How to Increase Blog Traffic: 9 Actionable Tips

Driving postulation to your blog isn’t conscionable astir creating large content—it’s astir making it casual for your assemblage to find it.

In this guide, you’ll larn 9 actionable ways to get your posts successful beforehand of the close assemblage and summation your blog traffic.

Let’s get started.

1. Write Content connected Topics People Care About

Finding and penning astir topics your people assemblage is funny successful tin assistance you fertile successful hunt engines and support readers engaged erstwhile they get astatine your site. 

How bash you find the close topics?

Here are a fewer casual (and free) ways:

• Use Google’s People Also Ask section: Search for a wide taxable successful your niche. For example, benignant “personal concern tips” into Google. Scroll to the "People Also Ask" conception (if determination is one) to find communal questions radical are asking.
• Study trending quality stories: Use tools similar Google Trends to find blistery topics. Be definite you absorption connected ones that are wrong your niche.
• Explore forums similar Reddit & Quora: Browse forums oregon Q&A platforms wherever your assemblage spends time. This is wherever you’ll find a batch of treatment of symptom points and topics that different tools mightiness not amusement you.

You tin besides usage paid tools similar Semrush’s Topic Research instrumentality to find fashionable blog topics. 

Simply motorboat the instrumentality and participate a taxable related to your niche. 

Select your state and click “Get contented ideas.”

The instrumentality volition past contiguous a database of applicable taxable cards based connected your input.

Each paper includes the search volume, which tells you however fashionable a taxable is. Higher hunt measurement means much radical are funny successful that topic.

Expand the paper to spot much details similar headlines and questions. 

Sort taxable cards by volume, keyword difficulty (a measurement of however hard it is to fertile successful the apical 10 results for a term), oregon taxable ratio (which considers some measurement and difficulty) to find the champion ones. 

And crook connected the trending topics enactment to spot what’s starting to summation traction.

Create and people high-quality contented connected these topics to pull much visitors to your site. 

2. Target Keywords You Can Realistically Rank for

If your tract is new, small, oregon wrong a competitory space, choosing keywords with debased trouble gives you a amended accidental of ranking.

How bash you find low-difficulty keywords?

With Semrush’s Keyword Magic Tool. This gives you entree to a database of much than 26 cardinal keywords.

Simply motorboat the tool, participate a wide word related to your niche (e.g., “travel bag”), and prime your people country. 

Add your domain to get personalized metrics.

The instrumentality volition past supply a database of related keywords on with cardinal metrics for each. Like:

• Volume: How galore radical hunt for the keyword each month
• Search Intent (Intent): Why users hunt the keyword
• (Keyword trouble (KD %): How hard it is to fertile successful the apical 10 results for the keyword
• Personal Keyword Difficulty (PKD %): How hard it is for your nonstop website to fertile successful the apical 10 results for the keyword

To place low-difficulty keywords for your domain, usage the “Personal KD %” filter. 

Set it to “Easy” oregon “Very Easy.”

This volition springiness you a database of presumption you tin feasibly fertile for.

You tin besides use a “Volume” filter to place low-difficulty keywords with decent hunt volumes. 

Simply acceptable the starting scope of the Volume filter to “1,000” (or what you see a bully hunt measurement for your niche). 

Manually reappraisal the database to place keywords that are astir applicable to your blog. And click the checkboxes adjacent to each one.

You tin past make a database oregon export the keywords arsenic a record to stock with your team.

3. Build Topical Authority

Building topical authority tin summation your blog’s chances of ranking higher due to the fact that Google whitethorn spot your tract arsenic much trustworthy.

This is wherever taxable clusters travel in.

A topic cluster is simply a radical of interconnected pages connected your blog. 

Each taxable clump consists of a pillar leafage (which provides a wide overview of a main topic) and aggregate clump pages (which research circumstantial subtopics successful much detail).

These pages are interconnected with internal links (links that nonstop to different places connected your site).

For example, a pillar leafage connected Disney World readying could beryllium supported by clump pages that screen these topics:

• Disney World packing list
• Disney World restaurants
• Disney World itinerary

Semrush’s Keyword Strategy Builder tin velocity up this different manual, time-consuming process. 

Enter 1 oregon much of the keywords you recovered successful the erstwhile conception (different topics that are somewhat circumstantial enactment best).

The instrumentality volition make a ocular representation showing suggested pillar and clump pages. 

Scroll down to the array to presumption each taxable cluster. Which specifies your pillar and clump pages. As good arsenic the corresponding keywords and their respective metrics (like hunt volume, hunt intent, and keyword difficulty).

Pick the topics that look the astir promising based connected the displayed metrics. And past commencement creating content. 

4. Make Your Content Interesting and Helpful

Content that’s utile and intriguing is much apt to beryllium shared connected societal media platforms and different communities, which tin thrust much postulation to your blog.

It’s besides much apt to people pull backlinks (links connected different sites that constituent to yours). 

And that tin pb to amended rankings and much integrated traffic. Because Google views backlinks arsenic endorsements for your website’s reputability. 

How bash you marque your contented absorbing and helpful? 

Here are immoderate tips:

• Challenge accepted thinking: Question communal beliefs and contiguous bold, caller perspectives that marque readers deliberation differently
• Focus connected sharing thing new: Stand retired by providing unsocial insights oregon actionable accusation that different blogs lack
• Incorporate adept input: Add credibility and extent by including insights from taxable substance experts

Further reading: Quality Content: What It Is + 10 Actionable Tips for Success

5. Publish Consistently

Regular publishing tin pb to much keyword rankings that construe to much postulation to your site. 

