How to Reduce Bounce Rate: 12 Tips for Better Site Results

What Is Bounce Rate?

Bounce complaint measures the percent of sessions wherever users don’t prosecute meaningfully with your site, according to Google Analytics 4 (GA4). And an unengaged league is counted when:

• A idiosyncratic views lone 1 page
• The league lasts little than 10 seconds
• No conversion events are triggered

Bounce complaint isn’t a confirmed Google ranking factor. But a precocious complaint often signals users aren’t getting what they privation oregon that determination are different issues with your site. 

Working to code these problems tin positively impact your performance. 

A bully bounce complaint varies by industry. But astir websites should purpose for 40%-60%. Lower is mostly better.

12 Tips to Reduce Your Bounce Rate

1. Satisfy User Intent

Your SEO-focused pages request to align with what users are looking for. Otherwise, those visitors volition permission and lend to a higher bounce rate.

For example, the hunt "how to hole a leaky faucet" reveals radical are looking for a step-by-step guide. Which you tin archer by looking astatine the results:

So, if your leafage focuses connected selling plumbing services and doesn’t see immoderate DIY information, it doesn’t fulfill the user's intent.

To lucifer your contented with what users privation from hunt results, place the intent down your people keywords utilizing Keyword Overview. 

Open the tool, participate your keyword, prime your country, and click “Search.”

Check the “Intent” container successful the default “Overview” report. Here, you’ll spot 1 oregon much of the 4 main search intent categories:

• Informational: Users privation to larn something
• Navigational: Users are looking for a circumstantial leafage oregon site
• Commercial: Users privation to bash probe earlier buying
• Transactional: Users privation to marque a acquisition oregon implicit a akin action

Next, scroll down to the "SERP Analysis" array successful Keyword Overview. Click connected the outer nexus icons to sojourn the top-ranking pages. And survey them to recognize what users expect.

For our "how to hole a leaky faucet" example, the top-ranking pages screen aggregate faucet types and supply step-by-step instructions. Some adjacent diagnostic video tutorials, similar this leafage from The Home Depot:

Evaluate whether your leafage has these elements. If not, incorporating them volition assistance you fulfill idiosyncratic intent. Which tin amended engagement and trim bounce rates.

Further reading: What Is Keyword Intent & How to Align Keywords with User Needs

2. Speed Up Your Website

A slow-loading tract prevents users from being capable to interact with your contented erstwhile they privation to—which leads to them rapidly leaving. This is wherefore you should purpose to support your tract arsenic accelerated arsenic possible.

To cheque an idiosyncratic page’s speed connected your site, usage Google’s PageSpeed Insights tool. 

It gives you a show people retired of 100. A people of 90 oregon higher is considered precise good.

To cheque the velocity crossed your full website, usage Semrush’s Site Audit tool. 

Open the tool, participate your domain, and click "Start Audit."

Next, travel our usher connected configuring Site Audit.

Once the audit is done, you’ll spot an “Overview” report. 

Click “View details” nether “Site Performance.”

You’ll spot the mean leafage load speed. 

You tin besides presumption errors and warnings that are slowing down your site. Click “Why and however to hole it” adjacent to immoderate contented to larn much astir it and however to code it.

Go done each of the issues and use the suggested fixes. (You whitethorn request to enactment with a developer for some.)

But successful general, present are immoderate steps you tin instrumentality to velocity up your site:

• Optimize images by compressing them with a instrumentality similar TinyPNG
• Enable browser caching to let returning visitors to load your pages faster
• Use a content transportation network (CDN) to present contented from servers person to users' locations
• Remove unnecessary codification from your pages

3. Improve the User Experience

Providing bully idiosyncratic acquisition (UX) reduces your bounce rate. Because radical are much apt to enactment and prosecute erstwhile your tract is casual to navigate and interact with. 

This is particularly important erstwhile considering however to trim bounce complaint connected an ecommerce website, wherever user-friendly navigation tin importantly interaction sales.

Start by limiting your main paper items to betwixt 5 and 7 options truthful navigation is simpler. And radical related pages nether clear, descriptive categories. 

