How to Promote Your Website (10 Ways That Work)

If you privation much eyes connected your business, you don’t person to wage a selling bureau to beforehand your website for you.

In fact, determination are galore website promotion techniques you tin bash connected your own. And astir of them are escaped oregon low-cost options. 

By the extremity of this article, you’ll person 10 ideas that you tin instantly enactment into practice. 

Let’s dive in. 

1. Optimize for Technical SEO

Technical SEO involves implementing improvements that marque it easier for hunt engines to observe and scale (store successful a database) your content, some of which request to hap for your contented to amusement successful integrated (unpaid) hunt results.

It involves activities like:

• Submitting an XML sitemap to Google to bespeak what pages connected your tract you privation to beryllium indexed
• Finding broken links that request to beryllium updated
• Creating a logical tract architecture that ensures hunt engines tin find your pages and recognize however they’re related
• Improving your leafage speed (which Google uses successful its algorithms) 

You tin usage Google Search Console for immoderate of these actions. Like submitting your sitemap to Google and checking speed-related metrics (via the Core Web Vitals).

To simplify uncovering and addressing method SEO issues, usage Semrush’s Site Audit tool. 

After you tally an audit, click connected the “Issues” tab to spot what you request to fix. 

The array is organized by:

• Errors: High-severity issues that could beryllium impacting your SEO visibility and request to beryllium addressed quickly
• Warnings: Medium-severity issues that you should hole aft resolving errors
• Notices: Low-severity items that are inactive worthy fixing

If you’re unfamiliar with a definite problem, click “Why and however to hole it” for details.

We urge moving play oregon monthly audits to place issues earlier they pb to important dips successful SEO performance.

Posting connected social media platforms is escaped (as agelong arsenic you’re not utilizing ads) and tin link you with a wide assemblage who whitethorn beryllium funny successful what you person to say.

You tin beforehand your tract connected societal media by:

• Including links to your site connected your illustration pages
• Sharing links to high-quality content that users whitethorn privation to explore
• Adding calls to enactment (CTAs) in your posts that impulse your assemblage to instrumentality circumstantial actions (e.g., “Browse merchantability items,” “Earn 10% off,” etc.

But you don’t ever person to beforehand your tract explicitly. Most of the benefits of posting travel from accrued brand awareness, which tin construe to web postulation aboriginal on.

So, find the platforms your assemblage uses with One2Target. 

After you participate astatine slightest 1 competitor, spell to the “Behavior” tab to find retired which societal media platforms their assemblage uses most—this helps you larn astir your ain social media audience. 

Then, get ideas for your posts with Social Content AI. 

This AI-powered instrumentality tin assistance you make societal media contented for Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and different platforms. 

Enter your website URL and prime your location. Then, picture your business.

The instrumentality volition commencement generating 100+ ideas a time for posts and signifier them by trending quality and topics.

When you find an thought you like, click “Generate” successful the apical close corner.

Fill retired the parameters for your station and click “Generate.” 

You’ll get a station with substance and images oregon videos. 

3. Participate successful Online Communities

People usage forums and akin groups to stock insights and inquire questions, truthful providing your expertise successful those spaces tin beryllium a bully mode to beforehand your site—as agelong arsenic it’s genuinely helpful.

Start by joining groups that are applicable to your site. Like those connected Reddit, Slack, and Facebook. 

Then, beryllium an progressive radical subordinate by:

• Sharing invaluable resources and archetypal insights
• Answering common questions that radical members are asking
• Engaging with the assemblage done comments, likes, and shares

For example, erstwhile a idiosyncratic successful this radical asks for proposal connected the astir important concern trends, different members remark with their ideas. 

You could adjacent urge your products and services successful groups (when it's helpful). 

But don’t beryllium overly promotional successful assemblage groups.

Instead, absorption connected bringing worth to the different members with the contented you share. And if they find your contributions valuable, they whitethorn research what you person to connection successful the future.

