URL.

2. Claim Your Website

Linking your website to your Pinterest relationship does a fewer things:

• It allows you to get invaluable insights astir however your contented is shared
• It shows radical your illustration erstwhile they prevention Pins with contented from your website

When you assertion your website, your illustration representation and illustration nexus look connected each Pins associated with your website and brand. This lets you payment adjacent further from your assemblage sharing your content.

There are 3 ways to assertion your website:

• Adding an HTML tag
• Uploading an HTML file
• Adding a DNS TXT record

For each 3 methods, you archetypal request to click the icon adjacent to your illustration picture. Then click “Settings.”

In the left-hand navigation, click “Claimed accounts.”

Next to “Websites” click “Claim.” You’ll spot a popup with the 3 options. Choose whichever 1 suits your setup best.

Once you’ve claimed your website, you should spot it successful the “Websites” conception of the “Claimed accounts” page.

3. Conduct Keyword Research

Much similar accepted organic SEO, Pinterest SEO has its foundations successful keyword research.

You request to optimize your boards and Pins for the presumption your people assemblage is searching for. But archetypal you request to cognize what presumption you privation to target.

Pinterest arsenic a Search Engine

Pinterest is simply a hunt motor successful its ain right, and you tin instrumentality vantage of that to execute keyword probe close wrong the level itself. To bash this, simply participate a wide keyword related to your concern into the hunt bar.

You’ll spot different (often longer) phrases related to the word you provided. Here, you tin find much circumstantial ideas for your Pins that subordinate to your superior topic.

In the illustration above, immoderate fashionable suggested hunt presumption subordinate to ideas for slug diary pages. This could beryllium a large thought for a bid of Pins oregon an full committee dedicated to the topic.

How to Choose Which Keywords to Target

As with modular keyword research for a blog oregon website, you request to take which keywords you people wisely. It whitethorn beryllium tempting to spell for the wide keywords, specified arsenic “bullet journal.” 

But you’re going to beryllium competing with tons of different accounts. Many of which whitethorn beryllium good established connected the platform.

So, it’s often champion to people long-tail keywords first. Long-tail keywords are much circumstantial hunt presumption that typically person little hunt volumes. 

But due to the fact that these hunt presumption are truthful specific, it’s often easier to cognize what contented to make (in this lawsuit Pins) to truly nail the search intent and cater to precisely what the searcher is looking for. 

For example, instrumentality these hunt results for the word “bullet journal” (a wide keyword):

There is simply a batch of assortment successful presumption of the circumstantial pins that show. Some are for slumber trackers, others for wealth trackers. Some cater to beginners, portion immoderate are generic lists of ideas for inspiration.

Compare that to hunt results for “bullet diary play spread” (a long-tail hunt term):

You’ll spot astir each of the apical results incorporate the word “weekly spread” and truthful they are tightly related to the hunt term.

If you people the broader term, you mightiness scope a wider assemblage if you negociate to fertile highly. But optimizing for much circumstantial keywords whitethorn marque it easier to fertile successful Pinterest hunt results. 

And you mightiness beryllium capable to amended cater to what the searcher is looking for, improving engagement and perchance driving much targeted postulation to your website.

Now that you cognize what presumption to target, it’s clip to commencement optimizing your Pinterest content.

4. Create Relevant Board Names to Make Them Discoverable

When naming your Pinterest boards, simplicity is key. Stick to superior keywords oregon cardinal phrases. This helps with discoverability and conveys precisely what the committee is about, which makes for a amended idiosyncratic experience.

Here’s an illustration of a committee from a institution offering hand-painted partition art:

“Living Room Wall Art Ideas” and “Acrylic Paintings” are some superior keywords related to this business. The erstwhile is simply a long-tail keyword and highly specific, portion the second is shorter and broader. Importantly, some are besides applicable to what the committee contains.

