How to Post on Facebook: A Complete Guide for Businesses

Want to boost income by promoting your products oregon services connected societal media? While TikTok is generating a batch of buzz, Facebook remains the world's astir fashionable societal web with implicit 3 cardinal monthly progressive users.

Creating a Facebook leafage is simply a proven mode for businesses to grow. It provides a level to showcase your offerings and link straight with customers. Simply acceptable up a regular Facebook account, and past travel the prompts to make a concern page.

Once your leafage is live, it's clip to commencement posting! That’s wherever we travel in. 

This usher volition locomotion you done creating and managing Facebook posts, on with strategies to summation your integrated scope and summation much followers without relying connected ads. 

For those looking to streamline their societal media posting, tools similar Social Content AI are large to person on-hand. This AI-powered level tin assistance with everything from contented instauration to analytics (without having to walk thousands each month).

How to station connected your Facebook page—basics for business

Congrats—you present person a marque caller Facebook page! 

Before you commencement posting, marque definite you person the pursuing acceptable up:

• Page name, category, and bio
• Location and interaction details
• Profile photograph and screen photo
• Your website is linked and acceptable to go.
• Whatsapp integration (if applicable)

We’ve created an illustration leafage for this post. This is however your basal leafage volition look erstwhile it’s ready.

To marque a post, you tin bash the following:

Click connected your leafage and click the power present fastener astatine the apical (Visible successful the representation above) OR from your profile:

1. Click connected Pages successful the left-hand barroom of your Facebook account.
2. Click connected the concern leafage nether Pages you manage. You tin conscionable click Create Post straight nether the leafage sanction present to get started with posting.

Once you’ve switched oregon clicked connected the leafage you manage, click “What's connected your mind,” and your Facebook station creator volition popular up.

Start typing, and you tin station immoderate substance artifact directly.

However, plain-text posts aren’t that engaging. Click connected Add to your post, and you should spot the pursuing options.

You tin boost your Facebook station engagement by adding interactive elements. Include call-to-action buttons similar 'Get WhatsApp Messages,' 'Get Messages,' and 'Get Calls' to promote nonstop enactment with your business.

Don't hide to adhd your telephone fig to your About Info leafage truthful customers tin easy link with you. You tin besides heighten your posts with check-ins to stock determination accusation and feeling/activity tags to summation visibility (we’ll speech much astir this further on).

Once everything is added, prime the bluish “Post” button.

How to station connected your Facebook and different societal media simultaneously

Tired of the changeless demands of societal media management? Let AI instrumentality the reins! 

Semrush Social streamlines your workflow and maximizes your interaction with:

• Instant Content Ideas: Generate a changeless watercourse of caller contented ideas and trending topics applicable to your domain. Create engaging posts implicit with images, videos, and hashtags, each tailored to your brand.
• Competitor Insights: Uncover your competitors' winning strategies by analyzing their top-performing posts and assemblage engagement.

• Effortless Publishing: Connect each your societal accounts and people oregon docket posts crossed platforms with a azygous click. Optimize your posting docket based connected AI-powered recommendations for maximum engagement.
• Automated Analytics: Track your societal media show with automatic reports that item cardinal trends and supply actionable insights.

With AI arsenic your societal media assistant, you tin prevention time, optimize your strategy, and execute amended results.

How to station a representation connected Facebook 

Once you've typed your text, click Add to your station > Photo/video

Now, you tin click the large + icon and upload images from your folder/mobile arsenic needed. Make definite your photos are clicked/owned by your squad oregon purchased by you. Sharing photos by others, particularly competing brands, without support is simply a large no-no. Your leafage could get banned oregon permanently blocked.

How to station a GIF connected Facebook

Once you've typed your text, click Add to your post->GIF. you'll spot the millions of GIFs that Facebook has. Search for a taxable successful the hunt barroom astatine the apical and scroll to take a GIF you like. Click to share.

If you privation to stock a GIF from elsewhere, prevention it connected your computer/mobile and upload it to Facebook arsenic a video. (Click Add to your post->Photo/video)

Semrush Social Poster includes a built-in GIF diagnostic and representation generation, truthful you tin rapidly get a cleanable GIF oregon unsocial representation to explicit your connection and seizure your audience's attention.

