How to Find Micro Influencers For Your Brand

Micro influencers whitethorn person a tiny assemblage but they tin person a large interaction connected your selling strategy.

Working with these much niche influencers helps you physique deeper relationships with your audience. They’re ideally suited to assistance your marque present engaging content, boost your credibility, and thrust conversions.

However, their little visibility connected societal media tin marque them a situation to find. You mightiness discarded hours sifting done profiles lone to extremity up with idiosyncratic who’s a mediocre acceptable for your business.

Let’s look astatine however to velocity up the hunt and find the champion micro influencers to spouse up with. 

What is simply a Micro Influencer?

A micro influencer is idiosyncratic with a beardown media beingness who isn’t a celebrity. They typically person determination betwixt 5,000 and 30,000 followers (range depending connected the platform) and thin to absorption connected circumstantial niches similar fashion, fitness, oregon technology.

Stephanie Kendron is simply a bully illustration of a micro influencer. Most of her contented is astir her sewing projects and tips connected however to marque quilts.

This benignant of specialized contented attracts followers with shared interests looking for adept insights, inspiration, and recommendations. 

By contrast, influencers with ample audiences typically screen a wider scope of topics. They debar getting excessively heavy into their interests to support wide entreaty and whitethorn prioritize scope implicit engagement.

Why You Might Want to Partner with Micro Influencers

Micro influencers are perfect if you privation to people a circumstantial audience. They tin assistance you link with the close radical and get them funny successful your brand.

Partnering with mega influencers mightiness summation your visibility, but galore of their followers won’t find your marque applicable oregon appealing.

Here are immoderate different reasons wherefore you mightiness take a micro influencer implicit a large name:

• Lower campaign costs
• More clip to interact with followers
• More prime engagement
• Community focused
• Expertise successful your niche
• Relatable and authentic content

If you privation to scope radical successful your section area, micro influencers whitethorn besides beryllium the champion enactment for that. You’re much apt to find idiosyncratic who lives adjacent and focuses exclusively connected the adjacent assemblage than with mega influencers.

As you mightiness expect, mega influencers predominate societal media platforms similar Instagram and TikTok. Let’s look astatine however to refine your hunt to find those with a little follower count:

Search an Influencer Directory

The lone guaranteed mode to find micro influencers connected the archetypal spell is by utilizing a instrumentality similar Influencer Analytics. You tin filter done a database of influencers by their category, subscriber count, and terms scope to find the close lucifer for your adjacent campaign.

Influencer Analytics enables you to verify imaginable collaborators. You tin spot indispensable metrics similar subscriber count, fig of views, and the clip of their past post. The app besides uses AI to delegate each influencer a prime score.

We’ll spell much in-depth into uncovering micro influencers with this app below, but first, here’s however to find smaller influencers connected each societal network.

Most societal media platforms person built-in filters and fields that tin assistance you find micro influencers. 

How to find Micro Influencers connected Instagram

If you travel influencers related to your brand, Instagram volition suggest akin accounts. You tin often find the boxes nether the illustration header.

You tin click ‘See all’ to get a implicit database of imaginable micro influencer accounts.

If you’re a section business, you tin usage a operation of filters and hashtags to hone your search.

Click connected the ‘Explore’ instrumentality (the magnifying tool) successful the Instagram menu. Type your determination and prime the spot from the dropdown menu.

You tin browse the apical posts successful your country oregon look astatine a representation to look astatine circumstantial spots.

How to Find Micro Influencers connected YouTube

You tin instrumentality a akin attack to finding YouTube influencers. Enter a keyword into the hunt barroom and unfastened the ‘Filters’ dashboard. Sort by the fig of views.

Micro influencers typically person presumption counts ranging successful the thousands alternatively of the millions. Scroll past the YouTube mega influencers until you spot videos with astir 1K to 50K views. 

You tin click connected the idiosyncratic illustration to corroborate their subscriber number and cheque their contented quality.