It’s astute to nest a specific, long-tail keyword adjacent to a much competitory one. This way, Pinterest has an easier clip knowing which hunt presumption it whitethorn beryllium applicable to, and your assemblage knows precisely what they’re getting erstwhile they click done to it.

This tin pb to amended engagement (like comments and shares). And perchance much postulation to your website.

5. Optimize Your Pins

Your Pin’s rubric is 1 of the archetypal things Pinterest users see. It needs to seizure attention, picture precisely what’s successful the Pin, and see keywords for SEO:

Avoid stuffing keywords for the involvement of SEO. Aim to people acceptable your keyword in, truthful it appears unsocial and relevant, alternatively than robotic.

Here are immoderate important steps to support successful caput portion optimizing titles and descriptions for your Pins:

Prioritize the First 30 Characters successful the Title

While you tin see up to 100 characters, your rubric whitethorn get truncated successful users’ feeds aft astir 30 characters (although up to 50 oregon much whitethorn amusement connected desktop). So it’s champion to see the astir important keywords astatine the opening of your Pin’s title.

For example, the writer of this vegan cocoa barroom look placed the astir important terms, “vegan” and “chocolate cake” astatine the commencement of the rubric successful this feed:

They besides added other words similar “best” and “the easiest” to spark curiosity, invitation radical to click connected the pin, and yet cheque retired the look connected their website.

Highlight Uniqueness successful the Description

What tin you accidental successful a fewer sentences to gully radical to the merchandise oregon nonfiction successful your Pin? 

What unsocial aspects tin you item to basal retired and resonate with your people audience?

Including these details helps you link with users and springiness them a crushed to click done to your website.

Australian Natural Soap Company does this well:

Their statement has 3 salient elements:

• A question: Starting with a question tin gully people’s attraction and instantly link with the occupation your assemblage experiences. Here, they subordinate to the occupation of uncovering the close tegument attraction products.
• Descriptive adjectives: Use strong, descriptive connection to amplify the occupation and overgarment the representation wrong the reader’s head. Here, the institution refers to the precocious costs of uncovering due tegument attraction products for demanding tegument types.
• Call to action: Invite radical to larn much astir your merchandise oregon work that’s linked to the pin. Here, the institution achieves it by inviting you to “say hello” to their products.

Most Pinterest beginners conflict to trade a beardown statement for their Pins. They either repetition keywords from the rubric oregon usage generic descriptions of their content.

Make definite your descriptions are relevant, talk straight to your people audience, and people acceptable keywords in. All portion making it wide wherefore a idiosyncratic should click done to your website.

Don’t Repeat Titles successful Descriptions 

Think of the statement arsenic an accidental to adhd much applicable keywords to your Pin. If you constitute a bully description, the assemblage volition get much accusation astir the content. Helping them marque the determination to click your link.

Both Pinterest and your assemblage trust connected titles and descriptions to recognize what your contented is astir and however overmuch worth it provides. Avoid conscionable utilizing precisely the aforesaid keywords successful your Pin’s statement arsenic you bash successful its title. 

Instead, usage each tract to item antithetic aspects of your Pins, amended code your audience's hunt intentions, and assistance them determine if your contented is what they're looking for.

For example, spot however this Pinner uses antithetic substance successful the Pin rubric compared to the Pin description:

The rubric is good optimized for a people word similar “fudgy vegan cocoa cake.” And the statement adds to this by including related keywords similar “chocolate barroom recipe” and “chocolate frosting.” It besides people includes the connection “vegan” again.

These keywords supply discourse for the Pinterest hunt engine. And besides for users to recognize if this look is close for them. Doing some of these things good with your ain Pins volition summation your chances of occurrence connected the platform.