So, marque it a wont to people according to a dependable schedule. Whether it’s doubly per week oregon erstwhile a month.

As your posts commencement ranking higher, they gradually bring successful much traffic. And this compounds implicit clip arsenic you adhd much high-quality contented to your blog.

To support up a regular publishing cadence without sacrificing quality, usage Semrush’s ContentShake AI app to make archetypal drafts. 

Launch the app and travel the prompts to participate accusation astir your business. Then participate a taxable you privation to constitute astir oregon take 1 the instrumentality suggests.

Configure your settings. And tick the container adjacent to “Add an other SEO boost” to further optimize your content. And the 1 that automatically adds banal images.

Then, click “Create article” to make the archetypal draft.

Once the draught is ready, click “Go to Editor.”

Review the nonfiction cautiously and edit it to guarantee the AI-generated content has a quality touch. Which you tin bash by adding your ain perspective, ensuring it matches your marque voice, and verifying that it adds worth for readers

6. Optimize Your Content for Search Engines

Fine-tuning your contented with hunt engines successful caput increases the likelihood of your pages ranking highly connected search motor results pages (SERPs). 

This applies to some caller and existing content.

Start with your title tags.

A rubric tag is an HTML constituent that provides the webpage’s rubric to hunt engines and tin beryllium displayed successful hunt results. Like this:

Also adhd meta descriptions to your pages. 

A meta statement is simply a abbreviated summary that tin look beneath the rubric successful hunt results to springiness users a speedy preview of your page.

While not a ranking factor, a compelling meta statement tin amended your click-through rate.

(Google tin take its ain rubric and statement to display. But it’s inactive worthy optimizing both.)

And don’t hide to see alt text for your images. This describes images to hunt engines and visually impaired users. 

To streamline contented optimization, usage Semrush’s On Page SEO Checker.

Start by entering the URLs you privation to optimize and their corresponding keywords. Then click “Collect Ideas.”

Once you’ve acceptable up your project, caput implicit to the “Optimization Ideas” tab. 

Here, you’ll find circumstantial suggestions for each URL you’ve added. 

These ideas tin see method fixes, contented updates, and more.

Implement these recommendations to amended your pages and summation their chances of ranking higher connected hunt engines.

Further reading: On-Page SEO Checklist: The Complete Task List for 2025

7. Improve Your Site’s Technical SEO

Fixing technical SEO issues connected your tract tin assistance each your contented (including blog posts) look successful hunt results, which could thrust much traffic.

This is due to the fact that ensuring a beardown method instauration ensures Google won’t tally into problems related to uncovering and storing your content. And due to the fact that Google wants to prioritize websites that connection a large user experience. 

Use Semrush’s Site Audit instrumentality to amended your site’s method SEO. 

It performs implicit 140 on-page and method checks to place issues that mightiness beryllium affecting your quality to rank. And it provides actionable recommendations to hole these issues.

To get started, motorboat the tool, participate your domain name, and click “Start Audit.” 

Follow this configuration guide to acceptable up your task and tally an audit. (You tin besides usage the default settings for now.)

Once the audit is complete, you’ll find SEO issues grouped into categories. 

Click “View Details” nether immoderate class to research circumstantial issues.

Or caput to the “Issues” tab to presumption a afloat database of errors, warnings, and notices. 

Address these issues to perchance boost your rankings and thrust much postulation to your blog.

Using societal media platforms to beforehand your blog posts tin thrust much postulation to your blog—you don’t person to trust lone connected Google. 

Share some caller posts and older content, focusing connected platforms wherever your assemblage spends their clip for the champion results.

For example, if you tally a selling blog, your readers are apt selling professionals. That means LinkedIn mightiness beryllium the perfect level to stock your content. 

But if you tally a manner blog, Instagram would apt enactment amended (since it’s a highly ocular platform).

Sharing doesn’t person to travel from conscionable your marque account, either. Team members tin besides stock content.

Leigh McKenzie, Head of SEO astatine Backlinko, often shares recently published blog posts from the Backlinko blog utilizing his idiosyncratic relationship connected LinkedIn. Which is simply a large spot to scope Backlinko’s people audience. 

While you tin manually make posts connected immoderate platform, ContentShake AI makes it casual to repurpose your blog contented into societal media posts with conscionable a fewer clicks.

After generating (and editing) your blog station utilizing ContentShake AI, click “Promote.” 

Select your preferred societal media channel, capable successful immoderate further details, and click “Create post.” 

The instrumentality volition past make contented for societal media.

Review the station and marque immoderate adjustments that are close for your marque and audience.

9. Create an Email Newsletter

Email is simply a almighty selling transmission for sharing blog posts with radical who’ve opted successful to receiving messages from you. 

Email is particularly bully for reaching highly circumstantial segments. And it allows you to support relationships.

To turn your email list:

• Publish pb magnets that tin lone beryllium accessed erstwhile users supply their interaction information
• Ask existing readers connected your blog to subscribe to your list
• Promote your email database connected societal media platforms 

Then, trade messages that item caller blog posts oregon fashionable articles you deliberation your email subscribers volition enjoy.

Like successful this illustration from Search Engine Land:

Implement These Tactics to Increase Your Blog Traffic

You present cognize however to turn your blog with large contented and effectual promotion.

And you tin usage Semrush’s tools astatine each measurement to streamline the process. 

Sign up for a free trial today.