Google Shopping Ads Now Available In Google Lens Results via @sejournal, @brookeosmundson

Google is rolling retired caller Google Lens features to marque ocular buying easier for users.

Starting this week, users volition present commencement to spot elaborate merchandise accusation erstwhile utilizing Google Lens to search.

This update gives advertisers a caller accidental to showcase their products successful a caller mode that engages users successful existent time.

A New Results Page For Google Lens Searches

Rolling retired today, Google Lens volition amusement much salient merchandise accusation erstwhile the merchandise is identified.

Users volition present beryllium capable to spot accusation for products like:

• Price comparisons crossed retailers
• Current deals connected the product
• Product reviews
• Where to buy

This update is fueled by the Google Shopping Graph, and that’s wherever Google Shopping Ads travel into play.

New Shopping Ads Placement In Time For The Holidays

With the caller Google Lens results experience, Shopping ads volition present beryllium eligible to amusement successful this placement.

While it’s rolling retired contiguous for some Android and iOS, it’s lone disposable successful prime countries arsenic of now.

Additionally, Google is prioritizing Shopping advertisement placements for apical vacation categories including:

• Toys
• Electronics
• Beauty.

How Will This New Shopping Ads Placement Work?

Your Google Shopping ads volition amusement up successful the aforesaid format arsenic it presently does for keyword oregon query searches.

The payment of this is that users are already acquainted with that format, and are much apt to prosecute with the well-known format.

As ocular hunt continues to go much prominent, it’s much important than ever to support an up-to-date merchandise provender with applicable titles, merchandise descriptions, and close details successful bid to amusement for Google Lens searches.

If you’re an advertiser, nary further enactment is required to amusement up for the caller Google Lens buying ads experience.

Looking Ahead

Since the announcement is caller and the acquisition is rolling retired today, it’s not disposable to each countries oregon merchandise categories yet.

Google volition proceed to rotation retired this acquisition to different merchandise categories passim Q4 and into 2025 arsenic it evolves.

There’s nary connection yet connected the benignant of reporting advertisers volition person entree to with this caller placement. We’ll proceed to update arsenic much accusation becomes available.

VIP CONTRIBUTOR Brooke Osmundson Director of Growth Marketing astatine Smith Micro Software

Brooke serves arsenic the Director of Growth Marketing astatine Smith Micro Software, with implicit 10 years of paid media experience. ...