Google’s Mueller On How To Handle Legacy AMP Subdomains via @sejournal, @MattGSouthern

Google Search Advocate John Mueller has provided guidance connected handling bequest AMP subdomains and their interaction connected crawl budget, addressing a communal interest among ample website owners.

A website proprietor managing astir 500,000 URLs sought proposal connected Reddit astir crawling an abandoned AMP subdomain.

He noted the crawling persists contempt implementing 301 redirects 3 years ago.

The concern highlighted the challenges websites look erstwhile transitioning from antecedently implemented AMP solutions.

Key Details

The tract proprietor reported that Googlebot continues to crawl hundreds of thousands of AMP URLs, adjacent though:

• All AMP URLs were redirected to the main domain 3 years ago
• The AMP sitemap record is empty
• Both HTTP and HTTPS versions are affected

Mueller’s Response

Mueller offered 2 straightforward solutions:

1. Maintain the existent redirect setup
2. Remove the hostname from DNS entirely

Notably, Mueller downplayed concerns astir crawl fund impact, stating:

“If it’s a abstracted subdomain, it’ll mostly person it’s ain “crawl budget”. Also, with 500k pages, I don’t cognize if you’d truly request to interest astir crawl budget, adjacent if it were not connected a abstracted big name.”

Context

This guidance comes astatine a clip erstwhile galore publishers are reconsidering their AMP implementation strategies.

Mueller’s effect suggests that analyzable method solutions whitethorn not beryllium indispensable for managing deprecated AMP content.

For website owners facing akin challenges, Mueller pointed to Google’s “Large tract owner’s guide to managing your crawl budget” for further information.

• Also see: How To Manage Crawl Budget For Large Sites

Analysis

Mueller’s effect indicates that crawl fund optimization is simply a valid interest for immense websites.

On the different hand, for mid-sized sites with astir 500,000 pages, it’s not worthy worrying about.

Next Steps

This improvement provides absorption for method SEO professionals managing the modulation from AMP implementations.

When dealing with bequest AMP implementations, you tin take between:

• Maintaining existing 301 redirects
• Implementing a DNS-level solution
• Consulting Google’s crawl fund documentation for circumstantial cases

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...