Google’s Revamped Documentation Shows 4 Reasons To Refresh Content via @sejournal, @martinibuster

Google importantly revamped its documentation astir ranking pages that incorporate video content. While the changelog lists 3 areas that changed, a reappraisal of the contented provides a lawsuit survey of 4 considerations for integer marketers and publishers erstwhile refreshing contented to amended relevance for tract visitors—and Google.

What Changed

The documentation that was updated relates to ranking web pages that incorporate videos. The intent of the documentation is to pass champion practices for optimizing videos for higher visibility successful Google’s hunt results.

Google’s changelog indicated that determination were 3 large changes to the Video SEO champion practices page.

• Clarified video indexing criteria
• Updated method requirements
• Added a caller conception astir dedicated ticker pages for each video

This is what the changelog shows what was changed:

“Improving the Video SEO documentation

What: Overhauled the video SEO champion practices. Notably, we clarified the video indexing criteria and method requirements, added a caller ticker leafage section, and expanded our examples.

Why: Based connected feedback submissions, we revisited our video SEO guidance to clarify what’s eligible for a video effect and however tract owners tin marque it easier for Google to find their videos.”

Four Reasons To Refresh Content

There’s a communal misinterpretation that encourages changing contented annually due to the fact that “Google loves caller content,” which is simply a gross misunderstanding of the Freshness Algorithm. Content shouldn’t beryllium changed without purpose—otherwise, it’s conscionable “rearranging the furniture” alternatively of genuinely “redesigning the space.”

Google’s reasons for updating the contented connection a mini lawsuit survey of 3 things publishers and businesses should see erstwhile freshening up their content.

These are the 3 reasons for changing the Video SEO content:

1. Remove Outdated Content
2. Improved Information Density
3. Add Fresh Information
4. Update For Brevity And Clarity

1. Remove Outdated Content

The aged mentation of the documentation was written erstwhile video arsenic web contented was a “growing format” and the changes bespeak that the times person changed, rendering the aged contented retired of date.

“Video is simply a increasing format for contented instauration and depletion connected the web, and Google indexes videos from millions of antithetic sites to service to users. “

Videos successful contented are not a increasing format. The editors of the web leafage were close to region that transition due to the fact that it nary longer made immoderate sense.

Takeaway: Always support up to day with however your readers comprehend the topic. Failure to bash this volition marque the contented look little authoritative and trustworthy.

2. Improved Information Density

Information density successful this discourse describes the quality of contented to pass ideas and topics with the slightest magnitude of words and with the highest magnitude of clarity.

An opening condemnation should bespeak what the full taxable of the web leafage is astir but the archetypal opening condemnation did a mediocre occupation of communicating that. It referenced that “Video is simply a increasing format” which is simply a connection that perfectly did not bespeak the web leafage topic.

This is the caller opening sentence:

“If you person videos connected your site, pursuing these video SEO champion practices tin assistance much radical find your tract done video results connected Google.”

The caller condemnation accurately describes the taxable of the full web leafage is astir successful lone 23 words.  Here’s thing truly cool: The 2nd condemnation remains precisely the aforesaid betwixt the aged and revised versions.

Takeaway: The acquisition present is to revise what needs to beryllium revised and don’t marque changes erstwhile the archetypal works conscionable fine.

3. Add Fresh Information

An important alteration that each publishers should see is to update contented with caller contented that reflects however topics germinate implicit time. Products, laws, however consumers usage services and products, everything undergoes immoderate benignant of alteration implicit time.

Google added contented astir tools disposable successful Google Search Console that alteration publishers to show the show of their video contented pages.

4. Update For Brevity And Clarity

The 3rd crushed for changing immoderate of the contented was to marque it much concise, easier to work with simplified language. One of the subtle changes they made was alteration the operation “landing page” to “watch page.” This seemingly tiny alteration clarifies the meaning of the condemnation by making it ace wide that they are referring to a leafage wherever videos are watched. Previously the documentation made zero references to ticker leafage and present it makes 21 references to that phrase, introducing consistency successful the connection of the web page.

Many Reasons To Update Content

Every steadfast should see reviewing their contented connected a regular basis, whether that’s erstwhile a twelvemonth for a smaller site, oregon chunking it up and tackling antithetic sections connected a monthly basis, a contented reappraisal is simply a large mode to support contented applicable to users and to observe caller topics for content. Sometimes it’s amended to interruption retired a taxable from a web leafage and make a dedicated leafage for it.

Read the updated documentation:
Video SEO champion practices

Compare it to the aged documentation astatine Archive.org:
Video SEO champion practices

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