For example, an ecommerce tract mightiness usage categories similar "Women," "Men," and "Kids" alternatively of merchandise types. Like H&M does:

Also, purpose for a clean, accordant layout crossed each pages. Using brand-aligned colors and easy readable fonts. 

And operation your contented with headings, subheadings, and capable achromatic abstraction to heighten readability. This allows users to rapidly scan and find the accusation they need. 

You should besides marque your tract accessible to each users—including those with disabilities—by incorporating: 

• Alt text for images
• Proper colour contrast
• Keyboard navigation 

Finally, guarantee your tract is optimized for each instrumentality types. Meaning substance should beryllium readable and buttons should beryllium casual to pat oregon click connected smaller screens. 

Focusing connected these UX elements volition assistance you make a much engaging tract that encourages visitors to enactment longer and research much pages. 

Check retired our nonfiction connected UX and SEO to larn more. 

4. Create Helpful, Engaging Content

If you’re looking for ideas specifically connected however to trim your blog’s bounce rate, focusing connected creating adjuvant contented that answers your visitors' questions is simply a large option. Because users are much apt to enactment connected your tract erstwhile you bash this.

Start by knowing who your target audience is and what accusation they mightiness beryllium looking for. 

Use One2Target to bash this.

Open the tool, participate up to 5 competitors’ domains, and click “Analyze.”

You'll spot 4 reports:

• Demographics: Shows assemblage age, gender, and determination breakdowns
• Socioeconomics: Shows household sizes, income levels, employment statuses, and acquisition levels
• Behaviors: Shows assemblage interests, instrumentality preferences, and societal media use
• Audience Overlap: Shows shared audiences betwixt your competitors

Use these insights to tailor your content's tone, perspective, and taste references to resonate with your audience.

For example, if your assemblage is young professionals funny successful fitness, you mightiness usage much dynamic language. And notation fashionable workout trends oregon wellness apps they're apt acquainted with.

When you’re acceptable to write, travel these tips for creating adjuvant content:

• Provide actionable advice. Offer wide and applicable solutions to readers' problems.
• Show expertise. Show your extent of cognition by providing unsocial insights oregon insider information.
• Use credible sources. Back up your claims with information from reputable sources to physique spot with your readers.
• Illustrate with examples. Use real-life examples oregon lawsuit studies to marque your contented much relatable and easier to understand.
• Tailor contented to your audience. Adjust your penning benignant and complexity to lucifer your audience's speechmaking level. Use Semrush's SEO Writing Assistant to measurement your content’s readability.

5. Use Clear Calls to Action

Using wide calls to action (CTAs) connected your conversion-oriented pages guides your visitors connected what to bash next—sign up for a newsletter, marque a purchase, etc. Which tin trim bounce rates.

Here’s an illustration of a beardown CTA from Wise:

To make effectual CTAs:

• Make them basal out. Use contrasting colors and plentifulness of achromatic abstraction astir your CTAs to gully attraction to them.
• Use action-oriented text. Start with beardown verbs similar "Download," "Subscribe," oregon "Buy" to intelligibly bespeak the enactment you privation users to take.
• Keep it concise. Aim for 2 to 5 words. "Start Your Free Trial" is much effectual than "Click Here to Begin Your Free 30-Day Trial Now.”
• Place CTAs strategically. Position your main CTA above the fold (meaning successful the conception users spot without scrolling), wherever it's instantly visible. For longer pages, repetition CTAs astatine logical intervals.

Further reading: 30 Attention-Grabbing Call to Action Examples

6. Make Important Content Immediately Visible

Displaying cardinal accusation supra the fold could trim your bounce rate. Because erstwhile users instantly spot applicable content, they're much apt to enactment connected your site.

Here's an illustration from ClickUp: 

As you tin see, the institution intelligibly explains what it offers, who the solution is for, and the main benefits. 

