Location Page SEO: How to Create Optimized Location Pages

What Is Location Page SEO?

Location leafage SEO is the signifier of optimizing your website's location-specific pages to fertile higher successful hunt results erstwhile radical look for applicable products oregon services successful your area.

For example, a java concatenation with outlets successful aggregate cities similar New York, Boston, and Chicago tin fertile higher for location-specific keywords similar "coffee shops downtown chicago," “coffee shops caller york city," oregon “coffee adjacent me.”

Any concern that operates successful aggregate locations tin payment from determination leafage SEO. Because it can:

• Improve your visibility successful section hunt results
• Provide invaluable accusation to customers straight connected the determination page—like operating hours, address, and interaction information
• Drive ft postulation that leads to sales
• Build spot and credibility with section audiences done location-specific content

In this guide, we’ll thatch you however to optimize your determination pages to amended their SEO performance.

Let’s start.

How to Optimize Your Location Pages for SEO

Follow these 10 tips to commencement optimizing your determination pages. And summation your chances of ranking amended for section search.

1. Find Relevant Local Keywords

Local keywords are phrases radical benignant into hunt engines to find what they request oregon privation successful their areas. 

When radical hunt for section businesses, they often see geographic presumption successful their hunt queries. Like a metropolis name, neighborhood, oregon adjacent "near me."

So, your determination pages should people keywords that harvester your services oregon products with circumstantial geographic terms. Based connected wherever you privation to pull customers.

For example, if you tally a dental practice, your people keywords mightiness include:

• "dentist successful [city name]"
• "[neighborhood] dental clinic"
• "[city] exigency dental services"

How bash you find these keywords?

Use a instrumentality similar Semrush’s Keyword Magic Tool.

Open the tool, participate your main keyword (e.g., dentist), take your country, and click “Search.”

For much personalized insights, input your website URL.

You’ll spot a database of keyword ideas on with their search volumes (i.e., the estimated fig of searches a keyword gets per month) and different invaluable metrics.

Use filters to find applicable section keywords.

Select the "Include keywords" filter, take the ellipse adjacent to "Any keywords," and participate applicable determination modifiers (such arsenic your metropolis and neighborhood).

Click "Apply" to spot lone keywords containing those terms.

Review the filtered database of keywords and take those astir applicable to your business.

If you entered your domain earlier, notation to the Personal Keyword Difficulty (PKD %) metric. Which reflects however challenging it volition beryllium for your circumstantial website to execute a top-10 ranking for a fixed term.

Aim for keywords with decent hunt volumes and a PKD % scores successful the 0%-49% range. Which indicates you whitethorn person a realistic changeable astatine ranking.

Once you person a coagulated database of section keywords, strategically incorporated them into cardinal spots connected your determination pages (e.g., title, URL, headings, etc). We’ll get into much specifics aboriginal successful this guide.

2. Create Location-Specific Content

Each of your determination pages needs unique, applicable contented tailored to that circumstantial country to basal a bully accidental of ranking well.

Users look for accusation applicable to their section needs and preferences.

So, explicate precisely however you service customers successful your determination page’s people market.

Here’s an example:

Let’s accidental your location cleaning work has abstracted determination pages for Los Angeles and San Francisco. 

The LA leafage mightiness notation cleaning problems that are peculiarly applicable to LA and adjacent circumstantial neighborhoods. Like so:

While the San Francisco leafage could notation cleaning problems circumstantial to the Bay Area. Like humidity and brackish aerial buildup.

You tin besides see circumstantial details astir your business's beingness successful that location, specified as:

• Your address
• Location-specific interaction details
• Operating hours

Make definite this accusation is accordant with the accusation connected your Google Business Profile and different online directories.

This volition assistance hunt engines recognize that your concern has a carnal beingness successful that determination and is applicable for section searches.

3. Embed a Google Map

Embed a Google Map connected your determination leafage to heighten the idiosyncratic acquisition (UX) and assistance Google recognize your business's geographical context.

