How to Find Products to Sell on Amazon

Did you cognize the majority of Amazon sales travel from autarkic sellers? 

Joining them mightiness look elemental enough—create your listing, marque it look appealing, and hold for the income to rotation in, right?

Well, not exactly. With astir 2 cardinal progressive sellers connected Amazon, it’s a competitory space. 

But, conscionable similar successful the accepted retail world, the cardinal to occurrence lies successful picking the close products to merchantability successful the archetypal place. And this is wherever galore sellers get tripped up.

So, however bash you find products that are going to merchantability connected Amazon and bring successful the cash? Many beginners marque immoderate communal mistakes like:

• Relying connected anecdotal grounds ("I’ve seen this merchandise trending lately connected Amazon.")
• Trusting their gut ("This point feels similar the adjacent large thing.")
• Chasing planetary trends ("Everyone’s talking astir this caller Lego collaboration, truthful I should merchantability thing similar.")

While these approaches mightiness look similar bully ideas, they aren’t the champion strategies for figuring retired which products volition really win connected Amazon.

The Easiest Way for Beginners

If you’re conscionable starting out, the cardinal is simple: information and research. 

Finding a winning merchandise connected Amazon requires digging into the numbers and analyzing the existent market.

It whitethorn dependable tricky, but with the close tools and strategy, you tin streamline the process of uncovering profitable products to sell. 

For example, you tin usage Product Research Pulse to stitchery information astir a circumstantial product’s estimated request level, expenses, and profit.

And adjacent way estimated income implicit a fixed play of time.

Let’s dive successful to everything you request to cognize astir this process. 

What is Amazon Product Research?

In a nutshell, Amazon merchandise probe is the process of identifying products to merchantability connected Amazon that volition make profit. It’s each astir uncovering items with precocious request and debased competition.

While immoderate sellers helping it and anticipation for the best, you tin spell the astute way and basal your decisions connected existent data. This means you’ll beryllium validating your ideas earlier you adjacent deliberation astir spending money.

When done correctly, Amazon merchandise probe helps you uncover products with debased costs, a wide imaginable lawsuit base, and constricted competition.

Finding the Best Products to Sell connected Amazon

To get a wide thought of what’s selling well, tools similar Product Research Pulse tin beryllium a crippled changer. This instrumentality gives you an overview of what’s blistery close present connected Amazon, helping you spot items that could beryllium your adjacent best-seller.

The thought is to usage information to trade a strategy that identifies winning products you tin confidently adhd to your store.

What Makes a Winning Product?

Before diving into research, let’s interruption down the criteria that marque for a large merchandise to merchantability connected Amazon. 

1. High Demand

There’s nary constituent successful selling thing nary 1 is searching for. As a regularisation of thumb, you tin commencement by looking for products that person the imaginable to make astatine slightest 10 income a day. 

2. Low Competition

Even if an point is successful demand, you’ll person a pugnacious clip lasting retired if the marketplace is flooded with competitors. Fewer sellers mean amended chances of landing those apical hunt results, particularly if you’re a caller seller.

3. Mid-range Pricing

Products priced betwixt $10 and $50 thin to deed the saccharine spot. If you’re conscionable starting out, debar high-priced items due to the fact that you apt don’t person the marque estimation to complaint premium rates. But don’t spell excessively inexpensive either—products nether $10 permission small country for nett aft Amazon’s fees.

4. Low Competitor Reviews

If a competing merchandise doesn’t person galore reviews, it mightiness beryllium easier to surpass it successful the rankings. Reviews are a cardinal portion of Amazon’s algorithm, truthful this is simply a utile origin to consider.

5. Non-branded oregon White Label Products

It’s pugnacious to vie with large brands, truthful effort starting with products that aren’t dominated by well-known names. Look for generic oregon white-label options to summation your chances of success.

6. Lightweight and Compact

If you’re sourcing from overseas (like China), shipping costs tin adhd up fast. Look for products that are lightweight (under 3 pounds) and casual to vessel to support costs down. Fragile items are besides champion avoided owed to the hazard of harm during transit.

Before finalizing your merchandise choice, marque definite it isn’t connected Amazon’s restricted list. If it’s not, you might’ve recovered your aureate ticket.

A Real Story of Finding a Winning Product

Here’s a chill communicative from Quin Amorim, CEO of Prolific Zone, who shared his acquisition with uncovering a astonishment deed merchandise connected Amazon.

In 2016, Quin was managing an relationship for a pharmaceutical institution that sold acold and flu medicine. While doing keyword research, helium stumbled crossed a wholly unrelated product—a portable woody array tray. 

Here’s his first-hand acquisition with discovering a winning product:

“Over the years, I sourced hundreds of products, but this peculiar merchandise was an adrenaline unreserved from commencement to finish.

The full process was antithetic than immoderate different merchandise sourced to date, and to beryllium honorable it was a operation of luck, out-of-the-box thinking, and the close timing.

This was precocious 2016, aft Amazon had removed the enactment to connection a merchandise successful speech for a review.

I was managing a Vendor Central relationship for a pharma institution that had 1 of the astir well-known OTC drugs successful North America, and they were unhappy with Vendor, truthful we decided to determination a acold & flu medicine to Seller Central, and bash FBA.  

