Low Hanging Fruit SEO: Quick Wins for Your Site

Low hanging effect for SEO are your opportunities for speedy actions to instrumentality that tin summation hunt motor rankings without waiting a agelong time.

SEO is similar hitting the gym. You privation contiguous results, but it’s often a dilatory grind. Still, conscionable similar focusing connected signifier implicit shortcuts gets you fitter faster, determination are SEO tactics that tin present noticeable wins without waiting months.

Below, we’ll amusement you high-impact strategies to prevention clip and resources portion boosting postulation and marque visibility.

Let’s get started.

Title tags (or <title> tags) are easy overlooked, but they’re a important portion of SEO. These HTML tags are the rubric substance for immoderate leafage you person that appears successful hunt motor results. 

Google commonly uses rubric tags arsenic rubric links successful hunt results. For example, here’s wherever you mightiness spot your leafage titles: 

Page titles seen connected a hunt motor results leafage (SERP) 

In this context, they’re fundamentally what radical work to determine whether to click connected the link. 

And past here’s however the rubric tag displays successful a browser tab connected Google Chrome:

Updating your rubric tags tin summation your click-through complaint (CTR), which signals to hunt engines that the contented is valued by users, and boosts your SEO.

To optimize the tags, guarantee that each 1 is unique, contains your people keyword, and uses the close capitalization and grammar. 

The tag should beryllium betwixt 50 to 60 characters, and beryllium engaging and marque consciousness to the idiosyncratic travel – inquire yourself, “Would I click connected this?” and “Does this subordinate to the leafage users volition beryllium taken to?”

Related reading: What Is a Title Tag & How to Optimize Your Title Tags for SEO

2. Improve Page Load Speed

Page load speed is however agelong it takes for each the contented connected a leafage to appear. It’s an important metric due to the fact that a debased velocity tin pb to higher bounces (when radical permission your leafage immediately) and little engagement. 

Both of these negatively impact SEO and equals little visibility for your page(s). In fact, according to Google, more than fractional of people wantonness sites that instrumentality longer than 3 seconds to load.

To velocity up your pages’ loading time, bash the following:

• Compress immoderate ample representation oregon video files to arsenic tiny arsenic imaginable without affecting the quality
• Combine oregon region immoderate unnecessary codification from the page’s backend
• Enable browser caching and usage a Content Delivery Network (CDN) to administer contented to antithetic locations
• Reduce the fig of redirect links connected the page

You tin presumption much accusation astir what ‘good’ leafage load speeds are and however to amended them connected Google’s PageSpeed Insights. 

3. Target Low Competition, Long-Tail Keywords

When it comes to keywords, there’s a saccharine spot wherever you tin find low competition, long-tail keywords. These presumption are specific, they cater to much niche audiences, and they don’t person overmuch contented written astir them yet. 

Generally speaking, “long-tail” refers to keywords astatine the “tail” extremity of the hunt request curve. 

Targeting these types of keywords gives your contented much of a accidental of ranking high, fast.

To find debased competition, long-tail keywords, usage Semrush Keyword Magic Tool. 

Simply participate a connection oregon operation that relates to your marque oregon page, prime your people location, and you’ll beryllium shown an extended database of matching keywords. 

You tin past filter the results by debased keyword trouble (essentially the level of competition), and prime the presumption that marque consciousness to your brand.

Below shows imaginable debased competition, long-tail keywords for ‘running shoes’.

Note that debased contention keywords typically person little hunt volume, but they inactive person a batch of SEO might. 

They’re similar doing a smaller task really well, versus doing a large task successful an mean way. 

Once you place your keywords, travel the accustomed practices for keyword strategy successful SEO.

4. Identify “Weak Spots” Among the Competition

SEO is simply a competitory game, meaning you request to supply the champion assets if you privation to get the highest ranking. 

But, to marque the champion content, you archetypal request to cognize what your competitors have. Especially what their unsighted spots are, truthful you tin specifically supply what they don’t.

You tin get these insights some by doing a site-wide SEO rival analysis oregon a SERP analysis connected a keyword-by-keyword basis.  

For example, let’s accidental you privation to people this keyword “X.” In bid to outrank the apical pages, you’ll privation to connection a assets connected your tract that is much relevant, much in-depth/informative, faster, and with much spot signals. 

This is wherever you tin usage a instrumentality similar SERP Gap Analyzer. This instrumentality helps you portion creating caller contented oregon optimizing existing contented by pointing retired the circumstantial weaknesses connected the SERP that you privation to target. 

