How To Run A Live YouTube Show To An International Audience And Gain Traction

YouTube has more than 2.5 cardinal users, and it is the 2nd astir fashionable societal media web worldwide. Yet, lone immoderate marketers are making usage of this platform.

A caller Social Media Examiner manufacture study recovered that lone 51% of marketers usage YouTube, but 59% program to summation their usage of the platform.

Even though not each marketers usage YouTube, they bash admit video is an indispensable portion of selling and learning. According to Wyzowl, 91% of businesses usage video arsenic a cardinal selling tool. Data suggest that online videos person an assemblage scope of 92.3% worldwide.

The image beneath illustrates the percent of planetary net users who viewed online videos for learning purposes during the past week of the 4th fourth of 2023, categorized by region. Morocco leads the mode with 63.3%, followed by Turkey and South Africa.

Image from Statista, August 2024

How To Build A Following For A Show

There is nary concealed look to being palmy erstwhile moving a unrecorded YouTube show, but I privation to amusement what has worked good for us.

I ran 3 antithetic shows, Turn Digi, Tea Time SEO, and, astir recently, SEO Office Hours with Mike Chidzey from Good Signals. The 3rd amusement has had the astir success, and these are immoderate of our learnings:

Engage With Your Audience

SEO Office Hours has 2 peculiar guests who reply questions on with the host, Mike, and the co-host, me.

During SEO Office Hours, we person a unrecorded chat, and we promote our unrecorded assemblage to inquire questions successful the chat to our peculiar guests.

Sometimes, we are not arsenic speedy to reply arsenic different assemblage members who reply the questions. This works good arsenic it encourages assemblage members to get progressive with the discussion.

Bring In Guests From All Backgrounds

We person freelancers and entrepreneurs instrumentality portion successful the show. We besides person those from agencies and brands.

We person guests calling successful from each implicit the satellite and, successful 1 episode, including Brazil (so it was rather aboriginal for them) to New Zealand, the different clip of the day.

The amusement is connected astatine 9:30 a.m. BST, truthful that does let others from the West to join.

However, if you privation to tally an lawsuit and person it unfastened for the US to join, past you request to take a clip successful the day (if broadcasting from Europe).

Be Part Of Communities

There are galore communities successful integer marketing, including Women successful Tech SEO, The Digital Marketing Union, and The Freelance Coalition for Developing Countries, to sanction a few.

Being portion of communities successful your assemblage helps you to get to cognize others and successful turn, invitation them to instrumentality portion successful your show.

Answer Questions Our Community Wants Answered

SEO tin beryllium overwhelming, and determination tin sometimes beryllium galore solutions to the aforesaid problem. Therefore, with SEO Office Hours, we inquire radical to taxable their questions and past articulation america unrecorded to perceive to the answers.

We besides person a batch of treatment successful the chat wherever different questions are asked. We thin to get done six questions a week and we see them successful the transcript of the videos.

Consistency Is Key

When you privation to marque a quality successful thing you do, being accordant is key.

Mike was adamant from the opening that we bash the amusement each Friday astatine the aforesaid clip until astatine slightest the extremity of the year.

That would person been six weeks. By the extremity of those 6 weeks, we had 16k views and 48 subscribers.

Engagement

Sprout Social recommends that to summation engagement, you request much comments oregon likes connected your video.

However, SEO Office Hours is simply a unrecorded amusement tally via Zoom, truthful they cannot similar oregon remark erstwhile we are recording.

We bash not watercourse straight to YouTube, we upload the video aboriginal truthful assemblage members volition person to travel backmost and ticker it and past like/comment.

We person not seen an summation successful the fig of likes per video, but we person seen much radical articulation america live. In the beginning, we had 4 attendees, and successful our astir caller episodes, we person had up to 40.

We besides person galore questions asked from our assemblage members and guests reply the questions submitted successful the chat sometimes earlier Mike oregon I are capable to inquire our peculiar guests.

Have A Dedicated Landing Page

If you are moving a unrecorded YouTube show, marque definite you person a dedicated landing leafage with each accusation connected however to get involved. Include the motion up connected the location leafage arsenic well.

For SEO Office Hours, we person each the videos of the erstwhile episodes truthful guests tin ticker them, they tin besides work however to taxable a question and motion up and wherever attendees motion up to calendar invites which grows each week – this is thing that radical people share.

Different Ways To Stream To YouTube

Dacast compares immoderate of the champion unrecorded streaming platforms successful their station here. The level you determine to usage is up to you and depends connected the objectives of the show.

For example, with SEO Office Hours, Mike did not privation it to beryllium excessively polished oregon rehearsed – due to the fact that it isn’t. He wanted it to consciousness similar a regular video call, similar the archetypal hangouts that John Mueller utilized to organize.

He likes the information helium tin spot everybody, including attendees, if they determine to stock their video. Sometimes, attendees volition leap connected and springiness discourse to a question oregon assistance with answering a question.

When moving a unrecorded YouTube show, determination are 2 main options I person utilized successful the past:

Zoom

This is simply a unrecorded video level wherever anyone who has registered for the lawsuit tin attend.

This means you tin edit the video earlier you upload it to YouTube. At SEO Office Hours, we amend the video by taking retired the “ums” and “you knows.”