To efficaciously item your astir important connection supra the archetypal fold, you should:

• Think astir what your visitors want. What are they looking for connected your page? Product info? Contact details? Your latest blog post?
• Put the halfway connection first. Make definite the astir important accusation is close astatine the top, wherever visitors can't miss it.
• Use ocular hierarchy. Design your leafage layout to gully attraction to the astir important elements first. Try larger fonts, contrasting colors, and strategical placement.
• Include engaging elements. Use elements similar catchy headlines, high-quality pictures, and/or videos to drawback attraction quickly.

7. Focus connected Readability

Content that’s written and formatted with readability successful caput ensures visitors tin easy skim and digest it. Which reduces the chances of them getting frustrated and leaving.

Consider these 2 versions of the aforesaid content:

The 2nd mentation is easier to read.

Here’s however to guarantee your contented is reader-friendly:

• Use wide language. Avoid jargon that mightiness confuse readers. And convey concepts arsenic intelligibly arsenic possible. 
• Use headings and subheadings. Break your contented into smaller sections with wide headings and subheadings. This operation helps readers skim and rapidly find the accusation they need.
• Stick to abbreviated paragraphs. Keep paragraphs short—ideally 2 to 3 sentences each.
• Include slug points and lists. Turn information points oregon steps into slug points oregon numbered lists truthful the contented tin beryllium much rapidly understood.
• Use ample achromatic space. Use margins and spacing betwixt lines and paragraphs to marque it easier connected the eyes.
• Be selective astir your font and colour scheme. Use a readable font size and style. And support a accordant colour strategy that doesn’t distract readers.

8. Add Relevant Images and Videos

Including applicable images and videos tin enrich your contented and marque it much engaging. Which reduces the likelihood of visitors bouncing from your site. 

To efficaciously usage ocular elements successful your content:

• Choose high-quality media. Use high-resolution images and videos that are straight related to the content. Avoid generic banal photos that don’t adhd existent value.
• Add descriptive alt text. Provide alt substance for each images to amended accessibility and perchance boost SEO.
• Clarify analyzable ideas. Use diagrams oregon infographics to explicate hard concepts visually.
• Show processes. Use step-by-step images oregon videos to amusement however to bash something.
• Create ocular consistency. Use a akin benignant oregon colour strategy for images crossed your tract to reenforce your brand.
• Use captions erstwhile needed. Add explanatory captions for analyzable images oregon erstwhile other discourse is helpful. Not each images request captions.

Just marque definite to equilibrium ocular elements with text. Because excessively galore images tin overwhelm users.

Linking to different applicable pages connected your tract (called internal linking) is simply a large mode to supply readers with related contented they whitethorn beryllium funny in. Which could promote them to enactment and interact with your website. 

As an added bonus, it besides boosts your SEO by helping hunt engines observe your pages.

Here are immoderate tips for incorporating interior links:

• Use contextual links. Include links wrong the assemblage of your contented wherever they people fit, guiding readers to related topics.
• Use descriptive anchor text. Make definite the anchor text for your links is informative and relates to the pages they’re linking to. Avoid vague phrases similar "click here."
• Add navigation and sidebar links. Use your navigation features and sidebar to assistance readers to get to the astir important places connected your website.
• Try a related articles section. List related articles astatine the extremity of blog posts and different informational content. So readers tin easy find much contented they’re apt funny in. Like we bash connected our blog:

If you request assistance studying your interior links and uncovering pages that request more, usage Site Audit.

From the “Overview” report, click “View details” nether “Internal Linking.”

You tin present spot however interior links are distributed crossed your site.

There’s besides a database of issues related to linking that you should assess. Addressing immoderate of those problems could amended your site’s wide performance.

10. Try A/B Testing

A/B testing involves creating 2 versions of a page, changing conscionable 1 element, and seeing which performs better. Which helps you find the astir effectual elements connected your pages to support visitors engaged.

You tin trial elements similar headlines, CTA buttons, images, oregon contented layout. 

Run your trial for a fewer weeks to stitchery capable data. The results volition springiness you insights you tin use to amended aggregate pages connected your site.

For example, you mightiness trial 2 antithetic headlines connected a merchandise page. 

After moving the test, you find that 1 header leads to a 15% alteration successful bounce rate. You tin past usage this accusation to amended headlines crossed your site.