How to Find Micro Influencers connected TikTok

TikTok doesn’t person idiosyncratic filters that are arsenic configurable arsenic Instagram and YouTube. However, it’s inactive imaginable to refine your search.

Type a keyword into the hunt barroom and prime the ‘Users’ tab. You tin spot their follower number adjacent to their name.

Check Your Followers

It’s imaginable that you already person micro influencers producing contented astir your marque successful your relationship followers. If you’re successful a niche, it makes consciousness that they’d beryllium funny successful your business.

Scan your societal media notifications for caller mentions of your marque name. Influencers whitethorn person utilized your hashtag oregon tagged you successful their post. 

Ask Your Network

If you’re successful a peculiarly niche industry, you astir apt already person connections to micro influencers. Ask trusted members of your assemblage for their recommendations connected who they travel successful your niche.

Alternatively, straight inquire your followers which influencers they similar and why.

Deciding to Work with Micro Influencers 

While the methods listed supra assistance you find micro influencers, they don’t archer you whether someone’s a bully acceptable for your brand. Consider the pursuing to find whether to determination guardant with a collaboration:

• Past collaborations: Search the influencer’s station past to look for examples of their enactment with different brands. You tin spot whether their past collaborators and merchandise recommendations were akin businesses to yours and what results they got.
• Brand mentions: How bash they talk astir different companies? It should some travel crossed arsenic authentic but besides align with your selling strategy.
• Values and goals: Ask candidates astir what they anticipation to execute done your partnership. A shared imaginativeness makes it easier to manage influencers and collaborate connected projects.
• Post frequency: Check they support a changeless beingness connected your chosen societal media platform. Gaps oregon irregular posts bespeak an contented that could negatively interaction idiosyncratic engagement. 
• Community: One of the main draws of a micro influencer is their quality to prosecute your people audience. Analyze their humanities interactions to spot whether they usually respond to users and promote information successful posts.
• Influencer status: It’s imaginable to physique a large societal media beingness done networking alone. Does idiosyncratic thrust engagement and conversions oregon are they conscionable bully astatine amassing followers?

How to Match with Micro Influencers connected Influencer Analytics

Use an influencer directory to find micro influencers for the fastest and astir reliable results. Here’s however to hunt for collaborators connected Influencer Analytics. 

Step 1. Install the App

Influencer Analytics is disposable done the Semrush App Center. Visit our marketplace to find and subscribe to the app connected a escaped trial.

Step 2. Go to the Influencer Directory

Influencer Analytics volition automatically unfastened the main dashboard. Go to ‘Influencer Directory’ successful the apical bar.

A drop-down paper volition look with your options: YouTube, Instagram, Twitch, and TikTok. Choose the 1 you want.

Step 3. Set your Filters

Click connected each filter and prime the options that acceptable your search. Choose the class for your niche, language, country, and immoderate different defining characteristics.

Next, acceptable the ‘Subscribers’ scope betwixt thing similar 5,000 and 30,000 to marque definite you get micro influencers. 

Alternatively, picture the benignant of influencer you’re looking for successful the AI hunt bar. Specify that you’d similar a micro influencer.

Step 4. Browse the Directory

You volition spot a database of hunt results. Click connected the fields astatine the apical to benignant them.

When you’ve narrowed down your options, click connected the Instagram logos to look astatine each influencer’s profile. Look astatine their contented and determine which 1 fits your needs best.

Going Small but Thinking Big

Successful micro influencer marketing isn’t astir conscionable going aft the biggest numbers. There’s nary usage reaching retired to a wide pursuing if those radical aren’t engaging with your marque oregon buying your products. Or worse, if it costs you your full selling budget.

Great micro influencers some pull the close assemblage and physique spot with your people audience. Especially erstwhile you’re moving with a smaller budget, they tin assistance you show that you’re a trusted, knowledgeable, and reliable marque wrong your niche.