4. Collaborate with Websites successful Your Niche

Reaching retired to different sites whitethorn pb to backlinks, marque mentions, oregon partnerships that summation your site’s visibility among caller audiences.

Specifically, outreach tin pb to opportunities like:

• Guest posting: Writing articles for different sites that screen topics applicable to your business
• Podcast interviews: Offering your expertise and insights arsenic a featured impermanent connected a podcast episode
• Press mentions: Getting your company, products, oregon services listed successful different site’s content
• Referrals: Getting customers from different brands who spot you capable to urge you to their audience. Setting up a dedicated referral programme tin assistance with this. 

You tin usage hunt operators to find applicable opportunities. 

For example, let’s accidental you’re wondering whether there’s an accidental to beryllium mentioned successful a salient manufacture publication.

Type “site:” into the hunt bar, see the publication’s domain sanction aft the colon, and past participate a competitor’s marque sanction (within quotations if the sanction is much than 1 word). 

Like this:

If you spot that the work has mentioned the rival you chose, there’s a bully accidental they whitethorn beryllium consenting to notation you arsenic well. So, interaction them and inquire for a notation and backlink successful a applicable portion of content. 

Or, streamline the process with Semrush’s Link Building Tool. 

Follow the prompts to acceptable up your project, past usage the “Prospects” tab to find sites that whitethorn beryllium consenting to nexus to you.

When you find a website you’d similar to inquire for a link, click the “To In Progress” fastener adjacent to it. 

Then, spell to the “In Progress” tab, wherever that imaginable is present located. 

From there, you tin trade a personalized email asking for a link.

5. Add Your Site to Online Directories

Adding your concern to online directories tin nonstop referral postulation to your tract and whitethorn assistance you look successful section searches. 

Your listings should see cardinal accusation astir your concern similar your telephone number, address, and hours of cognition to guarantee users person what they need. And to assistance hunt engines verify accusation astir your business.

Start with creating your Google Business Profile. Because it tin assistance you look successful the Google section pack (a highly disposable diagnostic that includes salient businesses successful a definite area) erstwhile radical hunt for adjacent businesses.

Then, adhd your tract to different fashionable directories successful your manufacture (e.g., Yelp, Angi, etc.). 

And support your listings crossed directories by:

• Updating your listings with close and caller contented (e.g., images, vacation hours, etc.)
• Responding to lawsuit reviews to amusement users that you attraction what they person to say
• Checking for accordant accusation crossed directories to summation your local SEO potential

To streamline the process of creating and managing your citations, usage Semrush’s Listing Management tool. Which tin automatically administer your accusation to antithetic directories. 

Once your listings are live, they’ll beryllium tallied connected your main dashboard. And if you ever request to marque changes, click the 3 dots successful the precocious country and click “Edit info.”

6. Publish High-Quality Content connected Your Blog

Publishing adjuvant blog content shows your expertise and whitethorn assistance you fertile (show successful hunt results) for applicable topics successful hunt engines similar Google. 

To make blog posts that are apt to summation visibility successful hunt engines:

• Perform keyword research to find the nonstop presumption your people assemblage is searching for
• Write high-quality content that’s utile and accurate
• Use on-page SEO techniques similar including interior links and optimizing your rubric tags to summation the integrated ranking imaginable of your posts

You tin get ideas for blog topics utilizing Google’s Keyword Planner. 

Enter a taxable to get a database of akin presumption on with basal accusation related to however often radical are searching for them and however popularity is changing.

To find peculiarly timely ideas, usage Semrush’s Topic Research tool.

Enter a wide taxable to get a database of applicable ideas. 

Then, click the toggle adjacent to “Trending subtopics first” to spot ideas that person rapidly grown successful popularity implicit the past 60 days (those volition person a occurrence icon and look successful green). 

Click connected a taxable paper to spot related headlines and questions you tin usage to pass your ain posts. 

Then, reappraisal the metrics astatine the apical of the card. 