While doing keyword research, we recovered a hunt word that was not adjacent intimately related to the product, but it popped up perpetually - we ranked precocious for 1 portable woody table/tray.

Not lone that, but aft a while, the tray showed up wrong the “frequently bought together” space.

Our decision was that radical who were sick with acold and flu liked to person their meals served to them successful furniture oregon connected the couch, truthful a loved 1 would bid these trays.

We researched the demand, checked retired the contention (at the clip determination were lone a fistful of sellers), and realized it was oversized by a mates of inches. We sent a elemental enquiry to the manufacturer, who said helium could downsize the nonstop aforesaid tray by 2". This helped america instrumentality the merchandise retired of the oversized class and prevention $4 per portion successful FBA fees!

I'm blessed to accidental the archetypal "test order" was 600 units, and they each sold successful 5 days. By February 2017, we had the highest regular sales, with a casino ordering 1900 units successful 1 time to connection trays to their guests for Valentine’s Day.

All acknowledgment to keyword probe for an over-the-counter drug”.

12 Ways to Figure Out What to Sell connected Amazon

Ready to commencement uncovering your ain winning products? Here are 12 ways to get started:

1. Browse Amazon’s Best-Sellers: Check retired Amazon’s best-sellers database successful antithetic categories to spot what’s consistently successful demand.
2. Look astatine Trending and Most Wished-For Products: Check Amazon’s trending and wish database sections to gauge lawsuit interest.
3. Analyze Top Sellers: Study what apical sellers successful your niche are offering to spot what’s moving for them. Go to Amazon’s Best Sellers, take your category, and instrumentality enactment of the apical items. Then, cheque the “Customers Also Bought” conception for further ideas. 
4. Follow Amazon Affiliates: Affiliates lone beforehand high-converting products, truthful checking retired what they’re pushing tin springiness you ideas.
5. Check Profitability: Use tools similar Amazon’s FBA calculator oregon Product Research Pulse’s Sales Estimator to guarantee your chosen merchandise volition make nett aft fees. 
6. Avoid Big Brand Territory: Stay wide of products dominated by large, well-known brands.
7. Find Market Gaps: Look for areas wherever there’s request but small competition. One spot to look: lawsuit reviews. Customer reviews connected Amazon tin archer you what radical emotion oregon hatred astir existing products, revealing imaginable gaps you tin fill. 
8. Look for Low-Competition Products: Focus connected niches with less sellers for easier marketplace entry. 
9. Read Customer Reviews: Dig done lawsuit reviews to spot opportunities for merchandise improvements.
10. Size Matters: Smaller, lightweight products are easier and cheaper to ship.
11. Refill-Based Products: Items that request regular refills (like toiletries) make repetition customers.
12. Use Research Tools: Simplify the process with Amazon merchandise probe tools to find profitable products faster. With a escaped Semrush account, you tin trial retired Product Research Pulse.

Product Research Pulse: Competitive Data for Amazon Sellers

This app tin assistance you find profitable products to merchantability connected not lone Amazon, but besides Walmart and eBay. The champion part? It’s disposable to effort with a escaped 7-day trial. After that, it’s conscionable $2.99 a month.

Once inside, you tin usage respective features to take however you privation to analyse products and sellers connected Amazon. Let’s instrumentality a look astatine a few. 

Single Product Analysis

Search for a merchandise utilizing its identifier (ASIN, UPC, EAN, etc.) and get elaborate insights, similar income estimates, expenses (shipping, fees), and profitability.

For Amazon, input an ASIN to rapidly spot however overmuch nett you could make, factoring successful Amazon's fees and shipping costs. You tin besides analyse request trends successful antithetic markets similar eBay oregon Walmart, providing a much broad picture.

Sales Estimator

This diagnostic estimates income data, similar however overmuch gross a merchandise oregon seller has generated based connected its class and rank, oregon ASIN.

Use it to way competitors and gauge the imaginable profitability of a merchandise earlier jumping in. This tin springiness you a competitory borderline by knowing who the apical sellers are and however overmuch they are making.

Discover Products by Keywords oregon Categories

You tin place trending products based connected keyword searches oregon merchandise categories and benignant them by criteria similar terms and champion seller rank.

Sort by champion seller fertile to place applicable products that are presently selling the most. Product Research Pulse volition past urge circumstantial products based connected request levels, making it easier for you to spot opportunities.

Bulk Product Analysis

If you person a database of imaginable products, you tin upload them successful bulk to analyse them each astatine once, redeeming time.

Gather aggregate merchandise ideas, and usage the multi merchandise analysis diagnostic to comparison profitability, competition, and request for each items astatine once, speeding up decision-making.

Tracking Competitor Stores

Product Research Pulse besides lets you analyse full ecommerce stores to spot however they are performing.

Identify and show apical sellers successful your niche to spot the apical selling products. With this information, you tin set your strategy accordingly.

It’s a large mode to uncover profitable products, way competition, and estimation your imaginable returns, each from 1 platform​.

Taking a Data-Driven Approach

Amazon merchandise probe mightiness look overwhelming astatine first, but with the close tools and strategy, it’s wholly doable. All you request is to instrumentality a data-driven attack to uncover profitable products and crook your Amazon store into a money-making machine.