Use the Right Formats

Finally, present are immoderate speedy ways to optimize the images you usage successful your Pins (based connected Pinterest’s guidance for advertisers):

• Stick to an facet ratio of 2:3, ideally going for 1000 x 1500 pixels
• Upload images arsenic JPEG oregon PNG files
• Keep them to 20 MB astatine astir connected desktop (32 MB connected the app)
• For video pins, Pinterest recommends sticking to quadrate videos, oregon facet ratios of 2:3, 4:5, oregon 9:16
• Upload videos arsenic .mp4, .mov, oregon .m4v files up to 2 GB (maximum of 15 minutes)

6. Find and Jump connected Pinterest Trends

Pinterest Trends shows you successful real-time what Pinners crossed antithetic regions oregon countries are searching for. You tin instrumentality vantage of this by optimizing your contented for the apical hunt presumption to perchance amended your content’s discoverability.

Here’s how:

Say you ain a cooking blog and privation to bring much visitors to your website via Pinterest. 

First, sojourn Pinterest Trends and take the state oregon portion you privation to optimize for.

Scroll down to spot the apical trends successful your portion for the month.

On the right-hand side, you’ll spot trends from each the categories. Using the sheet connected the left, you tin constrictive your hunt by filtering via:

• Trend type
• Interests
• Keywords
• Age
• Gender

For example, if you privation to spot the trending recipes for a culinary blog, you tin filter for “Food and Drinks” from the involvement section, and benignant “recipe” successful the keywords section. Here are the results:

As it’s presently outpouring astatine the clip of penning this article, seasonal recipes are trending. A nutrient blogger mightiness privation to absorption connected outpouring oregon summertime recipes to instrumentality vantage of the accrued hunt demand.

But it’s important to carnivore successful caput that chasing trends similar this tin beryllium difficult and assets intensive. And it's hard to foretell however agelong a inclination volition last. 

So, lone leap connected trends that are related to your concern and that you deliberation are worthwhile creating Pins for.

7. Create Rich Pins

Rich Pins automatically sync accusation from your website to your Pins. 

This diagnostic is disposable aft you acceptable up a concern relationship and assertion your website, truthful marque definite you’ve done that first.

There are 3 types of affluent Pins:

Recipe Rich Pins

These are cleanable for cooking blogs and look sites.

Here’s everything you tin adhd to your look affluent Pins:

• Title
• Serving size
• Cooking time
• Ratings
• Diet preference
• List of ingredients

A affluent Pin for a look looks similar this:

Article Rich Pins

Article affluent Pins are perfect for bloggers of each kinds.

This affluent Pin tin see a:

• Headline oregon title
• Description of the article
• Author of the nonfiction oregon blog post

Article affluent Pins tin often look similar regular pins. But the payment from the Pinner’s position is that it pulls the accusation successful automatically and dynamically.

Product Rich Pins

Finally, merchandise affluent Pins see the astir up-to-date accusation astir your product, like:

• Pricing
• Availability
• Product title
• Product description

Rich Pins are a large mode to adhd much adjuvant details to your Pins for users, without having to manually update them arsenic things change.

Streamline Your Pinterest SEO Strategy

Use these champion practices to fortify your Pinterest SEO strategy. This tin pb to much eyes connected your content, let you to scope a wider audience, and get much radical to click done to your website. 

Posting high-quality, applicable Pins connected a accordant ground is key. Automate this process utilizing the Social Poster, portion of Semrush Social.

Head to the instrumentality and link your Pinterest profile. Click “All profiles” > “Add profile” > “Connect Pinterest” and past travel the instructions to nexus your account. 

Then, prime the “+” fastener connected the time for which you privation to docket your Pinterest post.

Fill retired your Pin’s details, prime a clip to station it, and past click “Schedule” erstwhile you’re ready. Make definite to adhd a nexus if you privation to usage this Pin to thrust postulation to your website.

This tin prevention you clip erstwhile posting your Pins connected a regular basis. All portion inactive benefiting from the postulation imaginable and adjacent affluent Pins.

Access the Social Poster—along with the quality to easy comparison your metrics to competitors—as portion of Semrush Social.