Google Updates ProfilePage Structured Data Documentation via @sejournal, @martinibuster

Google updated their documentation for the illustration leafage structured data, a structured information that each creators including look bloggers tin usage and go eligible for enhanced listings successful the hunt results.

What is ProfilePage Structured Data?

ProfilePage structured information is simply a Schema.org markup that Google uses for enhanced listings successful the hunt results. It’s good known for usage with forum and treatment communities but it’s besides of usage for immoderate illustration leafage wherever there’s accusation astir the author.

What Changed In The Official Documentation?

Google updated the opening paragraph to marque it clearer however Google uses it successful the hunt results and removes the notation of “Perspectives” and replaces it with references to Forums, which aligns with however Google Search refers to them successful the hunt results.

The caller mentation of the opening paragraph is astir 26% shorter but offers much precise information.

This is the archetypal mentation (64 words):

“ProfilePage markup is designed for immoderate tract wherever creators (either radical oregon organizations) stock first-hand perspectives. It helps Google Search item accusation astir the creator, specified arsenic their sanction oregon societal handle, illustration photo, follower count, oregon the popularity of their content. Google Search besides makes usage of this markup erstwhile disambiguating the creator, and successful features specified arsenic Perspectives and Discussions and Forums.”

This is the revised mentation (47 words):

“ProfilePage markup is designed for immoderate tract wherever creators (either radical oregon organizations) stock first-hand perspectives. Adding this markup helps Google Search recognize the creators that station successful an online community, and amusement amended contented from that assemblage successful hunt results, including the Discussions and Forums feature.”

What’s ProfilePage Markup Good For?

The ProfilePage structured information markup tin beryllium utilized connected immoderate illustration leafage wherever there’s a creator. It’s not conscionable for communities and tin marque a illustration leafage eligible to amusement an enhanced listing successful the hunt results.

This is what Google’s documentation says:

“Other structured information features tin nexus to pages with ProfilePage markup too. For example, Article and Recipe structured information person authors…”

It seems similar the ProfilePage markup is underused successful the look blogger space, not definite why. For example, the Serious Eats illustration leafage for look writer J. Kenji López-Alt has ProfilePage structured information markup connected his illustration leafage and Google appears to reward that markup with an enhanced listing for his Serious Eats illustration page.

Screenshot Of Serious Eats ProfilePage Markup

Screenshot Of Rich Results For Profile Page

Another Screenshot

The supra 2 screenshots are of affluent results for the illustration pages of look authors, pages that usage the ProfilePage structured information markup.

Read Google’s updated ProfilePage documentation:

Profile leafage (ProfilePage) structured data

Featured Image by Shutterstock/Krakenimages.com

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