For businesses with a carnal storefront oregon office, adhd a representation with a pin showing your nonstop location. This allows imaginable customers to rapidly spot wherever you are and get directions with a azygous click.

If you service a circumstantial country but don't person a brick-and-mortar location, embed a representation that highlights your full work country instead. 

Here’s what a work country representation looks like:

You tin embed a Google representation connected your determination leafage by pursuing the instructions on this page. 

4. Include Location-Specific Images

Images tin interruption up contented connected determination pages to marque them much engaging and easier to read.

Plus, Google whitethorn amusement your images successful the representation hunt results.

Consider including images like:

• Exterior shots of your storefront oregon bureau building, preferably with intelligibly disposable signage
• Interior photos showing your products, services, oregon facilities
• Images of your squad members who enactment astatine the circumstantial location
• Photos of your unit engaging with customers

For example, this determination leafage features high-quality images showcasing the location’s exterior, interior, and facilities.

5. Feature Customer Reviews

Feature lawsuit reviews and testimonials connected your determination pages to physique spot and perchance thrust conversions.

Real feedback from satisfied locals tin springiness imaginable customers the assurance they request to take your business.

Plus, reviews tin assistance your determination leafage fertile higher successful section hunt results.

Some effectual ways to incorporated reviews connected your determination pages include:

• Displaying your wide prima standing and reappraisal number from fashionable platforms similar Google, Yelp, oregon industry-specific sites
• Featuring snippets of reviews from blessed customers
• Including longer-form testimonials with photos of the lawsuit (with their consent) for added authenticity

6. Use a Relevant CTA

Use a applicable call to action (CTA) to summation your chances of turning visitors into existent customers.

For example, a instrumentality steadfast with aggregate offices mightiness chiefly usage a CTA similar "Request a Free Consultation" oregon “Schedule a Meeting.”

Your CTA should beryllium prominently displayed above the fold and repeated astatine logical points passim the page. Such arsenic aft a cardinal conception of contented oregon adjacent your interaction information.

For example, this determination landing leafage from an actual instrumentality firm that uses the CTA “Get Help Now.”

7. Nail Your On-Page SEO

Effective on-page SEO involves making changes to your webpages to assistance hunt engines recognize and fertile your pages for applicable section queries.

Here are the cardinal on-page elements to absorption connected for your determination landing pages:

• URL slug: This is the extremity portion of the URL that should see your superior keyword. Keep it abbreviated and readable.
• Title tag: This is the clickable rubric that tin look successful hunt results. Include your superior keyword and support it nether 60 characters.
• Meta description: This is the statement that tin look successful hunt results. Write an engaging statement that includes your main keyword and entices searchers to click done and support it nether 105 characters.
• Headings (H1, H2, H3, etc.): These are HTML elements that signifier your contented hierarchically. Your main heading (H1) should see your superior keyword. Use subheadings (H2, H3, etc.) to interruption up contented and see applicable secondary keywords.
• Body content: This is the main contented of your determination page. Naturally incorporated your superior keyword and related keywords passim the page.
• Internal links: These are links to different pages connected your website. Use interior links connected your determination pages to nexus to different applicable pages.
• Image alt text: This is the descriptive substance that explains what an representation shows.Accurately picture the images connected your leafage utilizing alt substance to marque your images much accessible to surface readers and assistance Google amended recognize what the representation shows.

8. Make Your Page Mobile-Friendly

Making your determination pages mobile-friendly is important due to the fact that galore users hunt for section businesses connected their smartphones.

Google besides uses mobile-first indexing, meaning it chiefly uses the mobile mentation of your tract for crawling (discovering and scanning your webpages), indexing (storing and organizing the contented recovered during crawling), and ranking (determining which pages amusement and where).

Here are immoderate tips to marque your landing leafage mobile-friendly:

• Use a responsive plan that automatically adjusts your leafage layout to acceptable antithetic surface sizes
• Ensure your buttons and clickable elements are ample capable for interaction interaction, with capable spacing betwixt them to forestall accidental taps
• Make your substance easy readable connected tiny screens by utilizing due font sizes 
• Improve leafage load clip by compressing images, implementing lazy loading, and utilizing browser caching. Keep successful caput that mobile users often person slower net connections.

