Google Updates Structured Data Requirements For Return Policies via @sejournal, @MattGSouthern

4 months ago 73

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Google requires ecommerce stores to specify successful their structured information which state their instrumentality policies use to.

Google present requires state accusation for instrumentality policies successful structured data.
Merchants should update their merchandise structured information to see this field.

Google Updates Structured Data Requirements For Return Policies

Google has updated its guidelines for merchant listings.

Now, merchants request to specify which state their instrumentality policies use to erstwhile utilizing structured data.

According to the updated document, returnPolicyCountry is present a required tract successful the MerchantReturnPolicy schema.

Ecommerce sites should guarantee their instrumentality argumentation markup is implemented correctly to support visibility.

What Has Changed

Previously, portion the MerchantReturnPolicy benignant included properties similar returnPolicyCategory, merchantReturnDays, and returnFees, Google has present explicitly highlighted returnPolicyCountry arsenic a required tract successful its examples.

In the updated documentation, the illustration shows however to decently format instrumentality argumentation accusation for products:

"hasMerchantReturnPolicy": { "@type": "MerchantReturnPolicy", "applicableCountry": "CH", "returnPolicyCountry": "CH", "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow", "merchantReturnDays": 60, "returnMethod": "https://schema.org/ReturnByMail", "returnFees": "https://schema.org/FreeReturn" }

Implementation Recommendations

Merchants utilizing structured information for merchandise pages should reappraisal their existing markup to guarantee it includes the returnPolicyCountry tract wrong immoderate MerchantReturnPolicy implementation.

This tract should usage the two-letter ISO 3166-1 alpha-2 state codification formatting to specify wherever the instrumentality argumentation applies.

The documentation besides outlines further recommended properties for broad instrumentality argumentation information, including:

merchantReturnDays: The fig of days a merchandise tin beryllium returned
returnFees: Whether returns are escaped oregon necessitate payment
returnMethod: How products tin beryllium returned (mail, in-store, etc.)
returnShippingFeesAmount: The outgo of shipping for returns

Merchants tin validate their structured information implementation utilizing Google’s Rich Results Test instrumentality and show show done Search Console reporting.

For the implicit details, spot the Google Search Central documentation.

Featured Image: Poetra.RH/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...