How to Create a Google Analytics Dashboard for Your Needs

What Is a Google Analytics Dashboard?

A Google Analytics dashboard is simply a customizable study that’s utilized to show each the cardinal metrics for a website. 

Google Analytics 4 (GA4) doesn’t person a built-in “Dashboards” diagnostic from Universal Analytics (GA4’s predecessor), but you tin inactive make a akin setup successful GA4.

Here’s an illustration of a dashboard built successful Google Analytics 4:

Some users find it challenging to make dashboards successful GA4 fixed the caller level requires much manual configuration. But it’s precise doable if you larn the basics. 

Benefits of Using a GA Dashboard

A Google Analytics dashboard places important metrics successful 1 location, truthful you tin marque informed decisions faster.

With a Google Analytics dashboard, you can:

• Share information with your team, truthful everyone has entree to the aforesaid insights
• Spot trends with information visualization methods similar barroom graphs and charts 
• Automate reporting alternatively of pulling manual information each day
• Feature the metrics that champion bespeak your concern goals 

How to Create a Custom Google Analytics 4 Dashboard

You tin make a customized GA4 dashboard by creating a caller report, by customizing a study that already exists and, and utilizing explorations (advanced tools for deeper analysis).

Here’s an overview of those methods:

1. Create a Report

In your GA4 property, click “Reports” > “Library.”

Click “Create caller report” and prime either “Create overview report” (for a high-level summary) oregon “Create item report” (for deeper analysis).

This illustration uses “Create overview report.”

2. Customize an Existing Report

You tin besides customize existing reports if there’s 1 that’s adjacent to what you need. 

While viewing a GA4 report, click the pencil icon. 

A sidebar volition past fto you adhd oregon region filters, cards (visual elements that show data), metrics, and dimensions. Adjust the study to suit your needs.

If you opt to usage cards, take “+ Create caller card” and take cards that bespeak your goals and cardinal metrics. So you tin construe and enactment connected your study information much effectively. 

For example, if you privation to analyse SEO performance, prime cards showing integrated (unpaid) hunt traffic.

Go to the “Summary Cards” and “Other Cards” tabs and prime the ones you want. Click the drop-down to customize the cards.

Click “Add Cards”

When you’re finished, click the bluish “Save” fastener and sanction the report. Then, adhd your study to the sidebar paper by going to “Library.”

Find the postulation (a acceptable of reports) wherever you privation your customized study to appear. Click the 3 dots adjacent to the postulation and prime “Edit.”

Select “+ Create caller topic,” sanction your topic, and click “Apply.”

Drag your customized study from the right-hand paper into the left-hand menu. Click “Save.”

Your customized study is present accessible successful the main menu.

3. Use Explorations

Explorations connection precocious investigation beyond modular metrics. 

You tin commencement an exploration from an existing elaborate study by clicking the icon shown below. 

A announcement appears if immoderate metrics oregon dimensions from your study aren’t supported successful explorations. Click “Got it” to proceed.

GA4 opens an exploration with information from your customized report. 

Click into the study tabs and customize the study by adding oregon removing variables—or adjusting the study settings. To analyse circumstantial patterns, trends, and idiosyncratic behaviors successful much detail.

You tin stock customized GA4 reports by email, link, oregon downloadable file.

Open your study and click the stock icon. Select your preferred sharing method.

Users with entree to your Google Analytics spot tin besides presumption your reports.

To stock a dashboard you built with explorations, you tin either take the stock enactment oregon the export enactment successful the precocious close corner. 

5 GA4 Analytics Reports to Use arsenic Dashboard Templates

These 5 existing GA4 reports service arsenic large dashboard templates that fto you stitchery invaluable insights astir your site’s postulation and engagement.

Organic Search Traffic Report

The Google integrated hunt postulation study shows insights for each leafage connected your site, including the fig of impressions successful hunt results and the clicks the leafage received. 

It offers a wide presumption of your site’s hunt show and helps you find high- and low-performing pages. 

To spot this report, spell to “Reports” > “Search Console” > “Google integrated hunt traffic.”

Traffic Acquisition Report

The postulation acquisition study successful GA4 shows however sessions start, which channels thrust the astir traffic, and however visitors prosecute and convert.

To find this report, spell to “Reports” > “Acquisition” > “Traffic Acquisition.”

Events Report 

The events study successful GA4 shows interactions tracked arsenic events (clicks, scrolls, purchases, etc.), truthful you tin spot however users prosecute with your tract and place areas to amended the idiosyncratic experience.

Access this study by going to “Reports” > “Engagement” > “Events.”

Click the “+” motion by “Event name” to adhd different magnitude to your study (e.g., pages). This tin assistance you analyse which pages visitors interact with astir oregon least.

For example, if a landing leafage has a precocious fig of scroll events but a debased fig of signifier submissions, this could bespeak that users are seeing the contented but aren’t motivated to instrumentality action. And you could see optimizing the call to action (CTA). 

Ecommerce Purchases Report

The ecommerce purchases study shows which products radical buy, however often they bargain them, and the gross each merchandise generates. These insights assistance you recognize purchaser behavior. 

To spot this report, spell to “Reports” > “Monetization” > “Ecommerce purchases.”

Landing Page Report

GA4’s landing leafage study breaks down postulation by landing page. It shows which pages pull users archetypal and however those pages impact engagement and conversion. 

Get the landing pages study by going to “Reports” > “Engagement” > “Landing page”

Easily Track Your Site’s Performance

Semrush’s Project Dashboard combines information from GA4, Google Search Console, and Semrush to supply an overview of cardinal metrics for your tract and without requiring a customized analytics dashboard successful Google.

When you click immoderate “View afloat report” button, you spell straight to the selected report. Which allows you to research circumstantial areas successful greater detail.

Want a elemental dashboard to reappraisal cardinal metrics? Set up Project Dashboard erstwhile you motion up for an account.