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Asking for Google reviews is simply a elemental but almighty mode to stitchery feedback from customers that tin assistance found your business’s online reputation.
More specifically, Google reviews help:
- Improve credibility with prospective customers
- Build spot with existing customers
- Provide feedback you tin usage to amended your products and/or services
- Improve section SEO rankings
How to Ask for a Google Review: 5 Tips
It’s acceptable—and encouraged—to inquire your customers for Google reviews.
Let’s research 5 tips to support successful caput erstwhile asking for a Google review.
Ask astatine the Right Time
Requesting reviews astatine the close infinitesimal tin interaction the prime of feedback you receive.
Here are immoderate things to see regarding timing:
- Is the lawsuit successful a post-purchase oregon post-service phase? Ideally, inquire for a reappraisal soon aft the lawsuit has interacted with you. This ensures the acquisition is caller successful their minds and that they tin retrieve circumstantial details to see successful their feedback.
- What is the customer’s existent mood? This mostly applies to face-to-face oregon telephone interactions. If a lawsuit is successful a atrocious temper oregon had a subpar experience, code their concerns earlier asking for a review.
- Has the lawsuit already provided praise? If a lawsuit has precocious sent a compliment, thanked you for your service, oregon shown restitution successful different way, inquire for a review. They’ve proven they already deliberation highly of your business.
Make It Easy
Making the reappraisal process casual and convenient tin construe to much reviews from customers.
Google makes it elemental to inquire for Google reviews by providing a shareable nexus that volition instrumentality customers straight to a surface wherever they tin permission you a review.
Just Google your concern portion logged into the corresponding relationship and click the “Ask for reviews” button.
A surface volition popular up that contains your reappraisal link.

Share this nexus with your customers to streamline the process.
You tin instrumentality this a measurement further and make a QR codification that customers tin easy scan to onshore connected your reappraisal page.
There are galore escaped tools to usage for this. Like QR Code Generator.
Make It Personal
Personalizing your reappraisal requests tin marque them look much genuine, which increases the likelihood that customers volition enactment connected them.
Here are immoderate ways you tin adhd a idiosyncratic interaction erstwhile asking for reviews:
- Use the customer’s name. Starting your petition with the customer’s sanction tin instantly drawback their attention. It feels much similar a nonstop conversation. And it won’t marque them consciousness similar conscionable different number.
- Mention circumstantial interactions. If possible, notation details astir the customer’s acquisition oregon service. For instance, “We anticipation you enjoyed the blueberry cheesecake you ordered past Tuesday!” Details similar these amusement the lawsuit that you worth their idiosyncratic experience.
- Acknowledge loyalty. For repetition customers, notation that you admit and admit their continued business. “Thank you for choosing america again! We’d emotion to perceive astir your caller experience.”
The extremity of making the petition idiosyncratic isn’t conscionable to get a review. It’s besides astir making the lawsuit consciousness valued and appreciated.
This tin pb to semipermanent lawsuit relationships.
Ask Specific Questions
Guide customers toward meaningful feedback by prompting them with focused questions.
For example:
- What did you bask astir astir your visit?
- How would you picture the ambiance of our [Business Type]?
- What made you determine to take our [Product / Service]?
- Did you find our determination and accessibility to beryllium convenient?
- How did you perceive astir us?
The clearer your request, the amended your reappraisal is apt to be.
Encourage Genuine Feedback
Invite honorable opinions. This attack follows Google’s guidelines and tin marque customers consciousness much comfy sharing.
Avoid practices like:
- Asking the aforesaid lawsuit for aggregate reviews from antithetic accounts
- Offering outgo oregon different incentives successful speech for reviews
- Discouraging antagonistic reviews
- Asking specifically for affirmative reviews
For example, this substance connection that explicitly asks for a five-star reappraisal doesn’t align with Google’s recommendations.

