Is website traffic a KPI?

Yes, website postulation is simply a KPI. Website postulation shows however galore radical sojourn your tract implicit a fixed period. Website postulation is an important KPI to way due to the fact that it tin uncover whether your selling efforts are attracting an audience.

Typically, website postulation serves arsenic lone 1 of respective KPIs due to the fact that it doesn’t amusement whether visitors instrumentality actions that payment your business. Combining postulation information with different KPIs (like conversions, revenue, lawsuit beingness value, and click-through rates) provides a much implicit presumption of your online performance. This balanced attack helps you spot the existent interaction of your efforts and marque informed decisions that thrust existent results.

Further reading: SEO KPIs to Track & Measure