For implementing these method improvements, we urge moving with your web developers.

9. Add a Schema Markup

Schema markup (also known arsenic structured data) helps hunt engines amended recognize your page’s content. It besides lets hunt engines show richer and much informative hunt results for users.

When it comes to a determination landing page, you'll privation to instrumentality LocalBusiness schema markup. 

This structured information tells hunt engines circumstantial details astir your business, including your:

• Business sanction and type
• Complete address 
• Phone fig and different interaction information
• Products oregon services 
• Business hours

How bash you adhd the LocalBusiness structured information to your page?

Copy the codification below, regenerate the placeholder values with your existent concern information, and spot this publication successful your page's <head> section.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "image": "https://yourbusiness.com/location-image.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "12345",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "40.7128",
    "longitude": "-74.0060"
  },
  "url": "https://yourbusiness.com/location",
  "telephone": "+1-234-567-8900",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

10. Incorporate Relevant FAQs

Incorporate applicable often asked questions (FAQs) connected your determination leafage to supply contiguous answers to communal queries imaginable customers mightiness have. 

FAQs tin heighten the idiosyncratic acquisition and perchance boost your SEO. 

Add questions that are:

• Location-specific: "Do you present to [neighborhood name]?" Or “Is determination parking disposable astatine your [city] location?”
• Service-related: “How rapidly tin I docket an appointment?” Or “What products oregon services bash you connection astatine [location]?”
• Price-related: “What is the outgo for [service/product]?” Or “Do you connection discounts oregon promotions for residents?”
• Returns and refund related: “What is your returns/refund policy?”

Examples of Effective Location SEO Pages

Here are a fewer examples of well-designed SEO determination pages.

Weitz & Luxenberg

The instrumentality steadfast Weitz & Luxenberg has a large determination leafage for their New York City office.

This is an effectual determination leafage due to the fact that it uses:

• Local keywords successful headings and transcript to awesome relevance for New York–based ineligible searches
• A wide CTA encouraging visitors to docket a consultation
• Client testimonials mentioning experiences with the firm, which provides societal impervious and builds trust
• An embedded Google representation pinpointing their location, making it casual for prospective clients to find the office
• An FAQ conception that addresses communal questions astir their ineligible services

Swish Dental

Swish Dental's Bee Cave, Texas determination leafage is different large illustration of a determination leafage done right.

Some of the cardinal elements that marque this an effectual determination leafage include:

• The leafage highlights the clinic's nonstop address, interaction information, operating hours, and parking details, which tin marque it easier for imaginable patients to find and sojourn the office
• It includes bios and photos of the dentists and unit who enactment astatine that location, which tin assistance physique spot and make a much idiosyncratic transportation with prospective patients
• The leafage features authentic diligent reviews, which provides invaluable societal impervious and showcases the prime of attraction provided astatine that location

Molly Maid

Molly Maid’s Santa Clara determination leafage is different large illustration of however to optimize a determination page.

Here’s what they bash effectively:

• They included "Santa Clara" and "house cleaning" keywords passim the page
• They utilized a wide CTA to marque it casual for visitors to instrumentality the adjacent steps
• They displayed lawsuit reviews connected their page, which tin physique spot and credibility with imaginable customers
• They embedded a Google representation to intelligibly amusement their work area
• They person a broad FAQ conception addressing communal questions astir their cleaning services

Track Your Location Page Keyword Rankings

Once your determination pages are optimized and live, show their show with the Semrush Position Tracking tool. 

The instrumentality lets you way your rankings for section keywords—even wrong circumstantial zip codes.

Regularly show these rankings to gauge the effectiveness of your determination leafage SEO strategy. And place opportunities for improvement.

Sign up for a escaped Semrush relationship to get started today.