LinkedIn Report: Most In-Demand Marketing Jobs & Skills via @sejournal, @MattGSouthern

LinkedIn’s Marketing Jobs Outlook study reveals a rebound successful manufacture occupation postings, with a 76% summation compared to past year.

The report besides identifies the astir in-demand selling roles crossed regions and acquisition levels, providing a roadmap for those looking to marque vocation moves.

Whether you’re a seasoned enforcement oregon conscionable starting retired successful the field, knowing these trends tin assistance you presumption yourself for success.

Report Highlights

Most In-Demand Marketing Roles

According to LinkedIn’s data, these are the selling positions employers are astir actively hiring for now:

North America (NAMER)

• Early Career: Social Media Manager
• Mid-Career: Marketing Manager
• Seasoned: Marketing Director

Europe, Middle East & Africa (EMEA)

• Early Career: Marketing Specialist
• Mid-Career: Social Media Manager
• Seasoned: Head of Marketing

Asia Pacific (APAC)

• Early Career: Digital Marketing Specialist
• Mid-Career: Marketing Manager
• Seasoned: Marketing Director

Latin America (LATAM)

• Early Career: Community Manager
• Mid-Career: Marketing Analyst
• Seasoned: Promoter

B2B Marketing Jobs See 21% Growth

While the wide selling occupation marketplace saw a 76% year-over-year increase, B2B selling roles grew by 21%.

This suggests that contempt the much humble maturation compared to the broader industry, opportunities are expanding again successful the B2B abstraction aft past year’s slump.

Marketers Satisfied (But Open to New Opportunities)

The study recovered a 91% occupation restitution complaint among B2B marketers, particularly those successful enforcement positions.

However, 55% said they are either actively occupation searching oregon would see leaving for the close opportunity.

Rapid Change Creates Overwhelm

The selling tract is changing quickly, and 72% of professionals consciousness overwhelmed by these changes.

More than fractional interest astir falling down if they don’t support up.

This displacement is owed to the accelerated maturation of artificial quality (AI), and astir professionals expect it to importantly interaction their enactment soon.

The study notes that “to enactment up of the curve, marketers are embracing continual learning,” with 51%seeking guidance connected skills to develop.

Collaborative Problem-Solving: The Skill of the Year

With AI taking connected much regular tasks, human-centric skills are much important than ever.

LinkedIn named “Collaborative Problem-Solving” the apical selling accomplishment of the year, and it has grown by 138% since 2021.

Key method skills marketers are increasing see Creative Execution (443% increase), Artificial Intelligence (392% increase), and Marketing Technology (351% increase).

What Does This Mean For Marketers?

LinkedIn’s caller Marketing Jobs Outlook seems promising, but what should marketers bash with these insights?

Here’s the breakdown.

Polish Your Profile (Even if You’re Not Looking)

Most B2B marketers are blessed wherever they are, but implicit fractional would leap vessel for the close gig.

Keep your resume and LinkedIn caller successful lawsuit that imagination occupation pops up.

Embrace the Chaos

Marketing moves fast, and astir consciousness overwhelmed by the changeless change.

The solution? Never halt learning. Dive into grooming connected the latest skills and tech to enactment caught up.

Balance Tech Savvy With People Skills

You can’t flight AI successful selling now. Get comfy with these tools, but don’t slumber connected skills similar collaboration and originative problem-solving.

As AI handles the regular stuff, these “human” skills volition acceptable you apart.

Target High-Growth Roles

Are you eyeing a vocation move? Social Media Manager, Marketing Manager, and Director roles are blistery successful North America.

In EMEA, purpose for Marketing Specialist oregon Head of Marketing jobs.

Stay Flexible

Is your niche increasing slower than others? Don’t stress. Remote enactment means much options crossed locations.

Plus, your selling chops apt transportation to different industries—pivot arsenic needed.

Full Report

You tin research LinkedIn’s Fall Marketing Jobs Outlook report for insights, in-demand skills, and vocation tips.

Featured Image: Primakov/Shutterstock