Google’s New Support For AVIF Images May Boost SEO via @sejournal, @martinibuster

Google announced that images successful the AVIF record format volition present beryllium eligible to beryllium shown successful Google Search and Google Images, including each platforms that aboveground Google Search data. AVIF volition dramatically little representation sizes and amended Core Web Vitals scores, peculiarly Largest Contentful Paint.

How AVIF Can Improve SEO

Getting pages crawled and indexed are the archetypal measurement of effectual SEO. Anything that lowers record size and speeds up web leafage rendering volition assistance hunt crawlers get to the contented faster and amended the magnitude of pages crawled.

Google’s crawl fund documentation recommends expanding the speeds of leafage loading and rendering arsenic a mode to debar receiving “Hostload exceeded” warnings.

It besides says that faster loading times enables Googlebot to crawl much pages:

Improve your site’s crawl efficiency

Increase your leafage loading speed
Google’s crawling is constricted by bandwidth, time, and availability of Googlebot instances. If your server responds to requests quicker, we mightiness beryllium capable to crawl much pages connected your site.

What Is AVIF?

AVIF (AVI Image File Format) is simply a adjacent procreation unfastened root representation record format that combines the champion of JPEG, PNG, and GIF representation record formats but successful a much compressed format for smaller representation files (by 50% for JPEG format). AVIF supports transparency similar PNG and photographic images similar JPEG does but does but with a higher level of dynamic range, deeper blacks, and amended compression (meaning smaller record sizes). AVIF adjacent supports animation similar GIF does.

Is AVIF Supported?

AVIF is presently supported by Chrome, Edge, Firefox, Opera, and Safari browsers. Not each contented absorption systems enactment AVIF. However, some WordPress and Joomla enactment AVIF. In presumption of CDN, Cloudflare besides already supports AVIF.

I couldn’t astatine this clip ascertain whether Bing supports AVIF files and volition update this nonfiction erstwhile I find out.

Current website usage of AVIF stands astatine 0.2% but present that it’s disposable to surfaced successful Google Search, expect that percent to grow. AVIF images volition astir apt go a modular representation format due to the fact that of its precocious compression volition assistance sites execute acold amended than they presently bash with JPEG and PNG formats. https://w3techs.com/technologies/overview/image_format

AVIF Images Are Automatically Indexable By Google

According to Google’s announcement determination is thing peculiar that needs to beryllium done to marque AVIF representation files indexable.

“Over the caller years, AVIF has go 1 of the astir commonly utilized representation formats connected the web. We’re blessed to denote that AVIF is present a supported record benignant successful Google Search, for Google Images arsenic good arsenic immoderate spot that uses images successful Google Search. You don’t request to bash thing peculiar to person your AVIF files indexed by Google.”

Read Google’s announcement:

Supporting AVIF successful Google Search

Featured Image by Shutterstock/Cast Of Thousands

SEJ STAFF Roger Montti Owner - Martinibuster.com astatine Martinibuster.com

I person 25 years hands-on acquisition successful SEO, evolving on with the hunt engines by keeping up with the latest ...