Use the Landing Page Builder app to easy make and trial antithetic versions of your pages.

Choose from assorted landing leafage templates. And edit the leafage from a elemental drag-and-drop interface.

Easily make aggregate variants of the page. And past edit circumstantial elements successful each variant that you privation to A/B test.

Define the postulation divided (how you disagreement visitors betwixt antithetic variants). And click “Start the test.”

Check retired our guide to A/B investigating landing pages for much tips. 

Social impervious builds spot with caller visitors by showing them that different radical find worth successful what you offer. Which whitethorn forestall them from rapidly leaving your site.

You tin adhd societal impervious to your homepage, landing pages, merchandise pages, and blog posts successful salient places. For example, you tin feature:

• The fig of customers you serve
• Ratings connected reappraisal sites similar G2 and Trustpilot
• The fig of societal shares the leafage has gotten 
• Positive things your customers person said
• Names of brands oregon individuals who usage your software
• Awards oregon certifications your concern has received

Here’s an illustration from Calendly's homepage:

Place immoderate signifier of societal impervious precocious up connected the page—so it’s visible. And past adhd much arsenic needed passim the leafage to reenforce your credibility.

12. Be Careful with Ads and Pop-Ups

Overloading your tract with ads and pop-ups tin frustrate visitors and marque them permission quickly. Because they distract from what users came to spot oregon do.

While these elements tin beryllium bully for gross oregon pb generation, they shouldn't ruin the idiosyncratic experience.

Take inspiration from Investopedia—a work that uses aggregate ads connected their pages:

But they cautiously negociate these elements to debar overwhelming visitors. 

You should purpose for a akin balance. Here's how:

• Limit quantity. Avoid cluttering your pages with excessively galore ads oregon pop-ups.
• Choose placement wisely. Position immoderate ads wherever they're disposable but don't interrupt the user's speechmaking oregon navigation.
• Consider timing. If you indispensable usage pop-ups, acceptable them to look aft visitors person spent immoderate clip connected your tract oregon erstwhile they’re astir to permission (these are called exit-intent pop-ups).
• Make dismissal easy. Ensure visitors tin adjacent pop-ups easily.
• Test antithetic formats. Experiment with assorted advertisement types to find what’s slightest intrusive to your audience.

If you announcement much visitors leaving aft adding caller ads oregon pop-ups, rethink your approach.

How to Check Bounce Rate and Pick Which Tips to Use

Looking into however visitors interact with your tract tin uncover ideas connected however to trim bounce complaint connected your website. There are a fewer tools you tin usage for help.

First, you tin get ideas connected however to trim bounce complaint utilizing Google Analytics 4.

Log successful to your GA4 account, past navigate to “Reports” > “Engagement” > “Pages and screens.”

Click the pencil icon successful the apical close country of the report. 

Next, prime “Metrics.”

Scroll to the bottom, click the “Add metric” field, benignant “Bounce rate,” and prime “Bounce rate” erstwhile it appears.

And click “Apply” to prevention your changes.

You tin present presumption the bounce complaint for each of your pages.

Go done the study to place pages with peculiarly precocious bounce rates. So you tin prioritize ones that request the astir improvement.

Then, see utilizing further tools similar Hotjar and Google Search Console to get a fuller representation of idiosyncratic behavior. Which tin amusement you wherever users click, however acold they scroll, and what queries bring them to your site.

Using each the information you’ve collected, spot whether you tin place opportunities.

For example, if users are bouncing from merchandise pages, Hotjar mightiness uncover they're not scrolling far. This could bespeak your CTAs request work.

Using insights from aggregate tools volition assistance you pinpoint the astir effectual ways to trim bounce rates crossed your site.

If you’re having occupation coming up with thing concrete, behaviour A/B investigating to spot what changes marque a difference.

Take Action to Reduce Your Bounce Rate

If your bounce complaint is high, galore factors could beryllium contributing.

Run a broad tract audit. Which volition assistance you place galore imaginable problems.

A large archetypal measurement is to cheque your site's loading velocity with Site Audit.

Try it today.