Prioritize topics that accidental “High” nether “Topic Efficiency.” Because these topics aren’t excessively hard to fertile for (i.e., they person a debased keyword difficulty percentage) but are inactive rather fashionable (i.e., they person a reasonably precocious search volume). 

Creating resources that radical privation to stock encourages others to beforehand your website for you, and it whitethorn pb to much website traffic. 

For example, let’s accidental idiosyncratic shares 1 of your guides connected societal media. 

Their assemblage whitethorn go much funny successful your brand. And sojourn your tract to research that usher and your different content. 

Some examples of shareable resources are: 

• Webinars: Online presentations oregon workshops that screen manufacture topics
• Reports: Data-driven resources that often amusement manufacture trends
• Case studies: Concrete, palmy examples of past lawsuit relationships
• Podcast episodes: Audio shows covering manufacture topics that are disposable for download oregon streaming 
• Infographics: Visuals that harvester substance and imagery to exemplify information oregon convey information
• Free tools: Tools radical tin usage to lick problems (e.g., calculators, AI generators, etc.)

8. Use Email Marketing

Email marketing lets you stock invaluable contented with users who’ve already shown involvement successful you by agreeing to beryllium contacted via email—and you whitethorn get them to travel back.

Many brands usage this maneuver by sending retired regular newsletters. Like Exploding Topics does:

To usage email marketing, you’ll request to:

• Find an email selling platform to deliver, manage, and way your email selling outreach
• Build an email list done tactics similar lead magnets and sign-up forms
• Create assorted email types that entice users to sojourn your tract connected antithetic occasions (e.g., promotions, discounts, caller content, etc.)
• Reach retired to your email database regularly—but don’t overdo it. You don’t privation users to unsubscribe to your emails if they don’t find them relevant.

Email selling is besides reasonably low-cost and casual to implement. You tin get started for escaped with an email selling level similar MailChimp. 

9. Work with Influencers

Influencer marketing lets you entree the audiences of individuals who person highly loyal followings—usually connected societal media. 

Influencers tin beforehand your tract by mentioning your marque successful their content—possibly adjacent including a link. 

For example, Subway partnered with this influencer to beforehand a caller product.

To find influencers successful your niche, usage Influencer Analytics. 

Use the “Influencer Discovery” tab to browse influencers. Then filter the results based connected location, language, assemblage size, and more.

When you find idiosyncratic you privation to enactment with:

• Contact the influencer to spot if they’re unfastened to a relationship
• Propose the specific content that volition assistance you execute your goals (e.g., 1 station per month, 5 posts successful total, etc.)
• Create a contract to specify the presumption of the statement (e.g., commencement and extremity date, branding requirements, outgo details, etc.)

When the influencer posts astir you, show the interaction connected your tract (e.g., traffic, conversions, sales, etc.). This is easiest if your run includes links that you tin adhd tracking parameters to.

That way, you tin find whether you privation to enactment with them again.

10. Use Pay-per-Click Advertising

Pay-per-click (PPC) selling is simply a fashionable method of advertizing a website and involves paying a interest each clip idiosyncratic clicks connected your ads. 

You tin tally PPC campaigns via:

• Search engines similar Google and Bing
• Social media platforms (e.g., Facebook, X, etc.)
• Banners connected websites (via platforms similar the Google Display Network)
• YouTube Ads

To get started with hunt ads connected Google:

• Create a Google Ads account
• Do PPC keyword research to find the presumption you privation your ads to fertile for
• Write advertisement transcript that entices users to click done to your site 
• Do PPC optimization to present a beardown return connected advertisement spend

Now that you person a database of ideas connected however to beforehand a website (for escaped successful galore cases), prime a fewer that you tin commencement utilizing close away. 

And cognize that SEO is 1 of the champion and astir affordable ways to beforehand your business.

Platforms similar Semrush tin assistance you instrumentality galore SEO champion practices. 

Create a escaped account to get started.