How To See Your Competitors’ Facebook Ads

Ever find yourself scrolling Facebook and thinking, “Why didn’t I travel up with that ad?” 

If you’re a competitory business, you privation your ads to beryllium much eye-catching, relevant, and enticing than what akin companies person to offer.   

But, it’s frustrating erstwhile you don’t adjacent cognize what your competitor’s ads look like.

There are immoderate large escaped resources similar the Facebook Ad Library but these person constricted show data.

AdClarity gives you the afloat picture. This app lets you easy probe and recognize rival advertisement campaigns connected Facebook (or immoderate different large integer advertisement platform). 

All you person to bash is motion up for a 7-day escaped proceedings via the Semrush App Center to get started. 

Once you’re successful the app, you’ll beryllium capable to uncover their ads with stats connected erstwhile the ads ran, estimated spend, and impressions, similar this:

An illustration of Facebook ads you tin analyse successful AdClarity

Let’s locomotion you done however to usage AdClarity to spot Facebook ads of competitors and enactment up of your rivals.

Discover Competitor Ads With AdClarity

Before you tin analyse rival data, you request to motion up for your escaped 7-day AdClarity trial. Go to the Semrush App Center to find the tool. 

You’ll spot a prime of 3 AdClarity plans. Select either ‘Social and Video Only’ oregon ‘All Advertising Channels’ to entree the tools for Facebook.

Step 1. Query Your Competitor’s Domain

Start by typing your competitor’s domain into the hunt barroom astatine the apical of the dashboard. We’re utilizing the multinational coffeehouse, Starbucks, arsenic our example.

AdClarity gives you a database of imaginable matches for the hunt word including the domain, societal media channels, and immoderate campaigns. Scroll to the domain name.

Note: You’ll spot an enactment with the marque sanction and ‘Facebook.com’ successful brackets. Selecting this shows you ads starring to the company’s Facebook page.

Click the ‘Submit’ fastener connected the right-hand broadside of the hunt barroom to propulsion up your competitor’s advertisement data.

Choose a day scope and determination from the paper beneath the hunt barroom to filter your results.

Step 2. Note Ad Spend and Impressions

Once you’ve selected the filters you want, AdClarity fills the dashboard with your competitor’s advertisement enactment and show data. 

The apical 3 panels show the full estimated expenditure, societal advertisement placement, and societal advertisement types.

Here’s what these metrics archer you astir your competitor’s advertisement performance:

• Estimated expenditure: The full the institution spent connected societal media advertizing and however galore impressions they got (from what AdClarity saw connected FB, Instagram, X, LinkedIn, Pinterest, & TikTok). Here, we tin spot Starbucks budgeted $12.2M connected ads and got 2.4B impressions.
• Social advertisement placement: This sheet shows wherever the rival has chosen to spot their ads. Starbucks has lone decided to tally ads successful feeds.

• Social advertisement types: Here, you tin spot the antithetic types of ads your rival runs and however overmuch of each benignant they use. The bulk of Starbucks ads are static images but determination are a fewer videos and carousels too.

Scroll to the precise bottommost of the leafage to spot the aforesaid information for the brand’s Facebook ads: 

Here’s what the metrics archer you now:

• Impressions: You tin spot the competitor’s Facebook advertisement impressions and their percent of the full crossed the platforms listed. Here, Starbucks’ Facebook ads relationship for 37.97% of its full societal media impressions.
• Spend: Similar to impressions, you spot however overmuch the institution paid for Facebook ads and the percent of the full ad spend. Starbucks spent $5.22M which was 46.86% of their budget.
• Change: This percent indicates however overmuch the metric has accrued oregon decreased wrong the selected information range. For example, Starbucks' Facebook impressions and advertisement walk person some decreased by astir 15% successful the past 3 months.

Click either Impressions oregon Spend to fertile the societal networks from highest to lowest. The aforesaid information past appears successful the pastry illustration to the right. 

Scroll backmost up the leafage and you tin spot a ample sheet with a enactment illustration displaying advertisement walk and impressions implicit time.

You tin customize the enactment chart. De-select metrics astatine the apical oregon societal networks astatine the bottommost to fell them. Click connected the drop-down paper successful the apical close country to presumption trends crossed days, weeks, oregon months.

The enactment illustration shows Starbucks had a surge successful Facebook advertisement walk and impressions betwixt June 17th and June 22nd. While the institution spent implicit $5M implicit the past 3 months, astir of that was successful conscionable 2 weeks.

Say you privation to emulate Starbucks’ advertisement strategy. You present cognize you should put a batch of your fund into placing static images successful the Facebook provender astir the mediate of June. 

Scroll past these panels to ‘Top Social Ads’ to spot the Facebook ads your rival is moving and analyse their strategy.

You tin find respective filter options astatine the apical of the box. 

Click the archetypal dropdown paper and prime a class to bid the ads by recency, length, oregon fig of impressions.

De-select icons successful the archetypal acceptable of boxes to fell ads for circumstantial societal networks. To absorption connected Facebook, permission lone the ‘F awesome colored in.