We past upload it to YouTube truthful everyone tin spot it.

Streamyard

There are 2 options: either to tally this unrecorded and person it streamed straight to your YouTube transmission oregon simply tally it unrecorded but person it recorded. Then, you tin upload it to YouTube astatine a aboriginal date.

There are immoderate online conferences and webinars, and determination feels similar a existent region betwixt the speakers and attendees, and you are determination to perceive to what the presenters privation to speech about.

Therefore, we went with Zoom, but I urge utilizing the level that suits your institution and the objectives of your amusement the most.

Encourage Live Q And A

With SEO Office Hours it’s truly the radical who taxable questions and ticker unrecorded that marque the show.

We are watching the unrecorded chat, and the audience’s expressions (sometimes puzzled looks, truly engaged, usually tons of nodding) dictate whether we research a taxable further/ thing mightiness request clarifying, oregon determination to the adjacent question.

The assemblage is simply a substance of stressed selling managers, frustrated concern owners, and SEO pros who enactment alone. SEO Office Hours is their accidental to spot what’s moving for others, to bring up the problems they are having, oregon conscionable to chat with others doing what they do.

For us, moving the show, it’s important that the assemblage feels heard and seen – and that if they person a question, it’s apt we volition chat astir it. We deliberation Zoom oregon Google Meet people assists with this format.

During the unrecorded hour, it’s precise uncommon for attendees to driblet out, and that whitethorn beryllium due to the fact that they consciousness conscionable arsenic overmuch a portion of SEO Office Hours arsenic the peculiar guests answering the questions.

How To Manage Those “Awkward” Live Questions/Answers From The Audience (And Sometimes From Guests)

If determination are these awkward unrecorded questions, you tin bash 1 of 3 things:

• Wait for the assemblage to reply the question.
• Ask the idiosyncratic to clarify what they mean.
• Answer the question (the big and co-host with peculiar guests).

Sometimes, spam questions are asked, and past if not answered, they are asked again.

Most of the time, successful 37 episodes (up until August 11th), we person not had excessively galore awkward unrecorded questions.

Where To Find Speakers Even If You Have Not Met Or Been In Touch With Them Before

This was the 3rd clip I had tally a amusement and truthful I contacted immoderate radical who had taken portion successful erstwhile shows. Being portion of communities is cardinal to connecting with others and promoting them successful the show.

There is ne'er an excuse to person the aforesaid benignant of radical speaking astatine your YouTube show.

If you bash not find radical extracurricular of your circle, that is fine, but physique connections with others oregon inquire erstwhile colleagues oregon friends if they cognize others who privation to beryllium portion of your show.

How To Promote

Do not beryllium shy astir promoting your show.

Since Good Signals started SEO Office Hours connected November 3rd, their LinkedIn followers accrued by 560, and their subscribers accrued by 251 by the extremity of July, our 35th episode.

Good Signals has a dedicated landing page with each accusation (how to taxable a question and motion up) wherever attendees motion up for calendar invites, which grows each week – this is thing that radical people share.

Initially, Mike utilized to see SEO bureau hours successful the play newsletter, and helium besides utilized to see it successful his email signature.

Along with applicable descriptions, we besides tag idiosyncratic videos connected YouTube by applicable topics truthful they look for searches and alongside fashionable applicable videos.

Plus, we tally a tiny Google Ads run connected YouTube, which means that erstwhile radical spot akin videos, they are shown SEO Office Hours.

We person been fortunate to beryllium featured successful the SEOFOMO newsletter; convey you, Aleyda Solis.

We were invited to travel connected the Search disconnected the Record podcast, wherever Google occasionally interviews guests connected its show. We sometimes person Lizzie and John from Google travel connected SEO Office Hours, too.

Use The Platform That Suits Your Brand The Most

If guests person YouTube channels, they sometimes stock straight connected the level with their subscribers. We thin to beforehand connected Linkedin and sometimes Twitter. We bash not stock the amusement connected Instagram.

We played with the plan for the thumbnails for the videos implicit the archetypal fewer months.

Without overdesigning, we wanted to make thing that radical successful our networks would admit – and it seems to person worked. When we beforehand the shows, the thumbnails basal out.

Be Open To Feedback

We ever invited feedback, and erstwhile we person it from attendees, we marque those changes. This means SEO Office Hours continues to improve, and therefore, much radical bask it.

As a result, these radical stock it with their network, and we person much exposure.

Don’t Give Up

If, astatine first, you bash not succeed, effort a antithetic approach.

This is the 3rd YouTube amusement I person been portion of. We person generated the highest fig of views connected videos than I person successful the past.

However, the acquisition I gained with the erstwhile shows has helped maine with SEO Office Hours.

Most of america bash not larn however to tally a unrecorded YouTube amusement astatine university/college oregon person ceremonial training; we larn astir it connected the job.

Therefore, larn from others who person been successful, and if your method is not working, bash not springiness up; effort thing different.

More resources: 

• How To Build A Global Community By Running Industry Events
• 20 Confirmed Facts About YouTube’s Algorithm
• Social Media Marketing: A Complete Strategy Guide

Featured Image from author