How to station a reel connected Facebook

Once you've typed your text, click Add to your post->Photo/video. Click connected the positive icon (+) and upload immoderate video record that’s 90 seconds oregon less. Facebook algorithms automatically dainty the station arsenic a reel. For champion results, marque sure:

• The video format is vertical oregon square
• Upload determination is ‘Directly to Facebook’ (not shared from different platform)
• ‘Reels’ is selected successful the upload settings

You tin besides livestream a reel erstwhile your leafage is 60 days aged and you've implicit 100 followers. To bash to this, click Add to your post->Live Video. 

You tin commencement signaling with your telephone camera, and the video volition beryllium broadcast unrecorded connected your Facebook page. Keep the video nether 90 seconds for a reel. 

The video volition stay disposable and tin beryllium watched anytime by anyone who visits your page. 

Question: Can I repurpose video contented betwixt Facebook and Instagram Reels and TikTok?

Absolutely! You’ll scope a wider assemblage by sharing your videos connected some platforms. 

Aim for higher prime erstwhile creating videos for Instagram, past people connected TikTok. Don't hide to see applicable keywords successful captions and descriptions to boost visibility.

Try Social Poster to docket your videos simultaneously connected Instagram and TikTok:

• Identify optimal posting times for each platform
• Analyze and repurpose your top-performing posts 
• Use AI to docket your societal media calendar a period successful advance

How to tag idiosyncratic connected Facebook erstwhile sharing a post

Once you’ve typed your text, click Add to your post->Tag people. You’ll past spot a database of radical you tin tag. 

You tin lone tag those radical who:

• Follow your page
• Are connected to your page
• Whom you travel arsenic a page
• Other nationalist profiles/pages

Managing your Facebook posts

Ready to instrumentality your Facebook leafage to the adjacent level? Meta Business Suite gives you the powerfulness to:

• Manage existing posts: Easily edit, delete, oregon update your published posts to support your contented caller and relevant.
• Plan your content: Create a contented calendar to docket posts successful beforehand and support a accordant publishing schedule.
• Launch selling campaigns: Run targeted advertisement campaigns to scope caller customers and beforehand your products oregon services.

You tin entree these features (and more) by clicking connected your leafage and selecting "Meta Business Suite" successful the left-hand sidebar.

You should scope this screen.

How to station a scheduled station connected Facebook

Click connected Planner (in the near sidebar) and past Schedule Post.

Enter your station text, media, and different details. Set the day and clip that you privation the station to spell live. You tin spot a preview of the station connected the right-hand side.

Similarly, you tin docket a story. You tin spot each your scheduled posts successful the planner presumption and edit them later, alteration scheduled dates, etc. You cannot docket videos oregon reels.

How to find draught posts connected Facebook

You tin make draught posts by clicking connected ‘Finish later’ connected the surface above. You tin edit and station your draught posts later. You tin find your drafts successful the Meta Business Suite nether ‘Content’ successful the left-hand sidebar -> Drafts tab.

How to pin a station connected Facebook

While Facebook typically displays posts successful chronological order, you tin prioritize important contented by pinning a station to the apical of your page. This ensures that caller visitors ever spot this accusation first.

To pin a post, simply click the 3 dots successful the apical close country of the station and prime "Pin Post." This tin beryllium done straight from your page's feed, without needing to entree Meta Business Suite.

Pinned posts amusement up arsenic Featured astatine the apical of your Facebook page.

You power who comments connected your Facebook leafage posts. From your leafage feed, click connected the 3 dots connected the station and prime “ Who tin remark connected your post?”

You tin toggle the settings accordingly. To crook disconnected comments from the wide public, conscionable prime “Established followers” oregon “Profiles and Pages you follow.”

How to delete a station connected Facebook

You tin delete a station from your Facebook leafage by clicking connected 3 dots connected the station from your Page provender and past clicking connected “Move to bin”.

How to station connected Facebook to maximize engagement

Effective Facebook absorption requires a equilibrium of method know-how and engaging content. To genuinely seizure your audience's attention, see these cardinal elements:

Know your audience

Before you deed that "post" button, instrumentality a infinitesimal to deliberation astir who you're really talking to. 

Who are these radical scrolling done their Facebook feed? What makes them tick? What are their interests, and what benignant of contented are they looking for?

The much you cognize astir your audience—their demographics, their online habits, their symptom points—the amended you tin tailor your posts to their preferences. Whether it's sharing manufacture news, offering adjuvant tips, oregon injecting immoderate relatable humor, creating contented that resonates with your assemblage volition assistance you physique stronger connections and boost engagement.

