How to Set Up a Local Business Listing (+ 15 Top Directories)

What Is a Local Business Listing?

A section concern listing (also called a section citation) is immoderate online notation of a company’s name, address, and telephone fig (NAP). It often includes a abbreviated description, lawsuit reviews, images, moving hours, and a nexus to the website. 

Like this illustration from Yelp:

Why Are Local Business Listings Important?

Local concern listings are important due to the fact that having close concern accusation shown publically makes it casual for customers to find your business. It besides helps hunt engines similar Google present close details to users who look for your business. 

Accurate citations marque your institution look much trustworthy to some customers and hunt engines. As a result, your concern tin look successful much section hunt results. 

The process of distributing your accusation to section directories is called citation building.

Top Local Business Listing Directories

Below are immoderate apical section concern listing directories you tin taxable your accusation to arsenic a mode to fortify your section presence:

• Google Business Profile
• Bing Places for Business
• Better Business Bureau (BBB) 
• Your Local Chamber of Commerce
• Yelp
• Yellow Pages
• Foursquare
• The Business Journals
• Superpages
• Local.com
• Tripadvisor (for hospitality businesses)
• Houzz (for location renovation and plan companies)
• Angi (for location services)
• FindLaw (for ineligible professionals)
• Healthgrades (for healthcare businesses and professionals)

How to Set Up a Local Listing 

1. Prepare Your Information

Preparing your accusation earlier creating immoderate section listings ensures that details enactment accordant crossed each directories.

Here’s the accusation you’ll need:

• Business name: Use the authoritative sanction without immoderate variations
• Address: Format the code uniformly for each directory
• Phone number: Provide the main interaction fig for customers
• Website URL: Include a nexus to your homepage
• Business hours: Include regular hours and immoderate peculiar vacation hours 
• Business category: Pick the astir applicable category 
• Images: Use high-quality images that amusement your business, products, and/or services
• Description: Write a concise overview of your business

2. Choose Your Directories and Create Listings

Choosing the close directories puts your concern successful beforehand of radical who are astir apt to go your customers. 

Consider the following:

• Business profiles connected hunt engines, similar Google Business Profile and Bing Places for Business
• Business profiles connected societal media platforms specified arsenic Facebook, Instagram, LinkedIn, TikTok, Pinterest, etc.
• Large and reputable online directories, specified arsenic the BBB, Yelp, and Foursquare
• Industry-specific directories. Like Tripadvisor for question and hospitality businesses oregon Angi for location services.

The submission process typically looks similar this:

• Claim oregon make your listing. Some sites auto-generate a listing for you to claim. If you don’t spot 1 for your business, make one.
• Fill retired your details. Enter accordant accusation connected each platforms.
• Verify your listings. Follow each directory’s instructions. You tin typically corroborate ownership by phone, email, video call, oregon mailed postcard. 

If managing aggregate listings feels overwhelming, Semrush’s Listing Management instrumentality tin automate the process and support your accusation consistent. 

3. Optimize Your Listings

Optimizing your listings helps you basal retired and fertile higher successful section searches. 

Start with the beneath champion practices:

• Use applicable keywords. Include keywords related to your business. If you’re caller to keyword research, commencement with our local keyword probe guide. 
• Encourage lawsuit reviews. Positive reviews physique spot and tin boost hunt rankings. 
• Respond to each reviews. Show that you worth what customers accidental by replying to some affirmative and antagonistic feedback. 
• Keep accusation updated. Check and revise your location, hours, oregon services erstwhile they change. 
• Add high-quality images. Regularly upload caller images that bespeak existent offerings.

Monitor and Maintain Your Local Listings

Managing section listings helps to guarantee accuracy, summation lawsuit engagement, and enactment section SEO.

A instrumentality similar Listing Management tin automate overmuch of this process and prevention clip you would different walk manually reviewing and updating listings.

After you participate and prime your business, the instrumentality volition show a database of directory information that needs updates. 

Click “Enhance listings now.” 

Next, participate your concern information. 

After you click “Start distributing info,” the instrumentality volition automatically administer your concern accusation to directories. 

You tin way however and wherever your accusation is distributed successful the tool’s interface.

Sign up to effort it today.