For example, here’s what the app shows for the keyword “seo keywords” and Semrush.com:

As we tin see, the bulk of the apical 10 results connected this SERP person a overmuch little Authority Score compared to Semrush.com’s domain. 

Another anemic spot present is that astir of the rubric tags are missing the presumption successful the hunt query:

Plus, the load velocity of the apical 10 hunt results is dilatory connected mobile which is simply a important anemic spot:

These are your low-hanging effect — large flaws and anemic spots connected the SERP which marque your people keywords easier to fertile for. 

5. Update Old Pages To Fight Content Decay

Updating aged content shows hunt engines that you’re a trustworthy, adept source, and truthful your contented should look sooner successful the database of hunt results. 

Sprucing up your existing contented is not lone necessary, it’s a bully mode to thrust caller postulation to your website without creating caller pages from scratch. It besides keeps your marque up of competitors who volition apt beryllium publishing caller content.

To start, pinpoint precocious imaginable pages that person seen a driblet successful postulation recently. Updating these pages should person the biggest interaction connected your SEO efforts. Then usage this checklist to optimize aged content:

• Add caller accusation (if necessary)
• Check statistics, dates, and references are each up to date
• Fix spelling oregon grammar mistakes
• Use due headers and header structures (H1, H2, H3, H4)
• Review each links to corroborate that they’re not breached oregon to the incorrect place
• Make definite determination are nary errors for images, videos oregon multimedia content
• Ensure that people keywords are included successful the substance and integrated accurately
• Edit the rubric tag and meta statement to bespeak immoderate changes

Refreshing contented is besides bully signifier to support your brand’s digit connected the pulse of your industry.

How bash you cognize which pages to update first? 

You tin usage a instrumentality similar SERP Gap Analyzer.

With this app, you tin link your Google Search Console relationship to get a tailored database of recommended pages to update. These suggestions volition beryllium based connected pages wherever you are ranking wrong the apical 20 positions but person a debased click done complaint compared to your impressions. 

The app volition stock circumstantial changes you request to marque to outrank your competition. 

For example, here’s a illustration study of the pages ranking successful apical 20 positions connected topicranker.com that person a mediocre CTR and are losing traffic:

And here’s the study telling you however your contented compares to the competition, and what adjustments you should make:

This illustration shows you that:

• Your contented is lacking archetypal insights, idiosyncratic perspectives, oregon accusation that’s not already recovered successful Google’s Knowledge Graph 
• Your leafage needs the rubric tag rewritten and people day updated
• Your leafage has less interior and outer backlinks than your competitors’ pages

6. Fix Website Tech Issues

Tech issues are the soundless saboteurs of SEO. Search engines crawl your website to recognize and categorize your content, if they can’t bash this due to the fact that of method issues, that volition negatively impact your SEO. These issues tin origin problems with idiosyncratic acquisition too, which volition besides penalize your SEO.

Common website issues you should beryllium looking for include:

• Broken links
• Slow leafage speed
• Duplicate content
• Missing alt tags
• Pages not optimized for mobile
• No HTTPS security
• Missing meta descriptions
• Missing sitemap

Site Audit tin assistance you observe the supra and much automatically. Enter your website and the instrumentality volition item your tract health, positive springiness a elaborate breakdown of issues – stating wherefore they are issues and however you tin resoluteness them.

You’ll beryllium capable to place plentifulness of debased hanging effect opportunities for your SEO, including crawlability issues, interior linking, markups, and more. 

7. Clean Up Your Keyword Strategy 

Without a wide keyword strategy, it’s communal for websites to person aggregate pages competing against each different for the aforesaid SEO rankings and traffic. 

On Page SEO Checker offers SEO ideas for you based connected your website and people keywords. One of the archetypal things it identifies volition beryllium immoderate instances of keyword cannibalization. In these cases, you request to marque definite each leafage is targeting and focusing connected its ain topic, truthful they don’t vie with 1 another. 

Here you tin person recommendations astir your strategy, SERP features, content, semantics, backlinks, method issues, and idiosyncratic experience. The instrumentality explains precisely however to transportation retired each action, wherefore it matters, and what level of trouble it is. 

In the illustration below, we tin spot that the marque has a strategy proposal and a fig of contented ideas that could uplift its SEO impact. 

Find Your Low Hanging Fruit For Juicy SEO Results

SEO doesn’t person to beryllium a slog. These tactics tin output awesome results that springiness your marque much visibility online and lend to bigger ROI successful your company. 

Once you’ve recovered your stride with these steps, instrumentality a look astatine more precocious ways to agelong your SEO occurrence adjacent further.