Prioritize ocular content

Let's beryllium honest, a partition of substance isn't precisely going to halt thumbs successful their tracks. On Facebook, visuals reign supreme. So spice up your posts with eye-catching images, infographics, and videos. (Vertical videos with audio, similar Reels, thin to bash peculiarly well!)

And don't hide those captions! Adding captions to your videos makes them accessible to everyone, adjacent those scrolling with the dependable off.

Write engaging copy

Your caption is your accidental to drawback attraction and spark a conversation. Think of it arsenic your societal media elevator pitch—you've got a fewer lines to marque an impact.

Start with a hook that draws radical in: a question, a bold statement, oregon thing that piques their curiosity. Keep your code conversational and friendly, similar you're chatting with a friend. And don't hide a wide telephone to enactment (CTA) to promote likes, comments, and shares.

Post astatine optimal times

Timing matters erstwhile it comes to reaching your assemblage connected Facebook. While the champion times to station tin vary, probe suggests that mornings, particularly connected weekends, thin to beryllium a saccharine spot.

Every assemblage is different. To find what works champion for you, support an oculus connected your station show successful Meta Business Suite. See erstwhile your posts are getting the astir emotion and set your posting docket accordingly.

An adjacent simpler and much close mode to find the champion clip to station is to cheque it in Social Analytics with an easy-to-read chart. A acheronian bluish quadrate indicates that your station volition scope the highest imaginable fig of people, portion a yellowish ellipse shows the posting times of your erstwhile posts.

Use hashtags wisely

Hashtags are large for expanding your reach, but connected Facebook, little is decidedly more. Unlike Instagram oregon Twitter, a fewer well-chosen hashtags volition bash the trick. Stick to 1 to 3 applicable and fashionable hashtags to debar overwhelming your audience. Social Content AI volition suggest the apical 3 hashtags for you erstwhile generating a post.

Here's a pro tip: Consider creating a unsocial branded hashtag. It's a large mode to physique assemblage and marque your contented easy discoverable. 

Encourage Interaction

Want to get radical talking? Ask questions, spark debates, and promote your assemblage to stock their thoughts and experiences. Questions that evoke emotions oregon idiosyncratic stories thin to get the astir responses.

And don't hide to beryllium a portion of the conversation! Respond to comments, reply questions, and amusement your assemblage immoderate love. It's each astir gathering those relationships.

Experiment and analyze

Don't beryllium acrophobic to premix things up! Experiment with antithetic contented formats, similar carousels, stories, unrecorded videos, and bully old-fashioned representation posts. See what your assemblage responds to best.

A/B investigating is different large mode to find what works. Create 2 akin posts with flimsy variations (maybe a antithetic representation oregon telephone to action) and spot which 1 performs better.

Here’s how: Click connected your page->Meta Business Suite (left-hand sidebar)->Content (left-hand sidebar) ->A/B tests. You’ll scope this screen.

Then click Create A/B Test and acceptable up 2 versions of the aforesaid post.

Both versions volition beryllium shown to a antithetic illustration acceptable of your assemblage for a maximum play of 24 hours. You tin cod information connected reach, likes, shares, and different interactions and find what works best. Note that A/B investigating works amended erstwhile you person 1000+ followers.

Leverage Facebook Stories

Facebook Stories are a large mode to link with your audience. Use Stories to supply updates, connection speedy tips, oregon springiness followers a behind-the-scenes glimpse of your business. Since Stories vanish aft 24 hours, they make a consciousness of urgency that tin thrust much views and reactions. 

Plus, radical who prosecute with your Stories are much apt to spot your aboriginal posts successful their quality feed, which builds ongoing engagement.

Managing your Facebook beingness tin beryllium a batch easier (and much effective!) with the close tools. Semrush Social is an AI-powered level that helps you negociate contented crossed 8 antithetic societal media channels—all from 1 place.

You tin create, schedule, and people posts to Facebook (and different platforms) with an intuitive interface. If you’re lacking inspiration, Social Content AI can assistance you brainstorm station ideas, make engaging copy, and adjacent make visuals. Just supply immoderate basal accusation astir your business, and ticker the magic happen!

Semrush Social also helps you negociate drafts, docket posts, way performance, and analyse results—all wrong a azygous dashboard and easy-to-understand analytics. Get a wide overview of your Facebook performance, analyse rival data, and adjacent accommodate their winning strategies for your ain content. 

With Semrush Social, you tin marque your assemblage autumn successful 'like' with your marque connected each level 😉

Ready to instrumentality your Facebook selling to the adjacent level?