LinkedIn Video Views Up 36%, New Tools & Courses Available via @sejournal, @MattGSouthern

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LinkedIn video viewership is up 36% YoY. The level adds caller tools and escaped grooming courses to boost video creation.

LinkedIn video ticker clip is outpacing different contented formats.
New creator tools see illustration previews, enhanced analytics, and desktop video features.
Free LinkedIn Learning courses tin assistance you larn much astir video’s relation successful nonrecreational communication.

LinkedIn Video Views Up 36%, New Tools & Courses Available

LinkedIn is launching caller tools to assistance radical find video contented and supply creators with amended analytics.

According to Lakshman Somasundaram, the company’s Director of Product, video ticker clip has accrued 36% implicit the past year. This is driven by a emergence successful video creation, which is happening doubly arsenic accelerated arsenic different station formats.

Today’s updates presumption LinkedIn to further summation its maturation successful video.

LinkedIn Expands Video Discovery Features

LinkedIn is rolling retired respective antecedently mobile-only video tools to desktop users, including:

Full-screen vertical video playback, initially launched successful mid-2024, is present disposable connected web browsers.
Algorithmically curated “Videos For You” recommendations successful feeds.
Search-integrated video carousels displaying topic-related content.

The updates travel accrued request from users seeking nonrecreational insights via video.

Enhanced Analytics & Engagement Tools

New creator-focused features announced contiguous include:

Profile previews wrong video players to showcase creator bios and contented libraries.
Redesigned follow buttons to simplify assemblage growth.
Average ticker clip metrics for posts, allowing creators to measure contented performance.

Somasundaram noted that LinkedIn present prioritizes video arsenic portion of its broader strategy to assistance users stock cognition and physique nonrecreational opportunities.

LinkedIn has progressively emphasized video since introducing autochthonal video features successful 2017 and unrecorded streaming capabilities successful 2019.

Additional Resources

LinkedIn Learning has introduced escaped short-form courses connected video production. These courses screen topics specified arsenic editing techniques and leveraging LinkedIn Live events.

Somasundaram concluded the announcement by stating further video updates are planned for aboriginal this year.

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...