Is the length of a page title a search ranking factor? Google answers

More often than not, we spot web leafage titles astir 55 to 65 characters successful length. That is besides the proposal and proposal that astir SEO professionals share, i.e., to support the meta rubric magnitude astir that mark. But determination doesn’t look to beryllium immoderate factual authoritative guidance by Google connected what the leafage magnitude should be.

This leads to a question: does this magnitude of the leafage really matter, and tin it impact the hunt motor rankings of a page?

This nonstop question was precocious asked by a idiosyncratic successful a caller Google SEO Office Hours Hangout.

“Is that a truly bully origin of ranking, that the rubric (length) should beryllium similar thing with the limitation?”

The idiosyncratic who asked this question worked successful a quality organization. Because of the quality of quality articles, astir of the pages had titles longer than the emblematic 55-65 quality limit. His suggestions to shorten the leafage title’s magnitude weren’t ever liked by the newsroom management.

“They were precise upset astir that due to the fact that …news should beryllium similar a agelong rubric and a bully title.”

Google’s John Mueller answered the question by confirming that the magnitude of the leafage rubric is not a ranking factor.

“No, no. The magnitude doesn’t matter.

If we amusement thing shorter oregon if we amusement thing somewhat different, that’s conscionable benignant of however we show it successful the hunt results, it doesn’t mean the ranking changes,” said John Mueller.

John followed it up with further explanation:

“So, I think, benignant of picking a fig from your broadside and saying connected mobile similar this overmuch country is disposable truthful arsenic an editorial line — we’ll accidental 65 oregon immoderate you privation to choose.

That’s perfectly fine.

From Google, from the hunt prime [and] the ranking side, we don’t person immoderate line that says it [page title] should beryllium this long.”

Google’s recommendations

According to Google’s recommendations regarding rubric tag champion practices:

“Title links are captious to giving users a speedy penetration into the contented of a effect and wherefore it’s applicable to their query.”

How to constitute effectual leafage titles

While the magnitude of the leafage rubric is not a hunt motor ranking factor, it is simply a bully thought to support it wrong the quality limit, truthful Google does not truncate it oregon rewrite it completely.

For much tips, work this post: How to Write Page Titles and Meta Descriptions.