LinkedIn Rolls Out New Newsletter Tools via @sejournal, @MattGSouthern

LinkedIn is launching respective caller features for radical who people newsletters connected its platform.

The nonrecreational networking tract wants to marque it easier for creators to turn their newsletter audiences and prosecute readers.

More People Publishing Newsletters On LinkedIn

The institution says the fig of LinkedIn members publishing newsletter articles has accrued by 59% implicit the past year.

Engagement connected these creator-hosted newsletters is besides up 47%.

With this increasing interest, LinkedIn is updating its newsletter tools.

A New Way To View & Comment

One of the main changes is an updated speechmaking acquisition that displays comments alongside the newsletter articles.

This allows readers to presumption and enactment successful discussions much easy portion consuming the content.

See an illustration of the caller interface below.

Screenshot from: linkedin.com, June 2024.

Design Your Own Cover Images

You tin present usage Microsoft’s AI-powered Designer instrumentality to make customized screen images for their newsletters.

The integration provides templates, size options, and suggestions to assistance plan visually appealing covers.

More Subscriber Notifications

LinkedIn is improving the notifications sent to newsletter subscribers to thrust much readership.

When a caller contented is published, subscribers volition person email alerts and in-app messages. LinkedIn volition besides punctual your followers to subscribe.

Mention Other Profiles In Articles

You tin present embed links to different LinkedIn profiles and pages straight into their newsletter articles.

This lets readers click done and larn much astir the individuals oregon companies mentioned.

In the illustration below, you tin spot it’s arsenic casual arsenic adding a link.

Screenshot from: linkedin.com, June 2024.

Preview Links Before Publishing

Lastly, LinkedIn allows you to entree a staging nexus that previews the newsletter URL earlier hitting publish.

This tin assistance you stock and administer their contented much effectively.

Why SEJ Cares

As LinkedIn continues to thin into being a publishing level for creators and thought leaders, updates that heighten the newsletter acquisition are noteworthy for integer marketers and manufacture professionals looking to physique an audience.

The caller tools are portion of LinkedIn’s broader effort to tribunal creators publishing archetypal contented connected its level amid rising request for newsletters and knowledge-sharing.

How This Can Help You

If you people a newsletter connected LinkedIn, these caller tools tin assistance you plan much visually appealing content, turn your subscriber base, interact with your assemblage done comments, and preview your contented earlier going live.

Featured Image: Tada Images/Shutterstock