Select and de-select icons successful the 2nd acceptable of boxes to filter by advertisement type. 

Here, if we filter by ‘Facebook’ and fertile by impressions, the Starbucks advertisement for iced beverage is astatine the top.

You tin click connected idiosyncratic ads to get much information astir each one. 

The icons connected the acold close broadside of the Top Social Ads container fto you filter by advertisement type. Click connected them to fell circumstantial types of Facebook ads and ore your search.

By this stage, you tin spot what benignant of contented your rival is spending astir of their advertisement fund on. You cognize which products and selling strategies they deliberation volition thrust the champion results.

Now you person a accidental to get ahead. Look for gaps successful your competitor’s advertisement strategy that you tin item successful your ain campaigns. Or comparison and spot wherever you’re falling abbreviated truthful you tin refine your approach.

Repeat the Process With Multiple Competitors

Analyzing 1 rival gives you a adjacent look astatine their circumstantial advertisement strategy. By comparing aggregate brands, you tin recognize broader trends and patterns successful your industry.

It’s casual to usage AdClarity to analyse a batch of competitors successful 1 go.

Step 1. Add Competitor Domains

Return to the apical of the leafage with the hunt bar. Click connected the bluish ‘+Add’ icon to benignant successful different rival brands. 

As before, benignant successful the marque names and prime them from the drop-down menu. Click the bluish ‘Submit’ fastener erstwhile you’ve entered each the competitors you privation to analyze.

AdClarity past displays each the cumulative Facebook advertisement information for these brands. To interruption it down, spell to the apical close country and click the ‘Compare’ button.

Confirm the brands you privation to analyse and click ‘Compare’ again.

As before, you tin spot the full expenditure and impressions for each rival astatine the top. Only the container is present called ‘Share of Voice’ and it displays the metrics for each marque arsenic barroom graphs.

The barroom graph gives each metric arsenic a percent of the full crossed each the brands. For example, Starbucks accounts for 91% of the impressions generated by itself, Dunkin Donuts, Tim Horton’s, and Lavazza.

Hover implicit the antithetic colored bars to get much details. Alternatively, prime the ‘Heatmap’ fastener successful the apical close to visualize the information successful a table.

Scroll down and you’ll spot the Expenditure Trends container again. You can’t filter by societal web this clip but you tin inactive prime the day scope oregon fell metrics and brands.

Scroll further and you tin spot a breakdown of each competitor’s advertisement spend, impressions, and publishers implicit societal channels. You tin spot Starbucks has budgeted the astir astatine $11.31M.

Go to the bottommost of the leafage to get much details astir circumstantial channels. You’ll find a container called ‘Top publishers and apps’.

Choose whether you privation to comparison impressions oregon advertisement walk by clicking connected the metrics successful the apical left. Click the marque names astatine the bottommost of the container to fell them.

You tin besides visualize the information arsenic a array if you click the fastener successful the apical close corner.

The illustration shows each brand’s advertisement walk and impressions for societal media channels. It displays these some arsenic numbers and arsenic a percent of the total.

Here, you tin spot that Starbucks has the largest stock of advertisement walk connected Facebook. Their full fund was $5.2M which came to 76%.

Going backmost to the Expenditure Breakdown, we tin spot that’s fractional of what Starbucks spent connected societal media ads successful total.

Click connected Impressions and we tin spot that Starbucks besides got the bulk of the views.

Overall, Starbucks’ advertisement walk accounted for 76% of the full fund of each 4 competitors. They ended up with 83% of the impressions. However, they person akin numbers connected Pinterest, Instagram, and X.

This information suggests Starbucks whitethorn beryllium prioritizing advertisement strategies that amended its visibility and marque beingness crossed prime networking sites.

Top Social Ads is the aforesaid arsenic for an idiosyncratic marque investigation but for 1 further filter. Now you tin take whether to categorize each the ads by marque oregon successful 1 go.

Again, you tin benignant the ads by date, duration, oregon fig of impressions.

If we filter by impressions, for example, we spot that Starbucks has the advertisement with the astir views. It produced each of the ads successful the apical spots but 1 video by Dunkin Donuts.

If we presumption by advertiser, we tin spot Starbucks competitors person launched a akin product. Dunkin Donuts adjacent has a scope of colorful iced teas. 

At the extremity of our rival analysis, we cognize that Starbucks has invested the astir successful Facebook Ads of each the large planetary java houses. They’re utilizing these ads to showcase their caller seasonal acold beverages astatine the commencement of the summer.

If you program to motorboat a akin product, you present person a amended knowing of erstwhile to tally your ads and however to marque them basal out.

Stay One Move Ahead of Competitors 

Tracking and analyzing rival ads connected Facebook gives you a important edge. By getting aboriginal insights into their strategies, you tin refine your attack and make much effectual campaigns. 

Competitor investigation is elemental with a reliable instrumentality similar AdClarity successful your backmost pocket. Focus each your attraction connected 1 rival oregon look astatine each the cardinal players successful your niche to get meaningful insights.