How to Search a Website for Keywords

What Is a Website Keyword Search?

A website hunt (or tract search) lets you find circumstantial presumption connected immoderate website. Including your ain tract oregon your competitors’ sites. 

There are a fewer ways to hunt a tract for contented (we’ll spell implicit those successful item later). But the fastest mode to bash it for a peculiar leafage is utilizing Ctrl+F oregon Command+F. 

To hunt for keywords connected an full site, usage Organic Research. So you tin spot the antithetic keywords it ranks for.

Why Search a Website for Keywords?

A website hunt tin assistance you find nonstop accusation connected immoderate website.

Specifically, it tin assistance you:

• Find statistic and data: Search for information connected your site. This tin beryllium utile if you request to update outdated information.
• Find circumstantial references: Search for mentions that request changing. Like seasonal offers, promotions, oregon locations.
• Discover caller ideas: Find competitor keywords to uncover topics you haven’t written astir yet
• Find backlink opportunities: Search keywords connected niche-relevant sites to find opportunities to scope retired and petition links to your site 
• Find semantic keywords: See which semantic keywords—keywords related to a topic—you tin adhd to your content. To springiness hunt engines discourse for your articles, which helps them accurately fertile your content. 
• Find retired however to conscionable hunt intent: Review the benignant of contented your competitors make for definite keywords to find its search intent (the crushed idiosyncratic searches for something)
• Find keyword placement ideas: See wherever competitors spot their keywords wrong their contented to get ideas for wherever to spot yours

How to Search a Website for Keywords

1. Use Keyword Tools

Keyword tools supply the quickest mode to hunt websites for keywords. 

Here are 2 options:

Organic Research

Organic Research allows you to spot which keywords immoderate website ranks for.

To usage it, participate a website (either a competitor’s oregon your own), prime your country, and click “Search.”

Click the “Positions” tab to see:

• A database of keywords the tract ranks for
• The URL that ranks for each keyword
• Each webpage’s ranking presumption for the specified keyword
• An estimation of the page’s integrated (unpaid) hunt traffic
• The keyword’s monthly hunt volume

And more.

To measure a circumstantial page’s keyword rankings, click the URL successful the “URL” column. 

Now, you’ll spot each the keywords for that circumstantial page.

We urge doing this for your apical competitors. 

As you compile a database of keywords you’d similar to fertile for, click the arrow icon to sojourn the webpage ranking for it. To spot however each rival covers the topics you’re funny in. 

For example:

• What’s the format?
• Do they usage tons of ocular assets?
• Is the benignant casual oregon formal?

The answers to these questions tin usher your ain contented efforts. So you tin replicate what’s already moving successful a amended way.

Keyword Gap

The Keyword Gap instrumentality shows which keywords your competitors fertile for that you don’t. So you tin spot imaginable ranking opportunities.

Open the instrumentality and participate your domain and up to 4 of your competitors’ domains. Then, take your state and click “Compare.”

The resulting study shows you a fewer tabs. 

We urge focusing connected these two:

• Missing: Keywords you don’t fertile for but each your entered competitors do
• Weak: Keywords you fertile for but little than each the entered competitors

Study the keywords successful these tabs to find the astir applicable ones.

And sojourn each leafage to spot however you tin make a amended and much applicable portion of contented to people to your site. (You tin presumption the top-ranking pages for each keyword by clicking the arrow icon adjacent to the term.) 

2. Use CTRL+F oregon Command+F

Searching keywords connected a leafage helps you spot however galore times they look and wherever they are. Which mightiness assistance erstwhile creating your ain content.

Open a webpage and click CTRL+F connected a PC oregon Command+F connected a Mac. 

Type the keyword into the hunt relation container that appears. And it volition past item each areas of the leafage wherever the keyword appears. Hit “enter” to presumption each spot.

This is simply a bully start. But it lone shows you keywords connected the leafage itself. 

To presumption each spot the keyword is really used, you’ll privation to hunt for it wrong the page’s HTML.

To start, unfastened Chrome and right-click connected the selected page. And prime “View Page Source.”

When you spot the page’s root code, clasp Ctrl+F (Command+F connected Mac). And a hunt barroom volition appear.

Type the keyword you privation to find and deed enter. 

In this case, let’s hunt for “description.” 

The bid volition item each quality of “description” successful the page’s root code. 

Like this:

As you tin see, utilizing HTML to hunt websites for keywords reveals much instances of keyword use. Like in: 

• The title tag (HTML that specifies the page’s rubric and tin look successful hunt results)
• The meta description (HTML that describes the leafage and tin besides look successful hunt results)
• Media record names for things similar photos, videos, and GIFs
• Alt text (code that describes an image—to assistance visually impaired radical recognize the representation and besides to beryllium shown by browsers erstwhile an representation doesn’t load)

Seeing wherever competitors spot keywords tin archer you however good they’ve optimized each page.

3. Use Google Search Operators

Google hunt operators are peculiar commands to refine your hunt connected Google. And you tin usage the site search relation to hunt keywords connected a tract successful 3 steps:

1. Open Google
2. Type “site:[domain name]” (e.g., “site:www.semrush.com”)
3. Type the keyword aft the domain and enclose it successful quotation marks (if the word contains much than 1 word)

Like this:

The results volition beryllium lone pages connected the specified domain that incorporate your nonstop keyword.

If you’re lone funny successful pages for a circumstantial subdomain oregon subfolder, you tin specify that arsenic well. 

For instance, you’ll get antithetic results if you hunt “backlinks” connected some “developer.semrush.com” and “semrush.com/blog.”

Here are the results for “backlinks” connected the subdomain “developer.semrush.com.”

And present are the results for “backlinks” connected the subfolder “semrush.com/blog.” 

Keep these options successful caput arsenic you refine your tract search. 

4. Use the Website’s Search Function

Websites often person their ain hunt bars that let you to look for a peculiar keyword. 

All you’ll request to bash is:

1. Find the hunt bar
2. Type your keyword (depending connected the website, utilizing quotation marks tin beryllium useful)
3. Click search/press enter

Like so: 

This method is by acold the simplest. But not each websites connection this function. 

And adjacent if they do, they whitethorn not person their hunt barroom configured successful the astir optimal way. 

For example, their hunt relation whitethorn lone retrieve matches successful the leafage rubric oregon URL. So, you’ll extremity up with a reduced database of applicable results. 

5. Use Keyword Planner

Keyword Planner (within Google Ads) is simply a instrumentality utilized for paid hunt campaigns. But it tin besides beryllium utilized to find keywords that are applicable to a website.

Open the tool. (If you don’t yet person an account, travel the prompts to motion up.) 

Once you person the instrumentality open, click “Discover New Keywords.”

Click “Start with a website” and participate a website oregon a leafage URL. 

Select whether you privation to usage the full tract oregon lone the page. And click “Get results.”

Google volition past show related keywords.

Find Keywords to Boost Your Organic Traffic

There’s nary shortage of keywords your website tin fertile for.

And tools similar Organic Research and Keyword Gap fto you cheque keywords connected your and rivals’ sites. So you tin get plentifulness of ideas for which ones to target.

Try Semrush for escaped to get started.