Marketing Reports: Tips & Examples for Beginners

What Are Marketing Reports?

Marketing reports are static, data-focused documents that summarize cardinal aspects of a business’s selling show astatine regular intervals. 

Here’s a peek astatine an illustration created with Semrush’s My Reports tool:

Marketing reports usually see metrics related to:

• Reach: The fig of radical exposed to selling efforts (e.g., advertisement impressions)
• Engagement: Positive interactions with your efforts (e.g., societal media likes)
• Conversion: Desirable actions resulting from your efforts (e.g. purchases)
• Return connected concern (ROI): A measurement of profits arsenic related to costs

They tin supply an overview of aggregate campaigns and channels oregon absorption connected 1 successful particular. The close attack depends connected your selling strategy and resources.

Why Are Marketing Reports Important?

Marketing reports are important due to the fact that they supply a clear, shared, and broad overview of selling performance. 

This helps you get buy-in from interior stakeholders and clients. 

After all:

If you get bully results but don’t pass them, your occurrence mightiness not beryllium recognized.

If you get mediocre results and don’t code them, you mightiness suffer your colleagues’ trust.

Reporting besides empowers your squad to marque amended decisions.

Rather than relying connected guesswork and constricted datasets, marketers tin get a bully knowing of what’s moving and what isn’t. And accommodate their aboriginal efforts accordingly.

Best Practices for Marketing Reporting

Follow these champion practices erstwhile creating your selling reports:

• Be consistent. Reporting the aforesaid information types astatine regular intervals allows you to marque utile comparisons. Take vantage of the selling study templates and scheduling features disposable successful My Reports.
• Don’t overwhelm. While you privation to support stakeholders informed, it’s important not to overwhelm them. Focus connected the astir important information lone and debar reporting excessively frequently.
• Address antagonistic results. It whitethorn beryllium tempting to exclude antagonistic results, but this is counterproductive. Take the accidental to larn and stock an enactment plan.
• Share insights. Provide your squad with immoderate utile context, conclusions, oregon ideas. It’s besides adjuvant to constitute a abbreviated summary of each report.
• Collect reliable data. Poor-quality information leads to poor-quality reports. Make definite to cod your information from trustworthy sources.

When your study is ready, contiguous it to the stakeholders personally. So you tin supply further discourse and reply immoderate questions.

5 Marketing Report Examples

We’ve created 5 antithetic types of selling study examples to animate you.

SEO Marketing Report

Below is simply a snippet of an SEO selling study created with My Reports. And information from assorted Semrush tools.

This conception focuses connected organic traffic successful the erstwhile period (how galore unpaid visits the people website got from hunt engines). 

Comparisons against different clip periods and postulation sources supply utile context.

For penetration into postulation changes, readers tin look astatine keyword rankings (where the website positions successful hunt results).

The study shows however galore rankings were lost, gained, improved, and declined.

In SEO, extremity results similar postulation and rankings can instrumentality clip to show.

That’s wherefore it’s adjuvant to see input-oriented metrics successful your reports, too.

For instance, you tin amusement however your squad is progressing with tasks similar building backlinks.

And fixing technical SEO issues. 

These metrics show that you’re laying the groundwork to execute aboriginal results. 

Google Ads Marketing Report

This Google Ads selling run study provides an overview of cardinal monthly metrics, including:

• Impressions: The fig of advertisement views
• Clicks: The fig of advertisement clicks
• Conversions: The fig of conversions (e.g., purchases) resulting from advertisement clicks
• CTR: The percent of impressions that generated clicks
• Cost: The magnitude spent connected advertizing (in your chosen currency)
• CPC: Cost per click. Which represents outgo divided by clicks. 
• Cost / conv.: Cost per conversion. Which represents outgo divided by conversions.
• Conversions Rate: The percent of impressions that generated conversions 

Additional charts amusement however impressions, costs, clicks, and conversions fluctuated each day:

Further down, there’s a breakdown of metrics by advertisement campaign.

This allows readers to larn from the highest-performing campaigns. And place ads that necessitate improvement.

Email Marketing Report

The email selling study beneath features high-level metrics for emails sent successful the erstwhile month.

Data comes from the business’s email selling platform—in this case, it’s Mailchimp.

• Opens Total: How galore emails were opened
• Open Rate: The percent of sent emails that were opened
• Clicks: How galore times your email links were clicked 
• Unsubscribed: The percent of recipients who unsubscribed from your list

Readers tin besides spot the month-to-month changes successful these figures. And measure whether show is improving astatine a desirable rate.

If you nonstop aggregate types of emails, supply segmented information for each one. 

Like this:

That way, you tin place strengths and weaknesses successful peculiar areas. And enactment connected them.

Local SEO Marketing Report 

Our section SEO selling study illustration features information from Google Business Profile.

It shows however galore times the people illustration was viewed successful Google Search and Maps. And what kinds of actions these impressions generated.

To amended recognize wherever these impressions travel from, readers tin look astatine heatmaps from the Map Rank Tracker. Which amusement wherever the illustration ranks for people keywords successful adjacent hunt locations.

The study besides shows the team’s advancement with securing section concern listings.

This societal media selling study provides an overview of metrics crossed aggregate accounts.

• Audience: The fig of followers (or an equivalent metric) arsenic of the reporting date
• Activity: The fig of posts published implicit the chosen clip period
• Engagement: The fig of likes, comments, etc., received implicit the chosen clip period

Readers tin besides presumption a breakdown of metrics by post. Which helps societal media managers place the best-performing contented types and posting times.

This selling study format eliminates the request to presumption societal analytics connected assorted platforms.

Automate Your Marketing Reports

Semrush’s My Reports instrumentality makes it speedy and casual to make selling reports.

Take vantage of the selling study templates provided. Or physique your ain with our drag-and-drop editor. 

It allows you to:

• Import information from aggregate fashionable platforms
• Choose from assorted themes and formatting options
• Add your ain branding and text

Once you’re done, docket your study for each day, week, oregon month.

Then, acceptable up automatic emails for your stakeholders. Or make a shareable nexus to an online dashboard.