8 Examples of How to Request a Google Review
By Email
Asking for reviews via personalized emails gives customers clip to deliberation astir their experiences and permission reviews erstwhile it’s convenient for them.
Here are 2 templates showing however to inquire for Google reviews by email—and announcement they some see the reappraisal link.
Example #1
Hi [Customer Name]!
This is [Your Name] from [Company Name]. Just wanted to accidental convey you for your business, and that we anticipation you enjoyed our [Product / Service]! We truly admit each and each lawsuit that we have. You support america going!
Would you beryllium funny successful sharing your acquisition with america online? We’d emotion to get your feedback and fto others cognize what to expect.
Simply click connected the pursuing nexus to beryllium taken to a reappraisal screen: [Google Review Link]
If you person time, we would emotion if you could notation specifics like:
- What you enjoyed astir our [Product / Service]
- How your enactment with [Employee] was
- What you appreciated the most
Thank you for your time, [Customer Name]!
Warm regards,
- [Your Name]
Example #2
Hello [Customer Name],
You’ve been a lawsuit of ours for a while, and we’d emotion to cognize what you deliberation of our [Product / Service]. Would you beryllium unfastened to sharing your feedback with us?
If so, simply click connected the pursuing nexus and permission america a review: [Google Review Link]
Thanks truthful overmuch [Customer Name]!
Warm regards,
- [Your Name]
Via Text
Text messages enactment good for service-based businesses, particularly close aft a transaction oregon appointment.
Here are 2 examples of however to inquire for a reappraisal connected Google via Short Message Service (SMS).
Example #1
[Customer Name], acknowledgment for purchasing from [Company Name]. Would you permission america a reappraisal connected Google? Tap here: [Google Review Link]. Text STOP to opt out.
Example #2
[Company Name] relies connected customers similar you, [Customer Name]! Please stock your acquisition by tapping here: [Google Review Link]. Text STOP to opt out.
If you’ve interacted with idiosyncratic via nonstop messages, it’s earthy to proceed the speech by asking for a review.
Just beryllium definite to inquire these customers straight alternatively than soliciting feedback done nationalist posts—those whitethorn pull trolling.
Here are 2 examples of however you tin inquire for reviews connected societal media.
Example #1
[Name],
Just wanted to accidental convey you for the astonishing video you shared from our [Business Type].
Would you beryllium unfastened to leaving america a speedy review? If so, simply click connected the pursuing link: [Google Review Link]
We cognize your clip is valuable, truthful convey you!
Example #2
[Name],
Been scrolling done [Social Media Platform]? We have, too. And we recovered YOU!
We conscionable wanted to accidental convey you for your business, and we anticipation you enjoyed our [Product / Service]. Do you person it successful your bosom to permission america a reappraisal connected Google?
If so, simply click connected this link: [Google Review Link]
Thank you!
In Person
Face-to-face requests are almighty due to the fact that you tin inquire close aft a lawsuit has a affirmative experience. Show a QR codification to marque it speedy and easy.
Here are immoderate examples of however to inquire customers for Google reviews successful idiosyncratic with a QR code.
Example #1
We’re truthful gladsome you enjoyed your sojourn today!
If you person a moment, we’d admit it if you could permission america a speedy Google review. It helps different customers larn astir us.
You tin scan this QR codification to permission 1 easily.
Thank you truthful overmuch for your support!
Example #2
It’s fantastic to perceive that you had a large acquisition with us!
If you would beryllium consenting to stock your thoughts successful a Google review, it would mean a batch to us. And it helps others find our business. You tin scan this QR codification implicit here.
Thank you!
What to Do After Asking for a Review
Follow Up if Needed
Polite reminders tin pb to much reviews.
Keep successful caput that pursuing up erstwhile oregon doubly is perfectly fine. More than that whitethorn look spammy.
Here’s 1 illustration follow-up connection you could nonstop via email:
Hi [Customer Name],
We anticipation you’re doing well! We precocious reached retired to spot if you’d beryllium consenting to constitute a Google reappraisal sharing your acquisition with [Business Name], but our connection mightiness person slipped done the cracks.
Your feedback is invaluable to us, arsenic it helps america amended and service customers similar you better. If you person a moment, we’d genuinely admit proceeding your thoughts.
Here’s a nexus wherever you tin permission your feedback: [Google Review Link]
Thank you for choosing [Business Name]. Have a fantastic day!
Warm regards,
[Your Name]
Show Appreciation for Feedback
Thank customers for taking the clip to permission a review. Because immoderate benignant of feedback tin yet payment your business.
Positive reviews assistance boost your estimation arsenic good arsenic your section rankings. Negative reviews connection an accidental for growth
Responding to them shows you’re committed to addressing concerns. And that tin reassure imaginable customers that you’re dedicated to excellence.
In some cases, timely and genuine responses are key.
Use Semrush’s Review Management instrumentality to streamline reappraisal absorption connected Google and different platforms.
Once you’ve configured the tool, spell to the “Reviews” tab to spot your wide rating, full fig of reviews, and more.

Scroll down to work your reviews.
To reply to your Google reviews straight successful the platform, simply constitute your effect oregon click the “Generate draft” fastener to person the instrumentality make 1 for you.
Click “Reply” to station your response.

And usage the “Review Analytics” tab to make reports that let you to spot however your reviews stack up to your competitors’s reviews.

Improve Your Online Reputation
Regularly asking for and responding to Google reviews is captious for maintaining a beardown online reputation.
With Semrush Local, you can:
- Manage reviews efficiently
- Distribute listings to aggregate directories
- Optimize your Google Business Profile
Get started with Semrush Local today.